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31_569244 bindex.qxd 8/18/04 12:42 PM Page 367 Index All Selling area, 58, 59–60, 65, 74, 253 Symbols and Numerics Amazon.com Web site, 108, 151 * (asterisk) search operator, 148 America Online (AOL) Web site hosting, @1 (at sign, one) search operator, 148 159, 160, 226 , (comma) search operator, 148 American Merchandise Liquidators Web - (minus sign) search operator, 148 site, 135 # of Watchers (Number of Watchers) American Philatelic Society, 155 feature, 64 AmeriSurplus Web site, 135 { } (parentheses) search delimiters, 148 ammunition, selling, 86 “ ” (quotation marks) search AMNACS (American Numismatic delimiters, 148 Association Certification Service), 155 99¢ Only store, acquiring merchandise ándale Web site, 190 at, 126 animals, selling, 86 7-Eleven money order, 240 announcement pages, 351 1099 form, 351 announcing future auction, 50 30-day Federal Trade Commission rule, 52 antique mall, liquidating merchandise 24-hour auction, 46 at, 345 Antique Trader, 152 AOL (America Online) Web site hosting, • A • 159, 160, 226 API (application program interface), 47, AAASeller.com Web site, 189, 190, 226 190, 269, 271 About Me page, 27, 54, 55, 71–73, 110 appraisal, online, 154 About the Seller page, 110, 120 artifacts, selling, 88 Abovethemall (eBay seller), 327–329 artprice.com Web site, 153 access-restricted auction, 39, 42 as is/where is, 351 account summary page, 69–70 asterisk (*) search operator, 148 accounting, double-entry, 291 at sign, one (@1) search operator, 148 accounts payable/receivable, 351 AT&T WorldNet Web site hosting, 159 Accredited Registrar Directory, 169 Auction Advisor seminar series, 81 Action Figure Digest, 152 Auction Tamer software, 193 action figures, selling, 17, 132, 152 auction, traditional Address Verification COPYRIGHTEDService (AVS), 249 MATERIAL acquiring merchandise at, 129–132 Adult Only area, 39, 42 consignment clinic, 154 age of bidder liquidating merchandise at, 346–347 determining, 84 selling by auction house on eBay, 34–35 reporting underage bidder, 98–99 Auction Wizard 2000 software, 189, 194–195 alcohol, selling, 84, 86, 87, 88 AuctionHawk Web site, 190, 226 All Bidding area, 58 AuctionHelper Web site, 189, 190 All Buying area, 59, 60–64 AuctionPayments.com Web site, 241–242 All Favorites area, 58, 67–69 31_569244 bindex.qxd 8/18/04 12:42 PM Page 368 368 Starting an eBay Business For Dummies, 2nd Edition AuctionWeb Web site, 10 BidPay.com Web site (AuctionPayments. AuctionWorks Web site (MarketWorks. com), 241–242 com), 189, 191–192 Big Lots, acquiring merchandise at, Auctiva Web site, 190 126–127 authenticating item, 154–156 blocking bidder, 75, 94 author contact information, 6 BobMill (eBay seller), 329–330 Autograph Collector, 152 boldface listing option, 121, 202, 206, 211 autographs, selling, 88, 152, 153, 155 bonding transaction, 103, 245, 247 AVS (Address Verification Service), 249 Bonhams & Butterfields auction house, 346 bonus policy, 52, 86 bookkeeping. See also tax • B • accounting, double-entry, 291 Ballista template listing system, 192 accounts payable/receivable, 351 bank debit, payment by, 245 accrual basis, 300 banner advertising, 114, 166, 170–172 calendar, keeping daily, 293 Barbie Bazaar, 152 cash basis, 300 baseline, 12 checkbook, reconciling, 296 Basic Search Options page, 149–150 credit card, 293–294 batteries, selling, 88 expense, posting, 290–291, 293–294 Beanie Babies, selling, 52, 133 QuickBooks bookkeeping chart of bidding account, 305 absentee, 351 software, 26, 290, 295–296 age of bidder, determining, 84 standards, 291 All Bidding area, 58 supporting information, 293–294 annotating bid, 62 time period to keep documentation, blocking bidder, 75, 94 294–295 canceling bid, 73–74, 76, 351 books, selling, 17–18, 31 contract, bid as legally binding, 95 bottles, selling, 84, 87 Dutch auction, 40, 61 Bowers and Merena Auctions Web site, 154 highest bid, displaying, 61 broadbandreports.com Web site, 20 history of bidder, researching, 75, 76–77 B2B (business to business) trans- increment, 351 action, 139 live auction, 35 Bubblefast (eBay seller), 23, 330–332 management tool overview, 73–75 bulk, buying product in, 14 minimum bid amount, 74 business license, 284–287 preapproving bidder, 75 Buy It Now feature, 45, 76, 119, proxy, 44–45, 94 208–210, 211 retracting (canceling), 73–74, 76, 351 Buyer Community Participation shielding, 94 Number, 250 shill, 92 buyer’s premium auction fee, 130 sniping, 354 buySAFE service, 247 starting, 39, 40, 44–45 stealing bidder, 91 store, online, 119 • C • total, displaying, 61 cable TV descramblers, selling, 87 tracking, 60–61, 64–65 calendar, keeping daily, 293 underage bidder, reporting, 98–99 canceling unwelcome bidder, 94–95 auction, 73, 74 winning bid, displaying, 61, 62–63 bid, 73–74, 76, 