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Think Marketing 101. From Audience identification and targeting to refining your message, be ready to “show your work.”

SHOWCASE The video game industry constantly changes YOUR with product updates, leaks, or other FLEXIBILITY emergencies. Come prepared to highlight THE your ability to be agile and your capacity to react quickly and strategically.

STRESS & Make sure to have precise methods for BURNOUT managing stress levels and defining MANAGED boundaries between work and home. Hiring managers will want to be sure you BASICS can keep stress from impacting your work and interpersonal communication.

DEFINE YOUR What is the core ability that makes you “SUPERPOWER” stand out? Articulate it and let it guide your networking, resume, and the roles you search for. BRAND

THINK While text-based resumes will still be OUTSIDE required at most companies, have alterna- TEXT tive ways of communicating your experi- ence and skills. Use it as a way to display your proficiency, creativity, storytelling YOURSELF ability, or your personality.

GET Figure out if you are aiming for a role in a publisher SPECIFIC or an agency. A position at an agency would be more hands-on with the creative work, while working with a publisher will be more high-level and strategic. A THINK few years of experience on the publisher’s side can often bring value to an agency role.

MAKE Once you are inside the industry, there are many YOUR opportunities within a company or in the industry. MOVE Getting your foot in the door is most important. Aim for a position directly in line with your core STRATEGIC “superpower” central to your personal brand. That will only help you in the future.

± | Page 2 | promax.org OUTSIDERS You don’t have to be a gamer to work in video WELCOME game marketing, but you should be well-informed on the industry and the audience. Be ready to know how products compare to others while also understand and appreciate the art form and complexity of creating games. First-hand experience playing games is a plus, but as long as you are well researched and can stay current on trends and news, you can make it. GET BUILD YOUR Video game industry events are essential and NETWORK offer fantastic networking opportunities. While in-person events are on pause, research to find the best places to connect when things reopen.

FIND A Try to locate someone that is already in the SPONSOR industry, and connect with them. Having CONNECTED OR MENTOR someone who can vouch for your skills will go a long way to getting the first interview.

INDUSTRY INSIGHT

Each year the video games marketing audience expands and diversifies. Once focused on males between 18 and 35 The games industry is following the with disposable income, the rise of music and movie industry away from mobile gaming has made things more physical distribution to digital distribution. mainstream. Experience with “niche” Experience with subscription-based markets will be valuable to video game distribution or similar communications marketers over the next few years. will be in demand as marketing teams will working to control the fan conversations around this evolution.

± | Page 3 | promax.org TREND AND INDUSTRY RESOURCES

Listening to a selection of popular podcasts is a great way to start learning about the industry, the companies, and the fandom.

For Apple/iOS devices: Go Podcasts, under “Genres,” go to Leisure,  and then Video Games. Sort by “most popular”.

Here is a sample list to get started: player.fm/featured/video-games PODCASTS 

Do your research. Here’s a collection to kick off your exploration: BLOGS & VLOGS blog.feedspot.com/video_game_news/

Some of the most popular are:

Eurogamer.net GameZone N4G  eurogamer.net  gamezone.com  n4g.com

Game Industry Gamma Sutra Polygon  gameindustry.biz  gammasutra.com  polygon.com

Game Informer Giant Bomb Brief by Promax  gameinformer.com  giantbomb.com  brief.promax.org

GamesRadar IGN  gamesradar.com  ign.com ONLINE TRADE  GameSpot  Kotaku OUTLETS & NEWS gamespot.com kotaku.com

When things get back to “normal,” there are a few events you should know about:

BlizzCon Games Developer Con (GDC)  blizzcon.com  gdconf.com

Comic-Con Nite to Unite  comic-con.org  nitetounite.org

Consumer Electronic Show (CES) Penny Arcade Expo (PAX)  ces.tech  paxsite.com  E3  TwitchCon INDUSTRY EVENTS e3expo.com twitchcon.com

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