STEEL PACKAGE SHELF ONE.PIECE STEEL TOP AND "W'1TYPE STEEL STRUT

TORSION.BAR. I 8OX-SECTION BALANCED LUGG AGE COMPARTMENT I ID

/ 6gar*+$1lY "Bd *ff

REAR FENDER INTEGRAL WITH QUARTER PANEL

BOX.SECTION STEEL COWI AND DASH ASSEMBLY ROLLED.UNDER BODY SILLS CONSTRUCTION REINFORCES FENDER BOX-SECTION REINFORCED BOX.SECTION CENTER PILLARS STEEL FLOOR PAN FRONT PITLARS

ALf.,-NIi\\' llOD\- sc()res tr igh in bctLcr- tlrarll-ovor safetl-. vision. corllfort. corrvenience . . .

This year hits a brancl-ncw high with thc TItt lrlrot<.rglalrlr irlrovt givt s l ou tht stluctulal hnest and safest body it has c.vcr built. clcsignecl for lriglrlrglits. Thr contlrlr tt s:rlr s story' is waiting the utr:-rost in conrfort and convcnit.nct. Ior- 1,or-t orr tlrt nt xt l.i lragt s.

.r :rr)r,, C.l Irnportant STRUCTURAL lrnprovements Make The f955 Dodge Body Stronger and Safer

New, slronger box-se<- tion roof roils are used IN THE FRONI . . . over the doors for extra rigidity. This same type of Front pillor posts have steel rail is used over the been redesigned to ac- new, swept-back design commodate the 1955 New windshield for added body Horizon windshield. The strength. And, although the new "A" posts are deeper, thinner-profile roof is a providing extra strength. styling feature, this type of And they're positioned and construction provides a stron{er iop, because the metal slanted to improve side is not stretched over a severe contour' visibility as well as widen Under eoch of the door sills, heavier box-section steel the arc of forward vision. rails provide greater rigidity and a perfect door fit. The floor has steel reinforcement mem- bers welded across its bottom. Along with the usual give extra strength and help Heovy grille cnd front fender suFport helps make stamped ribbing, they prevent "drumming." a solid, noise-free front-end assembly. ll.{ THE REAR . . . The 1955 cowl has been provided with extra plates The reor door lock pillor and corner reinforcements for greater sturdiness, is made of a straight piece of steel without the usual The instrument ponel has been reinforced with addi- contours for the wheel- tion:rl mounts and supports. This results in a more solid housing. This means uaion between the two sides of the car at the "A" posts. greater body rigidity and a tighter fit for the rear IN THE MIDDTE " . . doors. Reor quorter ponels ond fenders are integral, Pro- viding sclid, rattle-free construction' "8" posis are heavier and Diogoncl bock broces, heavier and stronger than ever, stronger. with reinforced help tie the rear panels into a solid' vibration-free unit' attachment points at the The steel braces of the package shelf also help stiffen roof and floor. the two rear quarter Panels.

C-2 BoDY ocroBER r9s4 PRINTED IN U.5 A ocroBLR I 954 BoDY C'3 Here Are Three More live Different Insulation lVlaterials Body Sales Features Contribute to Dodge Comfort Cufting down noise ond insulot- ing ogoinst heol ond cold is the job of the thick laminated dash liner. The cowl and front floor are also insulated by this same material. Vibrorion is domped in floors ond metol ponels by mastic sound deadener sprayed permanently in place on the metal. Rood noises ond vibrotions ore e A new seoling technique is an outstanding feature of obsorbed between frame and body the 1955 body. At points where body panels are welded by specially designed, molded body together, a groove is formed at the overlapping edges mountings. of the panels and filled with mastic material before assembly. This provides a tight seal after welding and Sounds ore further deodened keeps out water and dirt. The technique is particularly within the body by a special roof valuable in the floor panels, which are splashed by silencer which also acts as insula- mud and moisture from the road. tion, keeping out heat and cold.

