DOCSLIB.ORG

Unhealthy and Unregulated Food Advertising and Marketing to Children

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Unhealthy and Unregulated Food Advertising and Marketing to Children FACTS Unhealthy and Unregulated Food Advertising and Marketing to Children OVERVIEW • Young people see more than 50,000 Research shows that the aggressive marketing and advertisements each year on television advertising of high-calorie, unhealthy foods to alone. 9 children are contributing to today’s childhood obesity • In 2009, food companies spent $122 million 1,2 epidemic. Currently, almost one-third of children in on youth advertising via new media, a 50% 3 the U.S. are obese or overweight. Not only are increase from 2006. 9 Nearly 50% of new these young lives at risk, but overweight and obese media youth advertising for 2009 was for children are more likely to become obese adults, 4 5 fast food, sugary beverages, or snack condemned to chronic and costly diseases, 9 foods. disability, 6 and premature death. 5 Much of the progress we have made in the fight against The amount of money that the food industry cardiovascular disease and stroke could be lost if 7 currently spends on marketing and advertising to this deadly trend is not reversed. Food advertising influence what children choose to eat is twice the leads children to spend their discretionary dollars on 9 8 amount spent a decade ago. Young children ages high-calorie, low-nutrient dense foods. The 12 and under are especially vulnerable to these American Heart Association finds no justification for marketing and advertising strategies because they manipulative advertising and marketing practices to are developmentally less able to comprehend their children and supports efforts to restrict these intent. 11 practices in the U.S. CONSTANT EXPOSURE TO TELEVISION REGULATION IN THE U.S. Although many European countries tightly control or AND ELECTRONIC MEDIA ban it, food advertising targeted at children is not Children are constantly exposed to advertising and regulated in the U.S. 12 In 1980, Congress rescinded marketing through television, the internet, the FTC’s authority to regulate advertising magazines, schools, product placements, video categorized as “unfair,” and also limited its games, cell phones, and other means. These jurisdiction regarding advertising to children. While advertisements are designed to boost brand the food industry has made some strides in self- recognition and sales, more often for unhealthy, regulation through the Children’s Food and high-calorie foods. Beverage Advertising Initiative (CFBAI) and has recently strengthened the guidelines under CFBAI, • A recent summary report from the Federal the vast majority of foods allowed for marketing Trade Commission (FTC) revealed that under these standards remain unhealthy. 9 industry spent nearly two billion dollars in 2009 marketing and advertising foods and CHILDREN AS CON$UMER$ beverages to children. The top three The food industry recognizes that children and sources were fast food ($800 million), sugar- adolescents have significant discretionary incomes sweetened beverages$($395 million), and 9 and are a powerful consumer segment. breakfast cereals ($186 million). These • marketing efforts are working since, on Children and adolescents spend more than average, adolescents get 8% of their $180 billion per year and influence their calories from carbonated beverages. 10 parents’ spending for another $200 billion per year. 13,14 • Nearly 85% of foods advertised as healthy don’t meet basic nutritional standards.. 15 American Heart Association Advocacy Department 1150 Connecticut Ave. NW Suite 300 Washington, DC 20036 Phone: (202) 785-7900 Fax: (202) 785-7950 www.heart.org/advocacy FACT SHEET: Food Advertising and Marketing to Children • The use of media characters alone on food • Advertising, marketing, and brand packaging influences children’s taste awareness strategies used by industry assessment of a product -- licensed should not be allowed in schools or in characters override decisions around educational materials. nutritional content. 16 • The majority of cereals marketed to children (66%) do not meet national nutrition 1 McClure, AC., et al. Receptivity to Television Fast-Food Restaurant Marketing standards and are especially high in and Obesity Among US Youth. American journal of preventive medicine:2013; calories, sugar, and sodium when compared 45.5: 560-568. 9 2 Bruce, AS., et al. Brain responses to food logos in obese and healthy weight to cereals marketed to adults. children. The Journal of pediatrics:2013; 162.4: 759-764. • Research shows that exposure to food 3 Data Resource Center for Child and Adolescent Health. National Survey of advertisements leads to greater caloric Children’s Health. 2013. Available at http://www.childhealthdata.org/learn/NSCH . Accessed on February 14, 2014. intake in children, especially obese 4 Goldhaber-Fiebert, JD., et al. The utility of childhood and adolescent obesity 2 assessment in relation to adult health. Medical Decision Making. 2013: 33 (2): 163- children. 