Attachment 3

Outreach & Communications Eugene Area Construction 2018-2021

Projects programmed in the STIP for construction in 2018 – 2021

Communications Goal:

The goal of the Eugene Area Construction Communication plan is to lessen traveler hardships and frustrations by telling people early and often what to expect and where to find the most accurate and up-to-date information.

Setting the Foundation:

• We established an information dispersal network with the OR 126W and Beltline Paving Projects, the first projects in the Eugene Area Construction series. This is an extensive list of organizations willing to forward information, targeted ads and updates to their employees, Lessons learned from the opening week networks, and social media, and post to their of the I-105: Willamette Connector calendars and websites. Project: • Project impacted an additional audience from o Included freight, city and county officials, local and regional businesses, tourism, previous project outreach. The Beltline Paving hospitality, recreation services, schools, and OR 126W projects impacted nighttime and weekend travelers for short periods of social services and transit providers. time. I-105 impacts daily commuters, school • Manage Expectations. Several construction traffic and additional ancillary audience using projects are planned for the upcoming years. side streets and will do so for up to two years. Though work is scheduled to minimize traffic o New elements added to the outreach impacts, people need to be prepared and campaign will target these groups. understand travel time may take longer. Other • Ramp up messaging for the project was routes or modes of transportation should be scheduled to occur before and during the considered. Encourage signing up for election – a time when available media time TripCheck and Govdelivery alerts to stay was scarce and the airwaves were crammed informed. with other messaging. Time future communications when • Boots on the ground. Direct door-to-door o message will break through the clutter. outreach was conducted to corridor businesses • Outreach materials had the same look and feel near or affected by construction projects. A map as the OR 126W and Beltline projects, which of the route and areas covered is included at the may have created confusion. end of this document. o Project header graphics changing to make it clear which project is being addressed.

Overarching Traffic and Construction Messaging: Strategies being considered for current and future construction through 2021: • Strategic messaging/story telling about why • Use radio ads when traffic changes occur. these projects are happening, why the updates • Elected officials will have a courtesy are needed to keep area infrastructure safe. reminder when traffic changes occur. • Manage expectations. Tell them when, why, • Working with Transportation partners to and real-time details as much as possible. explore additional options such as bike share, • “Know before you go” and plan ahead. Lane Transit District usage incentives and Promote changing plans or route, and if that other strategies. Messages will be isn’t possible, then make time for delays. communicated ahead of major traffic • Alternate travel/transit. Consider carpooling, disruptions, i.e. ramp closures. • taking the bus, riding your bicycle or explore Social Media and digital marketing methods • Additional strategies are under review to other transit options available. communicate construction impacts to all Stakeholders. Including continuing to build Alternate Transportation Campaign the interested party lists for updates and an Area Manager and staff have initiated further Alternate Transportation Campaign. collaboration with internal and external partners to Tactics being considered: explore alternate modes of transportation. They will • Media (Register Guard, KVAL, KEZI, KMTR) be exploring available programs, funding and • Ads (newspaper & social media) opportunities to promote alternate options with the • Door to door: Businesses, Hospitals, Schools goal of lessening congestion during peak travel • Speaker Circuit: Central Lane MPO, Lane times. Options being explored with: ACT, Neighborhood Associations, Civic Organizations, local/state legislators • ODOT Transportation Options Unit and • Minority populations with bilingual pieces Transit section • ODOT street banner (W. 11th and Oak St.) • LTD’s Point2point to promote options • Strategic placement of VMS signs including leveraging outreach for Business • Inventory of large events to target early Commute Challenge and Drive Less Additional Messaging Challenge • Don’t avoid I-105, most of the day there is • City of Eugene’s Transportation Options little to no delay. Program • Highlight tax dollars maintaining critical • PeaceHealth Ride - Bike Share Program infrastructure and regional residents being • Carpool and Ride Share options employed during construction • Lane Transit District • Make project personal - highlight workers • Show construction progress (dial moving) Current I-105 Outreach – What’s been done: Sampling of I-105 Outreach Feedback:

