Guinness PRO 14 Rugby Package Sponsorship Opportunity 20/21

Channel Investment Start Platforms

th 11 October 2020 On-air

The Opportunity Scheduling & Accreditation Sky Media are excited to offer a brand the opportunity to sponsor this cross-network sponsorship of The Guinness • 130 Live PRO 14 Matches Shown on Premier Sport PRO 14 for the 2020/2021 season. Premier Sports have the • 1 Weekly Review Show majority of broadcast rights for the PRO 14, and broadcasts coverage of all four of the Welsh regions. • 15” Opener & 10” Closer per Live Match • 5” x 6 Idents per Live Match Combined, Premier Sports and S4C have all the exclusive broadcast rights to all of the PRO 14, so this is the perfect • 21 Live PRO 14 Matches Shown on FreeSports package for a brand to increase reach and positive • 1 Live Match Shown Per Week association, ensuring your brand is front of mind for all the • 10” Opener & 10” Closer per Live Match passionate supporters watching live. • 5” x 6 Idents per Live Match

About The Channels S4C Premier Sports • 17 Live and exclusive free to air games including 2 x Christmas derbies Premier Sports is a channel that was launched in 2010. In 2018, Premier Sport took over the • S4C show TWO other Guinness PRO 14 match played over the broadcast rights to show all 152 live matches in the PRO 14 weekend as live. Total 40 matches season on a three year deal, which includes 21 matches, • 9 x Sunday morning repeats one from each round would be shown on the company's • Total of 57 - 61 Matches across the season free to air sister channel FreeSports. FreeSports is a • Including Sunday and Monday night repeats channel launched in August 2017, dedicated to giving free, • 15” Opener & 10” Closer per Live Match live sport to 18 million UK homes through Freeview, Sky, , TalkTalk and BT Platforms. • 5” x 8 Idents per Live Match

S4C Activation S4C, in Wales, is a Welsh-language free-to-air As well as having on screen sponsorship creative, there is also television channel. It has built a reputation and a strong the opportunity to extend this partnership through logo following for its live coverage of rugby in Wales. S4C will accreditation on a variety of mediums. For example S4C can show live and exclusive free to air coverage of all four incorporate a brand logo onto their website around any Clwb Welsh regions of the 2020/2021 Guinness PRO 14 season. Rygbi content, further reaching the target audience. Please Live rugby will also return to the popular Saturday 17:15 enquire for more details. evening slot on S4C. S4C will also show ‘as-live’ deferred broadcasts of two additional Guinness PRO 14 matches during the opening five weekends of the season. S4C is Contact Details available in Wales on Freeview 4, Sky 104, Freesat 104 and Virgin 166. Wesleigh Lewis | MP Partnership Controller 0207 032 6611 | [email protected]

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