TALENT RECRUITMENT Vs TALENT DEVELOPMENT Building a Club Identity by Boosting Players Through a Performance-Maximization Plan Joan Vilà Ferran Vilà

DIPLOMA IN CLUB MANAGEMENT

TALENT RECRUITMENT vs TALENT DEVELOPMENT Building a club identity by boosting players through a performance-maximization plan Joan Vilà Ferran Vilà

1 DIPLOMA IN CLUB MANAGEMENT TALENT RECRUITMENT vs TALENT DEVELOPMENT Building a club identity by boosting players through a performance-maximization plan

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TALENT TALENT GO UP PLAYERS CLUB IDENTITY RECRUITMENT DEVELOPMENT DIPLOMA IN CLUB MANAGEMENT

TALENT RECRUITMENT 01 DIPLOMA IN CLUB MANAGEMENT Which are the indicators that clubs look at when SIGNING a player

Performance Potential Position needs Personal profile

• Performance showed in previous • Age (Remaining competitive • Rooster building • Personal profile, behavior club seasons for the player) • Injuries, loans or beyond the field, family • Versatility • Estimate performance level at a transfers in the rooster and friends, personality. • Adaptability to new contexts certain moment of the future • Healthy person • Building a Champions League • Past injury issues rooster (Neymar – PSG case)

Economical Signing chances Price Future profit impact

• Free agent • Fits on club’s budget • Player + brand • Buy low, sell high • Non EU nationality • Affordable budget • New business opportunities • Using loans to let other clubs to • Sponsorship contracts promote your players and then: associated to the player • Transfer the player at a higher price • Globalization (New market • Becoming a 1st team player opening) DIPLOMA IN CLUB MANAGEMENT Which are the indicators that clubs look at when TRANSFERRING a player

Potential Performance curve Performance Position needs (On loan) (Transfer)

• Level shown by the player • Developing player’s performance • Transferring a player to release a • Transferring the player at doesn’t meet the • Fitting the player in a new context spot and signing a better one. her/his highest peak of expectations. where she/he can boost her/his • The club has signed a new player performance. • Club is not confident on the performance and come back to the and the position is overcrowded player’s evolution club. • Promoting young talents within • Player doesn’t fit on new • Supervising player’s performance the club coach’s idea during the loan period

Price Club strategy Economical needs (Transfer) • Positive operation for the club • Transferring the player to a strategic club for a • Cash to cover debt. economical interest: brand growth reason. • Financial fair play ü Cash • Reducing the price of the player may enable • Future proposes ü To save player’s salary the transfer to a top club and in exchange: ü Building new stadium, academy • Medium and bottom teams find it hard ü Stablishing a friendly relationship with facilities… to keep their best players. top team ü Brand image DIPLOMA IN CLUB MANAGEMENT 02 TALENT DEVELOPMENT DIPLOMA IN CLUB MANAGEMENT 2.1. TALENT, PERFORMANCE & VALUE

How do we transform TALENT & What is the outcome of the player’s talent? POTENTIAL into PERFORMANCE?

How do we define a player’s value?

Qualitative value How do we boost players’ value? Quantitative value DIPLOMA IN CLUB MANAGEMENT 2.2. VERSATILITY & ADAPTABILITY DIPLOMA IN CLUB MANAGEMENT 2.3. TACTICAL FUNDAMENTALS

INDIVIDUAL FUNDAMENTALS LINE FUNDAMENTALS

Forward Forwards’ line Winger

Advanced mid Midfielders’ line Holding mid Centreback Defenders’ line Fullback DIPLOMA IN CLUB MANAGEMENT 2.3. TACTICAL FUNDAMENTALS DIPLOMA IN CLUB MANAGEMENT 2.3. TACTICAL FUNDAMENTALS

LINE FUNDAMENTALS DIPLOMA IN CLUB MANAGEMENT 2.3. TACTICAL FUNDAMENTALS

LINE FUNDAMENTALS DIPLOMA IN CLUB MANAGEMENT 03 GO UP PLAYERS

17 DIPLOMA IN CLUB MANAGEMENT 3.1. THE ORIGIN

MISSION Helping the player to have a deeper self-knowledge of her/his strengths and weaknesses, providing her/him with the tools that enable her/him to optimize her/his potential and to perform at her/his very best level. DIPLOMA IN CLUB MANAGEMENT 3.2. GO UP Method®

“The 4 knowledges”