175. • A recent study suggests that a ban of 5 Juonala, M et al. Childhood adiposity, adult adiposity, and cardiovascular risk factors. New England Journal of Medicine: 2011; 365.20: 1876-1885. television fast food advertising alone would 6 Reilly JJ, et al. Long-term impact of overweight and obesity in childhood and reduce the number of overweight children by adolescence on morbidity and premature mortality in adulthood: systematic 18%. 17 review. International journal of obesity: 2011; 35.7: 891-898. 7 Go, Alan S., et al. Heart Disease and Stroke Statistics—2014 Update A • Food advertising particularly influences and Report From the American Heart Association. Circulation:2014; 129.3 (2014): e28-e292. harms at-risk children. Children in lower- 8 income families who are disproportionally Blades M, et al. Children’s recognition of advertisements on television and on Web pages.Appetite:2013; 62: 190-193. 9 affected by obesity watch more television Federal Trade Commission. A Review of Food Marketing to Children than children from higher socioeconomic and Adolescents: A Follow-up Report. 2012. Available at families, 18 increasing their exposure to http://www.ftc.gov/sites/default/files/documents/reports/review- advertising and reducing their physical foomarketing-children-and-adolescents-follow- report/121221foodmarketingreport.pdf . Accessed on February 14, 2014. activity. 10 Kit B K., et al.Trends in sugar-sweetened beverage consumption among youth and adults in the United States: 1999–2010. 2013: Am J Clin Nutr 98(1): 180-188. THE ASSOCIATIONRECOMMENDS 11 Blades M, et al. Children’s recognition of advertisements on television and on Web pages. Appetite: 2013;62: 190-193. The American Heart Association supports policy 12 Linn S,et al. Calories for sale: food marketing to children in change that addresses the following efforts to limit the twenty-first century. Annals, AAPSS. 2008; 615:133-155. 13 Powell L.. et al., Trends in nutritional content of TV food advertisements seen by the marketing and advertising of low-nutrient, high- children in the US: Analysis by age, food categories, and companies. Archives of calorie foods and beverages to U.S. children . Pediatric and Adolescent Medicine. 2011. • Only healthy foods, such as fruit, 100% fruit 15 juice, vegetables, low-fat dairy products, and Sims J, et al. Claiming health: Front-of-Package labeling of children’s food. 2011. Prevention Insitute. whole grain foods should be advertised and 16 Lapierre MA. et al. Influence of Licensed Spokescharacters and Health Cues on marketed to children. Implicit in this Children's Ratings of Cereal Taste. Arch Pediatr Adolesc Med. 2011;165(3):229- 234. recommendation is that foods that are 17 Chou SY. Et alFast-food restaurant advertising on television and its influence on advertised meet criteria that the association childhood obesity. Journal of Law and Economics. 2008. 51:599-617. 18 Kenney MK, et al. Residency and Racial/Ethnic Differences in Weight Status has set for nutrients that affect and Lifestyle Behaviors Among US Youth. The Journal of Rural Health:2014; cardiovascular disease risk, such as 30.1: 89-100. saturated fat, trans fat, cholesterol, fiber. These healthy foods and beverages should be the default options in children’s meals AHA/HPFS/2/2014 whenever possible. • Product placement of food brands should be discouraged in multiple media technologies including movies, videogames, adver- gaming, social networking sites, cell phones, podcasts, and television programming geared toward children. • Toy companies and the movie industry should not be able to partner with fast food companies to market unhealthy meals to children. • Licensed characters should only be used to market healthy foods to children. • Advertising should include positive messages promoting good nutrition and physical activity. .
Load more

Recommended publications
  • METHODS for DEVELOPING NEW FOOD PRODUCTS an Instructional Guide
    METHODS for DEVELOPING NEW FOOD PRODUCTS An Instructional Guide ADI RAMOUNI, Ph.D. F AProfessor of Food Science Kansas State University ATHRYN ESCHENES, M.S. K Food Science,D Deschenes Consulting, LLC HOW T O O DR ER THIS OB OK BY PHONE: 78 7 005- - 7334 or 717 - -092 1 066 , 9 AM –5 PM Easte nr Time BY F XA : 17 7 905- - 016 0 BY M IA L: Ord re Dep ra tm ne t DEStech Pu ilb cat noi ,s I nc. 34 9 oN r ht uD ke St er et aL n ac ts er, PA 1 2067 , U .S. A. BY RC EDIT AC RD: Am ire c na Ex erp ss, VISA, Mast re C dra , D si cover BY WW W IS ET : h tt p :// www .destec ph ub .com Preface HE ideas in this text include and yet transcend the concepts nor- Tmally offered in food science courses. They speak to practical and business issues, such as food marketing, product feasibility and industry expectations for oral and written communication. Much of the applied technology covered herein is derived from consultation with experts in areas such as these. While the book aspires to provide a review and overview of information required by a well-informed specialist in the food industry, no single volume can cover everything. Hence, the book is a stepping-stone and guide for the readers’ own work and research. The content and organization of this book were originally developed and delivered for a capstone course at Kansas State University.
