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Integrated Sports Marketing Agency INTEGRATED SPORTS MARKETING AGENCY 4935 N.30TH STREET, SUITE 200, COLORADO SPRINGS, COLORADO, U.S.A. WE DON’T MIND HEAD TO HEAD COMPETITION. WE THRIVE ON IT. OUR PHILOSOPHY. DEVELOP AND EXECUTE INTEGRATED MARKETING AND COMMUNICATIONS PLANS THAT HELP CLIENTS REACH THEIR PEAK. BY THE NUMBERS. $103M IN SPONSORSHIPS $520M EARNED MEDIA 4.1 billion IMPRESSIONS CREATED 31 WORLD-CLASS EVENTS PROMOTED & SERVICED 7 WORLD CHAMPIONSHIPS MARKETING/PR AGENCY 11 BRANDS ORIGINATED OUR SERVICES. INTEGRATED SERVICES MARKETING COMMUNICATIONS SPONSORSHIP • Marketing Strategic Planning • Press Releases • Property Asset Analysis & • Strategic Advertising Partnerships • Publicity Tours Evaluation • National/Local Market Promotion • Video Content • Asset Development & Sponsorship Extensive Platforms • Brand Development (Look & Feel) • Media Operations (Press Conferences, • Sponsorship Research & • Local and Grass Roots Marketing Field Operations, Photographers, Press Rooms) Development • Consultation, Idea Generation & • Strategic Sponsorship Plan Access Fulfillment for Sponsors • Content Development to Sponsor Relationships • Marketing Integration • Idea Generation for Publicity • Lead Generation & Sales • Television, Radio, Online & Print • Newsletters • Sponsorship Fulfillment Advertising Placement • Email Blast Integration • Television & Digital Distribution • Grass Roots & Industry Marketing • Media Guides • Creative Sponsorship Packaging • Promotional Fulfillment • Event Guides • Sponsorship & Brand Positioning • Website Development and Content • Social Media Generation (Pre-Event & Generation for Events Event) • Revenue Generation (Fundraising, Merchandise and Licensing) • Social Media Development and • National Placement (Magazines, Large Planning Digital Publications, News Angles) • Social Media Content Generation • National & International Placements CONSULTING • Marketing Plan ACTIVATION • Marketing Strategy • Sponsor Platform Development • Execution of Marketing Plans • Management of Sponsor Contracts for Fulfillment and Strategy • Generation of Marketing Collateral & Video for Events • Sponsorship Strategy & Plan • Presence Marketing • Communications Strategy & Plan • Management and Development of Signage, Marketing Collateral, & Delivery • Public Relations Strategy & Plans UCI WORLD CHAMPIONSHIPS ROAD CYCLING SEPTEMBER 2015 RICHMOND, VA., USA Sample Work SITUATION Richmond 2015, the host organizers for the UCI World Championships for road cycling, were a year out from their event and needed a boost in their marketing and communications programs. They were seeking an agency that could come in and develop an activation plan to support existing sponsors while seeking additional sponsors for newly-created assets. RESULT KOM Sports Marketing created the event’s first health & wellness festival, (3) dynamic SPECTATORS DEVELOPED RAISED on-course fan zones (photo inset) with sponsors, including a robust marketing program in Eastern U.S. netting huge $365K 3 $770K crowds. KOM also provided superior media ROAD SIDE FAN ZONES IN SPONSORSHIP relations and media operations services. UWW WORLD CHAMPIONSHIPS OLYMPIC STYLE WRESTLING SEPTEMBER 2015 LAS VEGAS, NV, USA Sample Work SITUATION The United States had not held the World Championships since the 1990s. Following a challenging period for the sport, in which it had almost been unceremoniously bounced from the Olympics, the sport needed a much needed boost in profile. Working with host USA Wrestling, KOM Sports Marketing helped re-brand and re-fresh the presentation of the United World Wrestling World Championships. Las Vegas was picked as an unlikely candidate to host the event. Major areas for wrestling like the Midwest and Northeast were excluded in favor of the bright lights of the Vegas desert. KOM Sports Marketing was chosen because of its success helping USA Wrestling lead a world coalition that helped save Olympic wrestling. It was now time to prove the sport could re-define itself and present a new face to the world. RESULT 3 Integrated marketing and communications programs resulted in four sell-outs. Held the first FanFest with 26 exhibitors, including athlete autograph RAISED WORLDWIDE AUDIENCE RAISED sessions. Event’s first comprehensive Look & Feel and bold in-venue