Summary of Outreach: I got the email. Thank you for being proactive • Regular e-updates to over 40k businesses, with us on this. After I read through it in organizations, groups, and individuals detail, if I have any questions I will reach out. • Traffic Advisories via TripCheck, regular e-mails, AAA Supervisor, Travel Sales & Operations and construction updates on ODOT website *** • Register Guard articles, multiple TV and radio interviews and news spotlights Thanks for forwarding the information about the I-105 project. I put in requests to get • Project videos: available via web page, used on messages out to employees and students. social media and for public presentations • Door-to-door canvassing Lane Community College • Presentations to stakeholder groups *** • Outreach to more than 40 local public information I appreciate the heads up. I will forward to officers for distribution to their agencies, our leadership team. We will talk as a group communities, and partners. and reach out if we want to take you up on Information Materials & Distribution: the additional information. Athletics • Developed informational materials & project maps • Ad in the Register Guard insert for ODOT’s Drive *** Less Challenge reaching 44,000 households We’ve been letting our members know about • Multiple direct mail pieces to email list this and will continue to reach out to them. • Bilingual I-105 outreach flyer used in door-to-door Downtown Neighbors Association outreach, Title VI, and email *** • Bilingual door hangers: neighborhood affected by construction noise Thank you! We will share this with our folks! • Bilingual display board used in Spanish speaking Eugene Police Department businesses and events *** Thank you for the information. I look Targeted phone outreach and material distribution forward to the follow up info and please let for posting and dissemination to: me know how ECC can help. • Valley River Center Eugene County Club • Valley River Inn • University of Oregon Parking and

Transportation • Large property management firms • University of Oregon Athletics • Jefferson Westside Neighborhood • Northwest Christian University Association • Lane Community College • Goodpasture Island Neighbors • Travel Lane County • Whiteaker Neighborhood Association • Eugene Airport • Downtown Neighbors Association • Hult Center and local entertainment venues • Northeast Neighbors • Taxi and shuttle services • Title VI • Eugene Area Chamber of Commerce • Outreach in Spanish at businesses within • 4J School District Whiteaker Jefferson-Westside • Marist High School Neighborhood Associations • Peace Health • Display outreach at Kelly Middle School’s • Eugene Police Department Diversity Night Presentations and Display Outreach: Newsletter articles in: • Lane Transit District’s Bus Talk • Lane County Human Resource Managers • City of Eugene’s July-Sept newsletters Association • Distribution of I-105 article to Northeast • Eugene Churchill Sunday Streets Neighbors, Downtown Neighborhood • Eugene Jefferson –Westside Sunday Streets Association, Goodpasture Island Road • Jefferson –Westside Neighborhood Picnic Neighbors, Jefferson-Westside • Washington-Jefferson Party In the Park Neighborhood Association • Whiteaker Community Council • Register Guard • Downtown Eugene Rotary Club

Targeted Outreach Spheres Center indicates those with the greatest impacts from construction (noise and congestion.)

Door to door conversations with businesses (e.g. Country Club Rd., West 6th/7th, etc.) to inform and sign up for construction e- Updates; bi-lingual door hanger for residents

Phone, e-Updates, email, and in person meetings with major trip attractors and generators (e.g. Valley River Center, University of Oregon, PeaceHealth, Oakway Center, medical offices; appointment schedulers for clients/patients, hotels, Eugene Airport, and its transportation services (shuttles, taxis), etc. e-Updates, newsletter articles, presentations, Twitter to established networks (Neighborhood associations, Community Leaders list, Lane County Human Resources Assoc., AAA, Travel Lane County, LTD's Employee Transportation Coordinators, etc.)

Display outreach and presentations at community events (e.g., Sunday Streets); bi- lingual outreach at Spanish-speaking venues

Expanded email and phone outreach to periodic thru-users including adjacent communities (Veneta, Floorence, Noti (mill), Springfield), large event coordinators, faith- based institutions, etc.

Outreach Type by Stakeholder Group: