The Beauty Number 12 Autumn 2012
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The Beauty Number 12 Autumn 2012 Your Sothys newsletterReference This edition is therefore a good opportunity to review these 2 new programmes and to get to know Vincent Clerc and the new Men's range. E Christian Mas We would also like to show you how far the brand has spread internationally, dito with the gift given to Mrs Michelle Obama on the occasion of the French Presidential visit, and the new partners who have joined us, in particular Riu Tikida in Agadir (Morocco). Finally, the brand’s media presence continues to As 2012 comes to a close, Sothys focuses once more, as always, on its capacity develop, via specialised, targeted channels in the press and on TV. for innovation and its know-how, with the launch of 2 new programmes. These are the new Men’s range, led by Vincent Clerc, and exclusively, I hope you enjoy reading this edition. the totally new Autumn-Winter 2012 oxygenating seasonal treatment with its Apple-Blackberry fragrance Christian MAS, Chairman, Sothys Paris. Flawless skin for men in record time! Sothys closely analysed men in order to fully understand them…. Active, busy, seductive, athletic… Men need useful and practical products that respond perfectly to their needs. To represent this new range, a Man: Vincent Clerc, the To make this possible, Sothys developed a “Ready, set, go” ritual international rugby player. based on 3 essential steps for impeccable skin. Sporty and attractive, 1 CLEANSE to rejuvenate the skin with: he is looking for tech- - Energizing face cleanser nical, and sensorial - Hair and body revitalizing gel products that he can 2 MAINTAIN to restore comfort to the skin with: take everywhere, even - Softening shaving foam the cloakroom. - Age-defying hydrating fluid Always in top form, he 3 ENHANCE for men who want flawless skin with: shares the brand’s values - De-stressing eye roll-on of excellence and per- - Eau de Toilette formance. A complete range with 6 products enriched ID CARD: with volcanic rock to boost and detoxify men’s skin. Last name: Clerc First name: Vincent Date and place of birth: 7 May 1981 in Echirolles (38) Height: 1m 78 Weight: 90kg Clubs : FC Grenoble, Stade Toulousain (since 2002) Palmares : > Champion of France (2008-2011-2012), > Champion of Europe (2003-2005-2010) > Triple Winner of the Six Nations Tournament (2004-2007-2010) > 2011 Vice-world Champion Distinctive characteristics: Muse of the Sothys Men’s range * Liquid extract of volcanic rock. The Beauty Number 12 Autumn 2012 Reference « Vincent Clerc in the flesh » Vincent has shared more than his values; he has also shared his time with all the Sothys teams. On 6 April this year, he took the time to visit the Group’s sites at Meyssac, Ussac and Brive, to meet the people who make up Sothys. This visit gave our employees the chance to meet a very warm, generous person with a friendly smile. For Vincent, beauty is like M sport... There are several categories, beginners, fans and pros. Which category does your “Vincent” play in? For him, taking care of his skin is... Looking at some of the photos, you can easily M Important, but not essential see how everyone, both men and women, Essential to maintain his perfect was hugely impressed by his visit. appearance More a waste of time than anything, he does the minimum The whole of the Sothys group would like to wish Vincent Clerc a new season full of victories How much time on average does he and titles. spend in the bathroom every morning? G Over 30 minutes M Between 15 and 30 minutes I Less than 15 minutes In the bathroom, his shelf of products is... G Full M Moderately full I Empty According to him, buying cosmetic pro- ducts for himself as a man is... The Men’s range and G A habit, he knows exactly what he wants I An unknown world Vincent make the news: Difficult, he prefers me to do it What does he expect from a cosmetic product? The press launch of the new M Both effective and practical Men’s range took place on 13 G Very quick and easy to use, he doesn’t July at Artcurial in Paris. want to spend hours in front of the mirror I Effective and innovative. He tries out all the new products! Over 30 journalists attended the For him, a salon treatment is... press conference organised by G A ritual he regularly enjoys Sothys. Christian Mas, the Chairman I A mystery of Sothys Paris, and Vincent Clerc M A nice birthday present presented the new Men’s range and answered many questions. If you had to describe his attitude to cosmetics in a few words... Titles represented included Gala, I In favour of the least possible effort GQ, Paris-Match, Le Point and G Very vain l’Equipe Mag. M He takes care of himself but is always stealing my products! Results can