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What Is Sports Marketing?

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What Is Sports Marketing? Career Prospects What is Sports This major is ideal for students seeking careers in marketing or sales in sports retail marketing, promotion, Marketing? sport media relations and sport management. Graduates of Sports marketing is a business career that involves our program are working in a wide variety of marketing planning, implementing and controlling marketing activities positions in sports. in all types of sporting venues. To enhance their educational Organizations such as the National Football League experience, students in the program meet and work with (NFL), National Basketball Association (NBA), National professionals who are involved in the business of sports. Hockey League (NHL), Major League Baseball (MLB), National Collegiate Athletic Association (NCAA) and the Olympic Governing Board – as well as college athletic Why study Sports Marketing at the Palumbo - departments, sports marketing firms, sporting goods Donahue School of Business? manufacturers, corporate sponsors, sport retailers, broadcast media and non-profits – are just a sample of the career paths We designed a sports marketing program that will that are possible for graduates of the sports marketing prepare you to be able to analyze and address today’s trends program and implement successful sports business practices. Our program provides you with an intensive survey of Sports Marketing as a Value-Added Second marketing techniques and promotional strategies, which cover the marketing mix, new product strategy and services, Major interactive promotions, event marketing and value-added marketing. The Sports Marketing curriculum compliments a As a sports marketing major you will explore strategic number of other majors in the Palumbo-Donahue School, such marketing concepts and learn sales management, product as marketing, entrepreneurship and finance. development and marketing research techniques, while building the skills that will enhance your employment (continued on reverse) opportunities. Oral presentations and written reports will help you develop the necessary communication skills to succeed in the marketing field, and an emphasis on case studies will deepen your understanding of the role of marketing in organizations as you develop analytical skills and apply fundamental marketing concepts. Palumbo-Donahue School of Business 705 Rockwell Hall 600 Forbes Avenue Pittsburgh, PA 15282 412-396-5702 [email protected] www.duq.edu/business Courses Course Prerequisites Semesters Offered BUSINESS CORE COURSES (48 Credits) REQUIRED COURSES (18 Credits) MKTG 373 Sales Fundamentals MKTG 271 (can be concurrent) Fall, Spring MKTG 374W Research Applications in Marketing MKTG 271, STAT 285 Fall, Spring SPMK 376 Sports Marketing and Promotion MKTG 271 (can be concurrent) Fall, Spring SPMK 377 Sports Management MKTG 271 Fall, Spring SPMK 473 Sports Sales and Revenue Generation MKTG 373 Fall, Spring SPMK 477W Strategic Sports Business MKTG 373 and 374W Fall, Spring SPMK 376 and 377 MEDIA COURSES (6 Credits) SPTS 434 Media and Sports Fall SPTS 436 Sports Media Practices Spring ELECTIVES (6 Credits) MKTG 471 Services Marketing MKTG 271 Spring *MKTG 473 Sales Management MKTG 373 Fall, Spring MKTG 476 Product Management MKTG 271 Fall, Spring MKTG 479 Retail Management MKTG 271 Fall, Spring *SPMK 378 Event Marketing and Planning MKTG 271 Fall, Spring SPMK 470 Legal Environment of Sports BLAW 251 Spring Management and Marketing BUAD 401 Business Administration Internship 60 credits Fall, Spring, Summer ECON 419 Sports Economics ECON 201 and 202 TBD *Highly recommended Recommended Sequence Fall Semester Spring Semester Junior Year 373 Sales Fundamentals 374 Research Applications in Marketing 376 Sports Mktg and Promotion 377 Sports Management 434 Media and Sports 436 Sports Media Practices Senior Year 473 Sports Sales and Revenue Generation 477W Strategic Sports Business Elective Elective Special Notes: The electives can be dropped from this major when paired with a second major or a minor. Only one internship may be counted as a Sports Marketing major elective. Graduation Requirements Students must earn a minimum overall GPA of a 2.0. A Minor in Sports Marketing (15 credits) Students can earn a minor in Sports Marketing by completing MKTG 271 (from the Business Core) plus MKTG 373, SPMK 376, SPMK 377, and SPMK 473. It is the responsibility of the student to know both University-wide graduation requirements and those of the major field of study and to meet all requirements satisfactorily for graduation. This information is subject to change and this publication cannot be considered an agreement or contract between the individual and the School. The Palumbo-Donahue School of Business reserves the right to alter or amend the terms, conditions and requirements and to eliminate courses as necessary. Students should consult on a regular basis with their advisor for specific information related to their major and/or minor requirements. Rev. 7/18 Palumbo-Donahue School of Business 705 Rockwell Hall 600 Forbes Avenue Pittsburgh, PA 15282 412-396-5702 [email protected] www.duq.edu/business .
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