To know Self-identifying Knowledge Self-knowledge

• Human being structures • Player’s report • Game situations • Self analyze • • • Club and national team’s • Abilities to improve and to Game concepts Self evaluation games • Tactical cycle • Being lined up or being on the enhance • Individual fundamentals bench • Weaknesses to improve • Line fundamentals • Direct and indirect actions • Behaviours to eliminate • Prioritization • Quantitative and qualitative • Periodization analysis

“ The difference between a dream and an objective is that the objective “The minute you get away from fundamentals –whether its proper technique, work ethic or mental preparation – the bottom can fall out of your game, your schoolwork, your job, whatever your are doing” MICHAEL JORDAN. DIPLOMA IN CLUB MANAGEMENT 3.3. GO UP worldwide

Player’s club owner at the moment of the program with GO UP PLAYERS

Rangers FC

Real Colorado Minnesota Chicago San José Salt Rapids United FC Fire Earthquakes Lake

Besiktas FC Krasnodar

Coritiba FC Cruzeiro EC Flamengo

FC Yokohama Marinos Kashima Antlers Tokyo

Cruz Chivas Guadalajara Santos Laguna Azul

Real Real Madrid Sevilla Villarreal CF Valencia CF AC Everton FC FC FC Barcelona Bologna FC Borussia CF CF Betis Milan Twente Dortmund Pachuca CF Club Tijuana Pumas UNAM

Watford FC Deportivo Alavés RCD Espanyol Celta de Vigo Getafe CF RCD La Coruña Girona AS Hannover 96 NAC FC AC Fiorentina Roma Breda Querétaro FC Cimarrones Puebla

CF Arsenal Real Oviedo RCD Mallorca Udinese Club Necaxa Reus Real Zaragoza DIPLOMA IN CLUB MANAGEMENT 3.3. GO UP worldwide

National representations of the players who worked with MÉTODO GO UP ®

BRASIL COSTA MÉXICO JAMAICA ECUADOR ESPAÑA MARRUECOS JAPÓN RICA DIPLOMA IN CLUB MANAGEMENT 04 CLUB IDENTITY

22 DIPLOMA IN CLUB MANAGEMENT THE PLAYER EDUCATION PROCESS & CLUB IDENTITY

We educate players depending on: • Their talent • Game’s requirements

THE GAME THE PLAYER THE TEAM CLUB’S IDENTITY

The player as well as the For this reason, we study Team is composed by many From a club point of view, team must be educated to the player (Player’s report) players with a common the ultimate objective is to understand the game and we deliver a objective and intentionality: achieve a Club identity complexity. This way, the performance optimizing to win and to master the throughout this player will optimize her/his plan along with a periodical game. educational process. performance and the assessment to make sure achievement of individual she/he is following the and common goals. expected evolution in terms of team and game understanding. DIPLOMA IN CLUB MANAGEMENT THE PLAYER EDUCATION PROCESS & CLUB IDENTITY

WHAT? (UNDERSTANDING THE GAME)

WHO? (PLAYERS & COACHES)

THE PLAYER EDUCATION WHERE HOW? WHEN PROCESS (Training sessions) (Fundamentals) (Stages)

GAME STYLE GAME MODEL GAME PHILOSOFY

CLUB IDENTITY DIPLOMA IN CLUB MANAGEMENT THE PLAYER EDUCATION PROCESS & CLUB IDENTITY

• Striving for excellence WHY • To create knowledge and to optimize players’ performance

• To educate future generations MOTIVATION throughout the incredible tool that football is. • Leaving a legacy DIPLOMA IN CLUB MANAGEMENT TALENT RECRUITMENT vs TALENT DEVELOPMENT Building a club identity by boosting players through a performance-maximization plan

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CLUB IDENTITY GO UP PLAYERS TALENT TALENT DEVELOPMENT RECRUITMENT DIPLOMA IN CLUB MANAGEMENT SCOUTING vs TALENT DEVELOPMENT Boosting players through a performance-maximization plan

DON’T EVER STOP LISTENING, LERARNING... OR WALKING

“Tell me and I will forget; show me and I will remember; involve me and I will understand”

Confucius, 551 bC - 478 bC. Chinese philosopher DIPLOMA IN CLUB MANAGEMENT THE PLAYER & THE BALL THE FOOTBALL ESSENCE

LET’S TAKE CARE OF THEM! DIPLOMA IN CLUB MANAGEMENT

Thank you!