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Duncan Mackay, editor insidethegames.biz is the No.1 Olympic news website Duncan Mackay is the editor of insidethegames. He is one of Britain’s best-connected journalists and during the 16 years in the world. he worked at The Guardian and The Observer he regularly broke a number of major exclusive stories, including the We enjoy 5 x the traffic* of our nearest competitor website. news that British sprinter Dwain Chambers had tested Klout named insidethegames as the 3rd most influential positive for banned performance-enhancing drugs. Olympics website behind the IOC and London 2012**. He was also the only British print journalist to predict that London’s bid to host the 2012 Olympics and Paralympics would be successful. insidethegames.biz Mackay’s ground-breaking stories were recognised when is free to its readers. he was voted the British Sports Journalist of the Year in 2004 and, in the same year, won the Sports News Story of the Year. In 2010 he was named as British Sports We do not charge to view content or to receive our daily Internet Writer of the Year (2009) by the Sports Journalist e-alerts. insidethegames is a totally accessible website, free Association. for all to view because we believe you cannot put a price on quality. Mackay has been attending Olympic Games for over 20 years, his first being the Winter Olympics in Albertville in 1992, and attending Commonwealth Games since 1994. insidethegames.biz Mackay regularly appears on Sky News, BBC News 24, BBC is totally independent. World, Sky Sports News, Channel 4 News, BBC Radio 5 and CNBC as well as several other radio and television stations around the world. He has written several books, including the Above: Duncan Mackay, editor of insidethegames, We cannot be paid to publish any stories, press releases, blogs highly critically-acclaimed Running Scared: How Athletics Lost its taking part in the Beijing 2008 Olympic Torch Relay or opinions. insidethegames only publishes news-worthy Innocence, Linford Christie, The History of the Olympics and China stories and blogs. We are funded solely by advertising and

Gold: China’s Quest for Global Power and Olympic Glory. sponsorship revenue. *figures from Alexa.com. **April 2012. integrity, objectivity, credibility To advertise contact the Commercial Department: phone +44 1908 263387 The inside track on world sport www.insidethegames.biz email [email protected] insidethegames why advertise

• the No.1 website in the world for Olympic, • award-winning journalists Paralympic and Commonwealth Games news • a global audience insidethegames.biz • email e-alert sent to over 15,000 subscribers a day • recognised as the leading authoritative journalists and contributors • the IOC members DO read us. Every day. independent guide to the Olympic bid process and the Olympic and Paralympic Movement and • read daily by an unbeatable influential the Commonwealth Games Duncan Mackay readership including: • a permanent link on the BBC website, reaching a Editor » all IOC, IPC and Commonwealth Games potential audience of 15 million additional users Federation members each day » bid and organising committees • all articles are publicised via Twitter, Facebook David Owen » their influencers, opinion-formers and those and LinkedIn so YOU get maximum exposure Chief columnist closest to them worldwide • subscription to insidethegames is free and user- » decision-makers and opinion-formers from friendly so readers return time and again. around the world, including heads of government, royalty, CEOs, Chairmen, MDs, policy makers and Mike Rowbottom influencers Why not advertise your message on Chief feature writer » national and local government from around our daily and weekly email e-alert? the world including MPs, Cabinet Members and Council Leaders Free e-alerts are emailed directly to the inboxes Tom Degun » the athletes and their coaches of our quality list of over 15,000 subscribers Paralympics correspondent » the general public interested in sport, to inform them of the breaking global Olympic, the Olympics , the Paralympics, the Paralympic and Commonwealth Games news as Commonwealth Game and other mega-Games it happens. Sent out 7 days a week, 365 days of David Gold and events the year. Reporter

integrity, objectivity, credibility To advertise contact the Commercial Department: phone +44 1908 263387 The inside track on world sport www.insidethegames.biz email [email protected] insidethegames website advertising space

1. Fireplace £10,000 per month exclusive All advertisements purchased will appear on ALL PAGES OF THE WEBSITE, not just the home page. Non-exclusive ads appear on a timed rotation basis with a maximum of 6 advertisers 2. Top Banner £5,000 per month non-exclusive, in any slot. If a non-exclusive ad is purchased and other slots are not sold, your ad will £20,000 per month exclusive appear more often. Industry standard is 15 seconds per slot. Creative material can be changed as often as required, to suit different phases of your strategic campaign. 1. A fireplace ad surrounding the insidethegames website - exclusive.