351 31_569244 bindex.qxd 8/18/04 12:42 PM Page 369 Index 369 Cardking4 (eBay seller), 332–333 cleaning item for sale, 220, 221, 223, Carfax automotive service, 32–33 312–313, 315 cars, selling, 31–34, 131, 212 ClickStamp postage printing service, cash on delivery (C.O.D.), 242 318–319 catalogs, selling, 86 Cline, Jillian (eBay seller), 338–339 category Closeout Specialists Web site, 135 changing mid-auction, 201 closing choosing, 30–31, 201 auction, 47, 146 Clothing Shoes & Accessories, 31 vacation, online store for, 111 Collectibles, 15, 30 clothing, selling custom, 118 acquiring merchandise, 14, 129 Find a Main Category feature, 30–31 category, 31 Mature Audiences, 42, 89 children’s clothing, 18 Merchant Kit, 48 cleaning, 220, 315 Motors, 31–34 introduced, 14–15 multiple categories, listing auction in, 51, lingerie, 39 201, 211 mannequin, 219–220 Other Items, 118 photographing, 16, 219–220 Overview page, 30 steamer, 220 searching, 147 used clothing, 89 specializing in, 14, 145 Cloud Dome (photography tool), 218, 222 store, online, 114, 118 C.O.D. (cash on delivery), 242 Toys & Hobbies, 30 coins, selling, 152, 154, 155 caveat emptor, 352 collectibles, selling. See also specific CDs, selling, 152 collectible cell phone, sending End of Auction notice acquiring merchandise, 128, 129, 130 to, 70 category, 15, 30 Certified Developer, 190 introduced, 14 Certified Public Accountant (CPA), 290 ten-day auction, 46 CGC (Comics Guaranty, LLC), 155 value, determining, 145, 152–153 ChannelAdvisor.com Web site, 189, 190–191 Collector Editions, 152 chargeback, 248, 249, 251 Collectors Universe Web site, 153 charity auction, 54, 130, 132 Collier, Marsha check, payment by contact information, 6 cashier’s check, 239 eBay Timesaving Techniques For e-check, 244–245 Dummies, 46, 143, 183, 264 Escrow.com check handling, 245, 246 comic books, selling, 153, 155 PayPal check handling, 244–245, 250 Comics Guaranty, LLC (CGC), 155 personal check, 80, 243–245 comma (,) search operator, 148 reconciling checkbook, 296 community event, liquidating merchandise checkout, automating, 187 at, 345 choice auction, 51 community values, 83–84 choosing product line, 13–18 Compare Items feature, 182 Christmas merchandise, acquiring, 125 competition, researching, 64, 69, 151 cigarettes, selling, 87 computer hardware needed, 20 cigars, selling, 87 comScore Web site, 108 city tax registration certificate, 284–285 connecting to Internet, 20–22 classified liquidation ad, running, 348 consignment, 141–143, 154, 193, 195 consumerism, responsible, 83 31_569244 bindex.qxd 8/18/04 12:42 PM Page 370 370 Starting an eBay Business For Dummies, 2nd Edition contract payment service, online, 26, 248 bid as legally binding, 95 PayPal, 250, 251, 252 consignment agreement, 141 QuickBooks, 296, 307 partnership agreement, 281 real estate fee overview, 37 selling, 88 reserve price auction, 41 cookie system, 57 scanner, 224 Cool eBay Tools Web site, 6, 183, 215, 229 search engine submission service, 172 Corel Web Designer software, 159 Selling Manager feature, 189, 194 corporation, running business as, 282–283 shipping, 13 Cortese, Joe (eBay seller), 192, 337–338 SquareTrade seal, 103 cost Stamps.com, 324 auction management service, online, 192 steamer, 220 auction management software, 188–189 store, online, 108, 113, 119 banner, 114, 166 subtitle, 121, 211 boldface listing option, 121, 206, 211 ten-day auction, 46, 211 bonding transaction, 247 tripod, 217 Buy It Now feature, 211 U-PIC, 275 buyer’s premium, 130 UPS, 264, 268, 269, 275 buySAFE service, 247 USPS, 264, 271, 273, 275, 317 camera, digital, 217 VeriSign, 261 car fee list, 34 Web site, 162, 163, 167, 169, 186 categories, listing in multiple, 211 Yahoo! Express, 173 check, cashier’s, 239 Yahoo! PayDirect, 255–256 ClickStamp postage printing service, 319 ZoneAlarm, 366 consignment selling, 142–143 cost of item, determining. See value of credit card, 247–248, 259 item, determining CuteFTP, 179 Costco, 128, 257, 258–260 domain name registration, 169 countdown timer, 63 Endicia.com postage printing service, counter, 206–207 320, 321 counterfeit merchandise, selling, 86, 90 Escrow.com, 246 CPA (Certified Public Accountant), 290 FedEx, 264, 267 credit card fee avoidance, 93 bookkeeping, 293–294 fixed-price sale fee list, 38 changing credit card information, 70 FVF, 34, 38, 50, 194, 212 chargeback, 248, 249, 251 gallery, 121, 208, 211 cost, 247–248, 259 hammer fee, 130 Costco, 258–260 highlight option, 121, 202, 205, 211 CVV2, 255 home-page featured auction, 202, 211 debit by eBay, viewing, 69 ID Verify, 76 Escrow.com, handling by, 245, 246 insertion (listing) fee, 37–38, 40, 108, 119, importance of accepting, 26 210–211 insurance, 81 ISP, 21, 22 merchant account, 26–27, 247, 256–258 lighting, studio, 218 payment service, online, 26, 248 Listing