The Arup Journal Contents

Total Page:16

File Type:pdf, Size:1020Kb

The Arup Journal Contents Issue 2 2020 The Arup Journal Contents 4 Tai Kwun, Hong Kong 34 O ∙ PARK1, Hong Kong Preserving heritage in a busy metropolis By converting food waste into energy, Florence Lam, Andrew Lawrence, James this plant helps to create a healthier Sze, Paul Tsang, Young Wong, Gabriel future for Hong Kong Yam, Nina Yiu David Pegg, Michelle Shun 14 UNSW Science and Engineering 40 Harvey Milk Terminal 1, SFO, Building, Sydney, Australia San Francisco, USA Creating a world-class space for Sustainability was built into every step of science and the arts this major terminal expansion Rob Fleury, Ben Moore, Andrew Pettifer, Raj Daswani, Raphael Sperry, Stefan Sadokierski Byron Thurber 20 The Christie Proton Beam Therapy 48 Connswater Community Centre, Manchester, UK Greenway, Belfast, UK A safe and welcoming cancer treatment Providing flood protection while centre has patients foremost in mind every developing improved green spaces step of the way for the local community Nick Ashby, Hywyn Jones, Dave Pitman Carol Andrews, Chris Caves, Reuben Lucas 28 LocHal, Tilburg, Netherlands A once-empty former industrial space has been rejuvenated as a gathering place for the entire community Simone Collon, Rob Verhaegh, Babette Verheggen, Mathew Vola LocHal, Tilburg, Netherlands: Arjen Veldt Fotografie 2 2/2020 | The Arup Journal 3 TAI KWUN | HONG KONG Tai Kwun, the Centre for Heritage and of the site including structural, civil and Arts, is Hong Kong’s largest ever historic geotechnical engineering, and façade, building revitalisation project. Arup was lighting, fire, materials and security instrumental in transforming the city’s consultancy. Through seamless collaboration former Central Police Station compound, between Arup’s local team in Hong Kong and with its 170 years of history, into a new conservation experts from the London office, cultural centre. Refurbishment projects along with specialist conservation architect are not common in a city where land is Purcell and the local approval authorities, precious, with old buildings typically the unique historic buildings were demolished to make way for new successfully retained, repaired and developments. Standing in sharp contrast strengthened for adaptive reuse. to the surrounding commercial towers in the Central District, this revitalisation Material investigation provides a rare publicly accessible The Tai Kwun site is home to some of the ‘courtyard’ in the middle of one of the oldest surviving buildings in Hong Kong. densest cities in the world. Constructed using traditional Chinese materials (grey bricks and roof tiles) and Tai Kwun, or Big Station, was the materials imported from overseas (red bricks compound’s colloquial name and it was and timber), and using British building retained as a reminder of the site’s former techniques, it is an early example of the two usage and its historical importance. Led by cultures coming together. The Barrack Block The Hong Kong Jockey Club, in partnership was constructed in 1864, the Magistracy in with the Government of the Hong Kong 1914 and the Police Headquarters was built Special Administrative Region, the project five years later. The challenge for the project included the conservation of 16 buildings on team was to preserve the heritage buildings the site, which collectively form three on the 14,500m² site, making them accessible declared monuments (the former Central so they could be used for entirely new Police Station, the former Central Magistracy purposes and ensuring that they met modern and Victoria Prison), and the addition of two building standards. landmark buildings designed in collaboration with architects Herzog & de Meuron. With no record drawings or construction information about the existing buildings, Arup’s involvement in the project began in Arup’s team of structural engineers and 2007. The firm provided multidisciplinary material specialists conducted an initial engineering services for the transformation survey in 2009 to determine the structural 1. 1: Formerly Hong Kong’s Central Police Changing of the guard Station compound, Tai Kwun is now a centre for heritage and arts A Hong Kong landmark has been respectfully renovated and given a new lease of life and purpose 2: Tai Kwun’s Barrack Block was constructed in 1864. Police officers Authors Florence Lam, Andrew Lawrence, James Sze, Paul Tsang, Young Wong, Gabriel Yam and Nina Yiu were trained here 2. 