Results from the 2018 Alumni Attitude Study©

© PEG, Ltd. 2018 Presented by: The slides in this handout are part of a more Presented by: complete and comprehensive oral presentation. For an in-depth understanding of the information provided herein, you should view these slides in combination with that presentation. For questions contact Rob Shoss at PEG, Ltd. About the Alumni Attitude Study©

• CSU System Alumni Attitude Study participation: • Prior projects conducted with the California State University System in 2008 and 2012 • 16K responses in 2008, 21K responses in 2012 and 15.7K in 2018

• About the Study:  Survey completed by over 750,000 alumni at 280 universities and colleges over the last 17 years

 Instrument was branded to reflect the California State University System

 This is the 3rd overall study completed by the California State University System

 The California State University System results are compared to the 2008 CSU System Study results, the 2012 CSU System Study results, and a national average

Slide 2 Participants 2008 2012 2018

CSU, Bakersfield Cal Poly Pomona Cal Poly Pomona Cal Poly SLO Cal Poly Pomona Cal Poly San Luis Obispo Cal Poly SLO CSU, Channel Islands Chico State Chico State Chico State CSU, Dominguez Hills CSU, Dominguez Hills Fresno State CSU, East Bay CSU, East Bay CSU, Long Beach Fresno State Fresno State CSU, Los Angeles Cal State Fullerton Cal State Fullerton Humboldt State University Humboldt State University CSU, Northridge CSU, Long Beach CSU, Long Beach CSU, Monterey Bay* CSU, Northridge CSU, Los Angeles Maritime Academy Sacramento State University CSU, Northridge CSU, San Bernardino CSU, Monterey Bay San Francisco State San Diego State University Sacramento State University CSU, San Marcos San Jose State University CSU, San Bernardino Sonoma State CSU, San Marcos San Diego State University Sonoma State University San Jose State University CSU, Stanislaus CSU Stanislaus CSU, San Marcos CSU, Stanislaus

Slide 3 2018 Participants by group

Group 1 Group 2 Group 3

Los Angeles San Francisco Chico

San Marcos Cal Poly Pomona Cal Poly San Luis Obispo

Fresno Stanislaus Sonoma

Long Beach Maritime Academy

*Monterey Bay Northridge

Slide 4 Study Results: Distribution and Response

2008 2012 2018

Response Rate 10.75% 2.88% 2.94%

Presumed Delivered 152,195 724,597 536,598

Number of Responses 16,367 20,886 15,776

Slide 5 Participants All School Comparables

American University CSU - Monterey Bay McMurry University University of Central Arkansas American University of Beirut CSU - Northridge Minnesota State University, Mankato University of Central Florida Arcadia University CSU - Sacramento Morningside College University of Central Missouri Auburn University CSU - San Marcos New Jersey Institute of Technology University of Cincinnati Azusa Pacific University CSU - Stanislaus New York University University of Delaware Babson College CSU-San Bernardino North Carolina A&T State University University of Florida Benedictine College Drake University Northern Illinois University University of Houston Bloomsburg University Duke University Northwood University University of Houston, Law Center Boston University East Carolina University Nova Southeastern University University of Massachusetts Boston Bryant University Emory University Oakland University University of Massachusetts Lowell Buena Vista University Felician University Oregon State University University of New Mexico Butler University Florida State University Pennsylvania State University University of North Carolina at Greensboro Cal Poly Pomona Fordham University Rensselaer Polytechnic Institute University of Oregon California Institute of Technology George Mason University Rochester Institute of Technology University of Pittsburgh at Bradford California Polytechnic State University George Washington University Rockhurst University University of San Diego Carnegie Mellon University Georgetown University Saint Louis University University of Southern California Carthage College Georgia Institute of Technology Salem State University University of St. Thomas Case Western Reserve University Gettysburg College Seattle University University of St. Thomas- Minnesota Clemson University Gonzaga University Seton Hall University University of Tampa College of Charleston Hamline University Southern Illinois University-Edwardsville University of Tennessee at Chattanooga College of William & Mary Humboldt State University Springfield College Univ. of Tenn. Health Science Center College of Wooster Jacksonville State University Temple University University of Tennessee-Knoxville Colorado State University John Marshall Law School Texas Christian University University of Tennessee-Martin Concordia University Wisconsin Kent State University Texas Lutheran University University of Toronto CSU - Channel Islands Kentucky Wesleyan College Texas State University Upper Iowa University CSU - Chico Lafayette College Towson University Valparaiso University CSU - Dominguez Hills Lake Forest Academy Trinity University Vanderbilt University CSU - East Bay Louisiana Tech University Tulane University Western Kentucky University CSU - Fresno Lyndon state college UMKC, Bloch School Westminster College CSU - Fullerton Marietta College University of alabama in huntsville Yale School of Management CSU - Long Beach McDaniel College University of California, San Diego

Slide 6 Population Demographics

Study Results

Slide 7 Bias is inherent in all research studies. It must be understood and minimized where possible.

