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Broadcasting Chlun 9 PRIDE The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting chlun 9 PRIDE. AIBIIOláTA61E NEU/MEXICO The KOs Television ROS network and Hubbard Broadcasting congratulate NBC on \tl Its 60th anniversary. The KOS Television Were proud to be a network and NBC together continuing part of NBC make delivering since 1948. New Mexico ...a piece of cake! Our network of KOB stations, channels 4, 8 and 12, cover the state of New Mexico. KOBTV itc ALBUQUERQUE ROSWELL FARMINGTON KOB-1V KOBR KOBF A Division of Hubbard Broadcasting, Inc. l3MxvM sett nClb ZZT MCO2 svs--rv Q8/AOP )11I 49£71 ZT19f FORMAT 41® VIA Satellite! #29 to #3 In Los Angeles: 25-54 Adults Like all Ttanstar Formats, Format 41® is designed to save money and develop excellent ratings through real quality. Does the quality philosophy work? Ask 13!anstar affiliates like K -Lite (KIQQ) Los Angeles. They started running lianstar's Format 41® in August of last year via satellite, 20 -hours a day. The results: from #29 in 25-54 adults to #3 ...in nine months. And Los Angeles is about as competitive as you get. That's just one of more than 75 winning 11'anstar stations in the top 100 markets alone. We believe quality makes a big difference. If you feel the same way, we'd like to talk with you. Just call -or write -and tell us about your needs. We'll listen. r Please send me more information on " Format f I e ": I Name /Title: I I Station I Address: I I ('hone- I Send To: 660 Southpointe Court, Suite 300, Colorado Springs, Colorado 80906 mo AMM Alb AMP IIP ii 1P aMPI 41EM ta 11I =111 1MMP MP MOM IMII1 MMIMIMI. IM MEP _-lit _-_1/ - AP OM MII MS OD_ _- __- ti ti _ - - -_ The Quality, Satellite Network Call toll free 1-800-654-3904, in California call 1- 800 -962 -4653 Arbitron Winter 1986 Book, MSA Mon -Sun, bam -Mid, Adults 25 -54 SFM Sa utes NIIC on 60Years of roadcastin Excellence SFM Media Corporation 1180 Avenue of the Americas, New York, NY 10036 (212) 790 -4800 / ///.4 Powitoortiewsi What a pair! The verdict is in: 67 hours Crusty ex- judge. A long- running network hit. Available '87 -'88 Hot -shot ex- car -thief. Proven appeal to Young on an advertiser - With a passion for Adults. supported basis, and collaring criminals. subsequent cash -plus basis Excellent A talent for wise -guy wit. male demographics. And a winning chemistry all their own. Phenomenal success in repeats. a ENTERPRISES Its unique A JOINT VENTURE OF COLUMBIA PICTURES TELEVISION action series that's Maximum AND LBS COMMUNICATIONS INC. last. scheduling flexibility. 875 Third Ave., NY, NY 10022, built to (212) 418-3000 Because it's built on Ideal counterprogramming 9220 Sunset Blvd., Suite 101 -A, the rivalry, the humor, to sitcoms and game shows. Los Angeles, CA 90069 (213) 859 -1055 625 N. Michigan Ave., Suite 1200, and the mutual respect A powerful audience - Chicago IL 60611 (312) 943 -0707 of two dynamite guys. builder without big, inflated license fees. t41986 Columbia Pictures Television, a division o' CPT Holdings, Inc. All rights reserved. Check out the evidence. Call your Colex rep now. I. 110 No. 23 - (Broadcasting E Jun 9 NBC celebrates 60 years of broadcasting Preferred returns to trial court Turner makes deal on MGM assets MOVING PROPERTY Turner makes deal on MGM the development of broadcast technologies. PAGE assets PAGE 35. 98. INSIDER'S VIEW D And finally, in a frank and BACK AGAIN D White House renominates FCC revealing interview, former NBC Chairman David Fowler for PAGE 35. Chairman another term. Adams conducts a private tour of NBC's executive suites, providing a portrait of the men who scaled PREFERRED CASE D Supreme Court sends 30 Rock. PAGE 106. Preferred case back to trial court but indicates for of First affirmation degree cable's Amendment HAWAIIAN SUN D NBC affiliates bask on the beach rights. PAGE 37. at Maui, celebrate network's first prime time ratings win. PAGE 121. IN PLACE D Television coverage of the Senate floor begins. PAGE 39. HOME STRETCH David Palmer and Jerry Lyman vie for NAB radio board vice chairmanship. PAGE 122. MAKING ITS CASE D Fox Broadcasting debriefs Madison Avenue executives on its programing ON TARGET o Jankowski, Sohmer, Stakelin plans. PAGE 41. and Tartikoff highlight BPME /BDA convention this week in Dallas. PAGE 122. NBC'S HAPPY 60th D Fresh from a friendly merger with GE and a long- awaited prime time ratings GOING PUBLIC D Outgoing BPME President Beryl victory, NBC celebrates six decades in Spector interviewed on eve of Dallas convention. broadcasting. BROADCASTING joins the