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Review of the Florida Lottery, 2017

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Review of the Florida Lottery, 2017 January 2018 Report No. 18-01 Review of the Florida Lottery, 2017 at a glance Scope ________________ Lottery transfers to the Educational Enhancement As directed by the Legislature, OPPAGA Trust Fund decreased in Fiscal Year 2016-17 to examined the Department of the Lottery and $1.656 billion or $36 million less than the prior year. assessed options to enhance its earning This decrease is primarily due to lower overall draw 1, 2 game sales and transfers, and appears more capability and improve its efficiency. significant due to a record setting Powerball jackpot ____________ that increased ticket sales for the prior year. Background Several additional game and product distribution The Department of the Lottery generates funds options are available to further increase transfers to for education by selling draw and scratch-off education. However, some options could represent games. Draw games allow players to select from expanded gambling. In addition, the introduction of a range of numbers on a play slip. Draw game new games likely would result in shifts in sales from tickets are printed by terminals that are connected existing games. to the Lottery’s contracted terminal-based gaming The Lottery continues to outperform the legislative system for a drawing at a later time. Scratch-off performance standard for its operating expense rate, games are tickets with removable covering that which is second lowest in the nation. players scratch off to determine instantly whether The Lottery should continue its ongoing efforts to they have won. protect the integrity of the Lottery by The Lottery is self-supporting and receives no . improving its capabilities for identifying and general revenue funds. For Fiscal Year 2017-18, investigating potential ticket theft or brokering the Legislature appropriated $167.4 million by retailers; and from Lottery sales revenue and authorized 418.5 . increasing the number of retailer locations with positions for Lottery operations. Prizes and ticket self-checkers and providing a ticket retailer commissions are paid directly from sales scanning function in its mobile app. revenues and do not appear in the department’s If the Legislature is concerned about the possibility appropriation. that minors could buy lottery tickets, it could In Fiscal Year 2016-17, prizes totaled $3.997 consider directing the Lottery to configure its billion and retailer commissions totaled $344 vending machines to require age verification. 3 million. Total ticket sales for this time period 1 Section 24.123, F.S., requires an annual financial audit of the Department of the Lottery is available on OPPAGA’s website. Lottery, which is to include recommendations to enhance the 3 To sell its products, the Lottery contracts with a wide range of Lottery’s earning capability and efficiency. The Joint Legislative retailers across the state, such as supermarkets, convenience Auditing Committee directed OPPAGA to assess revenue stores, gas stations, and newsstands. Retailers receive enhancement and efficiency and the Auditor General to conduct commissions for selling Lottery products at a rate of 5% of the the financial audit. ticket price and/or 1% of the prize value for winning tickets they 2 A complete list of prior OPPAGA reports that identify revenue redeem up to $599. Retailers also can receive bonuses for selling enhancement and operational efficiency options for the select winning tickets and performance incentive payments. OPPAGA Report Report No. 18-01 were $6.156 billion, ranking Florida the third ___ highest among U.S. lotteries in total sales.4 Revenue Performance Since its inception, the Lottery has outsourced In Fiscal Year 2016-17, Lottery sales increased to its core functions to produce, advertise, and sell $6.156 billion compared to the prior year’s sales tickets. The Lottery allocated approximately of $6.063 billion (an increase of $94.1 million). 75%, or $125.7 million, of its Fiscal Year 2017-18 The increase was primarily due to higher sales appropriation to produce and advertise draw of scratch-off games. Draw game sales and scratch-off games.5 These vendor contracts decreased by $195 million, but scratch-off game include those listed below. sales increased by $289 million. A contract with PP+K, Inc., for general The trend in Lottery transfers to the Educational market advertising services, as well as Enhancement Trust Fund is generally positive, Spanish and Creole language advertising but declined from Fiscal Year 2015-16 to Fiscal services. This contract expires in October Year 2016-17. Lottery transfers for Fiscal Year 2021. 