Confidence Interval

• Computation based on number of responses and variation of responses • Assumes random distribution and ability to respond • Response percentage is not part of the consideration for this calculation

Non-Response Bias

• A low survey response rate and corresponding high non-response rate causes concern about differences between respondents and non-respondents • Exists in both internet and phone surveys as well as mail • Consistency of ranking for question groups helps alleviate concern • Distribution across membership status, age, and gender also helps reduce concern

Selection Bias

• A survey will be more representative of the entire population if sample selection is truly random and each member of the population has an equal opportunity to be selected • Possibly more of an internet issue currently for some schools • Approximately 95% of college graduates have access to the internet and email*

* Source: “Americans’ Internet Access:2000-2015,” Pew Research Center, June 26, 2015.

Slide 8 When Do I Have Enough Data? It is all about application.

High Statistical Research Precision Value/Cost Model Statistical research to determine the Need for introduction of precision in a new drug for findings cancer based on Alumni Attitude Study expected application or use for results Call-in opinion or self-select online poll about what the verdict will be for a celebrity Low trial Precision Low High Cost Cost to do research/cost of error Cost Demographic Data

Degree Obtained All School 2008 CSU System 2012 CSU System 2018 CSU System Undergraduate 63% 71% 70% 72% Graduate 25% 15% 17% 16% Both undergraduate and graduate 11% 13% 12% 11%

2012 CSU Distance from Campus All School 2008 CSU System System 2018 CSU System Within 16 miles 20% 19% 28% 28% 17-50 miles 16% 28% 23% 23% 51-160 miles 15% 13% 11% 12% 161-250 miles 10% 11% 9% 10% Over 250 within the US 34% 26% 27% 25% Over 250 outside the US 4% 3% 3% 2%

Slide 10 Demographic Data

Decade of Graduation All School 2008 CSU System 2012 CSU System 2018 CSU System 1940's and prior 0% 0% 0% 0% 1950's 4% 2% 1% 1% 1960's 10% 7% 7% 7% 1970's 16% 18% 15% 13% 1980's 17% 20% 16% 14% 1990's 16% 19% 15% 13% 2000's 26% 32% 25% 21% 2010's 13% 0% 20% 32%

Gender All School 2008 CSU System 2012 CSU System 2018 CSU System

Male 53% 51% 53% 50% Female 47% 49% 47% 49%

Slide 11 Era of Graduation

By Graduation Era - Definitions • Includes pre 1964 graduates • Tumultuous 60’s • Dot-com IPOs to 9/11 Woodstock/ • Civil Rights Act Electronic Revolution/ • Peace and fall of Berlin Wall Vietnam and Prior • Tonkin resolution to Nixon Dot-Com (graduated • Big booming economy focused on (graduated resignation 1994–2000) youth prior to 1973) • Good economy • Ages 37–43 • Ages 65–72 and older

• Nixon resignation to Reagan • Economic bust after Dot-Com boom followed by real estate driven Post-Watergate • Younger brothers and sisters Post-9/11 growth (graduated of Woodstock/Vietnam (graduated 2000 through • Focus away from youth 1974–1980) • Bad economy and pessimistic 2008) • War in our time time • More competition for every job • Ages 57–63 • Ages 28 - 36

• Market crash of 2008 • Explosive unemployment • Reagan boom to • Significantly increased role of dot-com IPOs Yuppie/End of Cold War Post Great Recession government in health care • Good economy and optimistic (graduated 1981–1993) (Graduated after 2008) • Slowest recovery in history time • Breakdown of European economy • Ages 44–56 • Huge and growing US deficit • Ages 27 and younger Response By Era

6,000 5,414 5,000

4,000

3,000 2,784 2,602 2,045 2,000 1,438 1,368 Number of of Participants Number 1,000

- Woodstock\Vietnam Post Watergate Yuppie\End of Cold Electronic Post 9/11 Post Great Recession and prior War Revolution\Dot-Com

Slide 13 Response By Era

10 Percentage of of Participants Percentage 5

- Woodstock\ Vietnam Post Watergate Yuppie\End of Cold Electronic Post 9/11 Post Great Recession War Revolution\Dot-Com

All School 2008 CSU System 2012 CSU System 2018 CSU System

NOTE: Response rate is unadjusted for bad email addresses.

Slide 14 Response By Groups

12,000 9,795 10,000

8,000

6,000

4,000 3,322 2,659 Number of of Participants Number 2,000

- Group 1 Group 2 Group 3

Slide 15 Response By Gender Across Generations

80 76 70 60 58 50 41 40

30 24

Percentage of of Participants Percentage 20 10 0 Male Female

WWII Boomers Gen X Gen Y

Slide 16 Alumni Affinity and Giving

Slide 17 Response By Q19 Intent to Participate Financially

Might contribute Non-contributors in the future Contributors 50 45 40 35 30 25 20 15

Percentage of of Participants Percentage 10 5 0 Never/do not plan to in Have/do not plan to in Have never but plan to Currently and plan to Currently and plan to future future in future continue increase

All School 2008 CSU System 2012 CSU System 2018 CSU System

Slide 18 Response By Q19 Intent to Participate Financially vs. Q02

Non-contributors Might contribute Contributors 60 in the future 34% 46% 50

Percentage of of Participants Percentage 10

0 Never/do not plan to Have/do not plan to Have never but plan to Currently and plan to Currently and plan to increase

How often do you promote California State University to others?