celebration PAGE 123. with a multi -part special report, starting with a history of the birth and growth of the first network. PAGE 50. SETTING IN D Reliance makes $27- per -share bid for Blair. PAGE 125. FAMILY PORTRAIT A roll call of NBC -affiliated stations is on PAGES 66 -78. OVERTURNED O U.S district court judge strikes To THE VICTOR D NBC's race to victory in prime down Oklahoma law intended to ban liquor time ratings is chronicled on PAGES 80 -88. advertising. PAGE 135. POLICYMAKERS D A series of mini -portraits of NBC STRONG LINK D movers and shakers begins on PAGE 90. Gordon Link, executive VP and director, McCann -Erickson Worldwide, is M-Es LEADING EDGE D The story of NBC's leading role in traveling man. PAGE 159. INDEX TO DEPARTMENTS Advertising & Marketing ... 133 Datebook 24 In Brief 160 Programing 129 Business Briefly 10 Editorials 162 In Sync 138 Riding Gain 128 Cablecastings 16 Fates & Fortunes 155 Law & Regulation 134 Stock Index 137 Changing Hands 132 Fifth Estater 159 The Media 121 Syndication Marketplace . 131 Closed Circuit 7 For the Record 140 Monday Memo 22 Telecastings 119 Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications Inc.. 1735 DeSales Street. N W. Washington, 0 C. 20036. Second -class postage paid at Washington. O C.. and additional offices. Single issue $2 except special Issues $3 50 (50th Anniversary issue $10). Subscriptions. U S and possessions: one year $65. two years $125. three years $175. Canadian and other International subscribers add $20 per year. U S and possessions $170 yearly for special delivery $100 for first -class Subscribers occupation required Annually Broadcasting u Cabteea tisg Yearbook $90Across the Dial $695. Microfilm Of Broadcasting is available from University Microfilms. 300 North Zeeb Fbad. Ann Arbor. Mich 48106 (35mm. lull year $55) Microfiche of Broadcasting is available from Bell 8 Howell, Micro Photo Division. Old Mansfield Road Wooster 44691 yr Ohio 1537 1 Postmaster please send address corrections to Broadcasting. 1735 DeSales St N W Washington, D.C. 20036. SERS. Allied Satellite Equipment 123 Ampex Corp. 76 -77 0 Henry Ansbacher Inc 90 o Associated Press Broadcast Services Third Cover o Sherlee Barish & Associates / Broadcast Personnel. Inc. 155 0 Beam Communications 23 o Blackburn & Co., Inc. 132 o Blair Television 55 a B'nai Brim 96 0 Frank Boyle & Co. 10 o Burnham o Broadcasting Co. 85 CBS /Broadcast Group 65 o Centro Corp. 95, 97 o Chronicle Broadcasting Co. 93 o Classified Ads 144 -154 0 colex Enterprises 4 o Columbia Pictures Television o 8 -9, 63 Continental Electronics 1280 Cox Broadcasting 113 o R.C. Crisler & Co.133 o The Walt Disney Studios 630 Eastman Radio 43 0 Embassy Television 3 0 Essence Communications, Inc. o 73 Fuji 19 o Gammon & Ninowski Media Investments, Inc. ' 140 0 Gray Communications Systems, Inc. 48 0 Group W Productions 32 -33 0 Group W/ Westinghouse Broadcasting and Cable, Inc. 69 0 GTE Spacenet 6 o H & C Communications, Inc. 67 0 Hillier, Newmark, Wechsler & Howard 91 0 Hubbard Broadcasting Front Cover Katz American Television 15 0 Katz Continental Television 17 0 KCRA-N 1090 KING Broadcasting Co. 75 C KNBC 530 Knight -Ridder Broadcasting 105 0 KOB-N Front Cover o KRIS -TV 98 0 KYW-1V 56-57 o Lorimar -Telepictures 20-21, 63 o Major League Baseball 62 0 MCA TV 12 -13 0 McGavren Guild Radio 79 0 Media General Broadcast Group 89 0 Meredith Broadcasting 101 o Metro Goldwyn Mayer Television 63 o MTM 63 0 Multimedia 71 0 NBC Corp. 82-83 0 NBC Radio Network 60-61 0 Northeastern Television Investors 78 0 Orion Television 63 o Otani Corp. 11 o Panasonic Broadcast Systems 103 0 Procter & Gamble Productions, Inc. 107 o Professional Cards 143 0 Pulitzer Broadcasting Co. 99 0 Quincy Newspaper. Inc. Broadcast Group 92 0 Robert W Rounsaville & Associates 134 0 Services Directory 142 0 SFM Media Corp. 3 0 SONY Broadcast 26-27 0 South Star Communications. Inc. 14 o Stainless, Inc. 18 0 Storer Communications, Inc. 81 0 Joe Sullivan & Associates, Inc. 16 0 The Television Program Source 44 -45 0 Television Station Partners 0 78 Thoben -van Huss & Associates, Inc. 135 0 Transtar Second Cover o TV Extra 124 0 20th Century Fox Television 28-29, 31, 63 0 United Stations Radio Networks 34 0 Universal Television o 63 Viacom 59 0 W4GT-N 94 0 W6LA -TV 88 o Ward -Beck Systems Ltd. Fourth Cover o Warner Bros. Television 63 0 WDAF -TV 111 o WGY 1020 WHIZ AM -FM/ 100 o WICU -TV o N 84 WLIO -N 104 0 WMGT-TV 64 0 WNBC 54 o WPTF -N 70 o WSAZ -N 58 0 WSVN 47 0 WTHR 72 0 WrIC 86 o WNK 87 0 Youngs, Walker & Co.
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