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The-Press-Overview.Pdf Reach Deliver Sell your your your customers story products July 2019 The Press is part of Cantabrians DNA. The largest daily paper in the South Island, The Press has been setting the Informing and inspiring the greater Canterbury region local news agenda for over 150 years. for over 150 years, With a diverse range of content and a The Press is a trusted and loyal subscriber base, The Press offers proven advertising channel for brands and businesses a premium connecting with local advertising environment and delivers an consumers, growing brand awareness and engaged and motivated audience. driving action. METROPOLITAN NEWSPAPERS Average issue readership Day by day readership 15+ (000s) 144,000 The Press is read by 144,000 people across a typical day. Across a typical week The Press is read by 275,000 different people. Monthly Audience 389,000 389,000 different people read The Press across a typical month. Average time spent reading 41 minutes Benefit from strong reach and A typical reader spends 37 minutes with effective frequency by advertising in The Press each weekday. On Saturdays, The Press across the week. this jumps to 52 minutes. Source: *Nielsen CMI Fused Q2 18 - Q1 19 Apr 19. Base: All people 15+ METROPOLITAN NEWSPAPERS Homeowners Main Household Shoppers Average Household Income 111,000 77% 76,000 53% $96,522 OF READERS OF READERS 111,000 homeowners read 76,000 Main Household The average Household Income The Press across Shoppers read The Press of a Press reader is $96,522. a typical day. across a typical day. Mortgage Free Homeowners Household Income $100K+ Business Decision Makers 48% 24% 11% 69,000 34,000 16,000 OF READERS OF READERS OF READERS 69,000 Mortgage Free 34,000 average issue readers On a typical day 16,000 Homeowners read of The Press have a household Business Decision Makers read The Press across income $100K+. a copy of The Press. a typical day. Readers of The Press are financially secure and asset rich. Source: *Nielsen CMI Fused Q2 18 - Q1 19 Apr 19. Base: All people 15+ METROPOLITAN NEWSPAPERS Average age Male/Female 59 years 49/51 The average age of a Press reader is 143,000 average issue readers of 59 years. 69% of readers are over the The Press are split by gender 49% age of 45. male – 51% female. Reader age profile (000s) Reader lifestage (000s) Source: *Nielsen CMI Fused Q2 18 - Q1 19 Apr 19. Base: All people 15+ METROPOLITAN NEWSPAPERS Circulation area METROPOLITAN NEWSPAPERS Feature sections REACH REACH 76,000 48,000 intending overseas fashion store shoppers travellers fashion store shoppers A typical issue of The A typical issue of The Press will reach 76,000 Press will reach 48,000 people who intend to people who have visited M T W T F S travel overseas in the M T W T F S a fashion store in the last next 12 months. months. From tropical island getaways Published every Wednesday, to Europe river cruising — Life showcases the latest Additional Escape provides inspiration trends in fashion, beauty and opportunities: 62,000 for your next holiday and the food. It’s the essential local ● Sunday Star-Times tools to turn dreams into guide for Wellington quality food shoppers Escape liftout reality. fashionistas and foodies! ● Stuff.co.nz’s A typical issue of The Travel section With a line-up of New Additional Press will reach 62,000 Zealand’s most experienced opportunities: people who regularly travel writers and columnists, ● Your Weekend magazine choose to pay more for we deliver superior writing, ● Stuff.co.nz’s top quality foods. beautiful photography and Life & Style section independent, expert advice. Source: *Nielsen CMI Fused Q2 18 - Q1 19 Apr 19. Base: All people 15+ METROPOLITAN NEWSPAPERS Feature sections REACH REACH BUSINESS WORLD 24% 140,000 of Canterbury Business World section readers Decision Makers on a typical Saturday A typical issue of The The World section of The Press will reach 12,000 Press is read by 140,000 (24%) of business readers on a typical M T W T F S decision makers in M T W T F S Saturday. Canterbury. Additional Every day our highly Features the latest opportunities: respected business pages international news from our Additional ● Sunday Star-Times cover local, national and experienced team of opportunities: World section international news and correspondents, plus in-depth ● Sunday Star-Times ● Stuff.co.nz commentary on business, coverage of stories that have Business section World markets, the economy and real relevance to New Zealand ● Stuff.co.nz public policy. readers. Business Source: *Nielsen CMI Fused Q2 18 - Q1 19 Apr 19. Base: All people 15+ METROPOLITAN NEWSPAPERS