4 2/2020 | The Arup Journal 5 TAI KWUN | HONG KONG 6: The hollow balustrade bottles were strengthened to comply with safety regulations by infilling with grout 7: The reinforced balustrades were load tested to code requirements 8: Arup designed steel arches to structurally enhance the historical brick archways 9: The steel arches provide minimal visual obstruction, showing only thin edges 6. 7. for the methods used to assess materials reflections that would destroy the integrity of for repair. Surface paint was removed and 3. 4. utilised in constructing historical structures the historical fabric. The solution was to damaged portions (due to dampness or in the city. The experience gained during the strengthen the hollow bottles by infilling termite activity) were replaced by timber form, condition and material strength. The requirements for the adaptive reuse of heritage Adaptive reuse project is being fed into the next edition of them with grout, doweling the infill at the top with an equivalent strength grade. Paint was firm worked with the Hong Kong Antiquities buildings in Hong Kong. As most of the existing structures were the Hong Kong Buildings Department’s into the existing granite copping and into the then applied for decoration and protection. and Monuments Office on agreeing the constructed prior to the development of Practice Guidebook for Adaptive Re-use and brick plinth at the bottom. Solid steel rods details of the opening-up works during During the investigation, an unusual type of building regulations, it was inevitable that Alteration and Addition Works to Heritage 22mm in diameter were added between the The timber floorboards were removed, these investigations. reinforcement was discovered within the Arup’s assessment approach would lead to Buildings, due to be released towards the end bottles and a 38mm-diameter solid steel top repaired where possible and returned to site concrete floor slabs in the Police Headquarters some structural enhancement in order to of 2020. rail installed. The system was load tested to for reinstallation, after which their surfaces Arup’s London office provided invaluable Block and the Central Magistracy: two meet modern design codes. The critical the current code requirements, allowing the were sanded and protective painting applied. advice on the properties and treatment of the 5mm-diameter wires were twisted into a mesh principle during restoration was to salvage Barrack Block upgrading works to gain statutory approval. The floors were upgraded to meet the historical materials such as brick, timber and within the concrete. At the material testing and reuse existing materials where feasible When first constructed, the 19th-century required one-hour fire resistance rating using cast iron. A rigorous procedure for the laboratory, samples of this twisted wire and, in line with the conservation Barrack Block had three storeys, with a Recycling timber elements fire-rated board, with the structural capacity material testing and data analysis was reinforcement were demonstrated to have management plan developed for the site, to further floor added in 1905. The block was Timber elements including doors, windows of the existing timber floor joists checked established, taking into account the buildings’ similar tensile strength to modern reinforcing minimise structural intervention as much as originally used as dormitories for the police; and floorboards were salvaged and reused using the British Standard for structural use heritage status. The number and locations of bars. Using a ‘first principles’ engineering possible. The methodology adopted meant in its new use as the visitor centre, which where possible. The door leafs and window of timber and verified by in-situ proof load the material samples taken for testing were approach, combined with statistical analysis that most of the building’s historical fabric, contains retail and restaurants, it has to casements were dismantled and sent off site tests. In retail areas, further steelwork was chosen carefully so that they would deliver of the test data and appropriate design factors, including granite blocks, floor tiles, accommodate increased loads. To avoid sufficient data for the statistical analysis while Arup proved the technical viability of reusing ironmongery, facing bricks, and timber overstressing the brick walls, the building minimising the damage to the building fabric. the existing slabs to avoid extensive doors, windows and floorboards, were was retrofitted with a steel frame constructed The data gathered was checked for statistical strengthening or recasting of the floor slabs. salvaged and reused. on new foundations. The floors and roof were outliers before being processed to deliver In the Police Headquarters Block, 80% of the strengthened to provide better restraint to the characteristic strength values for use in floor slabs were retained, with replacement Since refurbishment is not common in walls under wind loading. This approach assessment calculations. This is believed to be required in just two rooms – these were in Hong Kong, the collaboration with the allowed
Recommended publications
  • STION^ Get Ready to Send out a Call for Assistance
    »rHE TEESDALE MERCURY—WEDNESDAY* APRIL 24, 1912 ( THE PARLOCTI of our PALACE is represented! of carelessness. "The vessel," he said, "was WIRELESS OPERATOR'S STORY. "What did you dor I obeved the [ALL RIGHTS RESERVED.] order." by the characteristics of the Peacemaker. It speeding at 22 knots an hour when she struck Mr. Harold Bride, the surviving wireless 0 AWFUL IRAGEDY. "How were the passengers selected to fill implies a certain resistance and victory in the iceberg which sent her to the bottom, and operator of the Titanic, says he was relieving the boats?"—"By sex." respect to our own affairs, furnishing us the caused untold misery to hundreds. The impact Phillips, the chief operator, when Captain BIBLE STUDIES "Who determined who should go?"—"I opportunitiy to help others. "Bleased are when the Titanic hit the ice was terrific, great Smith came into the cabin and said:— CONDUCTED BT the peacemakers, for they shall hie called ice-blocks weighing many tons were thrown on did." "We have struck an iceberg. You had better the children of God." IITANIC'S FATE. — STORIES the deck, coming down in a perfect shower and! "How?"—"Whenever I saw a woman I :STION^ get ready to send out a call for assistance. PASTOR RUSSELL. killing a number of people. The bow was put. her in, except the stewardesses; I THE KITCHEN of our PALACE represents Brf thp ills to which we ar* • » But don't send it uutil I tell you." turned those back." the trials and difficulties :nc-d*iital to the "EGET* OLE PUftlPv.^ OF THE SURVIVORS.
    [Show full text]
  • 活化@Heritage Issue No. 59
    Issue No.59 April 2018 發展局文物保育專員辦事處成立十周年 10th Anniversary of the Establishment of the Commissioner for Heritage’s Office of the Development Bureau 物保育專員辦事處於2008年4月25日成 stablished on 25 April 2008, the Commissioner for Heritage's Office (CHO) just 文立,剛於本月底踏入第十一個年頭。辦事處 Eentered its 11th year at the end of this month. CHO has been very active over the 一直積極推展文物保育工作,包括推出多項文物 past years, including the launching of a number of heritage conservation initiatives and 保育措施及活化歷史建築伙伴計劃、在經濟及 the Revitalising Historic Buildings Through Partnership Scheme, the support on the 技術層面支援私人業主保育其歷史建築、舉辦 preservation of privately-owned historic buildings by providing financial and technical 一連串宣傳及公眾教育活動,以及於2016年成立 assistance to the owners, as well as the organisation of a series of publicity and public 保育歷史建築基金,進一步推展這方面的工作。 education activities. In 2016, the Built Heritage Conservation Fund was set up to further 在此,就讓我們回顧過去十年文物保育工作的成 spearhead our heritage conservation work. Let’s take a retrospective look on some of our 果 與 里 程: achievements and milestones over the past ten years: 古蹟宣布及歷史建築評級 Monument Declaration and Grading of Historic Buildings 目前,香 港 共 有 117項 法 定 古 蹟。截 至 2018年 At present, there are 117 declared monuments in Hong Kong. As at the end of March 3月底,古物諮詢委員會已確定1,435幢建築物的 2018, the Antiquities Advisory Board has confirmed the grading status of 1,435 historic 評 級。 buildings. 活化歷史建築伙伴計劃(活化計劃) Revitalising Historic Buildings Through Partnership Scheme 活化計劃於2008年推出,透過邀請非牟利機構 (Revitalisation Scheme) 以社會企業模式及創新的方法,活化再用政府擁 Launched in 2008, the Revitalisation Scheme invites non-profit-making organisations to 有的歷史建築。截至目前為止,五期共19幢政府 revitalise and adaptively re-use government-owned historic buildings in the form of social 擁有的已評級歷史建築被納入計劃。 enterprises and in an innovative way.
    [Show full text]
  • Freefree Visitor Guide
    FREE VISITOR GUIDE Hello & Welcome Contents Here’s your essential guide to one of the World’s largest lighthouse optics ever built. Attractions ...........................................................................4-7 enjoying Titanic Quarter (TQ) You can be wowed by science in W5 and Titanic Belfast’s Ocean Exploration Centre, or visit HMS Caroline, a unique Regular Tours, Activities and Events ...................... 10-11 on the Maritime Mile. survivor from the Battle of Jutland. You can explore the Top Travel Tips .................................................................... 13 birthplace of a legend and walk in the footsteps of Titanic Nowhere else in the world can claim a greater or prouder workmen on one of the many exciting walking tours of Eating Out ....................................................................... 14-16 association with the most famous ship ever built. So why the Quarter. For the more adventurous, try the exciting not begin your very own voyage of discovery in TQ? world of indoor skydiving at Vertigo Indoor Skydiving. Explore Titanic Quarter on the Maritime Mile ..... 18-19 Our guide will not only show you where to find out While you’re planning your visit, don’t forget to check about the Quarter’s maritime and industrial heritage out the world-class entertainment at the SSE Arena, but provides you with helpful information on all of our Belfast which plays host to major concerts, family shows, popular attractions, regular tours, activities, events, sporting events and is home to the Belfast Giants ice places to eat and how to get around the Quarter. hockey team. There is something for everyone along the Maritime Mile. You can walk on-board the last remaining White Star titanic Line ship SS Nomadic, descend 44ft to the bottom of Titanic’s Dock, book a Sunday Afternoon Tea at Titanic the Legend Belfast, or visit the Great Light on the Titanic Walkway, the Story Explore the sights, sounds and stories of RMS Titanic at this world leading visitor attraction, located here in the city where it all began.
    [Show full text]
  • Fragments Against Ruin (Long Version)
    1 FRAGMENTS AGAINST RUIN Ian Walker My earliest Titanic memory is of a day in school sometime in the 1960s. We were all ushered into the assembly hall where a 16mm film projector had been set up and the heavy curtains were drawn so that only a few shafts of sunlight illuminated the rising dust. The film we watched that afternoon was A Night to Remember, the 1958 British movie about the Titanic disaster (the one with Kenneth More as Second Officer Lightoller). It is an oddly disorientating memory. This is not only due to the fact that we were watching the events of this chilly night unfold on a sunny day. Nor the irony that this school was sited near the point in the British Isles furthest from the sea (though apparently even in Birmingham the atmosphere on a windy day can carry sea water). It’s all that but it is also the odd status of the experience - was this entertainment or education? If this was indeed a history lesson, my post-postmodern fancy can now relish the fact that it took the form of a fiction. But then that’s pretty typical of the whole afterlife of the Titanic. In his book Down with the Old Canoe, a ‘cultural history of the Titanic Disaster’, Steven Biel charted the desire at various points over the last century for what we would now call ‘closure’. ’The Titanic disaster begs for resolution - and always resists it’, he concluded. Some have sought this resolution in researching every last fact about the event, others in diving to the bottom of the ocean to visit the wreck.
    [Show full text]
  • Hong Kong Is a Smorgasbord 24 of Cuisine, Shopping, Art, and Culture
    NOW CONNECTING hrs One of Asia’s most exciting cities, Hong Kong is a smorgasbord 24 of cuisine, shopping, art, and culture. in... TEXT PRACHI JOSHI HONG KONG VICTORIA PEAK A vintage tram ride up to Victoria Peak acquaints you with Hong Kong’s urban sprawl. As it trundles up the steep slope, the ride gives an illusion of surrounding buildings tilting on their axes. Once you reach the peak, head to Sky Terrace 428 for a spectacular 360-degree view of the city. Download the Hong Kong Sky Tour app for an audio tour of the city. The stylish Peak Tower houses several restaurants, shops, and entertainment options. For a more outdoorsy experience, try the sign-posted Peak Circle Walk that winds around Victoria Peak. All images: Shutterstock.com; Illustration: Swapnil Redkar Illustration: All images: Shutterstock.com; 24 JetWings April 2019 NOW CONNECTING STANLEY Stanley’s laidback vibe, casual eateries, and shopping scene make this seaside village a popular haunt. Hop on a bus in Central district and within about 40 minutes you will be chilling out at Stanley Main Beach or walking the labyrinthine streets of Stanley Market in search of a good bargain. Head over to Murray House, a beautifully restored former colonial barrack that now hosts cafes, bars, and restaurants. Sitting adjacent LVWKH7KH3LD]]DZLWKDPRGHUQDPSKLWKHDWUHWKDWKRVWVUHJXODUJLJV,WµV¾DQNHGE\6WDQOH\3OD]DDVL[ VWRUH\VKRSSLQJKDYHQ7KHQHDUE\%ODNH3LHUZLWKLWV(GZDUGLDQVW\OHLURQURRIPDNHVDSUHWW\SLFWXUH TAI KWUN CENTRE FOR HERITAGE & ARTS Hong Kong’s former Central Police Station underwent redevelopment for 12 years and has been transformed into the Tai Kwun Centre for Heritage & Arts, which opened in 2018.