    [Show full text]
  • Food Marketing and Labeling
    FOOD MARKETING AND LABELING BACKGROUND READING 10 “Advertising, new products, and larger portions all contribute to a food environment that promotes eating more, not less.”1 - Marion Nestle, Food Politics: How the industry influences nutrition and health Essential questions • To what degree are food choices made by individuals, versus made by others on their behalf? • How can marketing and labeling affect food choices? How can they make food choices more or less informed? • Why and how do food companies market their products? • How should food marketing be regulated, if at all? Should food companies be allowed to market products to children and in schools? Introduction Americans suffer from an epidemic of diet-related illnesses that stem, in part, from overeating.2 The amount of calories provided by the U.S. food supply,3 as well as the amount consumed,4 have both risen over recent decades. Most of this increase has been in the form of refined grains, added fats and added sugars.5 What has led to these changes in American diets? There are many influences on what people eat, ranging from personal taste preferences to the cost and availability of food in a community (refer to Diet and Influences on Food Choice and Food Environments). This module focuses on the effects of food marketing and labeling on what people eat. In 1999, U.S. food companies spent an estimated $33 billion on marketing.1 In food environments saturated with enticing new products, captivating advertisements and increasing portion sizes, some nutritionists see it as no surprise that Americans struggle with moderation.1 This raises questions of how much control people have over their food choices: To what degree are those choices driven by individual needs, versus driven by effective marketing campaigns? Children, in particular, may be particularly susceptible to the effects of marketing.6 Food labels, such as nutrition information and USDA Organic labels, may help consumers make more informed purchases that align with their values and nutritional needs.
    [Show full text]
  • FACTS Summary
    Fast Food Advertising: Billions in spending, continued high exposure by youth J U N E 2 0 2 1 Fast-food consumption among youth remains a significant public health concern. The findings in this report demonstrate that fast-food advertising spending increased from 2012 to 2019; youth exposure to TV ads declined, but at a lower rate than reductions in TV viewing times; many restaurants continued to disproportionately target advertising to Hispanic and Black youth; and restaurants did not actively promote healthier menu items. Restaurants must do more to reduce harmful fast-food advertising to youth. B A C K G R O U N D Excessive consumption of fast food is linked to poor diet and weight outcomes among children and teens,1 and consumption of fast food has increased over the past decade.2 On a given day, one-third of children and teens eat fast food, and on those days they consume 126 and 310 additional calories, including more sugary drinks, compared to days they do not eat fast food.3 Moreover, fast food consumption is higher for Hispanic and non-Hispanic Black teens, who also face greater risks for obesity and other diet-related diseases, compared to non-Hispanic White teens. 4, 5 While many factors likely influence frequent fast-food consumption,6-8 extensive fast-food advertising is a major contributor.9 Frequent and widespread exposure to food marketing increases young people’s preferences, purchase requests, attitudes, and consumption of the primarily nutrient- poor energy-dense products promoted.10-12 Fast food is the most frequently advertised food and beverage category to children and teens, representing 40% of all youth-directed food marketing expenditures 13 and more than one-quarter of food and drink TV ads viewed14.
    [Show full text]
  • Economics of Food Labeling
    Economics of Food Labeling. By Elise Golan, Fred Kuchler, and Lorraine Mitchell with contributions from Cathy Greene and Amber Jessup. Economic Research Service, U.S. Department of Agriculture. Agricultural Economic Report No. 793. Abstract Federal intervention in food labeling is often proposed with the aim of achieving a social goal such as improving human health and safety, mitigating environmental hazards, averting international trade disputes, or supporting domestic agricultural and food manufacturing industries. Economic theory suggests, however, that mandatory food-labeling requirements are best suited to alleviating problems of asymmetric information and are rarely effective in redressing environmental or other spillovers associated with food production and consumption. Theory also suggests that the appropriate role for government in labeling depends on the type of information involved and the level and distribution of the costs and benefits of providing that information. This report traces the economic theory behind food labeling and presents three case studies in which the government has intervened in labeling and two examples in which government intervention has been proposed. Keywords: labeling, information policy, Nutrition Labeling and Education Act, dolphin-safe tuna, national organic standards, country-of-origin labels, biotech food labeling Acknowledgments We wish to thank Lorna Aldrich, Pauline Ippolito, Clark Nardinelli, Donna Roberts, and Laurian Unnevehr for their comments on earlier drafts of this paper. We appreciate the guidance provided by Nicole Ballenger, Mary Bohman, Margriet Caswell, Steve Crutchfield, Carol Jones, Kitty Smith, and John Snyder. We thank Tom McDonald for providing his editorial expertise. Elise Golan and Fred Kuchler are economists in the Food and Rural Economics Division, ERS.