Never Occasionally Regularly All the time

Slide 19 Response By Q19 Intent to Participate Financially vs. Era

Non-contributors Might contribute Contributors in the future 50 47 45 40 35 31 30 25 20 15 11 8

Percentage of of Participants Percentage 10 5 2 0 Never/do not plan to in Have/do not plan to in Have never but plan to Currently and plan to Currently and plan to future future in future continue increase

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 20 Response By Q19 Intent to Participate Financially vs. Group

Non-contributors Might contribute Contributors in the future 40 35 30 25 20 15 10 Percentage of of Participants Percentage 5 0 Never/do not plan to in Have/do not plan to in Have never but plan to Currently and plan to Currently and plan to future future in future continue increase

Group 1 Group 2 Group 3

Slide 21 Q01. How would you rate your decision to attend the California State University?

70 60 50 40 30 20

Percentage of of Participants Percentage 10 0 Bad decision Fair decision Good decision Great decision

All School 2008 CSU System 2012 CSU System 2018 CSU System

Slide 22 Q01. How would you rate your decision to attend the California State University? By Era

80 70 60 50 40 30 20 Percentage of of Participants Percentage 10 0 Bad decision Fair decision Good decision Great decision

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 23 Q01. How would you rate your decision to attend the California State University? By Group

80 70 60 50 40 30 20

Percentage of of Participants Percentage 10 0 Bad decision Fair decision Good decision Great decision

Group 1 Group 2 Group 3

Slide 24 Q03. Which of the following best describes your experience as a student?

Percentage of of Participants Percentage 10

0 Poor Fair Good Excellent

All School 2008 CSU System 2012 CSU System 2018 CSU System

Slide 25 Q03. Which of the following best describes your experience as a student? By Era

60 50 40 30 20 10 Percentage of of Participants Percentage 0 Poor Fair Good Excellent

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 26 Q03. Which of the following best describes your experience as a student? By Group

60 50 40 30 20

Percentage of of Participants Percentage 10 0 Poor Fair Good Excellent

Group 1 Group 2 Group 3

Slide 27 Q02. How often do you promote the California State University to others?

45 40 35 30 25 20 15 10 Percentage of of Participants Percentage 5 0 Never Occasionally Regularly All the time

All School 2008 CSU System 2012 CSU System 2018 CSU System

Slide 28 Q02. How often do you promote the California State University to others? By Era

50 45 40 35 30 25 20 15 10 Percentage of of Participants Percentage 5 0 Never Occasionally Regularly All the time

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 29 Q02. How often do you promote the California State University to others? By Group

45 40 35 30 25 20 15 10 Percentage of of Participants Percentage 5 0 Never Occasionally Regularly All the time

Group 1 Group 2 Group 3

Slide 30 Q05. Which of the following describes your overall current opinion of the California State University?

20 Percentage of of Participants Percentage 10

0 Poor Fair Good Excellent

All School 2008 CSU System 2012 CSU System 2018 CSU System

Slide 31 Q05. Which of the following describes your overall current opinion of the California State University? By Era

70 60 50 40 30 20

Percentage of of Participants Percentage 10 0 Poor Fair Good Excellent

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War

Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 32 Q05. Which of the following describes your overall current opinion of the California State University? By Group

60 50 40 30 20

Percentage of of Participants Percentage 10 0 Poor Fair Good Excellent

Group 1 Group 2 Group 3

Slide 33 Q04. Which of the following best describes your experiences as an alumnus/a?

Percentage of of Participants Percentage 10

0 Poor Fair Good Excellent

All School 2008 CSU System 2012 CSU System 2018 CSU System

Slide 34 Q04. Which of the following best describes your experiences as an alumnus/a? By Era

50 45 40 35 30 25 20 15 10 Percentage of of Participants Percentage 5 0 Poor Fair Good Excellent

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 35 Q04. Which of the following best describes your experiences as an alumnus/a? By Group

50 45 40 35 30 25 20 15 10 Percentage of of Participants Percentage 5 0 Poor Fair Good Excellent

Group 1 Group 2 Group 3

Slide 36 Affinity Index

The Affinity Index is calculated as the average of:

Q01 How would you rate your decision to attend the California State University? Q02 How often do you promote the California State University to others? Q04 Which of the following best describes your experiences as an alumnus/a? Q05 Which of the following best describes your overall current opinion of the California State University?

Expressed as a percentage: [Index = ((Q01 + Q02 + Q04 + Q05) / 4) / 4]

Affinity Index (The California State University System) = 79% CSU 2012= 76% CSU 2008= 77% All School Average = 80%

Slide 37 Q20. Please indicate the extent of your loyalty to each of the following:

Somewhat Not loyal Loyal Very loyal loyal

California State University in general

My major or degree program within my college/school

My undergraduate college/school within California State University

A faculty member or instructor

A student organization or activity I was associated with (i.e. Greek life, choir, student clubs, student government)

California State University athletics

All School 2012 CSU System 2018 CSU System

Slide 38 Q20. Please indicate the extent of your loyalty to each of the following: By Era

Somewhat Not loyal Loyal Very loyal loyal

California State University in general

My major or degree program within my college/school

My undergraduate college/school within California State University

A faculty member or instructor

A student organization or activity I was associated with (i.e. Greek life, choir, student clubs, student government)

California State University athletics

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 39 Q20. Please indicate the extent of your loyalty to each of the following: By Group

