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1803-Funinvestorpresentation.Pdf Cedar Fair (NYSE: FUN) INVESTOR PRESENTATION –March 2018 FORWARD-LOOKING STATEMENTS Some slides and comments included here, particularly related to estimates, comments on expectations about future performance or business conditions, may contain “forward-looking statements” within the meaning of the federal securities laws which involve risks and uncertainties. You can identify forward-looking statements because they contain words such as “believes,” “project,” “might,” “expects,” “may,” “will,” “should,” “seeks,” “approximately,” “intends,” “plans,” “estimates” or “anticipates” or similar expressions that concern our strategy, plans or intentions. These forward-looking statements are subject to risks and uncertainties that may change at anytime, and could cause actual results to differ materially from those that we anticipate. While we believe that the expectations reflected in such forward-looking statements are reasonable, we caution that it is very difficult to predict the impact of unknown factors, and it is impossible for us to anticipate all factors that could affect our actual results. Important factors, including those listed under Item 1A in the Partnership’s Form 10-K could adversely affect our future financial performance and cause actual results to differ materially from our expectations. 2 CEDAR FAIR TODAY 3 CEDAR FAIR TODAY KEY STATISTICS . Entertains more than 25 million visitors annually . 850+ rides and attractions . 120+ roller coasters . More than 1,600 hotel rooms 4 CEDAR FAIR TODAY STRONG, CONSISTENT RESULTS (a) TOTAL REVENUE ADJUSTED EBITDA $1,322 500 1,350 $481 $479 $1,289 $459 $1,236 450 $431 1,200 $1,160 $1,135 $425 400 $1,068 $391 ($ in millions) ($ in millions) 1,050 $375 350 $1,028 900 300 2011 2012 2013 2014 2015 2016 2017 2011 2012 2013 2014 2015 2016 2017 Record Revenues and Attendance in 2017 . Net revenues of $1.32 billion, up 3% . Record attendance of 25.7 million visits, up 3% . Record per capita spending of $47.30, up 1% . Out-of-park revenues of $144 million, down 2% (a) See Appendix for reconciliation of Adjusted EBITDA 5 Why Invest in FUN? 6 WHY INVEST IN FUN? GREAT PARKS, GREAT PEOPLE, GREAT BUSINESS . High-quality assets with high barriers to entry . Well-run parks with a focus on operating excellence . Combination of world-class thrill rides and unique, family-oriented attractions appeal to a diverse customer base . Value proposition creates loyal and repeat customers . Stable, recession-resistant business with proven strategy driving organic growth . MLP structure allows for tax-efficient return of capital to unitholders . History of impressive total returns; committed to a 4% annual increase in distributions to unitholders while continuing to invest in the business . Balanced approach to capital allocation . FUNdamentals of our long-term strategy will continue to drive growth 7 WHY INVEST IN FUN? SUPERIOR TRACK RECORD, FOUNDATION FOR GROWTH . History of success through multiple economic cycles . Revenues increased in 19 of past 20 years . EBITDA growth of 4% CAGR since 2012 . Strong, consistent cash flow . Seven consecutive years of record average in-park guest per capita spending . Increasing attendance trends . $2.5 billion total distributions paid to unitholders over 31-year period . Compound annual total return to investors of 17% since going public 30 years ago in 1987 8 WHY INVEST IN FUN? SUPERIOR TRACK RECORD Strong Long-Term Growth and Recession Resilience $600 Financial Crisis $500 2009 = (11.0%) 2010 = 13.2% $400 Early 2000’s Recession $300 2001 = (6.1%) 2002 = 11.4% ($ in millions) Early 1990’s Recession $200 $100 $0 Adj. EBITDA(e) (a) Acquisition of Knott’s Berry Farm in December 1997 (b) Acquisition of Michigan’s Adventure in 2001 (c) Acquisition of Geauga Lake in 2004 (d) Acquisition of Kings Island, Canada’s Wonderland, Kings Dominion, Carowinds and California’s Great America in 2006 (e) See Appendix for reconciliation of Adjusted EBITDA 9 FUNdamentals of Our Long-Term Strategy 10 LONG-TERM STRATEGY FUNDAMENTALS EXPECTS MOMENTUM TO CONTINUE – DRIVING AN ADJUSTED EBITDA CAGR OF 4% GOING FORWARD • Core focus of strategy remains the same: THE place to be for FUN • Disciplined approach to achieve full potential of our core business • Remains committed to steadily increasing our distribution by 4% to unitholders on an annual basis, consistent with our expected average annual growth rate in Adjusted EBITDA Adjusted EBITDA(a) Growth (in millions) $481 $479 $459 $431 $425 $391 $375 2011 2012 2013 2014 2015 2016 2017 (a) See appendix for Adjusted EBITDA reconciliation 11 LONG-TERM STRATEGY FUNDAMENTALS THE FUNDAMENTALS OF OUR LONG-TERM STRATEGY REMAIN INTACT 12 LONG-TERM STRATEGY FUNDAMENTALS IMPROVING THE GUEST EXPERIENCE Our ability to drive pricing relies upon the delivery of a quality guest experience, including rides and attractions, live entertainment offerings and exceptional guest service – all of which drive repeat visits. Highly marketable new rides and attractions built to scale . Vibrant new park areas, created as outdated sections of the parks are transformed . Enhanced food, merchandise, immersive entertainment and special event offerings . “Best Day” experience for guests . Opportunities to extend length-of-stay and drive higher guest spending levels . Season-extending special events 13 LONG-TERM STRATEGY FUNDAMENTALS IMPROVING THE GUEST EXPERIENCE Steel Vengeance Unique Culinary Experiences Seasons of FUN Cedar Point continues to dominate as the We have executive chefs at each park to The addition of limited-time, special events at Roller Coaster Capital of the WorldTM with the ensure the quality of our food offerings is all of our parks has proven a successful introduction of Steel Vengeance, the first maintained at the highest levels and to device in driving urgency, enhancing the value hyper-hybrid roller coaster. This thrill ride introduce new and unique culinary options. proposition of a season pass and tapping into shatters 15 records, including tallest, fastest, This in-house expertise, combined with new an incremental audience. This includes steepest and inversion count for a hybrid catering facilities, allows us to better serve our springtime festivals, immersive summer roller coaster. group sales clients, providing them with entertainment, Halloween frights and unique experiences that fit both their needs WinterFest holiday celebrations. and their budgets.. 14 LONG-TERM STRATEGY FUNDAMENTALS ENCOURAGING ADVANCE SALES By getting guests to purchase items ahead of time, we are able to improve our visibility into market trends and enhance revenue management capabilities; build a buffer against traditional barriers to visitation, such as weather and alternate entertainment options; and gain favorable in-park spending elasticity. Steady expansion of season passes and special offers . All-season dining and beverage plans . FunPix, a new digital imaging platform . Professional group sales teams and continued investment in improved catering facilities 15 LONG-TERM STRATEGY FUNDAMENTALS ENCOURAGING ADVANCE SALES Strong Season Pass Sales All Season Dining & Beverage Advance Purchase Commitments Our capital investment strategy, including Our All-Season Dining and All-Season Our advance purchase channels make up recent water park expansions and improved Beverage programs continue to grow in more than two thirds of our overall attendance food and beverage options, along with our popularity and have helped to drive our record and continue to be the largest area of growth special event programming provide enduring in-park guest per capita spending in 2017. for FUN. We attribute this success to the reasons to visit our parks early and to visit Pre-sales of these products for our 2018 “Seasons of FUN” that we have established at them often. Our focus on providing the “Best operating season are also off to a strong start. Knott’s and are beginning to establish at our Day” experience for our guests every time other parks, including the introduction of they visit our parks has led to increased sales. WinterFest at three parks in 2017 and one more in 2018. 16 LONG-TERM STRATEGY FUNDAMENTALS EMBRACING DIGITAL TECHNOLOGY Applying digital innovations in all aspects of our business can enhance the overall guest experience, promote sharing and socialization and provide greater capital efficiencies through content and storyline updates. New mobile apps + free park-wide Wi-Fi . Self-service kiosks improve the guest experience with service efficiencies while driving labor efficiencies for the business . Historical guest data from our CRM platform 17 LONG-TERM STRATEGY FUNDAMENTALS EMBRACING DIGITAL TECHNOLOGY Mobile App CRM Platform Self-Serve Kiosks Our mobile app solution enhances the in-park The assembly of multi-year consumer data The expansion of self-serve kiosks at select experience by providing guests with under one, cohesive system, not previously food locations improves the guest information they value, creating two-way available to us, will improve the effectiveness experiences, increases transactions per hour conversations with guests to drive increased of guest communications efforts going and allows us to optimize our labor. in-park spending and capturing valuable guest forward. data for CRM applications. 18 LONG-TERM STRATEGY FUNDAMENTALS MANAGING CAPITAL AND PRODUCTIVITY We will continue to be disciplined around the prioritization of capital and operating initiatives as we look to realize the full market potential at each of our parks. Five-year capital strategy
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