presentations $350K 1.1B $1.1M proved a new dynamic face for SPONSORSHIP EST. TV/WEBCAST & IN TICKET SALES the sport that it had desired. MEDIA IMPRESSIONS SAVING OLYMPIC WRESTLING 2020 VISION CAMPAIGN Sample Work SITUATION On February 12, 2013, the International Olympic Committee had unceremoniously elected to remove the sport of wrestling from the Olympic program beginning at the 2020 Tokyo Olympics. Wrestling was one of the original seven sports in the Olympics of 776 B.C. USA Wrestling, sensing a need to take a global leadership position, enlisted an ad- hoc committee of 30 individuals led by its executive director Rich Bender and former Olympic wrestlers Bill and Jim Scherr. UWW World Wrestling Championships – LasKOM Vegas Sports Marketing 2015 were retained the day after the announcement to handle this Textunique and delicate mission of building a marketing and communications strategy with high-level plans. RESULT CAMPAIGN KOM Sports created “2020 Vision Campaign: Keep The Dream Alive.” The program with donations launched on The Tonight Show” in March and garnered international publicity bringing together the 7 countries of U.S.A., Russia and Iran. To propel the campaign IN LANGUAGE internationally, KOM created a digital Tool Box that included campaign elements in seven languages including Persian & Russian. WORLDWIDE RAISED KOM’s social media program “Take A Stand” garnered more than 700,000 people around the globe taking selfies with a wrestling pose in front of landmarks. The campaign gained support from Olympians 1.3B $770K Magic Johnson, Mark Spitz, and Carl Lewis among others. IMPRESSIONS SUPPORT FUNDS S.K.Y. STREETBALL SYNDICATE AN ORIGINAL BRAND Sample Work SITUATION S.K.Y. Streetball Syndicate was started by KOM Sports Marketing and one other partner to use basketball as point of both entertainment and community engagement in international cities and markets. The brand of street basketball is a freelance-style highlighted by incredible trick passing, high flying dunks and a up- tempo style. S.K.Y. began with a photo shoot on a playground in Brooklyn, N.Y. (see previous slide) with (4) of the top street basketball players. The acronym of S.K.Y. is (S)erving (K)nowledge) to (Y)outh and became the mantra as each tour stop included youth camps, clinics and community outreach. RESULT The team played in 15 countries for packed crowds on U.S. Army bases to Moscow’s Red Square and included an historic 10-city tour in China, which included a reality show on CCTV and an audience of 300 million. KOM Sports Marketing created an integrated plan from brand ANNUAL REALITY SERIES SOLD OUT conceptualization to sponsorship with Gatorade and VOIT to in-market publicity which leveraged more than 1 $750K 300M 10 billion impressions for S.K.Y. SPONSORSHIP CHINA AUDIENCE CHINA CITIES AMGEN TOUR OF CALIFORNIA SETTING THE STANDARD Sample Work SITUATION As part of its communications service, KOM Sports Text Marketing offers public information and press operations services for events. This turn-key service includes site surveys and plans and execution of the following: • Press Conferences (pre & post event) • Set-up, emcee, and run of show • Athlete procurement, coordination • Guest speaker procurement, coordination • Audio/Visual presentation • Press Room • Site planning • Set-up and break down • Operations during event • Credential services • IT coordination • Field Operations • Set-up of key Field of Play area • Mix Zones • Back-of-house athlete arrangements • Photographer coordination/management • Field of play (i.e. bibs) photo management • Press box or field of play reporter RESULT (OVER 14 YEARS OF EVENTS) AMGEN Tour of California Text KOM Sports Marketing has managed press operations for more than 100 world-class sporting events ranging from cycling to running to wrestling to lacrosse to e-sports. The press operations components aid in the communication plans and services it provides, complementing the relationship with international, national and regional media representatives. The below figures illustrate the cumulative numbers KOM has served over the past 14 years. MANAGED MANAGED ORGANIZED PR DISTRIBTION SERVICED 1,000+ 244 321 151 2,300 ATHLETES EVENT DAYS PRESS CONFERNCES COUNTRIES MEDIA MEMBERS Steve Brunner 719.272.7022 [email protected] .
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