Freedonia Industry Study #1346 Study Publication Date: November 2000 Price: $3,500 Artificial Sweeteners Pages: 228 & Replacers

Artificial Sweeteners & Fat Replacers, a new study from The Freedonia Group, is designed to provide you with an in- depth analysis of major trends in the industry and the outlook for product segments and major markets -- critical information to help you with strategic planning.

This brochure gives you an indication of the scope, depth and value of Freedonia's new study, Artificial Sweeteners & Fat Replacers. Ordering information is included on the back page of the brochure.

Brochure Table of Contents

Study Highlights ...... 2 Table of Contents and List of Tables and Charts ...... 4 Sample Pages and Sample Tables from: Market Environment ...... 6 Products ...... 7 Markets ...... 8 Industry Structure ...... 9 Company Profiles ...... 10 List of Companies Profiled ...... 11 Forecasting Methodology ...... 12 About the Company ...... 13 Advantages of Freedonia Reports ...... 13 About Our Customers ...... 14 Other Titles From Freedonia ...... 15 Ordering Information...... 16 Study Highlights

• Demand for artificial sweeteners and fat replacers in the US is projected to increase to $1.2 billion in 2004, spurred by health-conscious consumers seeking to moderate and caloric intake without sacrific- ing the taste and texture to which they are accus- tomed.

• Value gains will be driven by the increasing use of new high intensity sweeteners and fat replacers and the premium prices commanded by the introduction of patent-protected products.

• Fat replacers will experience rapid growth, albeit at a rate substantially slower than the preceding five years, during which received its long-awaited FDA approval.

• Healthy gains are forecast for carbohydrate-based fat replacers, which now dominate the market, as these products can often circumvent the lengthy federal approval process due to their Generally Recognized as Safe (GRAS) status.

• Growth in demand for artificial sweeteners will be restrained by maturity in the bedrock diet soft drink market and a highly competitive pricing environment * While some fat replacement products may also function as for off-patent products. traditional additives, this study only includes the portion of demand used as a . Caloric and low intensity sweeten- ers (sorbitol, mannitol, maltitol, isomalt, lictitol, xylitol, etc.) are considered only as competitor products.

Artificial Sweeteners & Fat Replacers #1346 Freedonia Industry Study 2 Study Highlights Artificial Sweeteners & Fat Replacers Demand, 1999 Versus 2004 (million dollars)

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0 Artificial Sweeteners Artificial Fat Replacers

Artificial Sweeteners & Fat Replacers Demand % Annual Growth Item 1989 1999 2004 2009 99/89 04/99

Food & Beverage Shpts (bil 1996$) 400.9 466.0 513.2 561.8 1.5 1.9 lb substitute/000$ food & beverage 0.26 0.78 0.98 1.17 -- --

Total Demand (mil lb) 105 363 SUMMARY505 660 TABLE13.2 6.8 Artificial Sweeteners 19 25 29 33 2.8 3.0 Fat Replacers 86 338 476 627 14.7 7.1

$/lb artificial sweeteners 37.5 25.3 23.9 23.3 -3.9 -1.1 $/lb fat replacers 0.78 1.07 1.09 1.11 3.2 0.4

Total Demand (mil $) 772 986 1205 1475 2.5 4.1 Artificial Sweeteners 705 623 685 776 -1.2 1.9 Fat Replacers 67 363 520 699 18.4 7.5

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Artificial Sweeteners & Fat Replacers #1346 Order form on last page 3 Competitive Ingredients Trends...... 33 Table - Competitive Sweetener Consumption Trends ...... 34 List of Contents, Refined Sugar ...... 34 High Fructose Corn Syrup (HFCS) ...... 35 Tables and Charts Polyols ...... 36 Fructose & Other Special ...... 37 Sweet Plant Extracts ...... 38 International Activity ...... 39 US Foreign Trade ...... 40 Fat Replacers ...... 41 I. EXECUTIVE SUMMARY Competitive Ingredients Trends...... 42 Summary Table ...... 3 International Activity ...... 44

