RTLZ campaign inspires personal progress Spectacular "Business Not As Usual" launch campaign created by Amsterdam based Ideas Company, WE ARE Pi.
Amsterdam,7thSeptember 2015 – RTL Z, relaunches as an24-hour integratedbusiness network with “Business Not As Usual”, a category defying integratedcampaign from Amsterdam based Ideas Company, WE ARE Pi. Ona mission to inspire personal progressin business, RTL Z encouragesaspiring business leaders to “give their ideas a push” in a mesmerising 60”launch brand film centred on journeying through an oversized Ideas Pendulumsculpture, created by Artist Ivo Schoofs.
Withthis new campaign, WE ARE Pi has helped RTL Z makethe leap into a world of ideas and inspiration for the network’s new businesslifestyle channel. Next to the current offering of news and finance, RTLZ now brings the latest updates and inspiration in the worlds of business,tech, start-ups,innovation andlifestyle.
Alex Bennett Grant, Founder of WE ARE Pi says, “In an era where disruption is the norm,it’s incredible how few people choose to personally make the change needed to follow their life and career dreams. RTL Z is here to inspire that change, andwe are proud to be a part of it.”
Caroline Schnellen,Marketing &Communications Managerat RTL Nieuwsgroep says“This is not your ordinary relaunch. Wehave built a revampedRTL Z. Tocommunicate everything thatis new to the brand, we needed anoriginal, innovativeand boldcampaign. WE ARE Pi didjust that. The amazingvisual light show clearlyrepositionsZ as the newplace to be for people who want to progressin life. It’s a true feast for your eyes.”
WEARE Pi used a spectacular art installation created by Dutch artist Ivo Schoofs,to create the ideas pendulum. Then the single point perspective forward motioncamera technique was achieved through technical brilliance of director Joe Roberts, DOPMarc de Meijer of Brenninkmeijer & Isaacs Production andGlassWorks post production.
Thecampaign will run across TV, online, print and OOH. The new channel launches on7th September. The new brand identity was createdby Smorgasbord Amsterdam.
ABOUT WE ARE Pi
Founded in 2011, WE ARE Pi is an Amsterdam basedinternational Ideas Company that delivers brand storytelling acrosscommunication and experiences, for clients including; Coca- Cola, Under Armour,LEGO, Wrangler, Kipling, TED Conferences, and ABB.
ABOUT RTL Z
The new RTL Zis about news, inspiration and entertainment for ambitiouspeople.
OnSeptember 7th RTL Z will première with a broader focus on ideasand inspiration next to the news. Themes such as business,tech, innovation, lifestyleand personal financeplay an important role, while (breaking)news and the stock exchange remain an important keystone. Thebusiness network can be found on channel 11 (KPN) and 12 (Ziggo), rtlz.nl and atevents throughout the Netherlands.
CONTACT
Contract Patrick Garveyat WE ARE Pi for more details and interviews:
Tel: +31 (0) 20 776 6626
Email:[email protected]
CREDITS
CLIENT
RTL Nieuwsgroep
Marketing & Communications Manager- Caroline Schnellen
AGENCY
WE ARE Pi
Managing Director: Alex Bennett Grant
Creative Director: Barney Hobson
Creative Director: Rick Chant Strategy Director: Jessica Perri
Design Director: Nessim Higson
Producer: Kimia Farshidzad
Assistant Producer: EkaterinaGolovkina
Project Manager: Ambar Surastri
Managing Partner: Patrick Garvey
Account Manager: Sam Speed
PRODUCTION
Production Company:Brenninkmeijer & Isaacs
Director: Joe Roberts
DOP: Marc de Meijer
Producer: YvonneKnook
POST-PRODUCTION
Glassworks Amsterdam
Lead Flame Artist:Kyle Obley
Senior Colourist:Scott Harris
Producer: ChristianDownes
Editor: James Forbes-Robertson @Whitehouse Post
Animation: Joe Fleming, Sannevan Hecke
Music/Sound: "Enlightened"by MassiveMusic Amsterdam
Photographer: Marijn deWijs Pendulum Artist: IvoSchoofs
ABOUT WE ARE PI
WE ARE Pi, an ideas company born to provide a modern alternative for thought leaders building the brands of tomorrow, including: Coca-Cola, Wrangler, Lego, Under Armour, Kipling and TED Conferences.
WE ARE Pipressroom