Somewhat Not loyal Loyal Very loyal loyal

California State University in general

My major or degree program within my college/school

My undergraduate college/school within California State University

A faculty member or instructor

A student organization or activity I was associated with (i.e. Greek life, choir, student clubs, student government)

California State University athletics

Group 1 Group 2 Group 3

Slide 40 Q20. Please indicate the extent of your loyalty to each of the following:

65%

60%

California State University in 55% general

50% My undergraduate college/school within California State University 45%

40%

My major or degree program California State University athletics within my college/school 35% A student organization or activity I was associated with (i.e. Greek life,

Correlation Correlation Affinityto choir, student clubs, student 30% government)

25% A faculty member or instructor

20%

15% 2.00 2.20 2.40 2.60 2.80 3.00 3.20 3.40 3.60 3.80 4.00 Average Loyalty Slide 41 Alumni Messaging

Slide 42 Q16. Please indicate how much each of the following impacts your overall opinion of the California State University: Percentage of respondents who chose top two choices

0% 20% 40% 60% 80% 100%

Personal pride in my degree from California State University

Accomplishments of students

School rankings (e.g. U.S. News & World Report)

Providing scholarships

Accomplishments of faculty

Value/respect for degree by others

Accomplishments of alumni

Outreach to community

History/tradition

Campus aesthetics (e.g. buildings, grounds, etc.)

Media visibility (e.g. newspaper, magazine articles, viral videos,…

Success of athletic teams

All School 2008 CSU System 2012 CSU System 2018 CSU System

Slide 43 Q16. Please indicate how much each of the following impacts your overall opinion of the California State University:

0% 20% 40% 60% 80% 100%

Personal pride in my degree from California State University 5% 14% 39% 42%

Accomplishments of students 8% 21% 41% 30%

School rankings (e.g. U.S. News & World Report) 12% 23% 37% 29%

Providing scholarships 12% 24% 34% 30%

Accomplishments of faculty 9% 25% 40% 25%

Value/respect for degree by others 13% 24% 36% 27%

Accomplishments of alumni 11% 26% 38% 26%

Outreach to community 11% 28% 38% 23%

History/tradition 12% 29% 37% 22%

Campus aesthetics (e.g. buildings, grounds, etc.) 12% 31% 39% 19%

Media visibility (e.g. newspaper, magazine articles, viral videos, etc.) 16% 35% 34% 15%

Success of athletic teams 37% 30% 22% 11% No impact on my opinion Some impact on my opinion Significant impact on my opinion Critically impacts my opinion

Slide 44 Q16. Please indicate how much each of the following impacts your overall opinion of the California State University: By Era

No Some Significant Critical Impact Impact Impact Impact

Personal pride in my degree from California State…

Accomplishments of students

School rankings (e.g. U.S. News & World Report)

Providing scholarships

Accomplishments of faculty

Value/respect for degree by others

Accomplishments of alumni

Outreach to community

History/tradition

Campus aesthetics (e.g. buildings, grounds, etc.)

Media visibility (e.g. newspaper, magazine articles,…

Success of athletic teams

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 45 Q16. Please indicate how much each of the following impacts your overall opinion of the California State University: By Group

No Some Significant Critical Impact Impact Impact Impact

Personal pride in my degree from California State…

Accomplishments of students

School rankings (e.g. U.S. News & World Report)

Providing scholarships

Accomplishments of faculty

Value/respect for degree by others

Accomplishments of alumni

Outreach to community

History/tradition

Campus aesthetics (e.g. buildings, grounds, etc.)

Media visibility (e.g. newspaper, magazine articles,…

Success of athletic teams

Group 1 Group 2 Group 3

Slide 46 Q16. Please indicate how much each of the following impacts your overall opinion of the California State University:

40%

Personal pride in my degree from California State University

35% History/tradition

Accomplishments of alumni

30% Media visibility (e.g. newspaper, magazine articles, viral videos, etc.) Accomplishments of students Campus aesthetics (e.g. buildings, grounds, etc.)

25% Outreach to community School rankings (e.g. U.S. News &

Correlation Correlation Affinityto World Report) Accomplishments of faculty

Success of athletic teams Providing scholarships

20%

Value/respect for degree by others

15% 2.00 2.20 2.40 2.60 2.80 3.00 3.20 3.40 3.60 3.80 4.00 Average Impact Slide 47 Q10. How important was each of the following to your experience as a student, and how well did the California State University do at providing them?

Not Somewhat Very Critically Important Important Important Important Poor Fair Good Excellent

Academics/classes

Preparation for career

Exposure to new ideas

Relationship with the faculty

Relationship with administration and staff

Traditions or values learned on campus

Student leadership opportunities

Opportunity to interact with alumni

Attending cultural events including films, lectures, and other arts

Attending athletic events

Opportunity to participate in fraternity/sorority

Importance Performance

Slide 51 Q10. How important was each of the following to your experience as a student, and how well did the California State University do at providing them? Gap Analysis

Importance exceeds Performance exceeds Performance Importance Academics/classes

Preparation for career

Exposure to new ideas

Relationship with the faculty

Relationship with administration and staff

Traditions or values learned on campus

Student leadership opportunities

Opportunity to interact with alumni

Attending cultural events including films, lectures, and other arts

Attending athletic events

Opportunity to participate in fraternity/sorority

All School 2008 CSU System 2012 CSU System 2018 CSU System

Slide 49 Q10. How important was each of the following to your experience as a student, and how well did the California State University do at providing them? Gap Analysis by Era

