SUPERBRANDS ANNUAL 2016 HARDYS
The 360 cricket campaign also included the matriarch of the Hardy family turned Brand History an on-pack consumer competition where 80. Since then, the winemakers select the cricket tickets were given away every 24 very best handpicked parcels of fruit to hardyswines.com/uk hours, as well as a focused PR and digital carry the label each vintage. 1850 Thomas Hardy leaves Devon for Australia, where he finds work with John Reynell, campaign, utilising cricketing ambassadors In 1882, Thomas Hardy made history by South Australia’s first winemaker. including Stuart Broad, Sir Ian Botham, producing the first Australian wine to be 1853 Thomas purchases his first property at Glenn McGrath and Michael Vaughan. awarded the prestigious Gold medal at Bankside and establishes Hardys. Hardys also ran a wine sales unit at all the International Wine Show in Bordeaux. 1857 Thomas produces his first Bankside England international matches throughout Recently, Hardys won gold medals across vintage and becomes one of the first the summer, allowing fans to enjoy an the range for Eileen Hardy Chardonnay at exporters of Australian wine. extensive range of Hardys wines in-ground. the 2015 International Wine Challenge 1870 Thomas launches his Oomoo range Outside of the cricket, Hardys continued awards and gold for Thomas Hardy and purchases the Tintara vineyards The world’s leading Australian wine brand and the number one Product Cabernet Sauvignon at the 2015 and winery in McLaren Vale. Hardys has an extensive portfolio, spanning IN 2014 HARDYS SOLD its journey to re-educate consumers on the selling wine in the UK, Hardys was established in Australia in 1853 heritage and quality of the Hardys brand Decanter World Wine awards. 1882 Thomas’ wines become the first Australian a variety of price points and wine varietals. MORE THAN wines to be awarded two prestigious Gold by Thomas Hardy. From humble beginnings, it has grown to a These include the well-known Hardys VR, with the ‘Five Generations of Devotion’ It was also acknowledged as the world’s medals at the International Wine Shows 70 MILLION in Bordeaux 1882 and Paris 1889. position where it is enjoyed in more than 100 countries and is into Hardys Stamp of Australia, Hardys Crest and campaign, which focused on the pioneering leading Australian wine or spirit in the Hardys Nottage Hill sub-brands – all of which BOTTLES and progressive nature of the Power 100 Intangible Business 1884 Thomas Hardy’s nephew, Thomas Hardy the fi fth generation of the Hardy family. Represented by William Report 2014. Nottage, joins the family business. have been available in the UK market for OF WINES IN THE UK Hardys family. The campaign was DID symbolised by objects from the Thomas Hardy dies. His son, Robert (Bill) Hardy who, in 2015, was named 2015 South Australian Legend over two decades. A more recent addition YOU KNOW? 1912 to the range in 2012 was the William Hardy family’s history, handed down Burrough Hardy, takes over the business. of the Vine by Wine Communicators in Australia. This longevity of More than 70 million range of wines, created as a tribute to the from generation to generation bottles of Hardys are 1953 A centenary celebration is held at a proud tradition in winemaking is at the heart of Hardys’ success, Hardy family’s proud heritage and dedication and was brought to life via sold per year in the house of Eileen Hardy. the UK. with the brand having won more than 7,000 wine awards to date. to winemaking, and to recognise the 40- home games. Hardys complemented the outdoor media, press and digital. 1976 In recognition of her contribution to the Australian wine industry, year contribution of fifth generation family deal by sponsoring Sky Sports’ broadcast In addition, May 2014 saw the member, Bill Hardy. In 2014, this range saw Eileen Hardy is awarded an OBE. coverage of England Test and IT20 home culmination of Hardys ‘All About a brand refresh with an upgrade to premium 1988 Hardys Stamp of Australia range launches Market matches. Chardonnay’ campaign, with a three-day quality cues in the packaging. at the World Exposition in Brisbane. Hardys has long been one of the most The second year of the partnership, 2015, pop up bar in central London. 