A Behavioural Lens on Transportation Systems: The Psychology of Commuter Behaviour and Transportation Choices Kim Ly, Saurabh Sati, and Erica Singer, and Dilip Soman Research Paper originally prepared for the Regional Municipality of York Region 22 March 2017 Research Report Series Behavioural Economics in Action, Rotman School of Management University of Toronto 2 Correspondence and Acknowledgements For questions and enquiries, please contact: Professors Dilip Soman or Nina Mažar Rotman School of Management University of Toronto 105 St. George Street Toronto, ON M5S 3E6 Email:
[email protected] or
[email protected] Phone Number: (416) 946-0195 We thank the Regional Municipality of York Region for support, Philip Afèche, Eric Miller, Birsen Donmez, Tim Chen, and Liz Kang for insights, comments, and discussions. All errors are our own. 3 Table of Contents Executive Summary ...................................................................................................... 6 1. Introduction ............................................................................................................. 7 2. The Impact of Path Characteristics on Travel Choices ....................................... 9 2.1 Hassle factors – Mental effort and Commuter Orientation ................................... 11 2.2 Perceived Progress towards a Destination ............................................................... 14 2.3 Physical Environment Surrounding the Travel path and The Effect on The Commuter ...............................................................................................................................