Importance exceeds Performance exceeds Performance Importance

Academics/classes

Preparation for career

Exposure to new ideas

Relationship with the faculty

Relationship with administration and staff

Traditions or values learned on campus

Student leadership opportunities

Opportunity to interact with alumni

Attending cultural events including films, lectures, and other arts

Attending athletic events

Opportunity to participate in fraternity/sorority

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 50 Q10. How important was each of the following to your experience as a student, and how well did the California State University do at providing them? Gap Analysis By Group

Importance exceeds Performance exceeds Performance Importance Academics/classes

Preparation for career

Exposure to new ideas

Relationship with the faculty

Relationship with administration and staff

Traditions or values learned on campus

Student leadership opportunities

Opportunity to interact with alumni

Attending cultural events including films, lectures, and other arts

Attending athletic events

Opportunity to participate in fraternity/sorority

Group 1 Group 2 Group 3

Slide 51 Q10. How important was each of the following to your experience as a student, and how well did the California State University do at providing them? -Box Plot

50%

Preparation for career

45% Traditions or values learned on campus

Academics/classes

40% Exposure to new ideas

Student leadership opportunities

35%

Opportunity to interact with Attending athletic events alumni 30%

Relationship with administration Relationship with the faculty and staff Attending cultural events Correlation Correlation Affinityto 25% including films, lectures, and other arts

20% Opportunity to participate in fraternity/sorority

15% (1.00) (0.80) (0.60) (0.40) (0.20) - 0.20 0.40 0.60 0.80 1.00 Importance>Performance Performance>Importance

Slide 52 Correlation Analysis Highest correlation to “Affinity Index” across all questions.

.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70 .75 .80

On a scale from 0 to 10, with 0 being the lowest, how connected do… California State University in general Graduates of California State University are likely to be successful in… Responding to new career opportunities California State University has a well-respected public reputation Current work status I believe that California State University uses its donations wisely The quality and reputation of the faculty at California State University… Contributing to my community California State University has a clear vision of its future The current faculty of California State University is excellent Commitment to continuous education Deepening my understanding and commitment to personal… Getting a job I wanted soon after I graduated The current leadership of California State University is committed to… Preparing students for the workforce Further graduate education Preparation for career

Slide 53 Q07. How well did the education received from the California State University prepare you for each of the following?

Poor Fair Good Excellent preparation preparation preparation preparation

Deepening my understanding and commitment to personal development

Current work status

Commitment to continuous education

Further graduate education

Responding to new career opportunities

Contributing to my community

Getting a job I wanted soon after I graduated

All School 2008 CSU System 2012 CSU System 2018 CSU System

Slide 54 Q07. How well did the education received from the California State University prepare you for each of the following? By Era

Poor Fair Good Excellent preparation preparation preparation preparation

Deepening my understanding and commitment to personal development

Current work status

Commitment to continuous education

Further graduate education

Responding to new career opportunities

Contributing to my community

Getting a job I wanted soon after I graduated

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 55 Q07. How well did the education received from the California State University prepare you for each of the following? By Group

Poor Fair Good Excellent preparation preparation preparation preparation

Deepening my understanding and commitment to personal development

Current work status

Commitment to continuous education

Further graduate education

Responding to new career opportunities

Contributing to my community

Getting a job I wanted soon after I graduated

Group 1 Group 2 Group 3

Slide 56 Q07. How well did the education received from the California State University prepare you for each of the following?

55%

Current work status Responding to new career opportunities

50% Commitment to continuous education Contributing to my community

Deepening my understanding 45% and commitment to personal development Getting a job I wanted soon after I graduated Further graduate education

40% Correlation Correlation Affinityto

35%

30% 2.00 2.20 2.40 2.60 2.80 3.00 3.20 3.40 3.60 3.80 4.00 Average Preparation Slide 57 Correlation Analysis Highest correlation to “Affinity Index” across all questions.

.20 .25 .30 .35 .40 .45 .50 .55 .60 .65 .70 .75 .80

Slide 58 Q21. Please indicate your level of agreement with the following statements regarding California State University:

Strongly Somewhat Somewhat Strongly disagree disagree agree agree

Graduates of California State University are likely to be successful in their career(s) California State University has a well-respected public reputation The current leadership of California State University is committed to moving California State University in a positive direction California State University has a clear vision of its future

The current faculty of California State University is excellent

I believe that California State University uses its donations wisely I understand how alumni giving furthers the mission of California State University California State University has many engaged alumni volunteers The quality and reputation of the faculty at California State University is one reason why I donate Alumni of California State University are well informed about the impact of their giving I know ways that I can become involved and support my alma mater

All School 2018 CSU System

Slide 59 Q21. Please indicate your level of agreement with the following statements regarding California State University: By Era

Strongly Somewhat Somewhat Strongly disagree disagree agree agree Graduates of California State University are likely to be successful in their career(s) California State University has a well-respected public reputation The current leadership of California State University is committed to moving California State University in a positive direction California State University has a clear vision of its future

The current faculty of California State University is excellent

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 60 Q21. Please indicate your level of agreement with the following statements regarding California State University: By Group

