A Snapshot of Sheffield's Music Sector
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A Snapshot of Sheffield’s Music Sector – Summer 2015 Music City This report is the first of a three-part series commissioned to highlight Sheffield’s This unique survey serves as a snapshot of huge wealth of creative talent. Sheffield is a city of makers, its creativity reflected Sheffield’s music sector in 2015; it aims to get a in the input from both universities, the range of festivals in the city and its spirit sense of the scale of the sector and its activities, of independence. With an emphasis on the areas of most potential growth, these it provides a benchmark for future years and for three commissioned reports cover music, art and the beer industry, all of which comparison with other music cities and it also cross over and link creatively between each distinct sector. signposts potential areas for further research to find out more about what music means for our city. With music one of Sheffield’s strongest identifiers, this report provides for the first time a snapshot of Sheffield’s music sector. Compiled by the team at Sensoria from surveys, one-to-one interviews, desk research and industry data, it begins to ask how we can bring current talent from under the radar We gathered data on and enable growth in a time of harsh economic realities, establish our talent on a world stage and pave the way for the next generation of musicians. the following elements As we start to plan the Year of Making in 2016, this is the time to stand up, of the music sector: publish our findings and start with music for, as one interviewee states, the challenge is to “get known outside the city” – this report is the start of that process. • Bands, musicians and composers Headline statistics include: Professor Vanessa Toulmin, Director of City & Cultural Engagement, • Managers/management companies University of Sheffield. • Recording studios • Number of artists/practitioners/businesses • Rehearsal facilities in the South Yorkshire region. • Promoters • Estimate of levels of employment/numbers • Festivals engaged in the music sector. • Venues • Social media reach. • Journalists and listings offers • Online and digital infrastructure, website • Agents and bookers • PR, pluggers, sync agents and other music industry services • Courses and education facilities Our audit set out to ascertain the current scope Our Approach of the music sector within the For the purpose of this audit we defined the Sheffield Music Sector as including anyone involved in performing, creating, South Yorkshire region and, producing, recording, promoting and teaching music in the through one-to-one interviews South Yorkshire region. and an online survey, identify Parameters of the Research We have made proposals for several areas of future the main challenges that the research including exploring music education provision, the classical music sector and public engagement with sector is currently facing. music, especially live music. We have made some in- roads into some of these areas but feel they deserve further attention. This snapshot is the initial step towards a bigger picture of what music means for the city. Desk-based research included data gathering through online research, music sector reports including The Mastering of a Music City (Amy Terrill, Music Canada Key Findings: 2015) and The Cultural Value of Live Music From the Pub to the Stadium: Getting Beyond the Numbers. (Dr. There are 465 active bands/artists and 323 • Rehearsal Facilities: 21 rehearsal facilities Adam Behr, Dr. Matt Brennan & Professor Martin Cloonan organisations across the music sector in South offering in excess of 70 rehearsal rooms 2014). We also devised an online survey that resulted in Yorkshire from studios to rehearsal facilities, • 24 Record Labels very informative, relevant primary data, both quantitative venues, festivals, managers and pluggers. • 20 Sound Engineers (live) and qualitative. • 11 Producers • Bands/musicians: 465 • 32 Promoters Qualitative Research • Recording Studios: There are 65 recording • 12 Managers, management companies studios – ranging from fully specified project and 3 Tour managers We conducted one-to-one interviews to assist with data studios to well established facilities regularly • 21 Specialist music journalists and listings services gathering and gain more in-depth insight from a cross- producing major release recordings. • 7 Agents & Bookers section of Sheffield’s music community. Please note that • Venues: 69 venues include dedicated • 5 PR and Pluggers survey comments are verbatim. music venues, bars that regularly present music, • 17 music festivals miscellaneous venues that host music events and • 10 music educational organisations a few are nightclubs that present live music. • 6 Sync Agents and other music industry services WHAT MAKES A MUSIC CITY? In a very timely fashion recent reports and debates 552,698 The