DWUC Release FINAL 1-9-10-3

Contacts: Heather Mitchell Amy Joiner Unilever Weber Shandwick 312/661-2326 312/988-2056 [email protected] [email protected] Actress Christina Hendricks Dares to Make a Red-Carpet Statement Fans Can Help Hendricks and Degree® Women Ultra Clear Make a Statement in Red and Raise Funds to Support Clothes Off Our Back CHICAGO (January 12, 2010) – Every actress wants to look her best when she steps out on the red carpet, and the SAG Awards are no exception. Actress Christina Hendricks is teaming up with Degree® Women Ultra Clear’s NEW Red Satin to sport a daring red dress on the red carpet while supporting Clothes Off Our Back. America Makes a Statement Now through Jan. 22, fans can log on to DegreeRedDress.com to view and vote on the red dress style Hendricks will don on the red carpet at the SAG Awards on Jan. 23. Every vote counts and supports Degree Women Ultra Clear’s donation of $50,000 to Clothes Off Our Back, an organization that hosts charity auctions showcasing celebrity attire and raises money to help improve the lives of women and children across the globe. Each person who votes will have the opportunity to receive a product coupon so they can make their own statement in red and will also have the chance to win some stylish swag. Hendricks’ red dress will be auctioned off by Clothes Off Our Back after the award ceremony on ClothesOffOurBack.org. “I’m not one to shy away from making a fashion statement on the red carpet. This year, fans can help me dare to make a statement in red with Degree Women Ultra Clear, while also supporting a charitable cause, Clothes Off Our Back,” says Hendricks. Red-carpet Essentials Once the red dress is chosen by America, Hendricks will complete her look with the perfect accessories. “The ultimate accessory for any red-hot look is a reliable anti-perspirant/deodorant; Degree Women Ultra Clear in its new irresistible fragrance Red Satin is great on white marks and keeps you dry and smelling clean and fresh for a full 24 hours,” says celebrity fashion stylist Phillip Bloch. “You’ll have the confidence to be red-carpet ready and won’t have to worry about a fashion faux pas with unsightly white marks.” New Degree Women Ultra Clear in Red Satin New Degree Women Ultra Clear in Red Satin provides the ultimate protection from odor and wetness, and most importantly, from unsightly white marks, so your red-hot look will be the only thing to turn heads. The new Red Satin offering is made with a unique blend of floral, citrus and fruity notes for a sparkling clean, fresh scent. Top and middle notes include pineapple, watermelon, apple, pear, aqueous, bergamot, tangerine and zest, and middle and base notes include muguet, rose, peony and marigold. -more- Degree Women Ultra Clear—Page 2 Degree Women Ultra Clear anti-perspirants/deodorants are available nationally at mass market retail stores beginning January 2010 with a suggested retail price of $3.99 (2.6 oz). For more information and tips for getting red-dress ready, visit DegreeRedDress.com. About Clothes Off Our Back® The Clothes Off Our Back Foundation is a 501c3 organization that hosts charity auctions showcasing today's hottest celebrity attire. Items are put up for bid to the public with proceeds going to benefit children's charities. Clothes Off Our Back was founded by actors and philanthropists Jane Kaczmarek ("Malcolm In The Middle," "Raising the Bar") and Bradley Whitford ("The West Wing," "Studio 60 on the Sunset Strip") whose efforts, along with their celebrity and designer friends have helped improve the lives of children across the globe. For more information and to bid, log onto www.clothesoffourback.org. About Unilever Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. In the United States, the portfolio includes major brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim- Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs nearly 12,000 people in both the United States and Puerto Rico – generating nearly $10 billion in sales in 2008. For more information, visit www.unileverusa.com. # # # .

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