The current faculty of California State University is excellent

Group 1 Group 2 Group 3

Slide 61 Q21. Please indicate your level of agreement with the following statements regarding California State University:

Graduates of California State 55% University are likely to be I believe that California State successful in their career(s) The quality and reputation of University uses its donations California State University has the faculty at California State wisely a well-respected public University is one reason why I 50% reputation donate California State University has a clear vision of its future 45% California State University has many engaged alumni The current leadership of volunteers California State University is 40% Alumni of California State committed to moving The current faculty of University are well informed California State University in a California State University is about the impact of their giving positive direction excellent 35%

I know ways that I can become 30% involved and support my alma

Correlation Correlation Affinityto mater I understand how alumni giving furthers the mission of 25% California State University

20%

15% 2.00 2.20 2.40 2.60 2.80 3.00 3.20 3.40 3.60 3.80 4.00 Average Level of Agreement Slide 62 Targeting Communications

Slide 63 Q14. For each of the communication methods listed below, please tell us how important that method is to you and also rate the California State University's effectiveness in utilizing that method:

Not Somewhat Very Critically Important Important Important Important Poor Fair Good Excellent

Email of periodic information

Invitations to California State University activities

The alumni magazine or newsletter

Communication regarding services and benefits

Invitations to alumni activities

Electronic newsletter

California State University's alumni website

Social media/online community

Importance Performance Slide 64 Q14. For each of the communication methods listed below, please tell us how important that method is to you and also rate the California State University's effectiveness in utilizing that method:

Importance exceeds Performance exceeds Performance Importance

Email of periodic information

Invitations to California State University activities

The alumni magazine or newsletter

Communication regarding services and benefits

Invitations to alumni activities

Electronic newsletter

California State University's alumni website

Social media/online community

All School 2008 CSU System 2012 CSU System 2018 CSU System

Slide 65 Q14. For each of the communication methods listed below, please tell us how important that method is to you and also rate the California State University's effectiveness in utilizing that method: Gap Analysis By Era Importance exceeds Performance exceeds Performance Importance

Email of periodic information

Invitations to California State University activities

The alumni magazine or newsletter

Communication regarding services and benefits

Invitations to alumni activities

Electronic newsletter

California State University's alumni website

Social media/online community

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 66 Q14. For each of the communication methods listed below, please tell us how important that method is to you and also rate the California State University's effectiveness in utilizing that method: Gap Analysis By Group Importance exceeds Performance exceeds Performance Importance

Email of periodic information

Invitations to California State University activities

The alumni magazine or newsletter

Communication regarding services and benefits

Invitations to alumni activities

Electronic newsletter

California State University's alumni website

Social media/online community

Group 1 Group 2 Group 3

Slide 67 Q14. For each of the communication methods listed below, please tell us how important that method is to you and also rate the California State University's effectiveness in utilizing that method: -Box Plot

45%

40%

The alumni magazine or newsletter

35% California State University's Social media/online community alumni website

Invitations to California State Electronic newsletter University activities 30% Correlation Correlation Affinityto Email of periodic information Communication regarding services and benefits 25%

Invitations to alumni activities

20% (1.00) (0.80) (0.60) (0.40) (0.20) - 0.20 0.40 0.60 0.80 1.00 Importance>Performance Performance>Importance

Slide 68 Q13. In your relationship with the California State University, please describe how often you do or have done each of the following:

Never One time A few times Frequently

Read email from California State University

Read the alumni magazine

Visit campus

Visit California State University or Alumni website

Engage with California State University on social media

Attend cultural or artistic events on campus

Attend California State University sporting events

Attend local Alumni Association events

Volunteer to work on campus/event

Attend class reunions

All School 2008 CSU System 2012 CSU System 2018 CSU System

Slide 69 Q13. In your relationship with the California State University, please describe how often you do or have done each of the following: By Era

Never One time A few times Frequently

Read email from California State University

Read the alumni magazine

Visit campus

Visit California State University or Alumni website

Engage with California State University on social media

Attend cultural or artistic events on campus

Attend California State University sporting events

Attend local Alumni Association events

Volunteer to work on campus/event

Attend class reunions

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 70 Q13. In your relationship with the California State University, please describe how often you do or have done each of the following: By Group

Never One time A few times Frequently

Read email from California State University

Read the alumni magazine

Visit campus

Visit California State University or Alumni website

Engage with California State University on social media

Attend cultural or artistic events on campus

Attend California State University sporting events

Attend local Alumni Association events

Volunteer to work on campus/event

Attend class reunions

Group 1 Group 2 Group 3

Slide 71 Q13. In your relationship with the California State University, please describe how often you do or have done each of the following:

45%

40%

Visit campus Read the alumni magazine 35% Visit California State University or Alumni website

30% Engage with California State University on social media Attend local Alumni Association Read email from California State University 25% events

Attend California State University Correlation Correlation Affinityto sporting events

20% Volunteer to work on campus/event

15% Attend cultural or artistic events Attend class reunions on campus

10% 1.00 1.50 2.00 2.50 3.00 3.50 4.00 Average Frequency Slide 72 Alumni Programming

Slide 73 Q08. How important is it for you and alumni in general to do the following and how well does the California State University do at supporting alumni in doing them?