II. MARKET ENVIRONMENT IV. ARTIFICIAL SWEETENERS General ...... 4 General ...... 46 Macroeconomic Overview ...... 5 Table - Artificial Sweeteners Demand by Type ...... 48 Table - Macroeconomic Environment ...... 7 Chart - Artificial Sweeteners Demand by Type ...... 49 Consumer Spending ...... 7 Table - Characteristics of Selected Sweeteners ...... 49 Table - Personal Income & Spending Patterns ...... 9 ...... 50 Demographic & Social Trends ...... 9 Table - Aspartame Demand ...... 52 Table - Demographic Trends ...... 10 Markets ...... 52 Age Distribution Patterns ...... 11 Producers ...... 54 Other Demographic Trends ...... 12 Acesulfame-K ...... 55 Health & Nutritional Considerations ...... 13 Table - Acesulfame-K Demand ...... 57 Consumer Trends...... 14 Markets ...... 57 Supplier Trends ...... 16 Producers ...... 59 Table - Fat & Caloric Content ...... 59 of Selected Food & Beverages ...... 17 Table - Saccharin Demand ...... 61 Food & Beverage Industry Outlook ...... 18 Markets ...... 62 Table - Food & Beverage Industry Shipments ...... 20 Producers ...... 63 Historical Trends ...... 21 ...... 63 Table - Artificial Sweeteners & Fat Replacers Table - Sucralose Demand ...... 66 Market Trends, 1989-1999 ...... 23 Markets ...... 66 Chart - Artificial Sweeteners & Fat Replacers Producers ...... 68 Market, 1989-1999 ...... 23 & Others ...... 69 Regulatory Issues ...... 24 Table - Alitame & Other Artificial Sweetener Demand ...70 FDA Approval ...... 24 Alitame ...... 70 Nutritional Labeling & Education Act ...... 25 ...... 71 Pricing Trends & Product Mix ...... 27 Other Artificial Sweeteners ...... 72 Table - Sweeteners & Fat Replacers Pricing Trends ...... 28 V. FAT REPLACERS III. OVERVIEW General ...... 74 General ...... 29 Table - Fat Replacers Demand by Type ...... 76 Table - Artificial Sweeteners & Fat Replacers Chart - Fat Replacers Demand by Type ...... 77 Demand by Type ...... 31 Carbohydrate-Based ...... 77 Chart - Artificial Sweeteners & Fat Replacers Table - Carbohydrate-Based Fat Replacers Demand ...... 79 Demand by Type, 1989-2009 ...... 32 Hydrocolloids...... 79 Artificial Sweeteners ...... 32 Plant Extracts ...... 81 Starches & Modified Food Starch ...... 82