Rustproofing of oll metol otion cgoinst noise ond pro- is the foundation for the fa- rood vibrotion is mous Dodge baked-enamel vided in the Custom Royal by looped pile carpeting by finish. This durable finish is backed foam rubber. Other models have a resistant to scratches, chip- luxurious wool carpeting ping, chalking, checking, or with thick padding. fading and stays good look- felted ing with very little care. Body Seals and Gaskets Two coats of primer are 'Weathero placed on the rustproof coating. These are followed Fight Stay Working by a coat of sealer. Finally, two coats of enamel are Dodge seals out dirt, dust, moisture, and drafts with a sprayed on and baked. wide variety of specially engineered and compounded seals and gaskets. They stay on the job over a long The oddition of two new body mounlings this year period of time, even though exposed to rain, snow, ice, makes a total of fourteen. They provide a firm union or salt. And long life is important, not only to keep the between body and frame, resulting in greater rigidity car weather tight, but to absorb vibration and to cush- and more resistance to body twist. The new mountings ion wear. The new IuII wrap-around windshield and are located inside the frame side rails at the "El" posts. the rear .lindow have a newly designed weather strip that does a superior sealing job.

C-4 BoDy ocroBER. t9s4 ( D) PRINTED IN U. S. A PRINTED IN U S A.-t Dl ocroBER. r9s4 eoov--C'5 For f955 Dodge Offers . . . It's l)ranratic. . . Itts Beautifrrl . . . The Finest Visibility in Automotive It's Practical History With the Advanced Nem Horizon Windshield

,---- -1" rhe flat, plote gloss wind- J if shield used on earlier cars Produced annoYing glare' It=-=-. --)\ The divided windshield I -'---7f---_ll I nrovided some protection from glare, because both L--)l.._-) segments were angled. Take a good look at this 1955 Dodge New Horizon windshield. Notice its smooth, gentle curve toward the side-with no abrupt bend such as is found on the so- f he curved windshield called wrap-around windshield of other cars. Notice allows better visibility to how it wraps around at both top and bottom' It pro- the side, protects against vides the best and safest front and side visibility of any glare, and is free from both- windshield in the industry. It eliminates old blind spots E) ersome distortion. -instead of adding new ones, as is the case with com- petitive, partial wrap-around windshields. .The new Dodge windshield has 1,063 square inches of glass fhe so-colled wrop-q7eu64 area-16 per cent more than last year. And remember, windshield introduced on the visibility in last year's Dodge was outstanding. some cars last year actually created a new blind spot at the side and another blind l/ spot at the sharp curve I954 DODGE WINDSHIETD which could not be cleaned I955 DODGE by the windshield wiper. NEW HORIZON WINDSHIEI-D = fhe Dodge New Horizon windshield for 1955 pro- vides improved visibility, eliminates old blind spots without creating new ones. The Dodge 1955 swept-back New Horizon windshield provides greater range of vision to the sides.

Q.f,-s6py-gsT6BER, | 9s4-( D) PRINTED IN U. S. A PRINTED IN U.5. A.-(D) ocroBER. | 9s4--tsoDY-C'7 Dodge Provides Better Visibility. . . More Dodge Features To Help You Competitive Windshield Has Sell Better, Safe Vision Eye-Level Blind Spot New windshield wipers pork ofi the gloss automati- cally on the Royal and Royal. These wipers are equipped with a rheostat switch that allows the driver to operate them at any desired speed. The Coro- net is equipped with a one- speed wiper. All Dodge wind- shield wipers are electrically operated and maintain safe, constant speed. Competitive vacuum-operated wipers tend to slow down when the engine is pulling hard, As the illustration shows, the Dodge "A" post has been causing dangerously poor visibility on occasions. moved back and retains its slant, giving a full wrap- around for added visibility at both top and bottom. Glore-resistont finish Sofety gloss provides As the illustration also shows, the competitive wind- on the Dodge instru- maximum protection shield is not a true wrap-around. post is slanted ment panel top re- for driver, passengers. forward at the top, so the windshield wraps around duces driving fatigue. Full-widrh defroster only at the bottom, not at the fop. This results in a new Reor-view mirror is yents, combined with blind spot, right at the driver's eye level. extra wide, has tinted powerf ul def roster glass, and is adjusta- blower, give outstand- ln bcd weclher, loo . . . fhe 1955 Dodge ble both for position ing bad-weather visi- windshield holds the sofety edge and height. bility. When flying road film, snow, or rain covers the wind- shield, the drivers of many competitive cars are severely handicapped. Because of the abrupt curve at Dodge-Tint Safety Glass Cuts the edge of the windshield, ordinary wipers cannot Down on Sun Glare and be located clear Heat ,,:&. to that area. With the Dodpe lull - 'itr wraparound windshield's {radual cutve, the large elec- Dodge-Tint safety glass, trically operated wipers can be located to live the with its greenish tint, cuts dtivet the bes/ possible visibility. down on glare to reduce #Ft"\ driving strain and adds to driving safety. Available %gSP". at slight extra cost, this important Dodge comfort and safety feature provides the same physical protection as regular safety glass.

