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Sports Venues Increasing Year-Round Footfall and Revenues

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Sports Venues Increasing Year-Round Footfall and Revenues HOTELS & DESTINATIONS AT SPORTS VENUES INCREASING YEAR-ROUND FOOTFALL AND REVENUES Hotel development | Arena venue viability | Destination mixed-use Stadium and sports venue valuation | Business rates savings Transforming sites and supporting investment Drawing on our extensive experience at sports venues we are keen to help new clients to: Football Rugby Generate income from adjacent land Cricket Tennis Basketball Motor Racing Add a hotel to enhance Horse Racing conferencing & venue revenue Ice Hockey Surf Park Diversify the operating base and income, and identify value Obtain savings in Business Rates We help turn ideas into reality We help evolve projects for adjacent land to create wider 365-day destinations. This adds year-round footfall, extends dwell time and increases spend. We are also frequently asked to investigate adding a hotel to the site to support event and non-event day hospitality and conferences. Our suite of services, and integration of the expertise of our property professionals across every sector, enables us to support you at every stage. Opportunities Viability Delivery In operation Objectives & Market research Concept options & Mix & quantum Detailed projections & Iterative Business Commitment Funding Valuation Asset site potential & implications high level financials recommendation development appraisal enhancement plan of operators management Development Ashton Gate, Bristol King Power Stadium, Leicester St George’s Park, Burton-upon-Trent • Market and Financial Viability for Bristol Sport for a • Exploration of wider development options as part of LCFC’s plans to • We advised the English Football Association (FA) on the hotel proposed arena, including assessment for a destination event cluster. expand the stadium. concept, spa, conference and healthcare facilities. • Recommended nature of use and required facilities mix. • Concept development regarding the mix of uses to create a world- • Market and Financial Feasibility Study; operator selection (Hilton and class event-led destination. Spire Healthcare); and sale and leaseback transaction securing a • Market and Financial Feasibility Study for a proposed adjacent forward funding agreement for in excess of £45m. hotel, including recommending facilities and midscale positioning. • Market research, feasibility studies, development appraisal and masterplan advisory. • The centre and hotel was built and are operating successfully. HD1 at John Smith’s Stadium, Huddersfield AFC Wimbledon, London Wembley, London • Advice on various aspects of the new masterplan. • Professional advice to AFC Wimbledon since 2007 for site search • Secured pre-lets in the early stages, enabling wider office • Market and Financial Viability for a snowsports centre and hotel. and selection. development to commence. • Sole leasing agent to provide development leasing for the proposed • Development modelling and viability testing leading to agreement with • Advisory and asset due diligence regarding the then prospective 165,000 sq ft of leisure, retail and catering outlets, which wrap national housebuilder. purchase of Quintain’s Wembley development. the stadium. • Mixed use development and new stadium under construction. • 220+ international sales of apartments in North West Village and ALTO Wembley across Asia. Hotel development Hilton Garden Inn at Silverstone Proposed hotel at Sandy Park, Exeter Proposed hotel at Mansfield Town FC ground • Market and Financial Feasibility Study for a 197-room hotel and • Proposed hotel on a plot of land owned by Exeter Rugby Club, close • Scoping Study and Market and Financial Feasibility Study providing advised a bridge link to the conference and exhibition facilities. to Sandy Park Stadium. recommendations on the optimal siting and market positioning of a • Successfully signed Hilton Garden Inn following an operator search, • Scoping Study and Market and Financial Feasibility Study proposed hotel adjacent to One Call Stadium. selection and negotiation process. recommending a 250-room focused service hotel. • Financial projections were prepared for a 120-bedroom, upper • Found and secured the investor. Construction is underway, due to • Operator Search, Selection and Negotiation process. midscale, focused service hotel. open Summer 2020. Proposed hotel at Celtic Park, Glasgow Proposed hotel at Durham Cricket Club Proposed hotel for Northampton Saints RUFC • Commissioned to advise on the opportunity and prepare a Market and • Market and Financial Feasibility Study for a proposed limited service • Proposed hotel on a plot of land owned by Northampton Saints Financial Feasibility Study for a hotel adjacent to Celtic Park, hotel and conference and