Artificial Sweeteners & Fat Replacers #1346 Freedonia Industry Study 4 Other ...... 84 Baked Goods...... 126 Markets ...... 85 Baked Goods Industry Overview ...... 127 Producers ...... 85 Table - Baked Goods Shipments ...... 128 Fat-Based ...... 86 Artificial Sweeteners & Fat Replacers Demand ...... 128 Table - Fat-Based Fat Replacers Demand ...... 87 Table - Baked Goods: Olestra ...... 88 Artificial Sweeteners & Fat Replacers Demand ...... 131 Other ...... 89 Sauces, Condiments, & Oils ...... 131 Markets ...... 91 Sauces, Condiments, Fats & Oils Industry Overview ... 132 Producers ...... 92 Table - Sauces, Condiments, Fats & Oils Shipments .. 133 Protein-Based & Other ...... 92 Artificial Sweeteners & Fat Replacers Demand ...... 133 Table - Protein-Based Fat Replacers Demand ...... 94 Table - Sauces, Condiments, Fats & Oils: Markets ...... 94 Artificial Sweeteners & Fat Replacers Demand ...... 135 Producers ...... 95 Candy & Confections ...... 135 Candy & Confections Industry Overview ...... 136 VI. MARKETS Table - Candy & Confections Shipments ...... 137 General ...... 97 Artificial Sweeteners & Fat Replacers Demand ...... 138 Table - Artificial Sweeteners & Fat Replacers Table - Candy & Confections: Demand by Market ...... 99 Artificial Sweeteners & Fat Replacers Demand ...... 140 Chart - Artificial Sweeteners & Fat Replacers Other Food Products ...... 140 Demand by Market, 1999 ...... 99 Other Food Products Industry Overview ...... 141 Beverages ...... 100 Table - Other Food Product Shipments ...... 143 Beverages Industry Overview ...... 100 Artificial Sweeteners & Fat Replacers Demand ...... 143 Table - Beverage Shipments ...... 102 Table - Other Food Products: Artificial Sweeteners Demand ...... 102 Artificial Sweeteners & Fat Replacers Demand ...... 145 Table - Beverages: Artificial Sweeteners Demand ...... 104 Soft Drink Market ...... 104 VII. INDUSTRY STRUCTURE Table - Soft Drinks Shipments by Type...... 106 General ...... 146 Table - Diet Soft Drinks: Table - US Sales of Selected Artificial Sweetener Artificial Sweeteners Demand ...... 109 & Fat Replacer Manufacturers, 1999 ...... 148 Other Beverage Markets ...... 109 Market Share ...... 149 Table - Other Beverage Shipments ...... 112 Chart - US Artificial Sweeteners Table - Other Beverages: & Fat Replacers Market Share, 1999 ...... 151 Artificial Sweeteners Demand ...... 114 Artificial Sweeteners ...... 151 Snack ...... 114 Chart - US Artificial Sweeteners Market Share, 1999 .. 153 Snack Foods Industry Overview ...... 115 Fat Replacers ...... 153 Table - Snack Foods Shipments ...... 116 Chart - US Fat Replacers Market Share, 1999 ...... 155 Fat Replacers Demand ...... 116 Competitive Strategies ...... 155 Table - Snack Foods: Fat Replacers Demand ...... 118 Research & Development ...... 157 Dairy Products ...... 119 Table - Research & Development Spending Patterns: Dairy Products Industry Overview ...... 119 Selected Artificial Sweeteners & Fat Replacers Products Vendors 159 Table - Dairy Product Shipments ...... 121 Manufacturing ...... 159 Artificial Sweeteners & Fat Replacers Demand ...... 121 Marketing ...... 161 Table - Dairy Products: Distribution ...... 163 Artificial Sweeteners & Fat Replacers Demand ...... 123 Mergers & Acquisitions ...... 164 Tabletop Sweeteners ...... 124 Table - Selected Acquisitions & Divestitures ...... 165 Tabletop Sweeteners Industry Overview ...... 124 Cooperative Agreements ...... 166 Artificial Sweeteners Demand ...... 125 Table - Selected Cooperative Agreements ...... 168 Table - Tabletop Sweeteners: Company Profiles ...... 169-228 Artificial Sweetener Demand ...... 126

Artificial Sweeteners & Fat Replacers #1346 Order form on last page 5 Market Environment

The Market Environment Section discusses factors influencing artificial sweetener and fat replacer demand,

including consumer spending and MARKET ENVIRONMENT demographic trends.

FDA Approval This information provides you with an understanding and an analysis of the Before new ingredients can be used in food, they must be self-affirmed as Generally Recognized as Safe (GRAS) or approved for use by the FDA. The climate in which the artificial sweeten- GRAS list of additives and ingredients that may be used in foods, drugs and ers and fat replacers industry operates. cosmetics was established in 1958 as an amendment to the Food, Drug and Cosmetic Act (FD&C). ToSAMPLE obtain GRAS PAGE affirmation from the FDA for a new ingredient, the manufacturer must identify in a Petition the intended uses for the ingredient and provide extensive safety and scientific data regarding its intended uses. If the FDA grants approval, the agency may also allocate acceptable daily intakes or recommend limits on intake of the ingredient. Food labeling requirements may also be specified, and post-market surveillance may be initiated.

The development of a new food ingredient is an extremely costly and lengthy process because, if the substance is not based upon GRAS ingredients with established applications, it must be proven safe for human consumption. The FDA’s approval process is often lengthy and expensive and, although this review process is supposed to take only 180 days, in actuality new products have been held up for years as the FDA requested additional data and walked a company through the process. Unique products which are expected to be widely used may require a decade or more to be approved for a single application. As a case in point, Olestra was approved for snack food applications in January 1996 following more than 20 years of development, nearly a decade in the FDA approval pipeline and some $200-$300 million in development costs. Manufac- turers continue to be willing to make this substantial investment due to the potential commercial importance of these products.