    [Show full text]
  • FOOD FIGHT! Product Development in the Science Classroom
    FOOD FIGHT! Product Development in the Science Classroom Authors: Amy Rowley Jeremy Peacock NSF Graduate Teaching Fellows Department of Food Science and Technology The University of Georgia Athens, Georgia June 2005 FOOD FIGHT! was developed as part of The Science Behind Our Food NSF GK-12 program at the University of Georgia in collaboration with the College of Agricultural and Environmental Sciences and the Department of Food Science and Technology. This material is based upon work supported by the National Science Foundation under Grant Award No. DGE0229577. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the National Science Foundation. FOOD FIGHT! 2 Contributors Contributing Author: Chris Wildman NSF Graduate Teaching Fellow Department of Animal and Dairy Science The University of Georgia Tifton, Georgia Collaborating Teachers: Danielle Armstrong Paul Blais Science Teacher Science Teacher Columbia High School Cedar Shoals High School Decatur, Georgia Athens, Georgia Reviewers: David Knauft, Ph.D. Steve Oliver, Ph.D. Professor Associate Professor Department of Horticulture Department of Science Education The University of Georgia The University of Georgia Athens, Georgia Athens, Georgia Robert Shewfelt, Ph.D. Professor Department of Food Science and Technology The University of Georgia Athens, Georgia FOOD FIGHT! ii Welcome to FOOD FIGHT! An Introduction for Teachers The most effective approaches to science instruction present scientific concepts in terms that are relevant and meaningful in students’ lives. As food is one of our most basic interests in life and a top priority in teenagers’ lives, the science behind our food is a natural perspective from which to approach high school science instruction.
    [Show full text]
  • Results TOP FAST-FOOD RESTAURANTS
    Results TOP FAST-FOOD RESTAURANTS Top fast-food restaurants Definition Fast-food restaurant Fast-food restaurants are food retailing institutions with a limited menu that offer pre-cooked or quickly prepared food available for take-out.1 Many provide seating for customers, but no wait staff. Customers typically pay before eating and choose and clear their own tables. They are also known as quick-service restaurants (QSRs). Top fast-food advertisers Fast-food restaurants that ranked in the top-25 in total advertising spending in 2019 and/or targeted their advertising to children, Hispanic, and/or Black consumers (N=27). Fast-food company Corporation or other entity that owns the restaurant. Some fast-food companies own more than one different fast-food restaurant chain. In this report, we focus on the 25 U.S. fast-food restaurants and/or Black consumers. U.S. sales of these 27 restaurants with the highest advertising spending in 2019, plus two totaled $188 billion in 2019, an average increase of 24% over restaurants with TV advertising targeted to children, Hispanic, 2012 salesi (see Table 3). Table 3. Sales ranking of top fast-food advertisers: 2019 Sales ranking 2019 % Top-25 ad U.S. sales change spending 2019 2012 Company Restaurant Category ($ mill) vs. 2012 in 2012 1 1 McDonald's Corp McDonald's Burger $40,413 14% √ 2 3 Starbucks Corp Starbucks Snack $21,550 78% √ 3 9 Chick-fil-A Chick-fil-A Chicken $11,000 138% √ 4 6 Yum! Brands Taco Bell Global $11,000 47% √ 5 5 Restaurant Brands Intl Burger King Burger $10,300 20% √ 6 2 Doctor's
    [Show full text]
  • MARKETING UNHEALTHY FOODS to KIDS Why Regulation Is Critical to Reducing Obesity
    MARKETING UNHEALTHY FOODS TO KIDS Why Regulation is Critical to Reducing Obesity A Growing, Global Obesity Epidemic • Worldwide, over 223 million children aged 5-18 years are now overweight or obese — 24 million more than in 2000 — and prevalence is expected to increase another 20% over the next decade.1,2 For preschool-aged children, prevalence has also risen 60% since 1990, with 43 million preschoolers now afFected and a Further 92 million at risk.3 • Low- and middle-income countries have experienced the most rapid rise in prevalence.4 In Latin America, for example, overweight and obesity now afFect 15-20% of children and adolescents in Colombia, a quarter to a third in parts oF Brazil, and well over a third in Mexico and Chile.2,5 • Even at a young age, obesity has serious health consequences, harming nearly every organ system and disrupting hormones that control