Year in Review 2018 Breaking News… 2018 highlights • RunJumpThrow surpassed the 800,000 mark of children reached to date in the program, with 812,665 kids taking part in RJT to date! • USATF continued the active recruitment and education of P.E. instructors through RunJumpThrow, presenting to the Alabama ASAPHERD Convention as a learn-by-doing exercise • USATF hosted RunJumpThrow Experience events, featuring alumni legends and current Olympians, in Florida, Pennsylvania, Alabama, Ohio, New Mexico, Iowa and Alaska! • USATF partners are increasingly interested in incorporating RJT into local activation The sweetest youth activity program on earth!
by the Numbers: 6-week programs
6 Week Curriculum
**Numbers are based on event organizers who register online, actual numbers are significantly higher by the Numbers: 1-day events Growth Strategies, 2019-2020
• Leverage RJT with USATF partners to expand nationwide • Target major school districts for implementation of curriculum • Further expand into USATF Associations and clubs 2020 Goal: 1.5M total kids reached RunJumpThrow in the Media
80M impressions for #USATFrjt on social media since 2014! 2018 USATF Hershey Championship Events
In addition to RunJumpThrow, Hershey is title sponsor of the USATF Hershey Youth Indoor Championships USATF Hershey Championships and USATF Hershey Junior Olympic Track & Field Athlete Participation, 2015-2017 Championships – USATF’s largest annual event. The number of athletes participating in a USATF Hershey national championship has tripled since 2015. 11,507 10,888
4,798
3,848
2015 2016 2017 2018 2018 USATF Hershey Championship Events
• Opening Ceremony featuring members of the legendary 1968 Olympic Team • Presentation of the 2018 Milton Hershey Award to longtime Hershey T&F Games volunteer Carol Hardemon • Hershey Fan Zone expo area
1968 Olympic Team autographs were a huge hit with athletes, fans and coaches in the fan zone. L-R: Dick Fosbury, John Carlos, Wyomia Tyus, Tommie Smith
2018 Milton Hershey Award winner Carol Hardemon (center), pictured at the Opening Ceremony with 2004 Olympic head coach George Williams (l), USATF CMO Jill Geer (center), 1996 Olympic gold medalist Dan O’Brien (r) and 1968 Olympic legends Bob Beamon, Wyomia Tyus, Madeline Manning-Mims (hidden), Mel Pender, John Carlos, Dick Fosbury, and Tommie Smith11. Social Media Totals – 2018 Hershey Championship Events
USATF Instagram: 2.9M impressions 39 Instagram Story posts by USATF
USATF Snapchat: 10-15 Snaps/day 568,800 views of filter
USATF Twitter: Reach of 3,190,156
USATF Facebook: Reach of 15,895,339
12 Year in Review 2018