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Smartphone Design Win Quarterly Monitor Sample – Q1 2021 2 INTRODUCTION QUATERLY TECHNOLOGY MONITOR SMARTPHONE DESIGN WIN MONITOR Q1 2021 Quaterly Technology Monitor SPM21001 – Monitor by Romain FRAUX and Audrey LAHRACH Q1 2021 – Sample 22 bd Benoni Goullin 44200 NANTES - FRANCE +33 2 40 18 09 16 [email protected] www.systemplus.fr 1 Table of Contents Overview / Introduction 4 o Die Area per Category o Die Area per Category: Smartphones Details Executive Summary 12 o Die Area per Category: OEM Evolution (Apple, Samsung, Huawei) o Wafer Size Repartition Design Wins 32 o Wafer Material Repartition o Design Wins per Vendors o Technology Node Repartition o Design Wins per Vendors: Smartphones Details o Design Wins per Vendors: OEM Evolution (Apple, Samsung, Huawei) Focus on Application Processors 113 o Design Wins per Nationality o Focus on Application Processors o Design Wins per Nationality: Smartphones Details o Design Wins per Nationality: OEM Evolution (Apple, Samsung, Huawei) Focus on Memories 118 Packaging 54 o Focus on NAND o Package Footprint per Vendors o Focus on DRAM o Package Footprint per Vendors: Smartphones Details o Package Footprint per Vendors: OEM Evolution (Apple, Samsung, Huawei) Focus on Sensors 124 o Package Footprint per Category o Focus on Sensors: CMOS Image Sensors o Package Footprint per Family o Focus on Sensors: Others o Package Footprint: OEM Evolution (Apple, Samsung, Huawei) Focus on RF 133 eBoM Cost 69 o Focus on RF o eBoM Cost per Category o eBoM Cost per Category: Smartphones Details o eBoM Cost per Category: OEM Evolution (Apple, Samsung, Huawei) Focus on Passives 138 o Focus on Capacitors Die, Wafer & Technology 81 o Focus on Capacitors o Die Area per Vendors o Focus on Capacitors o Die Area per Vendors: Smartphones Details o Die Area per Vendors: OEM Evolution (Apple, Samsung, Huawei) Feedbacks 143 o Die Area per Nationality o Die Area per Nationality: Smartphones Details Related Products 145 o Die Area per Nationality: OEM Evolution (Apple, Samsung, Huawei) SystemPlus Consulting services 147 ©2021 by System Plus Consulting | SPM21001 Smartphone Design Win Quarterly Monitor Sample – Q1 2021 2 INTRODUCTION Overview / Introduction o Introduction The Smartphone Design Win Monitor allows to stay updated on the latest components, packaging and silicon chip choices of o Monitor Methodology the smartphone makers. o Smartphones References o Glossary Executive Summary This monitor offers a clear view of the semiconductor compagnies leading the market and a direct comparison between OEM. Monitor Feedbacks It provides : ✓ Related Analyses Design wins for the top smartphones OEM (per vendors., nationality…) ✓ Packaging evolution in term of type, footprint, pitch… About System Plus Consulting ✓ Die area evolution per function, technology node, wafer size… ✓ Focus per category (Processor, Camera, Memory, Sensor…) The following deliverables is included in the monitor: ▪ An online dynamic dashboard with historical data from past years and last quarter including at least 8 new smartphones analyzed during this quarter. ▪ A PDF slide deck with graphs and comments to explain the main technology evolutions on the smartphone market. ▪ Direct access to the analyst for more details and analysis of the data. ©2021 by System Plus Consulting | SPM21001 - Smartphone Design Win Monitor Sample 2021 Q1 3 MONITOR METHODOLOGY Overview / Introduction o Introduction ❑ Methodology: o Monitor Methodology o Smartphones References o Glossary ▪ We construct the smartphone monitor with data coming from representative phones: Executive Summary ➢ 8 per quarter, 32 per year Monitor ▪ It follows the shipment market share, which means that selected phones are a good representation of the market (i.e. if a vendor has 20% market share, we will take around 20% of phones from that Feedbacks vendor). Related Analyses ❑ One-year smartphones shipment market share (from Yole Développement): About System Plus Consulting Q1 2020 Units Q1 2020 Q2 2020 Units Q2 2020 Q3 2020 Units Q3 2020 Q4 2020 Units Q4 2020 Nb Phones to analyse Mfr. (Million) % (Million) % (Million) % (Million) % per year Samsung 61 21% 68 21% 70 21% 74 21% 6.7 Apple 41 14% 46 14% 47 14% 50 14% 4.5 Xiaomi 35 12% 39 12% 40 12% 42 12% 3.8 Huawei 32 11% 36 11% 37 11% 39 11% 3.5 Others 29 10% 32 10% 33 10% 35 10% 3.1 Vivo 25 9% 28 9% 29 9% 30 9% 2.7 OPPO 25 8% 27 8% 28 8% 30 8% 2.7 Honor 13 4% 13 4% 13 4% 14 4% 1.3 Realme 8 3% 9 3% 9 3% 10 3% 0.9 LG 5 2% 6 2% 6 2% 6 2% 0.6 ZTE 5 2% 6 2% 6 2% 6 2% 0.6 Lenovo 5 2% 5 2% 6 2% 6 2% 0.5 Google 2 1% 3 1% 3 1% 3 1% 0.3 OnePlus 2 1% 3 1% 3 1% 3 1% 0.3 TCL 2 1% 2 1% 2 1% 3 1% 0.2 Sony 1 0% 1 0% 1 0% 1 0% 0.1 Meizu 1 0% 1 0% 1 0% 1 0% 0.1 ASUS 0 0% 0 0% 0 0% 0 0% 0.0 HTC 0 0% 0 0% 0 0% 0 0% 0.0 Coolpad 0 0% 0 0% 0 0% 0 0% 0.0 Total 294 325 332 353 32.0 ©2021 by System Plus Consulting | SPM21001 - Smartphone Design Win Monitor Sample 2021 Q1 4 MONITOR METHODOLOGY Overview / Introduction o Introduction ❑ Database Filters: o Monitor Methodology o Smartphones References o Glossary ▪ The Excel database provided with the slides deck allows to realize filters and to create pivot tables using at least 29 levels of filters: Executive Summary Monitor Phone-Level Filters IC-Level Filters Package-Level Filters Die-Level Filters Feedbacks Teardown Date IC Manufacturer Package Length Die Manufacturer Related Analyses Phone Manufacturer IC Manufacturer Nationality Package Width Die Manufacturer Nationality About System Plus Consulting Phone Manufacturer Nationality IC Reference Package Height Die Category Phone Model IC Category Package Area Die SubCategory IC SubCategory Package Ball/Pin number Die Quantity IC Quantity Package Pitch Die Length IC ASP Package Type/Family Die Width Die Area Die Process Node Die Wafer Size Die Wafer Material ©2021 by System Plus Consulting | SPM21001 - Smartphone Design Win Monitor Sample 2021 Q1 5 MONITOR METHODOLOGY Overview / Introduction o Introduction ❑ IC/Die Categories: o Monitor Methodology o Smartphones References o Glossary ▪ Seven categories and several subcategories are used to differentiate the functional areas of the phones: Executive Summary Monitor Application Audio & Power Baseband Connectivity Memory RF Sensor Processor Management Feedbacks APU/APE ADC/DAC Modem Bluetooth DRAM RF Transceiver Fingerprint Sensor Related Analyses (2G/3G/4G/5G) About System Plus Consulting ASIC Audio Amp GPS FLASH NAND RF Front-End Environmental Sensor