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Artificial Sweeteners & Fat Replacers #1346 Freedonia Industry Study 6 Products

ARTIFICIAL SWEETENERS

The Product Sections provide demand Sucralose for historical years and forecasts growth to 2004 and 2009. Demand for sucralose is projected to reach 735,000SAMPLE pounds, valued PAGE at $65 million, in 2004. The sweetener has quickly gained a foothold in the artificial sweetener market following its approval by the US FDA in 1998, and is expected to continue This information helps you: to take market share from aspartame due to its higher sweetening potency, longer shelf life and superior heat and acid stability. Further advances will be moderated by the sweetener’s higher price and the reluctance of some manufacturers to give up • Analyze your company's the NUTRASWEET and aspartame names, which are widely accepted by consumers. growth potential in Sucralose is a free-flowing white crystalline powder with a high solubility in water, the industry. ethanol and methanol. It is noncaloric and noncariogenic, making it beneficial for use in diet beverages, chewing gum and other reduced calorie or dental health • Outline your strategic applications. As the only noncaloric sweetener derived from sugar, sucralose is expected to appeal to consumers who are concerned about health charges directed plans for five and ten at other artificial sweeteners and want a sweetener natural in origin. With a years out. sweetening intensity 600 times that of , only a very small amount is necessary to achieve the desired sweetness level in products. Other advantages of the sweetener include a sugar-like taste, absence of aftertaste and compatibility • Establish sales goals. with other food ingredients. Sucralose is also safe for diabetics.

In April 1998, sucralose was approved for use in 15 food and beverage categories, including baked goods and baking mixes; beverages and beverage bases; chewing gum; coffee and tea; confections and frostings; dairy product analogs; and fats and oils (salad dressings). Other areas of approval are frozen dairy desserts and mixes; fruit and water ices; gelatin, puddings and fillings; jams and jellies; milk products; Carbohydrate-Based Fat Replacers Demand processed fruit and fruit juices; sugar substitutes; and sweet sauces, toppings and syrups. Item 1989 1994 1999 2004 2009

Fat Replacers Demand (mil lb) 86 178 338 476 627 % carb-based 100.0 94.4 78.7 77.9 77.5 SAMPLE TABLE Carbohydrate Fat Replacers (mil lb) 86 168 266 371 486 $/lb 0.78 0.84 0.91 0.97 1.05

Carbohydrate Fat Replacers (mil $) 67 141 242 360 510 Dairy 21 40 69 107 162 Other 46 101 173 253 348

% carb-based 100.0 86.0 66.7 69.2 73.0 Fat Replacers Demand (mil $) 67 164 363 520 699 © Copyright by The Freedonia Group, Inc.

Artificial Sweeteners & Fat Replacers #1346 Order form on last page 7 Markets

The Markets Section analyzes trends and considers the threats and opportunities in each of the major markets for artificial

sweeteners and fat replacers. MARKETS

The information presented will Sauces, Condiments, Fats & Oils Market help you: US sales of artificial sweeteners and fat replacers for use in sauces, condiments, fats • Focus your sales and marketing and oils are projectedSAMPLE to advance PAGE 7.9 yearly to $63 million in 2004. Gains reflect efforts on high growth areas. the successful market penetration of improved low-fat dressings and mayonnaise, which are increasingly entering mainstream American table fare. Growing consumption of salads and precut vegetables (sometimes packaged with their own • Propose new areas for development. dressing dip) will also drive demand. Advances will be moderated by resistance on the part of some consumers to low fat dressings and related products.

High quality taste is especially important for new low fat products seeking to gain consumer acceptance. Following a slew of less than successful product introduc- tions in the early 1990s, food processors have been able to produce dressings with improved consumer appeal, supported by strong advertising campaigns.

Due to their relatively high fat content, salad dressings present a sizeable market for fat substitutes, both carbohydrate (e.g., starches, gums and microcrystalline cellulose) and protein-based (e.g., whey protein). For example, for this market Baked Goods - ArtificialFMC BioPolymer Sweeteners markets &a line Fat of NOVAGEL Replacers products Demand contain purified cellulose (million dollars) processed with guar gum, and Rhodia offers RHODIGEL xanthan gums. For applications requiring an unclarified product, CP Kelco supplies high acyl KELCOGEL gellan gum, which produces an elastic, cohesive gel texture in Item 1989 1994 1999 2004 2009 dressings and dips.