1 . F i r 1 . F i r 2. A banner ad at the top of the insidethegames website - exclusive or non-exclusive.

e p l a c e p l a c 3. A skyscraper ad on the left or right hand side of the insidethegames website - exclusive or non-exclusive. 4. Button 3. Skyscraper 4. A button ad on the left or right hand side of the insidethegames website - exclusive £2,000 per £4,000 per month non- exclusive, month non- or non-exclusive. £8,000 per exclusive, month exclusive £16,000 5. A banner ad at the bottom of the insidethegames website - exclusive or non- per month exclusive. exclusive Advertisers include: Worldwide Olympic Partners: GE, The Dow Chemical Company, Samsung. TIER 1 London 2012 Sponsors: BT, BP. TIER 2 London 2012 Sponsors: Thomas Cook. TIER 3 London 2012 Sponsors: Ticketmaster, Aggreko. Bidding Committees: Chicago 2016, Madrid 2016, Rio 2016, Tokyo 2016. Annecy 2018, Munich 2018, Pyeongchang 2018. London 2017. Gold Coast 2018, Hambantota 2018. Federations: AIBA, IAAF. FIFA U-17 Women’s World Cup 2012. Organising Committees: LOCOG (McDonald’s Volunteer Programme and ticketing campaigns). 5. Bottom Banner £1,000 per month non- Other: Adore Creative. Forman’s Fish Island. High 1 Resort Korea. SportsMark. Coventry 2012. Qatar Olympic Committee. exclusive, £4,000 per month exclusive Society of London Theatres. SportAccord. Turkish Airlines. Wimdu.

always free • always independent To advertise contact the Commercial Department: phone +44 1908 263387 The inside track on world sport www.insidethegames.biz email [email protected] more website advertising space insidethegames

Sponsorship options – category pages Sponsorship options – sports pages

Your Branding Your Branding

Your logo, branding and text can appear here to make your exclusive sponsorship clear. The sponsorship is visible at all times, the examples shown here are for our Rio 2016 news section and our Athletics sports section. Prices dependent on level of sponsorship. An entire section or page created especially for you p.o.a. depending upon level of content required. Simple branding sponsorship is £2,000 per sponsorship per month.

The email e-alert is our premium advertising space.

The e-alert is emailed out once a day to all the subscribers to insidethegames. The e-alert 1. Top Banner £7,000 per month is sent to 230 countries and territories around the world.

All ads on the daily e-alert are exclusive and visible at all times. The e-alert can be read in 2. Skyscraper all email formats. £5,000 per month 1. A banner ad at the top of the insidethegames e-alert.

3. 2. A skyscraper ad on the right hand side of the insidethegames e-alert. Button £2,500 per 3. A button ad on the right hand side of the insidethegames e-alert. month 4. A banner ad at the bottom of the insidethegames e-alert.

Advertisers include: Worldwide Olympic Partners: GE, The Dow Chemical Company. TIER 1 London 2012 Sponsors: BT, BP. TIER 2 London 2012 Sponsors: Deloitte, Thomas Cook. TIER 3 London 2012 Sponsors: Ticketmaster. British Paralympic Association. Forman’s fish Island. LOCOG (McDonald’s Volunteer Programme and ticketing campaigns). Society of 4. Bottom Banner £3,000 per month London Theatre. Wimdu. Munich 2018, Pyeongchang 2018. Gold Coast 2018, Hambantota 2018. Chicago 2016, Madrid 2016, Rio 2016. FIFA U-17 Women’s World Cup 2012. High 1 Resort Korea. SportAccord.

Advertise on our web app?

Ad can appear At least 1 in 10 of at the top or Creative material can our visits come The web app has bottom of be changed as often as device screen from mobile required, to suit different great power for devices user engagement phases of your Your ad Your ad strategic campaign

Mobile advertising The average is premium mobile app advertising space 16% Your ad session is Android nearly 4 ½ 8% Blackberry minutes 51% iPhone Your ad 25% Advertisers include: iPad Adore Creative, Aggreko, Thomas Cook, Ads on mobile devices change Mobile marketing and Pyeongchang 2018 and Turkish Airlines with each turn of the page advertising is very effective Visits from mobile devices

SportAccord Do you want to reach the Olympic Family? Advertising space Do you want to reach the general public? London 2012 We are proud to be Media Partners with the annual Our special souvenir brochure of London 2012 SportAccord International Convention. on both publications will be distributed to the general public via the official Tourist Information Pods and in pubs, clubs, We print a brochure for distribution to delegates and Advertising Space Size Cost restaurants and hotels. exhibitors during the week. www.insidethegames.biz Inside front cover Full page £4,250 We will also distribute at the London Media Centre, Special souvenir brochure of You will reach 1500 leading representatives from Gatefold on the 4 Full £10,000 the International Press Centre and the International London 2012 international sport. inside front/inside pages Broadcast Centre. Olympic We also post our brochure to selected contacts and all back cover The content is being finalised and will include: and IOC/CWF members and IF’s, so you can be sure that Inside ½ page £2,000 Paralympic your advert will be seen by the right people. • Guide to venues Games Inside Full page £2,750 • Guide to sports We distribute the brochure throughout the year during various meetings and presentations, therefore giving Inside Two pages £5,000 • Personality profiles and interviews of competitors your ad a year-long presence. Inside centrefold Two pages £6,000 and key officials Inside back cover Full page £3,000 • Guide to London Live (concerts) Your ad will be seen by some of the most influential decision-makers involved in the Olympic and Outside back cover Full page £6,000 • Guide to the Cultural Olympiad Paralympic Games and the Commonwealth Games • Guide to the “houses” plus commercial and media stakeholders. Your opportunity to reach people coming to Your opportunity to reach the Olympic Family. London during the Games.

always free • always independent To advertise contact the Commercial Department: phone +44 1908 263387 The inside track on world sport www.insidethegames.biz email [email protected]