population of Sheffield have discussed what makes according to the 2011 Census. a music city. 227,800 Aged 16 – 74 in full time In June 2015 Music Canada launched their report The Mastering of a Music City. employment. Through researching many cities across the world, Music Canada identified a basic framework of elements that apply to ‘music cities’. We have applied the data gathered to aspects of this template and created a SWOT analysis of the sector. Of course there is no strict definition of a music city – Sheffield has its strengths and weaknesses but anyone in regular contact with music in the city knows there is a wealth of musical talent in Sheffield and that fact There is a wealth remains as true today as ever. of musical talent and that fact remains as The Mastering of a Music City identifies certain elements in common: true today as ever 1. Artists and Musicians 2. Access to spaces and places 3. A receptive and engaged audience 4. Record labels and other music related businesses 5. A thriving music scene Employed full time in the sector and 3,564 part time (5,031 if individual musicians are included). Current estimate. Other factors mentioned in the report include a) Music education b) Multi level government support c) Broader city infrastructure And the following factors are also often found: Music history and identity, music tourism, recognition of music as an economic driver, strong community radio supporting local indie music, distinct local sound or sounds. We have made reference to the points 1 – 5 and a – c. Active organisations/units across the music sector in South Yorkshire We feel that the city would also benefit from further research 788from studios to rehearsal facilities, venues, festivals managers, into the ‘other factors’ and particularly music tourism. pluggers, bands and artists. 1. Artists and Musicians “Sheffield has From our research we collated a list of The 465 bands comprise of 1,467 musicians. There are 1,155 registered always felt 465 active bands in the Sheffield City members of PRS for Music for this region [PRS for Music is a collecting society Region. Out of this figure: acting on behalf of a membership of songwriters, composers and music very supportive publishers]. • 66% operate locally towards • 22% nationally The national membership for PRS for Music exceeds 111,000 and includes • 4% internationally (i.e. regular rock and pop writers, classical composers, TV and film score composers, musicians. tours abroad, international reach, library music creators and music publishers. In 2014 the total income in possibly Europe or other specific royalties for the S postcode was £356,000 from domestic sources and I have been writing and recording niche markets) £514,000 from overseas. This income accounts for royalties from live music for 17 years. I enjoy performing • 8% worldwide (i.e. global brands performances, broadcast (e.g. TV, radio, online) and recorded media. and Sheffield’s Boardwalk and later on or worldwide touring and reach) Greystone’s venues have provided a To give this some context, total PRS income in 2014 was £664.3m. In effect platform for this. My real passion is By ‘operate’ we mean a band/ the South Yorkshire Region represents 1% of the membership but accounts writing and recording music. artist that is either touring or selling for 0.13% of the income. The general trend for income in the city region has products in that area. been one of reasonably consistent growth since 2011 apart from in 2014 I have always used the same studio in (2010 – 2011 saw a drop). Both membership and income for the region are Sheffield and it has provided me with relatively low (especially given that PRS membership for the region will include a fairly affordable way of recording and musicians who are no longer active but will still receive royalties). producing my music to a professional standard. Your survey asks about live music and income. I have made much more money through having the music I have recorded here in Sheffield used on TV programs, such as Channel 4’s Hollyoaks and Sky Sports. In addition to this, there is indirect revenue that many songwriters who perform live are sadly With 465 known bands/artists in Sheffield unaware of, which is royalty collections there is a great deal of potential to generate through the PRS society. It adds up if you do perform live, further income from these revenue streams especially for musicians who manage to get some festival dates over the summer. and for economic growth in the sector generally. Although your initial fee may not be great, you are entitled to claim for PRS royalties There is certainly potential for the sector to for each gig, which I do.” ‘professionalise’ and enable a career for those Musician’s survey comment interested in pursuing this. Our survey A CITY OF DIY DO-ERS. asked Hobbyist vs Professional OVER musicians It is clear that there are many music makers in the city – driven to create new works.