Dodge C Body
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STEEL PACKAGE SHELF ONE.PIECE STEEL TOP AND "W'1TYPE STEEL STRUT TORSION.BAR. I 8OX-SECTION BALANCED LUGG AGE COMPARTMENT I ID / 6gar*+$1lY "B<a>d *ff REAR FENDER INTEGRAL WITH QUARTER PANEL BOX.SECTION STEEL COWI AND DASH ASSEMBLY ROLLED.UNDER BODY SILLS CONSTRUCTION REINFORCES FENDER BOX-SECTION REINFORCED BOX.SECTION CENTER PILLARS STEEL FLOOR PAN FRONT PITLARS ALf.,-NIi\\' llOD\- sc()res tr igh in bctLcr- tlrarll-ovor safetl-. vision. corllfort. corrvenience . This year Dodge hits a brancl-ncw high with thc TItt lrlrot<.rglalrlr irlrovt givt s l ou tht stluctulal hnest and safest body it has c.vcr built. clcsignecl for lriglrlrglits. Thr contlrlr tt s:rlr s story' is waiting the utr:-rost in conrfort and convcnit.nct. Ior- 1,or-t orr tlrt nt xt l.i lragt s. .r :rr)r,, C.l Irnportant STRUCTURAL lrnprovements Make The f955 Dodge Body Stronger and Safer New, slronger box-se<- tion roof roils are used IN THE FRONI . over the doors for extra rigidity. This same type of Front pillor posts have steel rail is used over the been redesigned to ac- new, swept-back design commodate the 1955 New windshield for added body Horizon windshield. The strength. And, although the new "A" posts are deeper, thinner-profile roof is a providing extra strength. styling feature, this type of And they're positioned and construction provides a stron{er iop, because the metal slanted to improve side is not stretched over a severe contour' visibility as well as widen Under eoch of the door sills, heavier box-section steel the arc of forward vision. rails provide greater rigidity and a perfect door fit. The 1955 Dodge floor has steel reinforcement mem- bers welded across its bottom. Along with the usual give extra strength and help Heovy grille cnd front fender suFport helps make stamped ribbing, they prevent "drumming." a solid, noise-free front-end assembly. ll.{ THE REAR . The 1955 cowl has been provided with extra plates The reor door lock pillor and corner reinforcements for greater sturdiness, is made of a straight piece of steel without the usual The instrument ponel has been reinforced with addi- contours for the wheel- tion:rl mounts and supports. This results in a more solid housing. This means uaion between the two sides of the car at the "A" posts. greater body rigidity and a tighter fit for the rear IN THE MIDDTE " . doors. Reor quorter ponels ond fenders are integral, Pro- viding sclid, rattle-free construction' "8" posis are heavier and Diogoncl bock broces, heavier and stronger than ever, stronger. with reinforced help tie the rear panels into a solid' vibration-free unit' attachment points at the The steel braces of the package shelf also help stiffen roof and floor. the two rear quarter Panels. C-2 BoDY ocroBER r9s4 PRINTED IN U.5 A ocroBLR I 954 BoDY C'3 Here Are Three More live Different Insulation lVlaterials Body Sales Features Contribute to Dodge Comfort Cufting down noise ond insulot- ing ogoinst heol ond cold is the job of the thick laminated dash liner. The cowl and front floor are also insulated by this same material. Vibrorion is domped in floors ond metol ponels by mastic sound deadener sprayed permanently in place on the metal. Rood noises ond vibrotions ore e A new seoling technique is an outstanding feature of obsorbed between frame and body the 1955 body. At points where body panels are welded by specially designed, molded body together, a groove is formed at the overlapping edges mountings. of the panels and filled with mastic material before assembly. This provides a tight seal after welding and Sounds ore further deodened keeps out water and dirt. The technique is particularly within the body by a special roof valuable in the floor panels, which are splashed by silencer which also acts as insula- mud and moisture from the road. tion, keeping out heat and cold. Rustproofing of oll metol otion cgoinst noise ond pro- is the foundation for the fa- rood vibrotion is mous Dodge baked-enamel vided in the Custom Royal by looped pile carpeting by finish. This durable finish is backed foam rubber. Other models have a resistant to scratches, chip- luxurious wool carpeting ping, chalking, checking, or with thick padding. fading and stays good look- felted ing with very little care. Body Seals and Gaskets Two coats of primer are 'Weathero placed on the rustproof coating. These are followed Fight Stay Working by a coat of sealer. Finally, two coats of enamel are Dodge seals out dirt, dust, moisture, and drafts with a sprayed on and baked. wide variety of specially engineered and compounded seals and gaskets. They stay on the job over a long The oddition of two new body mounlings this year period of time, even though exposed to rain, snow, ice, makes a total of fourteen. They provide a firm union or salt. And long life is important, not only to keep the between body and frame, resulting in greater rigidity car weather tight, but to absorb vibration and to cush- and more resistance to body twist. The new mountings ion wear. The new IuII wrap-around windshield and are located inside the frame side rails at the "El" posts. the rear .lindow have a newly designed weather strip that does a superior sealing job. C-4 BoDy ocroBER. t9s4 ( D) PRINTED IN U. S. A PRINTED IN U S A.