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ACCE SSIO N PROC EDU RES & ADVANTAGES OF THE SYSTEM

Kazutaka SAWASATO Legal Section The International Registry

World Organization

Table of Contents

• Accession Procedures m – Instrument of Accession – Declarations Syste • Statistics Madrid • Information and Tools – Legal texts, Guide, Gazette – Madrid Express, Romarin – Simulation of an International Application

• Advantages of the – Recent Developments –AAdvantagesdvantages ooff tthehe MMadridadrid SysteSystemm Accession totheMadridUnion Madrid System Madrid System • by depositing an instrument of accession. an instrument by depositing may becomeaMadridUnion A ParisUnion – – The instrumentsofaccessionmustbedeposited The – – The Director General will notify all Contracting notify all The DirectorGeneral will – with theDirectorGeneralofWIPO. notified by the DirectorGeneral. by notified after theinstrument ofaccessionhasbeen enter intoforce will The treaty declarations any Parties including Accession Procedures Instrument of Accession three months . Declarations Instrument of accession

Model m INSTRUMENT OF ACCESSION TO THE PROTOCOL RELATING TO THE MADRID AGREEMENT Syste CONCERNING THE INTERNATIONAL REGISTRATION OF MARKS

Madrid (To be deposited with the DirectDirectoror General of WIPO in )

The G overnment of [ name of S tate ] here by dec lares th at [ name of S tate ] acce des to t he Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks, adopted at Madrid on June 27, 1989.

Done a t ...... , [dat e] ...... 200 .

(Signature) (Capacity)

Declarations made by Contracting Parties

• Article 5(2)(b) of the Protocol (Extension to 18 months

m ofhf the ref usal Period) – European Community, , ,

Syste • Article 5(2)(c) of the Protocol (possible notification of refusals based on an opposition after the 18-month time limit)

Madrid – , Republic of Korea, Singapore, of America

• Article 8(7)(a) of the Protocol (individual fees) – China, Republic of Korea, Japan, Singapore, Viet Nam

• Rule 7(2) (declaration of intention to use the mark) – Singapore, , United States of America

• Rule 20bis(6)(b)* (recording of licenses provided for in the domestic law, but the recording of licenses in the International Register has no effect) – China, Japan, Russian Federation, Singapore Application Fees

m • For the International Bureau: – Basic fee: 653 CHF (or 903 CHF for color mark) Syste • For a designated Contracting Party:

Madrid – Standard designation fee: • Complementary fee: 100 CHF and • Supplementary fee: 100 CHF (for each class beyond 3) or

– Individual fee: the amount established by that CP (only possible under the Madrid Protocol)

Fee Reduction For Applicants From Least Developed Countries

m • To improve the ability of owners from LDCs to benefit from the Madrid

Syste System

Madrid • WIPO offers applicants , orig inating from LDCs, a 90% reduction in the basic fee.

, , , , , , , , Sao Tome and Principe

http://www.wipo.int/ldcs/en/country Trilingggual Regime

m • An International Application can be filed in English, French or Spanish. Syste

Madrid • The Office of Origin is entitled to restrict the choice of the applicant to only one language, or to two languages.

Domestic legislative or regulatory implications

m • The obligation deriving from accession to the Madrid Protocol

Syste would be to give effect to Article 4(1)

Madrid Article 4 Effects of International Registration (1)(a) From the date of the registration …, the protection of the mark in each of the Contracting Parties concerned shall be the same as if the mark had been deposited direct with the Office of that Contractinggy Party.

• The countryyp must be in a position to give full effect to the provisions of the treaty. 1999 Registrations andRenewals Madrid System Madrid System 10'000 5000 15 20'000 25'000 30'000 35'000 40'000 45'000 – 5'000 ' 000 2008 0 9920 0120 0320 0520 072008 2007 2006 2005 2004 2003 2002 2001 2000 1999 Registrations Renewals Statistics 2008 0985 40 , 19,472 985 Most Popular Classes in IRs - 2008

Classes Products and Services 2008 Share Growth Covers e .g . computer hardware and software and m other electrical or electronic apparatus of a scientific 9 nature 9'305 8.5% 10.0% Covers services such as office functions, advertising

Syste 35 and business management 7' 683 7.1% 19.4% Covers services provided by e.g. scientific, industrial 42 or technological engineers and computer specialists 6'092 5.6% 17.4%

Madrid 25 Covers clothing, footwear and headgear 5'308 4.9% 0.4%

Covers services in the area of education, training, 41 entertainment, sporting and cultural activities 4'882 4.5% 12.1% Includes mainly pharmaceuticals and other 5 preparations for medical purposes 4' 868 4.5% 3.1% Includes mainly paper, goods made from that 16 material and office requisites 4'652 4.3% 9.6% Includes mainly cleaning preparations and toilet 3 preparations 3'979 37%3.7% 33%3.3% Includes mainly machines, machine tools, motors 7 and engines 2'667 3.0% 9.8% Includes mainly foodstuffs of plant of origin prepared for consumption or conservation as well as auxiliaries 30 intended for the improvement of the flavor of food 1'585 2.9% 4.9%

