ABOUT PHILLIP MKORONGO
• 10 years Sport Business and Marketing experience
• Supports business & commercial development teams in crafting turnkey event communication solutions
• Project experience: – 3 editions of the Volvo Ocean Race Cape Town Stopover, – 6 editions of the International Triathlon Union (ITU) World Triathlon Series in Cape Town – 2 editions of the ITU World Triathlon Series in Abu Dhabi – + more WHO IS WORLDSPORT
SOUTH AFRICA’S LEADING DESTINATION EVENT COMMUNICATIONS AGENCY
• 20+ years old
• Delivers authentic destination experiences & major event spectacles
• Targeted audiences can truly “live the brand”.
• Full turnkey operator
• WorldSport uses live events, tourism experiences and broadcast media as core campaign platforms WHAT WE DO: AN OVERVIEW
CONSULTING SERVICES EVENT DELIVERY
COMMERCIAL SPONSORSHIP SALES WORLDSPORT ACTIVE WORLDSPORT LIFESTYLE AGREEMENTS
EVENT ANALYSIS BRAND POSITIONING COMMERCIAL WORLDSPORT SAILING WORLDSPORT ZIMBABWE FEASIBILITY
FINANCE COMMERCIAL CLIENT SERVICE MARKETING OPERATIONS PRODUCTION
Budget & Recon Business Model Planning Rights Delivery Strategy & Planning Customer Experience Branding & Signage
Invoicing & Fin Man Partnership Agreements Relationship Management Public Relations Infrastructure Customer Items
Debit / Credit Man Feasibility Studies Hospitality Sales Digital Compliance – City / H&S Accreditation
Research, Monitoring, Travel Desk Advertising & Promotions Compliance – Tech Directional Evaluation & Reporting Brand Management Staging & Audio Visual Event Merchandise & Sustainability Consulting Apparel WorldEye Event Design
Crew / Volunteer Man
City Services
Hospitality
Sustainability
Customer + Stakeholder + Sponsor Experience
DISCOVERY GET ACTIVE WEEKEND
DISCOVERY RETRO RUN: Sat 9 Feb 2019 • DISCOVERY TRIATHLON WORLD CUP: Sun 10 Feb 2019
V&A Waterfront & Green Point Precinct INTRODUCTION
• The only International Triathlon Union (ITU) sanctioned & World Cup event on the African continent
• Attracts the world’s top professional triathletes looking to gain world ranking and Tokyo 2020 Olympic qualification points
• An opportunity for 2,000 amateur athletes, including juniors, to participate on the same course and finish on the famous blue carpet
• A Retro themed fun run attracting 7,500+ runners and is part of the annual Discovery Vitality Run Series • 5 km and 8km route takes runners past iconic Cape Town land marks including Cape Town Stadium, Mouille Point Light House, Green Point Urban Park, etc. • Runners don leg warmers, poly shorts and fake moustaches and are supported by themed on-route and race village activations EVENT IN NUMBERS
Retro runners 8,000
Spectator On route Multisport Athletes numbers activations (Duathlon + Triathlon) 2,000 15,000+ 18
World Elite Triathletes 130
African Junior Race village Economic Impact Triathletes activations 30 12 R15,090,333
ROAD TO THE DISCOVERY TRIATHLON WORLD CUP CAPE TOWN CAMPAIGN OVERVIEW
JOHANNESBURG CAPE TOWN PORT ELIZABETH DURBAN • A 3 month training campaign
2,000+ 4 Cities 4 • Designed for first timers and Participants 18 training sessions each Invitational Clinics active triathletes
• Group training sessions
75 • Strava community challenges Training Days • Invitational Clinics
• Participants are rewarded 72 Training each step of the way and Sessions stand a chance to
• “Win a trip for 2 to ITU 24 World Triathlon Abu Dhabi 8 Strava AWESOME PRIZES Challenges – 9 March 2019” PARTNER OPPORTUNITIES
PRODUCT OR SERVICES OFFERING e.g. Get 25% discount off product X
EVENT CHANNELS ROAD TO ITU PARTNER CHANNELS EVENT ONSITE WEBSITE EDMS NEWSLETTER INCLUSIONS ONSITE SPECIALS @ VENDING POINT EDMS ONSITE VENDING IN-STORE PROMOTION
TWITTER EVENT REGISTRATION PORTAL
SALES CHANNEL
SALES REPORT DATA + INSIGHT TITLE PARTNER
CITY OF CAPE TOWN V&A WATERFRONT Host City Host Venue
BRAND X Presenting Partner
BRAND 1 | BRAND 2 | BRAND 3
OFFICIAL PARTNERS WATER | NUTRITION | BIKE SUPPORT | WETSUIT | OFFICE AUTOMATION | etc. OFFICIAL SUPPLIERS