Feature sections REACH REACH PROPERTY DRIVE 191,000 90,000 Saturday readers of intending car buyers The Press Saturday’s Press is read Advertising within The by 90,000 people that Press on Saturday will are likely to buy a car in ensure that your the next 12 months. M T W T F S property will be seen by M T W T F S both passive and active Additional buyers across opportunities: The weekend edition of The Every Saturday The Press Canterbury and across ● Sunday Star-Times Press is the ‘go to’ publication delivers the latest automotive the South Island. Motoring section for local real estate and open news through Stuff’s ● Stuff Top Cars home information. experienced and respected Additional twice yearly liftout editorial teams. opportunities: ● Stuff.co.nz Motoring Whether it’s making the Our writers are passionate ● Showcase Plus biggest purchase of their lives, and authoritative, offering Property carousel buying an investment trusted advice and reviews for appearing on property, relocating, or down car buyers across Canterbury. Stuff.co.nz and sizing, advertisers in The Press Neighbourly.co.nz can connect with Canterbury ● Sunday Star-Times property buyers at these Property section pivotal moments. Source: *Nielsen CMI Fused Q2 18 - Q1 19 Apr. Base: All people 15+ METROPOLITAN NEWSPAPERS Magazine liftout Your Weekend is a South Island Average premium weekly Issue Readership magazine that appears in The Press, as well as The Dominion Post in 136,000 Wellington and the Waikato Times in 136,000 people across Hamilton. the South Island read Your Weekend magazine Every Saturday Your on a typical Saturday. Weekend is packed with practical advice, fashion 85% of Your Weekend inspiration, profiles of readers in Canterbury intriguing people, and own their own home. stories about social trends and big issues. National Average Issue 55% of Your Weekend Readership M T W T F S readers in Canterbury Your Weekend is the are their household’s perfect place for readers main shopper. to start their weekend. ● Compact magazine 279,000 ● Stitched and trimmed Advertising packages for ● Higher grade newsprint Your Weekend magazine On a typical Saturday ● Inserted into Stuff’s Metro are available for either Your Weekend magazine newspapers the full print run or for is read by 279,000 people individual titles nationwide. (e.g. The Press circulation area only). Source: *Nielsen CMI Fused Q1 18 - Q4 18 Jan. Base: All people 15+ METROPOLITAN NEWSPAPERS Day-by-day section guide Position your advertising amongst premium editorial and feature content COMPACT BROADSHEET MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY News News News News News SECTION A SECTION C Katoitoi Katoitoi Katoitoi Katoitoi Katoitoi News Business Politics Politics Politics Politics Politics Politics Your Money Opinion Opinion Opinion Opinion Opinion Flashback Sharemarket Editorial/Letters Editorial/Letters Editorial/Letters Editorial/Letters Editorial/Letters Technology Entertainment Catalyst In Depth In Depth In Depth In Depth News Feature Puzzles In Depth World World World World Katoitoi SECTION D World Business Business Business Business Weather Sport Business Sharemarket Sharemarket Sharemarket Sharemarket SECTION B SECTION E Weather NZFarmer Weather Homed Weather World Property Culture Weather Puzzles Weather Entertainment Mainlander Classifieds Puzzles Well & Good TV Puzzles Puzzles National Portrait LIFTOUT TV Puzzles Obituary TV TV Puzzles Drive Obituary Obituary Family Notices Obituary Obituary Obituary MAGAZINE Family Notices Family Notices Classifieds Family Notices Family Notices Family Notices Your Weekend Classified Classified Racing Classified Classified Editorial/Letters Racing Racing Sport Racing Racing Obituary Sport Sport Property Sport Sport LIFTOUT LIFTOUT LIFTOUT Escape TV Week Life + Stuff’s print and online weekly audiences in Canterbury: Integrated solutions for maximum impact Take advantage of Stuff’s separate and shared audiences across print and digital media products to maximise your campaign 242,000 87,000 155,000 150,000 304,000 reach. different only read the read both only read different By pairing Stuff.co.nz and Cantabrians print edition The Press and Stuff.co.nz Cantabrians visit The Press your campaign will read The Press of The Press Stuff.co.nz (including Stuff.co.nz over reach a larger local audience. over the course press.co.nz) the course of a Consistent messaging across of a typical typical week both channels will also week reinforce your message with consumers viewing both channels. Source: *Nielsen CMI Fused Q2 18 - Q1 19 Apr 19. Base: Canterbury 15+ Thank you.
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