Number of Designations per International Registration 2008

30, 000 m

59% 25,000 Syste

20,000 Madrid 15, 000

10,000 20%

12% 5,000 5% 3% 2%

- 1 to 5 6 to 10 11 to 20 21 to 30 31 to 50 51 to 80

% 59% 20% 12% 5% 3% 2% IR 24, 080 8, 239 47884,788 1, 848 1, 397 633 Amounts of Fees paid per International Registration 2008

25, 000 m 52% 20,000 Syste

15,000

Madrid 28%

10,000

10% 50005,000 6% 3% 2% - Less than 3,000 - 4,999 5,000 - 6,999 7,000 - 9,999 10,000 - 15,000 or 3,000 CHF CHF CHF CHF 14,999 CHF mor e CHF

% 52% 28% 10% 6% 3% 2% IR 21, 237 11, 371 4, 130 2, 271 1, 316 660

International Registrations In Force 1999 – 2008

m 503,650 600'000 Syste 500'000

Madrid 400'000

300'000

200'000

100'000

0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 International registrations of trademarks in force

503,650 in total as of December 31, 2008 m

Number of Number of Share Syste Trademarks right-holders 1-2 marks 132, 614 79.7%

Madrid 3-10 marks 27, 816 16.72%

11-100 marks 5,644 3.39%

101-500 marks 297 0.18%

> 500 marks 27 000.02%

All 166,398 100.00%

International Applications 1998-2008

45, 000 m 40,000 35,000

Syste 30, 000 25,000

Madrid 20,000 15,000

10,000 5,000 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

IA 20,406 20,492 24,230 24,331 23,151 23,879 29,472 33,577 36,471 39,945 42,075 g 7.0% 0.4% 18.2% 0.4% -4.8% 3.1% 23.4% 13.9% 8.6% 9.5% 5.3% Major Filing Contracting Parties 2008

m 1 6,214 2 4,218 Syste 3 US 3,684

Madrid 4 EC 3,600 5 Switzerland 2,885 6 2,763 7 Benelux 2,667 8 China 1,585 9 Japan 1,278 10 1,245

Some Significant Increase in the Number of Applications from CPs - 2008

No. of m Ranking Contracting Party Applications Share Growth

5 Switzerland 2'885 6.86% 14.77% Syste

9 Japan 1'278 3.04% 29.88% Madrid 11 Russian Federation 1'190 2.83% 33.86%

15 890 2.12% 24.13%

19 416 0.99% 41.50%

14 SiSpain 981 2. 33% 14. 20%

23 296 0.70% 62.64% Designations 1999 – 2008

m 378,894 400,000

Syste 350,000 300,000 Madrid 250,000 200,000 150,000 100,000 50,000 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

In International Registrations as Subsequent Designations

Major Designated Contracting Parties 2008 1 China 17,829

m 2 RiRussia 16,768

3 US 15,715 Syste 4 Switzerland 14,907

5 EU 14,502 Madrid

6 Japan 12,748

7 10,635

8 10,529

9 Turkey 9,844

10 9,787

12 Singapore 7,607

24 Viet Nam 4,966 Top Applicants 2008

m 1 Lidl (Germany) 2 Nestlé (Switzerland) Syste 3 HklHenkel (Germany) (Germany)

Madrid 4 Boehringer Ingelheim 5Novartis (Switzerland) 6 Janssen Pharmaceutica () 7 BSH Bosch und Siemens (Germany) 8 Zhejiang Medicine Company (China) 9L’Oréal (France) 10 Deutsche Telekom (Germany)

Top Holders 2008

m 1 Henkel (Germany) 2 Janssen Pharmaceutica (Belgium) Syste 3 NtiNovartis (Sitld)(Switzerland)

Madrid 4 L’Oréal (France) 5 Nestlé (Switzerland) 6 Unilever (()) 7 Sanofi-Aventis (France) 8 ITM Enterprises (France) 9 Siemens (Germany) 10 BASF (Germany) Le Madrid System Madrid System g i / i AiiA i dm al TextsandGuide i n Common Regulations Agreement /Protocol i strat i ve Instruct Information andTools i ons / Fees Legal texts, Guide, GazetteLegal texts,Guide, Madrid Express,Romarin Legal Texts

www.wipo.int/madrid/en/legal_texts m Syste Madrid

Guide

www.wipo.int/madrid/en/guide m Syste Madrid Gazette

www.wipo.int/madrid/en/gazette m Syste Madrid

Information Notices

www.wipo.int/madrid/en/notices m Syste Madrid Information Notices m Syste Madrid stem y rid S d Ma