    [Show full text]
  • Commemoration Or Profit? the Truth Behind Belfast's Titanic
    Kelsey Johnson Broad Field Social Science Major & History Minor Faculty Sponsor: Dr. Valerie Barske Commemoration or Profit? The Truth Behind Analysis Belfast’s Titanic Commemoration and The commemorations for the Titanic in Belfast have transformed into a Memorialization tourist attraction instead a way of remembering the men and women who lost their lives. Belfast has memorialized the Titanic in museums (Fig. 1). Abstract Although these museums “teach” about the Titanic, they also use these In this research project, I examine commemorations, media coverage, event and museums for profit. In Belfast, some museums profit through and commercial films related to the 1912 sinking of the Titanic in Belfast romanticized interpretations of what happened aboard Titanic, most widely Ireland. More specifically, I argue that museums in Belfast Ireland employ known through the film produced by James Cameron. This film has made dark tourism and romanticized media coverage to bring in tourism and people believe events that did not really happen on Titanic, including economic growth to Ireland. I examine the ways that multimedia, marketable objects such as “the heart of the ocean” jewel, which is now celebrations, and museums are used to obscure the commemoration sold throughout many museums around the world. Scholars have thus events in order to profit from the historic tragedy. My research highlights critiqued the ways in which museums profit from this tragedy. the commemoration of the centennial sinking and how these sites serve as a form of commercial profit for places such as Belfast Ireland. Museums also profit from marketing the real-life stories of survivors and victims of the Titanic event.
    [Show full text]
  • Titanic Quarter in Ageneration
    FutureDev_307618.qxd 20/6/08 2:14 pm Page 79 future developments Titanic Quarter Few cities are as fortunate as Belfast to possess a development opportunity of the scale or quality of Titanic Quarter. Located on a 185-acre site known community centred on genuine as Queen’s Island within walking social interaction and shared values The Titanic Quarter distance of Belfast City Centre, – a new focal point for Belfast. will be the biggest Titanic Quarter, with its one linear mile of water frontage, is one of According to Mike Smith, Chief thing to hit Europe’s largest urban waterfront Executive of Titanic Quarter Ltd, the redevelopments. regeneration scheme represents a Northern Ireland fresh start for the city: in a generation. Co-promoted by Titanic Quarter Ltd and Belfast Harbour Commissioners, “Belfast is a special place and the the site is centred on former Titanic Quarter will be the biggest shipbuilding land where vessels thing to hit Northern Ireland in a such as the Titanic, Olympic and generation. It is symbolic of the new Canberra were designed, built Northern Ireland and we view it as and launched – some of the most an opportunity to create something innovative and complicated very significant that everybody can engineering projects ever undertaken. be proud of.” Titanic Spirit Titanic Proportions Today that same spirit of Titanic Quarter is a multi billion, Abercorn Basin, Titanic Quarter enthusiasm to achieve success once-in-a-generation development on a global scale is driving the opportunity that will evolve over development of Titanic Quarter; 15 years. The ambition is to creating a new urban hub for create commercial and residential Belfast with international space for over 35,000 people, investment opportunities in the including: residential, leisure, office and knowledge economy sectors.
