Am I Making a Great First Impression?

AM I MAKING A GREAT FIRST IMPRESSION?

AN INTERACTIVE SESSION ON SOCIAL MEDIA AND PERSONAL BRANDING

1 2017 PCA MEETING

SESSION OVERVIEW • First Impression and Examples • Types of Social Media • Social Media Facts • Personal Branding • LinkedIn Exercise

2 2017 PCA MEETING

SESSION OBJECTIVES

After completing this session, participants will be able to: • Differentiate between different first impressions. • List and define different types of social media. • Understand some quick facts about common social media sites. • Describe personal branding and associated attributes. • Apply the concepts of personal branding to your LinkedIn presence.

3 2017 PCA MEETING

What Do You See???

• Nice smile • Unique hairstyle • Modest makeup THEN, • Tattoos APPROPRIATE???

http://media5.picsearch.com/is?- C1LnA2Br3TiJYc4VmY6LO2CxBQpt- xxrbc5FhuRF5s&height=341 2017 PCA MEETING

What Do You See???

• Nice smile • Unique hairstyle • Modest makeup THEN, • Tattoos APPROPRIATE???

http://media5.picsearch.com/is?- C1LnA2Br3TiJYc4VmY6LO2CxBQpt- xxrbc5FhuRF5s&height=341 2017 PCA MEETING

Your Boss Saw Your Selfie on Instagram or Snapchat

http://media2.picsearch.com/is?zfqILCou http://media4.picsearch.com/is?2 zvaj6Mm2i_dFv_LbaRtNGOYm3vLRtVL Dtv3pbzjS8nFIwkwtRT9ck4QcW ugjs&height=341 ZCDrV4f0Vbi12D_U&height=330 2017 PCA MEETING

LinkedIn 2017 PCA MEETING

Web Presence 2017 PCA MEETING

Facebook Social Media

Communication tools using technology.

2017 PCA MEETING Image downloaded from http://www.socialmediatoday.com/social-networks/3-social-media-marketing-options-consider-2016 10 2017 PCA MEETING Quick Facts

• For context, as of July 2015, total worldwide population is 7.3 billion • Internet has 3.17 billion users • There are 2.3 billion active social media users. • 91% of retail brands use 2 or more social media channels • Internet users have an average of 5.54 social media accounts. • Social media users have risen by 176 million in the last year. • 1 million new active mobile social users are added every day. That’s 12 each second. • There are 1.65 billion active mobile social accounts globally.

• 4Chan: 11 million • Pinterest: 100 million • Airbnb: 50 million • Reddit: 36 million accounts • Facebook: 1.65 billion • Snapchat: 100 million • Flickr: 112 million • Twitter: 320 million • Google+: 300 million • Wechat: 1.12 billion • Instagram: 400 million • Weibo: 600 million • LinkedIn: 300 million • WhatsApp: 900 million • MySpace: 50.6 million • Youtube: Over 1 billion • Periscope: 10 million

Social Media Business Stats

• Social networks earned an estimated $8.3 billion from advertising in 2015 • 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago • Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter • People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger • 96% of the people that discuss brands online do not follow those brands’ owned profiles • 78 percent of people who complain to a brand via Twitter expect a response within an hour

Social Video Statistics

• Facebook now sees 8 billion average daily video views from 500 million users • Snapchat users watch 6 billion videos every day • US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices • 78% of people watch online videos every week, 55% watch every day

Twitter

• 500 million people visit Twitter each month without logging in • There is a total of 1.3 billion accounts (only 320 million accounts are active) • The average Twitter user has 208 followers • 391 million accounts have no followers at all • There are 500 million Tweets sent each day (6,000 Tweets sent every second) • A day’s worth of Tweets would fill a 10 million page book • 5 countries account for 50% of all Tweets • It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth • 65.8% of US companies with 100+ employees use Twitter for marketing • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

Facebook

• Facebook adds 500,000 new users every day; 6 new profiles every second • 72% of all online US adults visit Facebook at least once a month • The average number of friends is 338 • Half of internet users who do not use Facebook themselves live with someone who does and 24% say that they look at posts or photos on that person’s account • There are an estimated 81 million fake Facebook profiles • There are 40 million active small business pages • Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands • Facebook takes up 22% of the internet time Americans spend on mobile devices, compared with 11% on Google search and YouTube combined • Users spend an average of 20 minutes per day on the site • Users generate 4 million likes every minute

• LinkedIn has 400 million members • 100 million members access the site on a monthly basis • More than 1 million members have published content on LinkedIn • The average CEO has 930 LinkedIn connections • Over 3 million companies have created LinkedIn accounts • Only 17% of US small businesses use LinkedIn

Google Statistics

• Google processes 100 billion searches a month • Averaging 40,000 search queries every second • 89.3% of all internet searches are carried out by Google • Searches are carried out by 1.17 billion unique users • Every day, 16 to 20% of that day’s queries have never been asked before • Google has answered 450 billion unique queries since 2003 • More than half of Google’s searches come from mobile devices • By 2014, Google had indexed 30,000,000,000,000 pages of the internet • To carry out all these searches, Google’s data center uses 0.01% of worldwide electricity

Exercise Caution

• Continue your personal brand in ALL posts.

• Remember, a single post can damage a product or company’s image…

• Watch how you converse and what you saw.

• Avoid controversial subjects like sex, religion, and politics.

• Avoid using online to say something you would not say to someone face-to-face.

19 Personal Branding

20 2017 PCA MEETING

Downloaded from: http://www.simuddell.com/6-steps-to-help-you-create-a-successful-brand-part-1-of-2/ 2017 PCA MEETING

Your Personal Brand

• Image Conveyed by: • Oral and Nonverbal in person communication • Telephone or Cell • Written • Email • Social Media

22 2017 PCA MEETING

Google Your Name

• What do others see? • Accomplishments • LinkedIn presence • Social media – depending on privacy settings • Press releases • Quotes • Etc.

23 2017 PCA MEETING

LinkedIn Examples

24 2017 PCA MEETING

Define Your Brand

• What kind of first impression to you want others to experience? • What are the your career goals and objectives? • What are the personality traits and characteristics that will establish your brand? • What kind of image do you want to convey?

25 2017 PCA MEETING

Develop Your Brand

• How does your virtual presence and image match reality? • Is what you are communicating how others view you?

26 2017 PCA MEETING

Communicate Your Brand

• How will you communicate your ideal personal brand to the world?

27 2017 PCA MEETING

LinkedIn Exercise

Table Facilitators (PCA Member): • Bring up self LinkedIn Profile • Review with students. Discuss focused aspects, personal brand that comes through, type of audience for which it aims, etc. • Search each student’s LinkedIn profiles and review attributes as a group: • Can you tell the type of industry/organization that is of interest? • Detailed enough? Too much? • Appropriate picture/content • Improvements/Modifications suggested • What is the overall ‘personal brand’? • Will this profile make a good first impression to a recruiter or boss? • Review each student’s profile

28 2017 PCA MEETING

Questions 2017 PCA MEETING

Sources

• Brandwatch Blog, https://www.brandwatch.com/2016/03/96-amazing- social-media-statistics-and-facts-for-2016/