Information Concerning Procedures Before IP Offices

m • The legal framework of Madrid system incorporates also the national

Syste ttrademarkrademark llegislationsegislations ooff aallll MMadridadrid Member states Madrid • In order to improve information concerningg,p this issue, WIPO provides specific information in regard to procedures before IP Offices – 76 country profiles to date

www.wipo.int/madrid/en/members/ipoffices_info.html Information Concerning Procedures Before IP Offices m Syste Madrid

Fee Calculator

www.wipo.int/madrid/en/fees/ m Syste Madrid Madrid Express

www.wipo.int/madrid/en/services/madrid_express.htm m Syste Madrid

Madrid Express

www.wipo.int/madrid/en/services/madrid_express.htm m Syste Madrid Madrid Express

www.wipo.int/madrid/en/services/madrid_express.htm m Syste Madrid

Total refusal of protection

ROMARIN

www.wipo.int/madrid/en/romarin/index.htm m Syste Madrid ROMARIN

www.wipo.int/madrid/en/romarin/index.htm m Syste Madrid

International Application Simulator

m • A first step to develop an International Application Processor- Simulator responds

Syste sppyecifically to the individual need when seeking protection of your mark abroad Madrid • At the end of the simulation, after plugging in the data, the simulator shows your cost estimate of regiiistering the mark

www.wiit/did//didilt/ipo.int/madrid/en/madrid_simulator/ The International Application Simulator m Syste Madrid

Simulator Main Page m Syste Madrid Selected OO (Madagascar) m Syste Madrid

List of DCPs m Syste Madrid Calculation m Syste Madrid

CHF 8,278

Calculation m Syste Madrid Madrid System Madrid System(1) Recent Developmentsinthe Madrid System • Full Trilin • Clause oftheSafeguard Repeal • Increase of the standard fees Increase ofthe standard to 100CHF – Protocol regulates therelationsin Protocol – by both treaties by both mutual relationsofContracting Partiesbound ggg ual Re Advanta the MadridS g ggy ime es oftheMadridS Advantages of Regal developments - from 75 y stem y stem Recent Developments in the Madrid System (2)

m • Due to enter into force on Sept. 1, 2009 following amendments: Syste – Improve accessibility of information regarding the state of IRs in designated CPs Madrid :a statement of grant of protection will become obligatory

– Madrid Assembly in 2008, took decision to conduct a study for a possible enlarging of the language regime for introducing Arabic, Russian,,g Chinese and Portuguese as official filing languages

Recent Accessions

m – Madagascar (P): January 28, 2008 – (P): September 16, 2008

Syste – Sao Tome and Principe (P): December 8, 2008

Madrid – Bosnia-Herzegovina (P): January 27, 2009 – (P ): Septem ber 3, 2009 Prospective Accessions

m • Most promising – , , (A),

Syste (A), Sudan (A) Madrid • UdUnder considerati on – …… ,

Benefits For Trademark Owners

m • Faster – A single international application has the same legal effect as a national application Syste – A fixed dead line for refusal Madrid • Simpl er – A single Renewal date – A single transaction to change company details

• Cheaper – No need to pay local agents at the filing stage – No translation of the paperwork into several languages Benefits For the Government

m • Positive Effect on Economic Growth – Empowers SMEs, a important engine for

Syste economic growth, by contributing to the opening of new markets and assisting in

Madrid the developppment of exports – Creates a more favorable climate for foreign investment

• Advantages for the Government’s Finance – Generates revenue

Trademark Applications by non- residents with the JPO

m 40000 Madrid Protocol 35000 direct filing Syste 30000 25000 Madrid 20000 15000 10000 5000 0

8 0 2 4 6 8 9 99 0 01 0 03 0 05 0 07 0 9 9 0 0 0 0 0 1 1 20 20 2 20 2 2 2 20 2

The Japan Patent Office Annual Report 2008 Benefits For the IP Offices

m • Would not bring an overwhelming number of new applications. Syste

Madrid • Eases burden due to formalities examination and other services provided by IB, e.g., publication in WIPO Gazette, searchable databases (Internet and optical disks), etc.

Benefits For Local Agents

m • Increased designations can result in pre- registration and post-registration business

Syste for local counsel,,g, e.g.,

– clearance of mark

Madrid – refusals – oppositions – enforcement • In an expanding local economy, the Madrid System serves as an incentive to file international applications and maintain portfolios of international registrations Conclusion – The Madrid System

m Eases Registration & Management Syste

Madrid Empowers Businesses

Join the Madrid System!

Thank you

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World Intellectual Property Organization