be found on the final page The Beauty Number 12 Autumn 2012 Reference In 2006, Sothys invented the seasonal treatment: a fun and unique moment of well-being and pam- pering. In 2012, Sothys developed this concept further by Sothys SAGA focusing on chronobiology, which precisely targets [] the skin’s specific needs during each season. The story of Autumn-Winter seasonal treatment A revived concept: oxygen and minerals to recharge your batteries this winter! To face the attacks of the cold season, the skin needs to boost its defence system. The new Seasonal treatment concept offers the skin all the elements it needs to help it breathe easier, be more receptive to other treatments, and to be more resistant. The menu consists of 1 large boost of oxygen, with the complex of multifunctional antitoxins, 1 cocktail of minerals, and a delicious dash of apple and blackberry fragrance... 45 minutes of relaxing cabin treatment and 2 products that your clients can use at home! > Oxy-mineral treatment - A new stage of the Sothys beauty ritual that everyone will love! - A 21-day treatment to boost the effects of your clients’ usual products - Use before applying the intensive serum and the cream > 2 en 1 mask exfoliant - The break with apple-blackberry scents - Practical and delicious, restores softness and radiance to the skin Autumn-winter seasonal treatments by Sothys since 2006 M 2006 2008 2010 2012 Chestnut Honey, cinnamon, Blackberry-Apple cream green tea Delight vanilla & mulberry gel & melting caramel Miel Extracts of Anatolia fig, Mint and liquorice Crystallized Atlas cedar, Indonesia extracts, tangerine sandalwood cocoa beans & ginger Cannelle 2007 Thé vert 2009 2011 G Radisson Ajaccio (France) Sothys partners... Well-being is the keyword at the Hotel Radisson Blu Resort & Spa in Ajaccio, Corsica. Facing the superb beach of Agosta, the new Radisson They have put their trust in us Blu Resort & Spa, Ajaccio Bay, is the ideal location to enjoy a moment of pure relaxation and savour the wonderful views over the gulf of Ajaccio and the Sanguinaires Islands. 900 sq m of well-being: > Indoor swimming pool > Fitness Center > Sauna > Steam room > Spa stocked with Sothys ranges G Riu Tikida in Agadir (Morocco) Absolute relaxation at the foot of the Anti-Atlas mountains, in Agadir. The spa at the Riu Tikida Palace, located in the heart of the hotel, is one of the largest in the country, inviting you on a multi-sensory voyage in a typically Oriental setting. 3000 sq m of well-being: > VIP treatment area (double room, treatment ritual room and cabin with hydrojets bed) > Well-being area (8 facial and body rooms & 1 slimming treatment room) > Relaxing area (steam rooms, exfoliating rooms, sauna, rest area…) The Beauty Number 12 Autumn 2012 Reference SEEN IN THE PRESS! G Sothys: The American dream On 18 May, on the occasion of the NATO summit, Mrs Valérie Trierweiler made the acquaintance of the First Lady, Mrs Michelle Obama. At this meeting, the partner of President François Hollande offered her counterpart the usual diplomatic gifts. Traditionally, a list of gifts is recommended by the hosts to their guests. However, Mrs Valérie Trierweiler suggested a new tradition, by offering high-quality gifts from Corrèze (France). The wife of the US President received a Le Tanneur handbag and two Sothys product ranges, the Cherry blossom and lotus range for the body, and the essential HydradvanceTM range for the face. Additional info: The Sothys Presidential gift is on the latest Madame Figaro “Must Have” list (source: Madame Figaro August 2012), yet another recommendation for the brand. The number of Sothys press mentions during the 1st half-year of 2012 (50 of which referred to the Presidential gift). And even more mentions to come with the media plan for the 2nd half-year... SMALL OR LARGE SCREEN: SOTHYS CHOOSES BOTH G Sothys on the red carpet Sothys was shown on Canal+, the subscription-only channel, at the globally famous 65th Cannes Film Festival, from 16 to 27 May 2012. Sothys seized the opportunity to broadcast an advertisement SEEN ON TV! Maximum visibility: during this key period for Canal+. 48 adverts Once more, Sothys has highlighted and maintained brand visibility by selecting events with a high visual impact. 2 million million TV viewers* (* during the 2011 opening ceremony) SEEN CINEMA! G Sothys, official partner of Festival du Film Francophone d’Angoulême (French language film festival) Photos et informations non contractuelles - Ne pas reproduire From 24 to 28 August, the 5th Festival du Film Francophone d’Angoulême (FFA) was held. While the festival discuss about movies, Sothys make-up stars and the jury. Some pictures are visible on the Sothys Facebook. The brand do not stay in the backstage Festival.