View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by St Mary's University Open Research Archive doi 10.4436/jass.94020 JASs Correspondence & Notes e-pub ahead of print Journal of Anthropological Sciences Vol. 94 (2016), pp. 1-8 “Breasts are getting bigger”. Where is the evidence? Nicola Brown1 & Joanna Scurr2 1) School of Sport, Health & Applied Science, St. Mary’s University, Waldegrave Rd, Twickenham, TW1 4SX, UK e-mail:
[email protected] 2) Research Group in Breast Health, University of Portsmouth, Cambridge Rd, Portsmouth, PO1 2ER, UK Background they may be a different size in another which may impact bra sale statistics. It is also recog- Concerns over breast size have gained promi- nised that up to 100% of women are wearing the nence as progressively more research points to wrong-sized bra (Greenbaum et al., 2003). There an association between increased breast size is currently no objective, empirical evidence of and negative health implications. Larger breast secular increases in breast size. sizes are associated with a higher incidence of breast pain (Brown et al., 2014), postural issues (Findikcioglu et al., 2007) and body image dis- Review of available data satisfaction (Sarwer et al., 1998). It has been widely reported in the popular press that female In an attempt to investigate the evidence of breast size is increasing, however, empirical evi- a secular increase in breast size, we conducted a dence for this assertion is limited, with support comprehensive literature search to identify all for this notion stemming primarily from bra published bust circumference data, defined as sales.