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Year in Review 2018

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Year in Review 2018 Year in Review 2018 Breaking News… 2018 highlights • RunJumpThrow surpassed the 800,000 mark of children reached to date in the program, with 812,665 kids taking part in RJT to date! • USATF continued the active recruitment and education of P.E. instructors through RunJumpThrow, presenting to the Alabama ASAPHERD Convention as a learn-by-doing exercise • USATF hosted RunJumpThrow Experience events, featuring alumni legends and current Olympians, in Florida, Pennsylvania, Alabama, Ohio, New Mexico, Iowa and Alaska! • USATF partners are increasingly interested in incorporating RJT into local activation The sweetest youth activity program on earth! by the Numbers: 6-week programs 6 Week Curriculum **Numbers are based on event organizers who register online, actual numbers are significantly higher by the Numbers: 1-day events Growth Strategies, 2019-2020 • Leverage RJT with USATF partners to expand nationwide • Target major school districts for implementation of curriculum • Further expand into USATF Associations and clubs 2020 Goal: 1.5M total kids reached RunJumpThrow in the Media 80M impressions for #USATFrjt on social media since 2014! 2018 USATF Hershey Championship Events In addition to RunJumpThrow, Hershey is title sponsor of the USATF Hershey Youth Indoor Championships USATF Hershey Championships and USATF Hershey Junior Olympic Track & Field Athlete Participation, 2015-2017 Championships – USATF’s largest annual event. The number of athletes participating in a USATF Hershey national championship has tripled since 2015. 11,507 10,888 4,798 3,848 2015 2016 2017 2018 2018 USATF Hershey Championship Events • Opening Ceremony featuring members of the legendary 1968 Olympic Team • Presentation of the 2018 Milton Hershey Award to longtime Hershey T&F Games volunteer Carol Hardemon • Hershey Fan Zone expo area 1968 Olympic Team autographs were a huge hit with athletes, fans and coaches in the fan zone. L-R: Dick Fosbury, John Carlos, Wyomia Tyus, Tommie Smith 2018 Milton Hershey Award winner Carol Hardemon (center), pictured at the Opening Ceremony with 2004 Olympic head coach George Williams (l), USATF CMO Jill Geer (center), 1996 Olympic gold medalist Dan O’Brien (r) and 1968 Olympic legends Bob Beamon, Wyomia Tyus, Madeline Manning-Mims (hidden), Mel Pender, John Carlos, Dick Fosbury, and Tommie Smith11. Social Media Totals – 2018 Hershey Championship Events USATF Instagram: 2.9M impressions 39 Instagram Story posts by USATF USATF Snapchat: 10-15 Snaps/day 568,800 views of filter USATF Twitter: Reach of 3,190,156 USATF Facebook: Reach of 15,895,339 12 Year in Review 2018 .
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  • 'Race' for Equality
    American Journalism, 26:2, 99-121 Copyright © 2009, American Journalism Historians Association A ‘Race’ for Equality: Print Media Coverage of the 1968 Olympic Protest by Tommie Smith and John Carlos By Jason Peterson During the Summer Olympics in 1968, Tommie Smith and John Carlos made history. Although they won the gold and bronze medals, respectively, in the 200-meter dash, their athletic accom- plishments were overshadowed by their silent protest during the medal ceremony. Images of Smith and Carlos each holding up a single, closed, gloved fist have become iconic reminders of the Civil Rights movement. What met the two men after their protest was criticism from the press, primarily sportswriters. This article examines media coverage of the protest and its aftermath, and looks at how reporters dealt with Smith’s and Carlos’s political and racial statement within the context of the overall coverage of the Olympic Games. n the night of October 16, 1968, at the Olympic Games in Mexico City, U.S. sprinter Tommie Smith set a world record for the 200-meter dash by finishing O 1 in 19.8 seconds. The gold medal winner celebrated in a joyous embrace of fellow Olympian, college team- Jason Peterson is an mate, and good friend, John Carlos, who won instructor of journalism the bronze medal. However, Smith and Carlos at Berry College and a had something other than athletic accolades or Ph.D. candidate at the University of Southern the spoils of victory on their minds. In the same Mississippi, Box 299, year the Beatles topped the charts with the lyr- Rome, GA 30149.
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