Media Contact: Lindsay Smith The Brooks Group
[email protected] 212-768-0860 CUP4CUP CO-FOUNDERS, CHEFS THOMAS KELLER AND LENA KWAK, APPEARING AT WINTER FANCY FOOD SHOW Cup4Cup Co-Founders will Preview Two New Gluten-Free Mixes World-renowned Chef, Restaurateur, and Co-Founder of Cup4Cup, Thomas Keller, and Cup4Cup President and co-founder, Lena Kwak will appear at the Winter Fancy Food Show, at the Moscone Center in San Francisco, CA on January 19-21, 2014. Chef Keller will make a special appearance at the company’s booth (#620) on January 20th from 11am-1pm and will be available to discuss new products, and the future of Cup4Cup. Chef Keller worked closely with Lena as she refined their proprietary blend of multipurpose gluten-free flour, the original Cup4Cup, and set about making it available to a larger audience. Chef Keller continues to mentor Kwak through the evolution of the brand. While developing products to meet the growing needs of the market, together they strive to set industry standards with exceptional quality, performance and taste. Chef Keller and Lena will showcase two recently released gluten-free mixes, the Pancake and Waffle Mix ($5.95/8.7 oZ. bag) and Chocolate Brownie Mix ($8.95/ 14.25 oz. bag), the latter of which is the brand's first dairy-free product. They will also preview a new, Wholesome Cup4Cup blend, which is expected to hit retailers in late spring. ABOUT CUP4CUP: Cup4Cup A complete blend of multi-purpose, gluten-free flour was developed by Chefs Thomas Keller and Lena Kwak at The French Laundry.