    [Show full text]
  • Order of Saint Michael and Saint George the Royal Victorian Order
    THE LONDON GAZETTE SATURDAY 29 DECEMBER 2012 SUPPLEMENT No. 1 N3 Trevor John Llanwarne, Government Actuary. For Simon Charles Martin, lately Protocol Director, Foreign services to the Actuarial Profession and Public and Commonwealth Office and Vice-Marshal of the Finances and to Public Service Pension Reform. Diplomatic Corps. For services to UK diplomatic Stephen Augustus Lovegrove, Chief Executive, interests. Shareholder Executive. For services to the Karen Anne Sage, Mrs. McFarlane, Information Government as Shareholder. Counsellor, Foreign and Commonwealth Office. For aulin Oswyn George P , Head of Government Legal services to information security. Service, Northern Ireland Executive. For services to itchell Government in Northern Ireland and voluntary service Andrew Jonathan M , lately Director, London through the Scout Association. 2012 Olympics, Paralympics and GREAT Campaign, Alison, Mrs. Saunders, Chief Crown Prosecutor for Foreign and Commonwealth Office. For services to London, Crown Prosecution Service. For services to London 2012 Olympic and Paralympic Games and to Law and Order especially after the 2011 London Riots. UK diplomatic interests. Dr. Michael William Weightman, Her Majesty’s Chief Timothy Giles Paxman, H.M. Ambassador, Spain. For Nuclear Inspector, Office for Nuclear Regulation, services to UK interests in Spain and Mexico. Health and Safety Executive. For services to the John Andrew Raine, O.B.E., Director, Foreign and Improvement of Nuclear Safety. Commonwealth Office. For services to international diplomacy.
    [Show full text]
  • Administration's Paper on Progress Report on Heritage Conservation
    LC Paper No. CB(1)456/18-19(05) For discussion on 22 January 2019 Legislative Council Panel on Development Progress Report on Heritage Conservation Initiatives Purpose This paper updates Members on the progress of the heritage conservation initiatives since our last report to the Panel in October 2017. Heritage Conservation Policy Policy statement 2. As promulgated in 2007, the Government seeks “to protect, conserve and revitalise as appropriate historical and heritage sites and buildings through relevant and sustainable approaches for the benefit and enjoyment of present and future generations. In implementing this policy, due regard should be given to development needs in the public interest, respect for private property rights, budgetary considerations, cross-sector collaboration and active engagement of stakeholders and the general public.” Statutory monument declaration system 3. In accordance with section 3 of the Antiquities and Monuments Ordinance (Cap. 53) (the “Ordinance”), the Antiquities Authority (i.e. the Secretary for Development) may, after consultation with the Antiquities Advisory Board (“AAB”) and with the approval of the Chief Executive, by notice in the Gazette, declare any place, building, site or structure, which the Authority considers to be of public interest by reason of its historical, archaeological or palaeontological significance, to be a monument. Monuments are subject to statutory protection provided 1 under the Ordinance. Pursuant to section 6 of the Ordinance, the protection includes prohibition of any excavation, carrying on building or other works on the monument, and any action to demolish, remove, obstruct, deface or interfere with the monument unless a permit is granted by the Antiquities Authority.