Not Somewhat Very Critically Important Important Important Important Poor Fair Good Excellent

Identifying job opportunities for graduates

Mentoring students

Serving as ambassadors promoting California State University to others

Networking with other alumni

Providing leadership by serving on boards, committees, etc.

Providing financial support for California State University (e.g. donations) Attending general alumni and California State University events

Volunteering for California State University

Participating in California State University online activities (social media)

Attending California State University athletic events

Importance Performance

Slide 74 Q08. How important is it for you and alumni in general to do the following and how well does the California State University do at supporting alumni in doing them? Gap Analysis

Importance exceeds Performance exceeds Performance Importance

Identifying job opportunities for graduates

Mentoring students

Serving as ambassadors promoting California State University to others

Networking with other alumni

Providing leadership by serving on boards, committees, etc.

Providing financial support for California State University (e.g. donations)

Attending general alumni and California State University events

Volunteering for California State University

Participating in California State University online activities (social media)

Attending California State University athletic events

All School 2008 CSU System 2012 CSU System 2018 CSU System

Slide 75 Q08. How important is it for you and alumni in general to do the following and how well does the California State University do at supporting alumni in doing them? Gap Analysis by Era

Importance exceeds Performance exceeds Performance Importance Identifying job opportunities for graduates

Mentoring students

Serving as ambassadors promoting California State University to others

Networking with other alumni

Providing leadership by serving on boards, committees, etc.

Providing financial support for California State University (e.g. donations)

Attending general alumni and California State University events

Volunteering for California State University

Participating in California State University online activities (social media)

Attending California State University athletic events

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 76 Q08. How important is it for you and alumni in general to do the following and how well does the California State University do at supporting alumni in doing them? Gap Analysis By Group

Importance exceeds Performance exceeds Performance Importance

Identifying job opportunities for graduates

Mentoring students

Serving as ambassadors promoting California State University to others

Networking with other alumni

Providing leadership by serving on boards, committees, etc.

Providing financial support for California State University (e.g. donations)

Attending general alumni and California State University events

Volunteering for California State University

Participating in California State University online activities (social media)

Attending California State University athletic events

Group 1 Group 2 Group 3

Slide 77 Q08. How important is it for you and alumni in general to do the following and how well does the California State University do at supporting alumni in doing them?

45% Serving as ambassadors promoting California State University to others 43% Identifying job opportunities for graduates

41% Mentoring students

39%

37% Networking with other alumni

35% Participating in California State Providing leadership by serving University online activities (social 33% on boards, committees, etc. media) Providing financial support for California State University (e.g.

Correlation Correlation Affinityto 31% donations)

Volunteering for California State Attending California State 29% University University athletic events

Attending general alumni and 27% California State University events

25% -1.00 -0.80 -0.60 -0.40 -0.20 0.00 0.20 0.40 0.60 0.80 1.00 Importance>Performance Performance>Importance

Slide 78 Q15. What are barriers to your participation in alumni activities? (Choose all that apply.)

All School 2008 CSU System 2012 CSU System 2018 CSU System 80% 70% 60% 50% 40% 30% 20%

Percentage of of Participants Percentage 10% 0% Time/other Concern about Value (cost as Type or subject I don't know I won't make a I don't want to Geographical Unsure of how commitments future compared to matter of the anyone difference distance to get involved solicitation benefit) event

Slide 79 Q15. What are barriers to your participation in alumni activities? (Choose all that apply.) By Distance

80% 70% 60% 50% 40% 30% 20% 10% Percentage of of Participants Percentage 0% Time/other Concern about Value (cost as Type or subject I don't know I won't make a I don't want to Geographical Unsure of how commitments future compared to matter of the anyone difference distance to get involved solicitation benefit) event

Within 16 miles 17 to 50 miles 51 to 160 miles 161 to 250 miles Over 250 miles (within US) Over 250 miles (outside US)

Slide 80 Q15. What are barriers to your participation in alumni activities? (Choose all that apply.) By Era

70% 60% 50% 40% 30% 20% 10% Percentage of of Participants Percentage 0% Time/other Concern about Value (cost as Type or subject I don't know I won't make a I don't want to Geographical Unsure of how commitments future compared to matter of the anyone difference distance to get involved solicitation benefit) event

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 81 Q15. What are barriers to your participation in alumni activities? (Choose all that apply.) By Group

80% 70% 60% 50% 40% 30% 20% Percentage of of Participants Percentage 10% 0% Time/other Concern about Value (cost as Type or subject I don't know I won't make a I don't want to Geographical Unsure of how commitments future compared to matter of the anyone difference distance to get involved solicitation benefit) event

Group 1 Group 2 Group 3

Slide 82 Q09. In which of the following organizations/activities did you participate as a student? (Check all that apply.)

All School 2008 CSU System 2012 CSU System 2018 CSU System 45% 40% 35% 30% 25% 20% 15% 10% 5% Percentage of of Participants Percentage 0%

Slide 83 Q09. In which of the following organizations/activities did you participate as a student? (Check all that apply.) By Era

40% 35% 30% 25% 20% 15% 10% 5% Percentage of of Participants Percentage 0%

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 84 Q09. In which of the following organizations/activities did you participate as a student? (Check all that apply.) By Group

40% 35% 30% 25% 20% 15% 10% 5% Percentage of of Participants Percentage 0%

Group 1 Group 2 Group 3

Slide 85 Net Promoter Score

Slide 86 Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to the California State University?