2016-17 were $1.656 billion, or $36 million (2.1%) less than the prior year. However, Fiscal Year . A contract with IGT (formerly named 2016-17 transfers exceeded Fiscal Year 2014-15 GTECH Corporation) to provide a transfers of $1.496 billion by $160 million. (See terminal-based system for its draw games. Exhibit 1.) Transfers for Fiscal Year 2016-17 The terminal-based gaming system exceeded the legislative standard of $1.206 provided by IGT includes computer billion and the Lottery’s internal objective of systems and retailer terminals, instant transferring $1.508 billion to the Educational ticket vending machines and full-service Enhancement Trust Fund.7 vending machines, telecommunications, and technical support services. A 2016 The decline in transfers from Fiscal Year 2015-16 contract for a new terminal-based gaming to Fiscal Year 2016-17 is primarily due to two system is under litigation; meanwhile, the factors. First, draw game transfers decreased by Lottery is operating under the existing $93.9 million due to a decline in sales of the large contract.6 jackpot games (Lotto, Mega Millions, and Powerball). Lottery officials attribute this . A contract with Scientific Games decline to jackpot fatigue, which is a national International to print, market, and distribute phenomenon affecting state lotteries whereby scratch-off game tickets. This contract expires infrequent players only buy tickets when the in September 2018. jackpot is huge, and the size of the jackpot needed to incentivize players to buy tickets increases over time. This phenomenon was demonstrated in Fiscal Year 2015-16, when a record-setting Powerball jackpot led to higher draw game ticket sales and transfers as the jackpot grew to almost $1.6 billion.8 The jackpot sizes in Fiscal Year 2016-17 were not as large, 4 Florida ranked 11th highest among U.S. lotteries in per capita reported in its long-range program plan—Long Range Program sales for Fiscal Year 2016-17. Plan Fiscal Years 2018-19 through 2022-23, Florida Lottery, 5 September 29, 2017. Of the $125.7 million, approximately $86.2 million was allocated 8 to produce draw and scratch-off games and $39.6 million was In January 2016, Florida’s 11th Powerball jackpot winner was one of allocated to advertising for Fiscal Year 2017-18. three nationally to win the record-setting $1.59 billion jackpot. This series of 19 Powerball jackpot rollovers began November 7, 2015. 6 This contract originally expired in March 2015. However, the The series of rollovers generated more than $117.1 million for terms of the contract have been continued through extension education in Florida and $14.4 million in retailer commissions and and emergency agreement. bonuses, and created 5.4 million winning Florida tickets totaling 7 The Lottery’s legislatively approved performance standards are more than $58.8 million in prizes, including 18 new millionaires. 2 Report No. 18-01 OPPAGA Report and thus draw game sales and transfers were (profit margin) for scratch-off games is about not as high. Second, even though scratch-off half of the rate for draw games.9 sales increased substantially, the transfer rate Exhibit 1 Fiscal Year 2016-17 Transfers Declined After Record Draw Game Transfers in Fiscal Year 2015-16 $1,693 $1,656 Total $1,495 $1,496 $1,424 Transfers $824 $730 Draw $744 $688 Transfers $755 Scratch-Off Transfers $843 $796 $692 $750 $606 Other Income $64 $59 $58 $73 $84 2012-13 2013-14 2014-15 2015-16 2016-17 Source: Lottery financial statements. __ games, introduce new ways of selling tickets, or Revenue Enhancement increase its retailer network. However, some of these options could represent an expansion of The Lottery continues to take steps to increase legalized gambling and could produce negative its sales and transfers to the Educational social costs.10, 11 Enhancement Trust Fund. For instance, the Lottery increased its sales by enhancing its We have identified several options to enhance existing product mix. To further increase sales lottery revenues based on game and product and transfers, the Lottery could implement new distribution methods that other U.S. lotteries 9 Lottery administrators reported that although scratch-off games Flat; Increasing Retailer Outlets is Critical to Increasing Sales, have a lower profit margin than draw games, a substantial OPPAGA Report No. 10-16, January 2010; and Gambling Impact Study, Spectrum Gaming Group, October 2013. increase in scratch-off sales over the past seven years has led to 11 steady growth in transfers. Fiscal impact estimates presented in this report do not account for negative social costs and shifts of other taxable economic activity. 10 For more information on negative social costs, see Lottery Profits 3 OPPAGA Report Report No. 18-01 have implemented. For more information, The Lottery also continued to increase sales and Appendix A details additional new game options transfers from scratch-off games. For example, and Appendix B lists additional product the Lottery launched the Gold Rush Doubler distribution options, along with their advantages ($20) scratch-off game in September 2016 and and disadvantages. As noted in the appendices, the World Class Cash ($25) scratch-off game in several of the options would require legislative February 2017. Each game achieved average authority to implement.
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