    [Show full text]
  • La04/2017/1607/F
    Development Management Officer Report Committee Application Summary Committee Meeting Date: 17 October 2017 Application ID: LA04/2017/1607/F Proposal: Location: Temporary exhibition centre, access Titanic Exhibition Centre 17 Queen's Road arrangements, service and surface car parking Belfast BT3 9DU and associated works. Referral Route: Major Application > 5000 sq. m Recommendation: Approval Applicant Name and Address: Agent Name and Address: Titanic Belfast Ltd Turley 1 Olympic Way Hamilton House Queen's Road 3 Joy Street Belfast Belfast BT3 9DT BT2 8LE Executive Summary: The application seeks full planning permission for a Temporary Exhibition Centre, access arrangements, service and surface car parking and associated works. The main issues to be considered in this case are: - The acceptability of the temporary exhibition centre at this location; - Contaminated Land; - Impact on Belfast Lough Special Protection Area and Area of Special Scientific Interest; - Traffic and Parking - Flooding and - Impact on amenity The site is located within the development limits of Belfast as designated in the Belfast Urban Area Plan and Draft Belfast Metropolitan Area Plan 2015 and within an area zoned as a mixed- use site. The principle of the proposed development has already been established on the site through the granting of an almost identical proposal for a three year period on 30th June 2015. Two entrance lobbies have been added, the purpose of which is to better manage the flow of people into and out of the exhibition centre. Given the temporary nature of the proposal it will not conflict with the zoning or prejudice the future redevelopment of the site in line with the planned development of Titanic Quarter.
    [Show full text]
  • 1 Lazuli Bunting Manuscript Review History Manuscript
    1 LAZULI BUNTING MANUSCRIPT REVIEW HISTORY MANUSCRIPT (ROUND 1) Abstract One hundred years after its sinking, the Titanic holds many in its thrall. If not quite a riddle wrapped in a mystery inside an enigma, it continues to captivate consumers worldwide. This paper explores RMS Titanic from a cultural branding perspective, arguing that “the unfathomable brand” can be fruitfully examined through the ambiguous lens of literary criticism. Although brand ambiguity is often regarded as something to be avoided, this article demonstrates that ambiguity is a multi-faceted construct, five aspects of which are discernible in the brand debris field surrounding the totemic vessel. Combining empirical research and archival investigation, the article contends that ambiguity is a strength, rather than a weakness, of iconic brands like Titanic. This document is part of a JCR Manuscript Review History. It should be used for educational purposes only. 2 In my own dreams of the Titanic, I am a disembodied robotic eye, gliding like a wayward star through the adits of its wrecked Atlantean cathedral, or through a porthole oculus, taking account of tilted apses and saloons, wandering their marble stairs and passageways. —Ciaran Carson, The Star Factory Paul Tillich (1952), the eminent theologian, defines maturity as an ability to tolerate ambiguity. If this is correct, then branding probably qualifies as a mature marketing practice. The early certainties of branding, encapsulated in Rosser Reeves’ (1961) USP, are gradually giving way to cultural and critical perspectives that are more oceanic, more polysemic, more amorphous than before (Bengtsson and Ostberg 2006; Beverland 2009; Kates and Goh 2003; Puntoni, Schroeder, and Ritson 2010).
    [Show full text]
  • International Heritage Conservation Conference 2019
    International Heritage Conservation Conference 2019 Operational sustainability of adaptive reuse heritage buildings 24-25 January 2019 09:00 – 17:00 (Day 1) 09:30 – 11:00 (Day 2) JC Cube, Tai Kwun, 10 Hollywood Road, Central, Hong Kong Registration now open rics.org/heritagehk What will this conference explore? What will I get from this For the third time in the past five years, RICS explores the conference? social values of preservation of heritage assets to the community and society through the “International Heritage Spanning 1.5 days, this conference provide you with Conservation Conference”. comprehensive sharing on the value of historical buildings: In 2019, the conference will be dedicated to exploring Day 1 (morning) the operational sustainability of adaptive reused heritage Presentations of case studies of heritage projects that have buildings. Through case studies of recently completed been adapted and are operated for cultural, educational, heritage projects, experts from locally and overseas will commercial, residential, hotel or other uses that have been deliberate on how heritage buildings can be adapted to successfully adopted to provide value to the owners and the provide productive and valued uses and to ensure that they local community. are retained in the long term through sustainable operations. Day 1 (afternoon) Factors that drive successful long term sustainable operation of adaptive reuse of heritage buildings and how they can be Gold sponsor Bronze sponsor applied in Hong Kong. Day 2 (morning) Exclusive guided tour to Tai Kwun (former Central Police Station compound) – to know the secrets and get an in depth understanding of this newly completed and most important heritage revitalisation project in Hong Kong in the past decade.
    [Show full text]