-t Dl ocroBER. r9s4 eoov--C'5 For f955 Dodge Offers . It's l)ranratic. Itts Beautifrrl . The Finest Visibility in Automotive It's Practical History With the Advanced Nem Horizon Windshield ,---- -1" rhe flat, plote gloss wind- J if shield used on earlier cars Produced annoYing glare' It=-=-. --)\ The divided windshield I -'---7f---_ll I nrovided some protection from glare, because both L--)l.._-) segments were angled. Take a good look at this 1955 Dodge New Horizon windshield. Notice its smooth, gentle curve toward the side-with no abrupt bend such as is found on the so- f he curved windshield called wrap-around windshield of other cars. Notice allows better visibility to how it wraps around at both top and bottom' It pro- the side, protects against vides the best and safest front and side visibility of any glare, and is free from both- windshield in the industry. It eliminates old blind spots E) ersome distortion. -instead of adding new ones, as is the case with com- petitive, partial wrap-around windshields. .The new Dodge windshield has 1,063 square inches of glass fhe so-colled wrop-q7eu64 area-16 per cent more than last year. And remember, windshield introduced on the visibility in last year's Dodge was outstanding. some cars last year actually created a new blind spot at the side and another blind l/ spot at the sharp curve I954 DODGE WINDSHIETD which could not be cleaned I955 DODGE by the windshield wiper. NEW HORIZON WINDSHIEI-D = fhe Dodge New Horizon windshield for 1955 pro- vides improved visibility, eliminates old blind spots without creating new ones. The Dodge 1955 swept-back New Horizon windshield provides greater range of vision to the sides. Q.f,-s6py-gsT6BER, | 9s4-( D) PRINTED IN U. S. A PRINTED IN U.5. A.-(D) ocroBER. | 9s4--tsoDY-C'7 Dodge Provides Better Visibility. More Dodge Features To Help You Competitive Windshield Has Sell Better, Safe Vision Eye-Level Blind Spot New windshield wipers pork ofi the gloss automati- cally on the Dodge Custom Royal and Royal. These wipers are equipped with a rheostat switch that allows the driver to operate them at any desired speed. The Coro- net is equipped with a one- speed wiper. All Dodge wind- shield wipers are electrically operated and maintain safe, constant speed. Competitive vacuum-operated wipers tend to slow down when the engine is pulling hard, As the illustration shows, the Dodge "A" post has been causing dangerously poor visibility on occasions. moved back and retains its slant, giving a full wrap- around for added visibility at both top and bottom. Glore-resistont finish Sofety gloss provides As the illustration also shows, the competitive wind- on the Dodge instru- maximum protection shield is not a true wrap-around. post is slanted ment panel top re- for driver, passengers. forward at the top, so the windshield wraps around duces driving fatigue. Full-widrh defroster only at the bottom, not at the fop. This results in a new Reor-view mirror is yents, combined with blind spot, right at the driver's eye level. extra wide, has tinted powerf ul def roster glass, and is adjusta- blower, give outstand- ln bcd weclher, loo . fhe 1955 Dodge ble both for position ing bad-weather visi- windshield holds the sofety edge and height. bility. When flying road film, snow, or rain covers the wind- shield, the drivers of many competitive cars are severely handicapped. Because of the abrupt curve at Dodge-Tint Safety Glass Cuts the edge of the windshield, ordinary wipers cannot Down on Sun Glare and be located clear Heat ,,:&. to that area. With the Dodpe lull - 'itr wraparound windshield's {radual cutve, the large elec- Dodge-Tint safety glass, trically operated wipers can be located to live the with its greenish tint, cuts dtivet the bes/ possible visibility. down on glare to reduce #Ft"\ driving strain and adds to driving safety. Available %gSP". at slight extra cost, this important Dodge comfort and safety feature provides the same physical protection as regular safety glass. PRINTED IN U, S. A,-(D) OCTOBER. 1 9 54-s6py-Q-t Dodge Superior Ventilation Dodge Seats Designed for Is Tops in Comfort ool-iving Roomtt Luxury Providing o conslonl Dodge Knee-Level seots source of fresh, cleon oir are high enough to provide for summer cooling and proper leg support and as- winter heating is the job of sure comfortable posture the famous Dodge cowl ven- for reduced fatigue on long tilator.