PRINTED IN U, S. A,-(D) OCTOBER. 1 9 54-s6py-Q-t Dodge Superior Ventilation Dodge Seats Designed for Is Tops in Comfort ool-iving Roomtt Luxury

Providing o conslonl Dodge Knee-Level seots source of fresh, cleon oir are high enough to provide for summer cooling and proper leg support and as- winter heating is the job of sure comfortable posture the famous Dodge cowl ven- for reduced fatigue on long tilator. Located well above trips. The Dodge driver sits road level, it picks up air in a comfortable, alerf posi- that's as free as possible of tion-a musf for wide-awake traffic fumes and dust, The driving and good visibility. Dodge ventilator can be opened as much or as little Dodge zigzog spring seol construcfion is similar to as the driver desires. that found in the finest furniture. The seats stay com- fortable even with hard use, without developing humps lndividuol requiremenfs of front seat passengers for and slumps. The front seat frame is constructed of fresh air are met by a new feature for 1955. By operat- strong channel-section steel. ing simple foot controls under the instrument panel, Front seat cushions have fresh air from the cowl ventilator can be directed to comfortable, durable foam the left or right, or to both sides at once, ft gives rubber over zigzag springs. you custom-tailored ventilation for driver or front In the Custom Royal, back seat passenger. Information on Dodge heaters will seats also have foam rubber be found in the Major Options Section, page F-9. cushions. Solid seat backs Addirionol ventilqtion is provided by easy-operating have coil springs, while split front window vent wings on all Dodge models. The seat backs have zigzag steel and Custom Royal 4-door sedans have springs. rear window vent wings, too. The wings can be locked securely by a simple turn of the sturdy handle. fhe Dodge comfort-sofety seot odiustment allows the driver to place the front seat in the best position to suit his needs. With a slight pull on the chromium handle, the seat unlocks and will move forward and upward, or backward and downward, Thus, the seat accommodates tall people with long legs or short people with short legs. The seat moves easily on ball Dodge windows can be completely opened or closed bearings that ride on a with less than two Iull turns of the regulators. \r steel track. I

