The Trouble with Memes: Inference versus Imitation in Cultural Creation Scott Atran To cite this version: Scott Atran. The Trouble with Memes: Inference versus Imitation in Cultural Creation. Human Nature, Springer Verlag, 2001, 12 (4), pp.351-381. ijn_00000123 HAL Id: ijn_00000123 https://jeannicod.ccsd.cnrs.fr/ijn_00000123 Submitted on 3 Sep 2002 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. 1 Appeared in: Human Nature 12(4):351-381, 2001 THE TROUBLE WITH MEMES : INFERENCE VERSUS IMITATION IN CULTURAL CREATION Scott Atran CNRS – Institut Jean Nicod, Paris and The University of Michigan, Ann Arbor Address for correspondence: CNRS, 9 rampe de l‟observatoire, 66660 Port Vendres, France Email:
[email protected] 2 ABSTRACT (Word Count: 100) Memes are hypothetical cultural units passed on by imitation; although non-biological, they undergo Darwinian selection like genes. Cognitive study of multimodular human minds undermines memetics: unlike genetic replication, high fidelity transmission of cultural information is the exception, not the rule. Constant, rapid “mutation” of information during communication generates endlessly varied creations that nevertheless adhere to modular input conditions. The sort of cultural information most susceptible to modular processing is that most readily acquired by children, most easily transmitted across individuals, most apt to survive within a culture, most likely to recur in different cultures, and most disposed to cultural variation and elaboration.