Baked Goods Shipments (bil $) 22.8 26.8 30.1 37.3 45.7 $ sweeteners & fats/000$Outside bakery of salad dressings,0.7 opportunities1.5 for2.2 fat replacers2.3 are expected2.5 in cooking sauces, mayonnaise and other condimentsSAMPLE with high fat TABLE contents. Taste and Baked Goods Market texture are primary considerations17 40for substitutes65 in these87 applications,113 as these Fat Replacers 15 39 63 84 109 Artificial Sweeteners 2 1 2 3 4

% baked goods 2.2 5.0 6.6 7.2 7.7 Artificial Sweeteners & Fat© ReplacersCopyright by The Freedonia772 Group,812 Inc.986 1205 1475

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Artificial Sweeteners & Fat Replacers #1346 Freedonia Industry Study 8 Industry Structure Sample page from Freedonia Industry Study

Gain#1117 a better Fractional understanding Horsepower of your Motors competition and analyze your company's position in the industry with information about:

• market share INDUSTRY STRUCTURE

• competitive strategies Research & Development

Research and development strategies among producers of artificial sweeteners and • research & development fat replacers are changing in focus due to the impact of stringent government regulations and slow regulatory review processes. Previously, companies sought • manufacturing market domination by developing unique products based upon new proprietary compounds (e.g., aspartame, olestra). These products, however, usually require a decade or more of research and testing, after which their market introduction is • marketing SAMPLE PAGE often delayed several more years by regulatory indecision or complications. For example, Procter & Gamble began developing olestra more than two decades ago, • distribution and finally received FDA approval in 1996, eight years after petition. Similarly, government authorization for Danisco’s alitame artificial sweetener has been • mergers & acquisitions pending since 1986 and, as of late 2000, alitame had yet to receive approval. In many cases, original patents have expired before a product gains approval for use in all food and beverage applications, essentially defeating the purpose of costly • cooperative agreements new product development.

In order to avoid regulatory delays and take advantage of current growth opportunities, many producers of fat replacers in particular are concentrating on the development of products based upon GRAS (Generally Recognized as Safe) ingredients. A product of this nature can be introduced without prior FDA approval if its use as a food additive is well-established and recognized as Safe. National Starch, for example, produces fat replacers under the N-LITE and N- FLATE brand names which are based on starches, many of which are GRAS. Other companies employing a similar strategy include AE Staley, which markets STA-SLIM potato- and tapioca-based starches; and FMC, which cross-markets as fat replacers a number of its thickeners and stabilizers that already qualify for GRAS status.

The operating strategies of some producers have changed due to the slow pace of FDA approval. For new product launches, companies are often turning to

Artificial Sweeteners & Fat Replacers #1346 Order form on last page 9 Company Profiles

The Profiles Section analyzes 28 companies active in the U.S. artificial sweeteners and fat replacers market. These profiles represent a sampling or

cross-section of the types of companies COMPANY PROFILES involved in the industry. Celanese AG Frankfurterstrasse 11 Divisions, subsidiaries, joint 61476 Kronberg/Taunus ventures, etc., are discussed under Germany 49-69-305-16000 appropriate parent companies. Nutrinova Incorporated 25 Worlds Fair Drive Sources for profiles included: Somerset, NJ 08873 732-271-7220 • Information provided by

key staff members in the Celanese is a global industrial chemicals company which operates through five respective companies business segments: Acetyl Products, Acetate Products, Chemical Intermediates, Technical Polymers/Ticona and Performance Products. Celanese began operating as an independent, publicly held company in October 1999 when Hoechst AG • Annual reports (Germany) spun off the majority of its remaining industrial chemicals operations. The Company relocated its headquarters from Frankfurt to Kronberg in the second quarter of the year 2000. The Company’s 1999 sales totaled $4.6 billion, • 10-K reports including $2.3 billion originating in the US. The Company employed 14,900 in 1999. SAMPLE PAGE • Security analysts reports The Company is a leading US producer of artificial sweeteners through its Performance Products segment, which had 1999 sales of $423 million. This • Corporate product literature segment includes the operations of Nutrinova Nutrition Specialties & Food Ingredients GmbH (Germany), a wholly owned subsidiary that produces high- intensity sweeteners, as well as the food preservatives sorbic acid, potassium sorbate and calcium sorbate.

