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APEC Sports Newsletter Issue.5 July 2018

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APEC Sports Newsletter Issue.5 July 2018 APEC Sports Newsletter 05 July 2018 ISSUE Digital Age X Athletes Career Development Foreword / 02 APEC Economies' Policies / 03 -Summary Report of the 2018 APEC Workshop on Career Development of Sport Talents in Digital Age / 03 -Policies and Best Practices Sharing from Japan; Malaysia; the Philippines; and Viet Nam / 09 Perspectives on Regional Sports Issues / 23 -The Past, Present and Future of the Youth Olympic Games: The Mission of the 2018 Youth Olympic Games / 23 -IOC Athlete Career Programme / 27 -Sport Innovation-What You Can Do to Shape the World / 29 -How Athlete Can Approach Sponsorship with an Entrepreneurial Mindset / 35 -Athlete to Entrepreneur / 38 -Embrace the Era of Sports Digitalization / 41 -International Association of Events Hosts (IAEH) Delegation Visited Taipei, sharing Event Hosting Experiences / 48 ASPN Related Events / 53 APEC Economies' Perspectives on ASPN Related Foreword Policies Regional Sports Issues Events Foreword Athletes receive applause and acclaim when they compete, but the real challenges only come after they retire. Rapid technological developments have transformed the labor market, while the digital age has brought new challenges and opportunities for athletes' career prospects. Digital technology has emerged as a new force that is blurring the lines between athlete and entrepreneur. More and more athletes are turning their backs on the traditional career choices of coaching and teaching. They are opting instead to join the business, media, and tech industries. Some have even become entrepreneurs themselves. Good transitional coaching and counselling can open doors for athletes to learn new things about themselves, to pursue self-development, aim higher, and become social models for others. With this in mind, we have summarized the conclusions from the 2018 APEC Workshop on Career Development of Sports Talents in the Digital Age that took place in Taipei on May 16th, where policies enacted in Japan; Malaysia; the Philippines; and Viet Nam to help athletes plan their careers are discussed. Particularly, HYPE Sports Innovation, a global platform that combines sports with innovation, shares its experiences promoting sports innovation. In addition, we bring you a special report that explores how the IOC assists elite athletes in their career transitions through the International Olympic Committee's Athlete Career Programme, and present the influences and changes sports science has brought to the sports industry. Finally, a report on the latest developments in the 2018 Summer Youth Olympics, and the outlook of International Association of Event Host on sports event hosting are shared as well. In this issue, we focus on how to strengthen career planning for sports talents in the digital age to help them successfully transition to post-retirement careers and share the best in sports innovations. We hope it will help readers to understand that the digital age and technology are unstoppable trends. In this way, we can encourage them to participate in developing the capabilities of Dr. Chin-Hsung Kao sports talents, and work together Executive Director, to help our athletes prepare for APEC Sports Policy future changes and challenges. Network Secretariat 2 APEC Economies' Perspectives on ASPN Related Foreword Policies Regional Sports Issues Events APEC Economies' Policies Summary Report of the 2018 APEC Workshop on Career Development of Sport Talents in Digital Age The Sports Administration of the Ministry of Education held the 2018 APEC Workshop on Career Development of Sport Talents in Digital Age on May 16, 2018 in Taipei. 14 representatives from industry, government, and academia in 8 APEC member economies were invited to come to Taipei and discuss how sports talents can develop their careers in the digital age. The 2018 APEC Workshop on Career Development of Sport Talents in Digital Age took place in Taipei. Speakers and panel members at the workshop included Cindy Chen, General Manager for Northeast Asia, Adecco; Lirone Glikman, Vice President of Partnerships, HYPE Sports Innovation; Leopold Chung, Director of International Relations, International e-Sports Federation; Vickie Saunders, Founder, the Sponsorship Consultants; Ian Warner, CEO and Founder, Kho Labs; Dr. Yoriko Noguchi, Director, Japan Sport Council Department 3 APEC Economies' Perspectives on ASPN Related Foreword Policies Regional Sports Issues Events APEC Economies' Policies of Information and International Relations; Marina Nafi, Director, Sports Development Division, Malaysia Ministry of Youth and Sports; Dr. Celia H. Kiram, Commissioner, Philippine Sports Commission; Peggy Tng, Deputy Director, Singapore Sport Institute; Le Thi Hoang Yen, Deputy