I PRINTED IN U. S. A C.l0-BoDy-OCTOBER. 9s4--( O) oCTOBER. 1 954-66py-Q.l I All Dodge Doors EXTRA COMFORT Are Easy to Enter. . . AND COI\VENIENCE FEATURES Easy to Operate HELP MAKE DODGE A REAL VALUE LEADER 1955 Dodge doors ore strengthened so lhey con be mode thinner, to provide more hiproom than ever be- fore in both front and back seats. Doors have a con- cealed hinge which allows them to swing up as they open, thus avoiding contact with high curbs. New hinges are adjustable three ways to achieve perfect door fit. Dodge clutch ond broke pedcls ore the suspended type for easier operation and to eliminate dirt-admit- Eosy operotion, sofety, ond long, rottle-free life ting holes in the floor. On models equipped with are benefits of Dodge rotary door latches. They keep PowerFlite, which requires no clutch pedal, the brake doors closed firmly under all driving conditions, If a pedal is eight inches wide for easy operation with door is left only partially latched, it will not come either foot. open when the car is in motion. Actually, when the 'rLigh?-Foottt occelerotor pedol has easy, positive door is closed and the car is in motion, the rotary-type action because it operates on a pivot at its he6l, rather latches tend to close the door more tightly. than with a conventional push rod. lgnifion-key slorting allows driver to start car with a New push-butlon door hondles have an extra-larPe single turn of the key. thumb button for more convenient operation. And only Dodge, in its field, combines them with self- Fixed footrest provides comfort for rear seat pas- tiShteninS rotary door latches. sengers regardless of how the front seat is adjusted. Glove comportmenl lock operates with the same key To help insure ogoinsl occidentol opening, every as the luggage compartment lock. A light that goes on door can be locked from the inside. Front doors lock inside the compartment when the door is opened is by pushing the handle forward. Rear doors lock when standard on the Custom Royal. the built-in button is pushed down. lighf switches are of the rotary type and do not pro- trude dangerously like competitive pull-type switches. Floor-level sills help eliminate the danger of tripping Dome lighr goes on when either front or rear doors during entry and exit. Made of polished aluminum, are opened on the Custom Royal. On the Royal and they also add an attractive highlight. Coronet, lights are operated by the right-hand doors.

C-12-aooy-ocroBER. I 9s4-( D) PRINTED IN U. S. A. PRINTED lN U. S. A.-tD) ocroBER, r 9s4-aoDY-C.l 3 l'ront anrl Rear . . . the Dodge Owner Bigger Luggage Compartment l'inds Extra Safety and Convenienee Has New Torsion-Bar Counterbalance The 1955 Dodge luggage compartment is bi6f6fer and AT THE FRONT . . . wider than ever before, allowing more room for stor- The Dodge hood is unusuolly eosy to roise or lower. age, and easier loading or unloading. It is counterbalanced over-center springs. These by New torsion-bor counterbolonce makes the lid easy springs help to raise the hood. Once is up, they hold it to raise, holds it firmly and safely open in any position. it safely in place. It takes up less room than ordinary spring-type hinges, fhere is no chonce of occident caused by the hood providing more stor- accidentally flying up when the car is in motion. Once age space and elimi- the hood is down, it is held in place by a double-action nating the danger of hood release. To open the hood, a latch must be tripped. damaging valuable This allows the hood to raise a short distance. Then, it luggage. Royal and is possible to reach and release the safety catch. Custom Royal com- partments are com- AT THE REAR . . pletely lined with attractive, easily New l'uel Tank Filler Pipe Location cleaned, figured fibre board. All models fnereases Storage Area in Trunk have molded-rubber fhe new Dodge fuel tonk filler pipe is located out of floor mats. the way behind the spare tire, increasing the storage The Dodge luggoge comporlment lid moy be locked capacity pipe an of the trunk. The is reached through or merely latched as you prefer. Turning the key locks r opening high in the right rear fender. With the pipe in the lid securely. But if it happens to be more con- this location, there is less danger of fuel being spilled venient to leave the compartment unlocked, the latch when the tank is filled or when the car rounds a corner holds the lid firmly closed. It then can be reopened at high speed. However, if -fuel should spill through easily by simply pushing the button-a convenience negligence of the attendant, it drains away through an on shopping trips, picnics and similar situations. opening at the bottom of the enclosure. fhe spore fire qnd wheel ossembly is held firmly in The gas filler opening is cov- place with an easy-to-turn, hand-type wing nut. Tilting ered by a hinged door with of the spare tire to the right side provides additional a strong over-center-design luggage space. spring which positively holds The eosy-operoling iock is mounted on special the cover open or closed. brackets behind the spare tire, adding still more usable space to the rest of the compartment. The jack is held firmly in place by a strong spring and the pressure of the tire against it, Operating the jack mechanism gives enough spring tension to prevent rattles,

G.l4-eooy-ocroBER. t 9s4- ( D) PRINTED IN U, S. A PRINTED IN U. S. A.-I OI ocToBER. | 9s4-BODy-C.15