blood sugar and normal development.4,6-9 • Carrying excess weight during childhood and adolescence can take a serious social and psychological toll, with increased risks For depression, anxiety, low selF-esteem, peer bullying, eating disorders, or poor perFormance in school.10-16 • Without intervention, children with obesity are likely to face overweight and obesity as teenagers and adults.7,17-20 They are also more likely to develop diseases such as diabetes, heart disease, and cancer at a younger age and Face shorter liFe expectancies.4,6,9,20-25 A Major Cause: Marketing to Children Television remains the most • The World Health Organization and other major health organizations
    [Show full text]
  • A Study on Impact of Promotional Stratgies by Branded Fast Food Industry on Consumers Dr
    PJAEE, 17(7) (2020) A STUDY ON IMPACT OF PROMOTIONAL STRATGIES BY BRANDED FAST FOOD INDUSTRY ON CONSUMERS DR. SHILPI JAUHARI Department of Management, Institute of Engineering and Technology, Lucknow, Uttar Pradesh, India. Corresponding Author E-mail: [email protected] DR. SHILPI JAUHARI, A Study On Impact Of Promotional Stratgies By Branded Fast Food Industry On Consumers– Palarch’s Journal of Archaeology of Egypt/Egyptology 17(7) (2020). ISSN 1567-214X. KEYWORDS: Fast food industry, MNC, Combo offers, low priced meal, Indianised menu. ABSTRACT Food diversity in India is an implicit characteristic of India’s diversified culture consisting of different regions and states within. Traditionally, Indians like to have home-cooked meals – a concept supported religiously as well as individually. However, with times due to increasing awareness and influence of western culture, there is a slight shift in food consumption pattern among urban Indian families. The economic reforms brought in innumerable MNC brands in the fast food sector to the Indian market. Today, fast food industry is getting adapted to Indian food requirements and is growing in India. It is gaining acceptance primarily from Indian youth and younger generations and is becoming part of life. This paper reports an empirical test of the claim that sales promotion strategies like high advertisement, combo offers, low priced meals and Indianised menu adopted by these MNC’s has changed drastically every aspect of FMCG segment particularly in the food products in special reference to Lucknow. INTRODUCTION A fast food restaurant, also known as a quick service restaurant (QSR) within the industry itself, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service.
    [Show full text]
  • The Foodservice Industry
    The Foodservice Industry: A Profile and Examination Of Eastern Foodservice Distributors* by Stephanie R, Peavey Assistant Scientist Department of Agricultural and Resource Economics University of Maine Alan S. Kezis Associate Professor Department of Agricultural and Resource Economics University of Maine Duane A. Smith Management Specialist, Marketing Cooperative Extension Service University of Maine Abstract characteristics of distributors located throughout the eastern United States. The foodservice industry has grown rapidly over the past two decades and represents Introduction a major market for agricultural producers. The expansion of the foodservice industry has pre- Over the past three decades, the most cipitated changes in the organization and struc- profound transformation in food consumption ture of the industry and its distribution chain. and marketing has been the growing prominence The central link of particular interest to sup- of foodservice. The term refers to the prepara- pliers is the foodservice distributor industry. In tion and serving of food away from home and addition to describing the organizational and encompasses a broad assortment of service structural components of’ the foodservice options, from white table cloth fine dining res- industry, this research describes the function of taurants, to office vending machines. This the foodservice distributors and analyzes key industry has experienced substantial growth over a relatively short period of time. While just ten years ago, foodservice generated record *The authors wish to express their appreciation to Institutional Distribution for permitting us to use their data. Special thanks is also extended to Denise Butterfield for her tireless assistance with the data base management and for creating the many tables in this document.