Director-General, Viet Nam Sports Administration; Huang Ching-Yao, Director, Center of Industry Accelerator and Patent Strategy; Cheng Ho, CEO, Choxue; William Su, CEO, ChaseWind Co., Ltd.; and Maggie Hsu, Director, International and Cross-Strait Sports Division, Sports Administration . Athletes are the most unusual group in the human resources spectrum. Their sporting careers are brilliant yet short, making career transitions inevitable. Traditionally, athletes only had a choice between sports training and academia for their post-athletic careers, which was a huge obstacle at this turning point in their lives. To address this problem, the workshop explored ways to strengthen athletes' workplace skills and help them adapt to new and different work environments, and shared successful examples of sports startups to encourage these athletes to move beyond traditional ways of thinking and create new possibilities for themselves. Opportunities and Challenges in the Digital Age In the past, athletes were unable to pursue their studies while training. Now, thanks to the digital age, they only need simple tech devices to study anytime, anywhere with no limitations in either time or space. The barrier to obtaining information has been lowered, allowing them to draw up their own study plans based on their personal needs. Online academic programs, lectures, consultation, and other services can help athletes accumulate the knowledge and capabilities required for future career transitions. Athletes dedicate the majority of their time to competition and training, and one of the challenges they may end up facing is a lack of familiarity with and knowledge of technology applications. This may mean they will be unable to meet the needs of the human resources marketplace in the future. Taking Malaysia as an example, although there are not any digital technology application plan specifically for sports talents, 4 APEC Economies' Perspectives on ASPN Related Foreword Policies Regional Sports Issues Events APEC Economies' Policies athletes can still participate in a number of governmental or private initiatives, such as Malaysia Digital Economy Corporation's Youcanduit initiative. Programs under this initiative teach participants how to use digital tools to generate additional stable sources of income. They connect young athletes up with micro-entrepreneurs and technical and vocational schools to develop their knowledge of digital entrepreneurship and strengthen their capabilities. Many participating economies, including Malaysia; Singapore; Viet Nam; and Chinese Taipei, believe that policymakers should consider using such programs as a reference, with market demand as the starting point, to help athletes to face the challenges of the digital age. In addition, with the advent of the digital age, different types of digital media have become part of the daily routines of many people. Sports talents often expose themselves to risk when using social media to develop their personal brands and build influence. This is why the Viet Nam Sports Administration warns policymakers that they must include social media and personal media skills when helping athletes to develop their digital technology knowledge and capabilities. The IOC Athlete Career Programme In 2005, the International Olympic Committee (IOC) teamed up with Adecco, a leader in international human resource solutions, to launch the IOC Athlete Career Programme (ACP). The ACP supports athletes while they prepare for and go through their career transitions by providing them with essential resources and training in education, life skills, and career. The program helps elite athletes continue to shine at every stage of their lives. The ACP's local partners include local Adecco branches as well as National Olympic Committees (NOC). Together, they offer the program in 13 economic entities and regions. For many of these places, it serves as the first step in athlete career planning. The close cooperation between governments and NOCs in implementing the ACP has gradually made government branches aware of this issue. Many of the participating economies 5 APEC Economies' Perspectives on ASPN Related Foreword Policies Regional Sports Issues Events APEC Economies' Policies in the workshop, including Japan; Malaysia; the Philippines; and Chinese Taipei, are ACP members. For example, the Japanese Olympic Committee has collaborated with the IOC to draw up a career development plan exclusively for athletes. This plan has a matchmaking system that pairs up soon-to-be retired athletes with companies to give them opportunities for professional growth and assist them in their career transitions. Many economic entities have also launched career planning and guidance programs for sports talents outside of the ACP and in line with their local sports development situations.
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