2012 To celebrate the 40 years of dedicated successful wine brands in the competitive Recent Developments saw the Australians return to England for service from fifth generation family Achievements UK market with the top three players Hardys has recently aligned itself with the Test cricket’s premier series, the Ashes. member, William (Bill) Hardy, the William Hardy range launches. holding less than a 13.3% market share. UK’s number one summer sport, cricket, Having the Australians in town provided At the pinnacle of Hardys’ offering are the Over the past year, Hardys has reinforced by partnering with England Cricket as its Hardys with the opportunity to juxtapose the internationally acclaimed Eileen Hardy wines. 2013 Continuing the vision of its pioneering its position as the UK’s market- irony of an Australian wine brand sponsoring This iconic range was born in 1973 when founder, the entire Hardys range is Official Wine Partner. revitalised with a new packaging design. leading wine brand with retail the England cricket team in the brand’s sales worth in excess of DID Promotion above-the-line and below-the-line campaigns. 2014 Hardys announces a major three-year Brand Values sponsorship deal as the brand becomes £309 million per annum. It YOU KNOW? In 2014, Hardys became the Official The campaign, which featured England Hardys has built a tradition of great endeavour in winemaking; Thomas Hardy’s vision Official Wine of England Cricket. continues to gain share in Two million glasses of Wine of England Cricket, signing cricketer Stuart Broad, captured the reactions was to produce wines that would be prized in the markets of the world by showing 2015 Hardys launches a cricket campaign this category with annual Hardys are enjoyed a three-year sponsorship deal. The of Hardys’ Australians employees discovering daily in more than outstanding innovation and resourcefulness, directed at making wines of quality and which plays on the juxtaposition of growth of six per cent in 100 countries. England Cricket partnership affords that their company sponsor the old enemy in character. The expertise and devotion driven by the Hardy family since 1853 is in every an Australian wine brand sponsoring value (Source: ACNielsen 52 Hardys global reach via extensive in-ground a fun, light-hearted manner, and the adverts sip of its wine. the English cricket team. Weeks to 12/09/2015). and perimeter advertising at all England generated extensive positive sentiment.
superbrands.uk.com SUPERBRANDS ANNUAL 2016 HARDYS
The 360 cricket campaign also included the matriarch of the Hardy family turned Brand History an on-pack consumer competition where 80. Since then, the winemakers select the cricket tickets were given away every 24 very best handpicked parcels of fruit to hardyswines.com/uk hours, as well as a focused PR and digital carry the label each vintage. 1850 Thomas Hardy leaves Devon for Australia, where he finds work with John Reynell, campaign, utilising cricketing ambassadors In 1882, Thomas Hardy made history by South Australia’s first winemaker. including Stuart Broad, Sir Ian Botham, producing the first Australian wine to be 1853 Thomas purchases his first property at Glenn McGrath and Michael Vaughan. awarded the prestigious Gold medal at Bankside and establishes Hardys. Hardys also ran a wine sales unit at all the International Wine Show in Bordeaux. 1857 Thomas produces his first Bankside England international matches throughout Recently, Hardys won gold medals across vintage and becomes one of the first the summer, allowing fans to enjoy an the range for Eileen Hardy Chardonnay at exporters of Australian wine. extensive range of Hardys wines in-ground. the 2015 International Wine Challenge 1870 Thomas launches his Oomoo range Outside of the cricket, Hardys continued awards and gold for Thomas Hardy and purchases the Tintara vineyards The world’s leading Australian wine brand and the number one Product Cabernet Sauvignon at the 2015 and winery in McLaren Vale. Hardys has an extensive portfolio, spanning IN 2014 HARDYS SOLD its journey to re-educate consumers on the selling wine in the UK, Hardys was established in Australia in 1853 heritage and quality of the Hardys brand Decanter World Wine awards. 1882 Thomas’ wines become the first Australian a variety of price points and wine varietals. MORE THAN wines to be awarded two prestigious Gold by Thomas Hardy. From humble beginnings, it has grown to a These include the well-known Hardys VR, with the ‘Five Generations of Devotion’ It was also acknowledged as the world’s medals at the International Wine Shows 70 MILLION in Bordeaux 1882 and Paris 1889. position where it is enjoyed in more than 100 countries and is into Hardys Stamp of Australia, Hardys Crest and campaign, which focused on the pioneering leading Australian wine or spirit in the Hardys Nottage Hill sub-brands – all of which BOTTLES and progressive nature of the Power 100 Intangible Business 1884 Thomas Hardy’s nephew, Thomas Hardy the fi fth generation of the Hardy family. Represented by William Report 2014. Nottage, joins the family business. have been available in the UK market for OF WINES IN THE UK Hardys family. The campaign was DID symbolised by objects from the Thomas Hardy dies. His son, Robert (Bill) Hardy who, in 2015, was named 2015 South Australian Legend over two decades. A more recent addition YOU KNOW? 1912 to the range in 2012 was the William Hardy family’s history, handed down Burrough Hardy, takes over the business. of the Vine by Wine Communicators in Australia. This longevity of More than 70 million range of wines, created as a tribute to the from generation to generation bottles of Hardys are 1953 A centenary celebration is held at a proud tradition in winemaking is at the heart of Hardys’ success, Hardy family’s proud heritage and dedication and was brought to life via sold per year in the house of Eileen Hardy. the UK. with the brand having won more than 7,000 wine awards to date. to winemaking, and to recognise the 40- home games. Hardys complemented the outdoor media, press and digital. 1976 In recognition of her contribution to the Australian wine industry, year contribution of fifth generation family deal by sponsoring Sky Sports’ broadcast In addition, May 2014 saw the member, Bill Hardy. In 2014, this range saw Eileen Hardy is awarded an OBE. coverage of England Test and IT20 home culmination of Hardys ‘All About a brand refresh with an upgrade to premium 1988 Hardys Stamp of Australia range launches Market matches. Chardonnay’ campaign, with a three-day quality cues in the packaging. at the World Exposition in Brisbane. Hardys has long been one of the most The second year of the partnership, 2015, pop up bar in central London. 2012 To celebrate the 40 years of dedicated successful wine brands in the competitive Recent Developments saw the Australians return to England for service from fifth generation family Achievements UK market with the top three players Hardys has recently aligned itself with the Test cricket’s premier series, the Ashes. member, William (Bill) Hardy, the William Hardy range launches. holding less than a 13.3% market share. UK’s number one summer sport, cricket, Having the Australians in town provided At the pinnacle of Hardys’ offering are the Over the past year, Hardys has reinforced by partnering with England Cricket as its Hardys with the opportunity to juxtapose the internationally acclaimed Eileen Hardy wines. 2013 Continuing the vision of its pioneering its position as the UK’s market- irony of an Australian wine brand sponsoring This iconic range was born in 1973 when founder, the entire Hardys range is Official Wine Partner. revitalised with a new packaging design. leading wine brand with retail the England cricket team in the brand’s sales worth in excess of DID Promotion above-the-line and below-the-line campaigns. 2014 Hardys announces a major three-year Brand Values sponsorship deal as the brand becomes £309 million per annum. It YOU KNOW? In 2014, Hardys became the Official The campaign, which featured England Hardys has built a tradition of great endeavour in winemaking; Thomas Hardy’s vision Official Wine of England Cricket. continues to gain share in Two million glasses of Wine of England Cricket, signing cricketer Stuart Broad, captured the reactions was to produce wines that would be prized in the markets of the world by showing 2015 Hardys launches a cricket campaign this category with annual Hardys are enjoyed a three-year sponsorship deal. The of Hardys’ Australians employees discovering daily in more than outstanding innovation and resourcefulness, directed at making wines of quality and which plays on the juxtaposition of growth of six per cent in 100 countries. England Cricket partnership affords that their company sponsor the old enemy in character. The expertise and devotion driven by the Hardy family since 1853 is in every an Australian wine brand sponsoring value (Source: ACNielsen 52 Hardys global reach via extensive in-ground a fun, light-hearted manner, and the adverts sip of its wine. the English cricket team. Weeks to 12/09/2015). and perimeter advertising at all England generated extensive positive sentiment.
superbrands.uk.com