    [Show full text]
  • Food Marketing to Children
    Food Marketing to Children Food marketing to children Kellogg’s FunKtown web • Companies market food to children on television, site features on the radio, on the Internet, in magazines, through ‘advergames’ – sugary product placement in movies and video games, in cereal and schools, on product packages, as toys, on clothing fruit snack marketing and other merchandise, and almost anywhere built into fun where a logo or product image can be shown. electronic games. • Food marketing techniques include the use of: spokes-characters, celebrities, cartoons, premiums, collectibles, games, contests, kids’ clubs, and more. • The total amount spent on food marketing to children is about $10 billion a year.1 Food marketing to children works There is no disputing the fact that the goal of food marketing is to influence children’s food choices. • Companies clearly believe that marketing works or they wouldn’t spend billions of dollars a year on it. • According to a comprehensive review in 2005 by the National Academies’ Institute of Medicine, studies demonstrate that television food advertising affects children’s food choices, food purchase requests, diets, and health.1 • Based on an extensive review of the research, the American Psychological Association concluded that until the age of about 8 years old children are unable to understand the persuasive intent of advertisements.2 • Any parent can tell you that ads and cartoon characters on food packages affect not only which foods their children ask them to purchase, but which foods their kids are willing to eat. Marketed foods typically are of poor nutritional quality The reason marketing has a negative effect on children’s well-being is because the overwhelming majority of marketing is for foods of poor nutritional quality.
    [Show full text]
  • Food Mountains and Famines: the Economics of Agricultural Policies. 1
    Food Mountains and Famines: The Economics of Agricultural Policies. 1 "Food Mountains and Famines: The Economics of Agricultural Policies." Inaugural Lecture at the University of Newcastle upon Tyne by Professor David R. Harvey, Department of Agricultural Economics & Food Marketing March 3rd., 1988 The following paper was prepared for this inaugural lecture, and elaborates the arguments discussed during the lecture. The presentation did not follow all of the detail set out in this paper, which is intended as a background paper for those whose appetite was whetted by the lecture. The author is indebted to his colleagues, especially M.C. Whitby, J. Lingard and C. Ritson for their helpful comnments and criticisms of earlier drafts of this paper. Any remaining errors and ommisssions remain, as usual, the responsibility of the author. © Prof. D. R. Harvey, Dept. Agricultural Economics & Food Marketing, Newcastle University Food Mountains and Famines: The Economics of Agricultural Policies. 2 PREFACE The brief for an inaugural lecture is both undefined and extremely wide. There are a number of possible audiences and objectives for these occasions, which usually happen as a single event in anyone's career. I give lectures and papers to all sorts of different audiences, including undergraduate and postgraduate students, professional associations and industry meetings. It might be thought, therefore, that the prospect of speaking for an hour in front of a general university audience would be a simple matter. However, I found that in preparing this lecture, I became concerned about what to say and how to say it. It is often remarked among university staff that the most testing examination question would be "set yourself the question and then answer it".
    [Show full text]
  • Food Advertising and Childhood Obesity: a Call to Action for Proactive Solutions
    Minnesota Journal of Law, Science & Technology Volume 12 Issue 2 Article 8 2011 Food Advertising and Childhood Obesity: A Call to Action for Proactive Solutions Roseann B. Termini Thomas A. Roberto Shelby G. Hostetter Follow this and additional works at: https://scholarship.law.umn.edu/mjlst Recommended Citation Roseann B. Termini, Thomas A. Roberto & Shelby G. Hostetter, Food Advertising and Childhood Obesity: A Call to Action for Proactive Solutions, 12 MINN. J.L. SCI. & TECH. 619 (2011). Available at: https://scholarship.law.umn.edu/mjlst/vol12/iss2/8 The Minnesota Journal of Law, Science & Technology is published by the University of Minnesota Libraries Publishing. Termini RB, Roberto TA, Hostetter SG. Food Advertising and Childhood Obesity: A Call to Action for Proactive Solutions. Minnesota Journal of Law, Science & Technology. 2011;12(2):619-651. Food Advertising and Childhood Obesity: A Call to Action for Proactive Solutions Roseann B. Termini,* Thomas A. Roberto** & Shelby G. Hostetter*** I. INTRODUCTION What is advertising? At its most basic level, advertising is the dissemination of information to the general public, typically by means of a paid announcement.1 The overall goal of advertising is to persuade the consumer to purchase a good or service.2 The intent is to create a need or interest and to © 2011 Roseann B. Termini, Thomas A. Roberto & Shelby G. Hostetter. * Roseann B. Termini, B.S., Ed.M., J.D. has extensive experience in food and drug law and a particular interest in this topic which has spanned over several years. She teaches Food and Drug Law online at Widener University School of Law and the University of Georgia School of Pharmacy.
    [Show full text]