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The Maven Matrix Manifesto(V1.3)

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The Maven Matrix Manifesto(V1.3) The Maven Matrix Manifesto(v1.3) Transporting Yourself From Mediocrity… To Making Millions More For The Rest Of Your Business Life A no-nonsense look at what’s really wrong with advertising, marketing, and business competition today – and how YOU can catapult yourself and your business, products and services into the leadership position in any market you go after. Plus – why certain people in your industry earn up to 100 times more than you do and how to move rapidly to the sides of the haves, from being a have-not! Finally….a new slant on a no-cost, low-cost marketing strategy guaranteed to outperform everything else that everyone else in your marketplace uses right now 1 A Personal Note From Jay and Rich Mavens are not gods; but actually you’ll be surprised at the respect and following you’ll quickly amass. Mavens are real, ordinary people who decide to take on extraordinary roles of meaning in their markets, industries or fields. Mavens are people who learn to transport themselves from drudgery, the mundane, stress and fear and become liberated, fulfilled and permanently enlightened by what they do –why they honestly, uniquely do it and what they do it for. Sounds mysterious? Well, it’s anything but that. If you’re reading this manifesto, it tells Jay and I you have the open-mindedness, decisiveness, unfulfilled ambition and untapped or underutilized talent to quickly transport yourself, and business, to maven status. This report explains to you how easily, enjoyably and rapidly you can actually do it. So, no matter who you are. No matter where you’re at in business right now. No matter your age, education, race or financial condition…we’ve got good…no make that GREAT news for you. By the time you’re done reading this manifesto, you’ll be well on your way to achieving your own personal maven makeover. And it’s a lifetime journey that forms no other paths you could take will equal. Jay and are excited and interested to see how much you do with the knowledge and ideas we share here today. To higher profits and preeminence. Rich Jay 2 Important Prefacing Note: This report is a collaborative effort between Jay and I developed to help anyone in business – online or offline, start-up or mature business, service-based or product-based - achieve rapid, substantial success and permanent financial prosperity. However, since the first group of people this report will be released to are my (Rich’s) subscribers and friends, most of the reference examples and discussion points will focus more on online marketing techniques and distribution channels than offline. BUT if you own/run any business with any offline focus or component, be it localized, regional, national or international – the discussions, lessons and realizations that Jay and I share are probably more important to you than even my online colleagues. So if I refer to e-mails, web traffic, SEO, blogs, etc. you need to immediately think, sales presentations, telemarketing activities, direct mail, TV or radio advertising, seminar promotions and presentation, trade show exhibits or breakout presentations, etc. Occasionally throughout this document, we’ll remind you of this as we move rapidly through the material in this ―treatise.‖ But please remember throughout that every insight, realization, principle, concept, and strategic distinction we both share here totally, completely and dramatically improve, enhance and enrich anyone’s current and future business situation. 3 A preemptive disclosure, and the benevolent method to our madness Dear colleague, We call you that because this entire report was created exclusively and uniquely for those who aspire to be what both Jay and I really are. We know if you trust and follow our direction in this report, that fate will occur for you too. But it’s important to us both – before you ever begin this journey with us that we clearly disclose an important fact. It’s this: Jay and I have collaborated one time only in the past. When we did, the success rate was extraordinary. Now I’ve persuaded Jay to collaborate once again to create something truly auspicious in the truest sense. As part of this collaborative project we are taking a small qualitative group of highly detectable, exceedingly ambitious (but underperforming) business owners and we are going to actually work with them first-hand and help transform them into mavens in their own right. Normally, I issue a special research report, manifesto, or doctrine with no commercial offering attached – then later on I invite those people who are most impacted by my latest findings to join me for more intensive study and the full scope of what I uncovered, tested, and leveraged. Both Jay and I plan to conduct one – and only one - live program. And to allow a surprisingly small quantity of additional entrepreneurs to experience a home study version. We are formally announcing and offering readers of this, the advanced edition of the Manifesto, the first right to participate either way. The reason is that historically when I make an offering following a report I usually fill every spot in a matter of hours or days. If there is anyone we want to benefit from the proposition at the end of this Manifesto it is you, our most valued friends, colleagues and peers. So we’re clear – the first 65 pages of this document is nothing but pure, rock-solid gold. The remainder is benevolently self-serving on our part – we want you to benefit so badly, we’ve made it irresistible in four unprecedented ways, with our reasons and methods fully disclosed. With that in mind we invite you to embark on a forty-five minute journey that will forever change your life…. 4 Foreword How I turned an obscure postal clerk with a meager government paycheck into the #1 Maven in his market with a HALF-BILLION DOLLARS in sales … And why I‟m absolutely convinced The Maven Matrix will do the same for you By Jay Abraham Founder and President, The Abraham Group™ A few years back, Jim was a postal clerk, sorting mail in a small Minnesota town. But like you, he had big dreams. Jim was fed up with his dead-end job and struggling every month to make ends meet. He wanted something more – something better – for himself and for his family. He dreamed about being his own boss; starting a wildly successful company, building a family fortune and never having to worry about money, ever again. So one day, Jim summoned the courage to walk into his supervisor’s office and quit. It was the 1970s – a time when gold and silver prices were soaring and rare gold and silver coins were skyrocketing in value. So Jim founded a small rare coin dealership, hung out his shingle and waited for the money to begin rolling in. But it didn’t. So Jim decided to begin doing all the same things he saw his larger, more successful competitors doing: He rented mailing lists and mailed thousands of postcards offering his product. He bought expensive ads in financial publications. He even paid big bucks to have an exhibit booth at investment conferences and trade shows. But even after all that expense and risk –and even after years of grueling work – Jim’s tiny company was still only bringing in about $300,000 a year. In many ways, Jim was facing many of the same challenges you’re facing right now. He had thousands of competitors – most of whom dwarfed Jim’s company-- and some had massive advertising budgets and sold hundreds of times more coins than Jim did. 5 Jim wasn’t born with a natural gift for marketing. Nor did he have an encyclopedic knowledge of his industry. He wasn’t better looking or more charismatic or more outgoing or glib or a better public speaker than his larger competitors. And he certainly didn’t have the money to fund a big, national marketing campaign. But I accepted Jim as a client because I saw two crucial qualities in him: 1) A driving, palpable desire to succeed, and … 2) A willingness to try something new to light the fuse on explosive sales growth. And that, my friend, was enough for Jim – and it’s enough for you. This simple secret triggered a 16,667% sales explosion for Jim. Put it to work and it‟ll do the same for you. My vision for Jim was a simple one -- to lift him head and shoulders above his thousands of competitors: Not by spending what little money he had on direct mail or print ads or to emulate or duplicate the hyperbole and high-pressure sales tactics his largest competitors used … … but by establishing Jim as America’s leading authority, the “trusted voice” – the nation’s #1 Maven -- on rare coin and precious metals investing. So instead of writing ads and spending a fortune on media, we went to work creating content-rich articles and special reports to help investors profit. And instead of selling that content, we gave it all away free to a handful of influential people who published large-circulation investment newsletters. Within weeks, those publishers began running Jim’s articles in their newsletters and offering Jim’s special reports to their readers. And soon, the local and then the national media began calling Jim to get his views on the explosion in precious metals and coin prices. Almost before you could say “Rare Coin Maven,” millions knew who Jim was -- the voice of authority in his market. And thousands began calling Jim to buy rare coins and bullion from him.
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