Nutrinova’s products include the high-intensity sweetener (also known as acesulfame-K or Ace-K), which is marketed under the SUNETT

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Artificial Sweeteners & Fat Replacers #1346 Freedonia Industry Study 10 Companies Profiled

Ajinomoto Company Incorporated Euro-Aspartame SA NutraSweet AG AVEBE BA Biospherics Incorporated Celanese AG Nutrinova Nutrition Specialties & Food Ingredients ConAgra Foods Incorporated Danisco A/S Cultor Corporation Dow Chemical Company DSM NV Holland Sweetener Company DuPont (EI) de Nemours Protein Technologies International Incorporated FMC Corporation Henkel KGaA Cognis Corporation Hercules Incorporated Aqualon CP Kelco ApS Kelco biogums Imperial Chemical Industries plc National Starch and Chemical Company Johnson & Johnson Lyondell Chemical Company Merisant Company Montedison SpA Cerestar USA Incorporated Eridania Beghin-Say Group NutraSweet Company Opta Food Ingredients Incorporated Pharmacia Corporation PMC Global Incorporated Procter & Gamble Company Protient Incorporated Mountain Lake Specialty Ingredients The Quaker Oats Company Rhodia SA Stepan Company Tate & Lyle plc Staley (AE) Manufacturing Company TIC Gums Incorporated

Artificial Sweeteners & Fat Replacers #1346 Order form on last page 11 Forecasting Methodology

Freedonia does not just collect and reprint data; Freedonia develops data. Our analysts thoroughly investigate an industry by extensively interviewing key industry participants and analyzing information from sources such as associations, govern- ment and trade literature. Once this The Freedonia research is complete, Freedonia establishes Economics Group Freedonia one set of forecasts. All writing, editing In-house Research Consistent framework and forecasting is done in-house to assure of economic indicators on . . . • Quantitative forecasting quality and consistency. In cases where • Resident Population • Industry structure & market • Beverage Shipments data does not exist, Freedonia develops the share analyses • Gross Domestic Product (GDP) • Product analyses & forecasts data based on input/output ratios, bills of . . . and many others materials and flow charts. The following chart summarizes Freedonia's methodology:

Methodology for Artificial Sweeteners & Fat Replacers

Proprietary Extensive Interviews Electronic Database • Key participants • Trade publications • Industry experts • Government reports • End-users • Corporate literature • Online databases . . . and many others

Artificial Sweeteners & Fat Replacers #1346 Freedonia Industry Study 12 The Freedonia Group, Inc. is a leading international industry study/ About database company. The Freedonia Group Since 1985, Freedonia has published over 1,600 titles covering areas such as chemicals, coatings and adhesives, building materials, plastics, industrial components and equipment, health care, packaging, household goods, security, and many other industries.

Freedonia has produced a wide variety of titles, including:

• Nutraceuticals • Food & Beverage Additives • Industrial Starch & Other Corn Chemicals • Beverage Containers

Because Freedonia is a reliable information source, our forecasts are cited in numerous publications such as The Wall Street Journal, Chemical Week, Purchasing and Chemical Market Reporter.

Advantages In-house operations of Freedonia Reports Because all of our staff work at the same location, interaction between analysts and departments provides a strong system of checks and balances.

Consistency Our Economics Group develops indicators that are used by all analysts. Therefore, every Freedonia study is based on a consistent set of economic assumptions (GDP, resident population, beverage shipments, etc.)

Reliable forecasts Because all of our forecasts consider the environment in which a product or industry is operating, as well as threats and opportunities to the market, Freedonia forecasts are reliable indicators of future performance.

One-on-one interviews All studies are produced by conducting interviews with key industry participants and end-users.

Proprietary electronic database Freedonia’s analysts can tap into an extensive in-house electronic database containing corporate literature (including private company information), trade publications, government reports and many other sources of information.

Artificial Sweeteners & Fat Replacers #1346 Order form on last page 13 About Our Customers

Freedonia's clients include major US and international companies in the manufacturing, services, consulting and financial sectors.

Typical purchasers of Freedonia studies :

• Key Executives • Corporate Planners • Market Researchers • Financial Analysts • Information Centers • New Product Developers • Merger & Acquisition Specialists

Since 1985 we have provided research to customers ranging in size from global conglomerates to one person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia research to help with their strategic planning.