events centre at the Emirates Durham RUFC, close to Franklin’s Gardens Stadium. Scotland’s largest stadium and close to the Emirates Arena and the International Cricket Ground, at Chester-Le-Street. • Scoping Study and Market and Financial Feasibility Study for a Sir Chris Hoy Velodrome. • We subsequently gained operator interest in the opportunity and recommended 130-bedroom focused service hotel. • Following a positive report, The Club submitted an initial Proposal assisted in negotiation with potential investors. • Ongoing advisory on hotel delivery options. of Application Notice to Glasgow City Council for a hotel and museum complex. Hotels valuation & agency Hilton at the Ageas Bowl, Southampton Hilton Garden Inn at Old Trafford, Lancashire County Cricket Club Hotel at Madejski Stadium, Reading • Valuation at the time of construction for secured lending purposes. • Prior to development, we valued for secured lending purposes the • 201-room four star hotel, which is an integral part of the Madejski • 175-room hotel and 18-hole golf course. 150-room proposed hotel. Stadium Complex in Reading and right next to The Royal Berkshire • Part of a valuation of the entire stadium complex. Conference Centre. • We were commissioned to undertake a valuation of the hotel for a prospective purchaser. Hotel at a Premier League stadium DoubleTree at Stadium MK Bolton Whites Hotel at Bolton Wanderers Stadium • Valued for secured lending purposes. • 304-room full service hotel. • Valued the 125-bedroom hotel for the administrators. • Part of wider engagement in relation to the Club. • Valued for secured lending purposes during our wider engagement in • Agency advice and marketing services provided to the administrator • Confidential relation to Stadium MK. relating to the hotel element of the Bolton Wanderers administration sale. Professional services & valuations Ricoh Emirates Old Trafford Wimbledon Tennis Ground • Working with the debt funder we examined the various options open, • We have worked with the lenders and operators of this Category One • We valued the iconic All England Lawn Tennis and Croquet Club. exit routes, insolvency defence and modelled the impact of liquidation International Cricket Ground for over 6 years. • Acting for the club and its lender we used our knowledge and or relocation of Coventry FC. • Developed a deep understanding of this diversified business through expertise of sporting stadia to model the income and provide a robust • Identified potential joint venture partners, management company and our professional advisory engagements. and reasoned valuation methodology. new investors. Blackpool FC Stadium MK and Marshall Arena Saracens • Valuation of multiple assets including the stadium, training ground, • Valuation of the stadium for accounting purposes. • Provided scenario-based valuations for the proposed stadium and their hotel investment. • We also valued the arena and identified investment opportunities for development, including existing and proposed. • Advisory on development potential of surrounding land. the whole operation of the asset. • Investment and operational modelling for wider operational elements. Sports specialists We provide professional services, valuations and rating reviews for stadia and sports venues. We truly understand the sports and venue business and market place from our extensive experience and insight across multiple sports and specialist properties. This depth of insight sets us apart from competitors. Our services include: Market insight Cash flow & Diversifying operating & opportunities investment modelling base advisory Business Rates Property services and Valuation critical friend Saving money on business rates Since the start of the 2010 Let us help Football & Rugby – We are alert to the Horse Racing – The Colliers business rate list, our Rating to get your increase in non-match activity around grounds Rating Team acts for team has saved our clients more and see this as an area where mitigating rates such iconic names as The than £500m through: VOICE HEARD liability will be one of the keys to the success Jockey Club, Arena Racing > Auditing historical valuations of new ventures. Corporation, York Racecourse and Musselburgh, including and reclaiming overpaid business Colliers International, as part of a small venues such as Cheltenham, rates consortium, is in discussions with the Epsom and Aintree. > Challenging business rates Valuation Office about the current and future valuation approach to business rates on football stadia. Our knowledge of the sport led The Valuation Office to There is opportunity to ensure that more > Managing business rate acknowledge “nobody has voices are heard from across the football accounts ever told us that before” league, and indeed that any benefits accrued upon reviewing evidence. are opened up to other
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