FPGA Audio Codec NFC/MST Serial Image Sensor FLASH/EEPROM ISP Audio Processor WiFi Inertial Sensor MCU Charger/Interface/P FM/TV Light/Proximity rotection IC Sensor Controller/Driver Magnetic Sensor (Display, LED, Touch…) Power Microphone Management Unit (PMU) Switch/SMPS/Envel Radar ope Tracking IC ©2021 by System Plus Consulting | SPM21001 - Smartphone Design Win Monitor Sample 2021 Q1 6 Q1 2021 SMARTPHONES REFERENCES SELECTED Overview / Introduction o Introduction o Monitor Methodology ❑ Smartphones references selected for Q1 2021 monitor: o Smartphones References o Glossary ▪ Q1 2021 (8 smartphones): Executive Summary ➢ Apple iPhone 12 US ➢Huawei nova 7 SE 5G Youth ➢Samsung Galaxy Z Fold 2 Monitor Feedbacks Related Analyses About System Plus Consulting ➢Apple iPhone 12 Pro Max US ➢Microsoft Surface Duo ➢Vivo X50 Pro ➢Google Pixel 4a ➢Samsung Galaxy Note 20 ©2021 by System Plus Consulting | SPM21001 - Smartphone Design Win Monitor Sample 2021 Q1 7 ONE-YEAR SMARTPHONES REFERENCES SELECTED Overview / Introduction o Introduction o Monitor Methodology ❑ Smartphones references selected for the monitor: o Smartphones References o Glossary Year Quarter Mfr. Ref. Chipset Display RAM NAND Network 2021 Q1 APPLE iPhone 12 Pro Max US Apple A14 6.7" 6GB 128GB 5G Nb Phones Executive Summary 2021 Q1 APPLE iPhone 12 5G US Apple A14 6.1" 4GB 64GB 5G Mfr. Selected 2021 Q1 GOOGLE Pixel 4a Qualcomm Snapdragon 730G 5.8" 6GB 128GB 4G over a year Monitor 2021 Q1 Huawei nova 7 SE 5G Youth HiSilicon Kirin 820 6.5" 8GB 128GB 5G 2021 Q1 MICROSOFT Surface Duo Qualcomm Snapdragon 855 8.1" 6GB 128GB 4G Samsung 6 Feedbacks 2021 Q1 SAMSUNG Galaxy Z Fold2 5G Qualcomm Snapdragon 865+ 7.6" 12GB 256GB 5G 2021 Q1 Samsung Galaxy Note 20 5G Qualcomm Snapdragon 865+ 6.7" 8GB 128GB 5G Huawei 4 Related Analyses 2021 Q1 Vivo X50 Pro Qualcomm Snapdragon 765G 6.5" 8GB 128GB 5G 2020 Q4 Apple iPhone SE (2020) Apple A13 4.7" 3GB 128GB 4G Apple 3 2020 Q4 Huawei P40 Pro 5G HiSilicon Kirin 990 6.6" 8GB 256GB 5G About System Plus Consulting 2020 Q4 Motorola Edge+ Qualcomm Snapdragon 865 6.7" 12GB 256GB 5G Xiaomi 2 2020 Q4 OnePlus 8 5G Qualcomm Snapdragon 865 6.5" 8GB 128GB 5G 2020 Q4 Realme X50 5G Qualcomm Snapdragon 765 6.6" 8GB 128GB 5G Oppo 2 2020 Q4 Samsung Galaxy M31 Samsung Exynos 9611 6.4" 6GB 64GB 4G 2020 Q4 Sharp AQUOS R5G Qualcomm Snapdragon 865 6.5" 12GB 256GB 5G Vivo 3 2020 Q4 ZTE Nubia Red Magic 5G Qualcomm Snapdragon 865 6.6" 12GB 256GB 5G 2020 Q3 Huawei Mate Xs HiSilicon Kirin 990 8.0"" 8GB 512GB 5G Other 12 2020 Q3 LG Electronics V60 ThinQ 5G Qualcomm Snapdragon 865 6.8" 8GB 128GB 5G 2020 Q3 Motorola Razr 2019 Qualcomm Snapdragon 710 6.2" 6GB 128GB 4G Total 32 2020 Q3 OPPO Find X2 5G Qualcomm Snapdragon 865 6.7" 12GB 256GB 5G 2020 Q3 Samsung Galaxy S20 Ultra 5G USA Qualcomm Snapdragon 865 6.9" 12GB 128GB 5G 2020 Q3 Samsung Galaxy Z Flip Qualcomm Snapdragon 855+ 6.7" 8GB 256GB 4G 2020 Q3 Vivo Nex 3s 5G Qualcomm Snapdragon 865 6.9" 12GB 256GB 5G 2020 Q3 Xiaomi Mi 10 Pro 5G Qualcomm Snapdragon 865 6.7" 8GB 256GB 5G 2020 Q2 HTC Desire 19s Mediatek Helio P22 6.2" 3GB 32GB 4G 2020 Q2 Huawei Mate 30 Pro 5G HiSilicon Kirin 990 6.5" 8GB 256GB 5G 2020 Q2 Motorola One Hyper Qualcomm Snapdragon
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