Some of Freedonia's customers in the artificial sweeteners and fat replacers market include: Celanese AG, Ajinomoto, Henkel KGaA and Imperial Chemical Industries.

Artificial Sweeteners & Fat Replacers #1346 Freedonia Industry Study 14 Biotechnology in Agriculture US sales of agricultural biotechnology products Other Titles will grow over 12% annually. Transgenic seeds and crops will continue to dominate, led by in- sect-protected and/or herbicide-tolerant corn From Freedonia and soybeans, as well as crops carrying beneficial output traits (e.g., -fortified rice, choles- terol-lowering corn). This study analyzes the World Amino Acids $1.6 billion US market for genetically enhanced World demand for amino acids will grow over agricultural products to 2004 and 2009 by prod- 5% annually, driven by burgeoning applications For more information about uct, function and market. It also presents market in animal feed, pharmaceuticals and nutraceuti- share data and profiles key producers. cals. Lysine will lead gains as it finds greater use these or other Freedonia titles, #1339...... 10/00...... $3,700 in chicken and pig diets. Asia/Pacific will re- please contact us at: main the leader in production and consump- tion, largely due to it’s huge MSG market. This Food & Beverage Additives study analyzes the $5.7 billion world amino ac- The Freedonia Group, Inc. Food and beverages additives demand in the US ids industry to 2004 and 2009 by product, mar- will grow over 5% annually. Natural additives ket, region and 17 countries. The study also Phone: (440) 684-9600 will remain a driving force, affecting all segments evaluates market share and profiles key firms. (800) 927-5900 including , coloring agents and preserva- #1264...... 5/00...... $4,500 tives. The rapid growth of processed and pre- Fax: (440) 646-0484 pared foods, which typically contain relatively high additive contents, will also contribute to World Agricultural demand. This study analyzes the $4 billion US Biotechnology: GMOs food and beverage additives industry to 2004 and Global demand for transgenic seeds (genetically 2009 by product and market. It also profiles key modified organisms or GMOs) will grow 13% an- companies and evaluates market shares. nually to nearly $3 billion in 2004, mainly in the #1315...... 9/00...... $3,600 US, Canada and Argentina. New entrants in the GMO market will include China and Brazil. Corn will remain the dominant transgenic crop, with Industrial Starch & cotton growing the fastest. This study analyzes Other Corn Chemicals the world market for GMOs with historical data Corn-derived chemicals demand in the US will for 1996 and 1999 and forecasts to 2004 and exceed $3 billion in 2004, boosted by polylactic 2009 by function, crop and key country. It also acid as it becomes more competitive with prod- evaluates market share and profiles key firms. ucts derived from petrochemical feedstocks. In- #1217...... 3/00...... $4,600 dustrial corn starch will remain the largest prod- uct, while better growth opportunities lie with organic and amino acids and polyols. This study Food & Beverage analyzes the $2.5 billion US starch and corn Additives & Substitutes - chemical industry to 2004 and 2009 by product, Private Companies Report function and market. It also presents market Private companies are among the second tier of share data and profiles key industry players. producers in the additives segment, with four #1312...... 8/00...... $3,500 holding a combined 8% of the market. Private firms also play significant roles in substitute niche markets (e.g., saccharin, polyols, fruit- Fermentation Chemicals based fat replacers). This report profiles over US demand for fermentation chemicals will rise 150 privately-held, US-based companies active over 7% annually due to growing applications in in this $6.8 billion industry, including AMPC, fuel, animal feed and pharmaceuticals. Ethanol Cargill, Cumberland Packing, Firmenich, will remain the dominant fermentation product. Manheimer (J). The report also forecasts indus- The fastest growth will occur in fermentation- try demand and presents market share data. derived cyclodex-trins (e.g., used in drug deliv- #1128...... 5/99...... $3,000 ery, odor-control), lactic acid, and 1,3- propanediol. This study analyzes the $3.8 billion US fermentation chemical industry to 2004 and 2009 by market and product. It also presents market share data and profiles key companies. #1286...... 7/00...... $3,600

Artificial Sweeteners & Fat Replacers #1346 Order form on last page 15 How to Order

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