20 18 16 14 12 10 8 6 4 Percentage of of Participants Percentage 2 0 0 1 2 3 4 5 6 7 8 9 10

All School 2018 CSU System

Slide 87 Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to the California State University?

42% 16 14 12 10 8 6 4 Percentage of of Participants Percentage 2 0 0 1 2 3 4 5 6 7 8 9 10

Slide 88 Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to the California State University? By Era

18 16 14 12 10 8 6 4 Percentage of of Participants Percentage 2 0 0 1 2 3 4 5 6 7 8 9 10

Woodstock\Vietnam and prior Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 89 Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to the California State University? By Group

18 16 14 12 10 8 6 4 Percentage of of Participants Percentage 2 0 0 1 2 3 4 5 6 7 8 9 10

Group 1 Group 2 Group 3

Slide 90 Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to the California State University? By Era 0 1 2 3 4 5 6 7 8 9 10

Woodstock\Vietnam and prior 5.53

Post Watergate 5.59

Yuppie\End of Cold War 5.49

Electronic Revolution\Dot-Com 5.44

Post 9/11 5.59

Post Great Recession 5.71

Slide 91 Q06. On a scale from 0 to 10, with 0 being the lowest, how connected do you feel to the California State University? By Group

0 1 2 3 4 5 6 7 8 9 10

Group 1 5.39

Group 2 5.63

Group 3 5.63

Slide 92 CSU System Questions

Study Findings

Slide 93 Q22. Are you interested in supporting California State University through the following types of activities:

2012 CSU System 2018 CSU System 50% 48% 45% 40% 36% 35% 35% 32% 30% 24% 25% 23% 21% 20% 18% 15% 10% Percentage of of Participants Percentage 5% 0% Attending alumni activities and Volunteering Advocacy related activities (sharing Becoming a financial supporter events your story, speaking to a group, writing a letter)

Slide 94 Q22. Are you interested in supporting California State University through the following types of activities: By Era

60% 50% 40% 30% 20% 10% Percentage of of Participants Percentage 0% Attending alumni activities and Volunteering Advocacy related activities Becoming a financial supporter events (sharing your story, speaking to a group, writing a letter)

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 95 Q22. Are you interested in supporting California State University through the following types of activities: By Group

60%

50%

40%

30%

20%

Percentage of of Participants Percentage 10%

0% Attending alumni activities and Volunteering Advocacy related activities Becoming a financial supporter events (sharing your story, speaking to a group, writing a letter)

Group 1 Group 2 Group 3

Slide 96 Q23. How do you currently rate the California State University System in terms of:

0 1 2 3 4 5 6 7 8 9 10

Providing opportunity for qualified students to attend 7.34

The quality of education 7.51

Preparing students for the workforce 6.99

Achieving its mission of preparing significant numbers of educated, responsible people to contribute to California's schools, economy, culture, 7.17 and future

Slide 97 Q23. How do you currently rate the California State University System in terms of: By Era

0 1 2 3 4 5 6 7 8 9 10

Providing opportunity for qualified students to attend

The quality of education

Preparing students for the workforce

Achieving its mission of preparing significant numbers of educated, responsible people to contribute to California's schools, economy, culture, and future

Woodstock\ Vietnam Post Watergate Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11 Post Great Recession

Slide 98 Q23. How do you currently rate the California State University System in terms of: By Group

0 1 2 3 4 5 6 7 8 9 10

Providing opportunity for qualified students to attend

The quality of education

Preparing students for the workforce

Achieving its mission of preparing significant numbers of educated, responsible people to contribute to California's schools, economy, culture, and future

Group 1 Group 2 Group 3

Slide 99 Implications

Study Findings

Alumni feedback is not a one-time event, but rather an ongoing Show you care – use Initiate the process process of measurement, a high-quality action, and re- by asking their process opinion measurement.

Solidify and institutionalize by Let them know that checking back to see you heard what was what changed said

Take action in a way that demonstrates you care about their opinion

Slide 101 Implications Highlighted issues and areas of focus

• Feedback to the alumni • Focus talking points and topics on – Via print, email, and social media – How well degree prepares and prepared – Repetition graduates for life – Action since last survey – Quality of and respect for University • Focus on the future – Highest impact on opinion – Increase brand of Alumni • Pride in degree Association and Alumni on campus • Accomplishments of students • Professional and career related • School rank Community service • Scholarships • Intramurals or clubs • Accomplishments of alumni and faculty • Increase understanding of the • Value and respect for degree benefits of being an Alumnus/a – Where alumni want to see improvements over • Targeted communications focusing time on successful outcomes from • Preparation for career events • Opportunity to interact with alumni • Academics and classes • Exposure to new ideas • Build campus coalitions around alumni by sharing and discussing data

Slide 102 Q09. In which of the following organizations/activities did you participate as a student? (Check all that apply.)

All School 2008 CSU System 2012 CSU System 2018 CSU System 45% 40% 35% 30% 25% 20% 15% 10% 5% Percentage of of Participants Percentage 0%

Slide 103 Contact Information Robert Shoss Tel: (713) 527-0078 Fax: (713) 524-4324 [email protected] www.pegltd.com

Slide 104