The Beauty Number 12 Autumn 2012

Your Sothys newsletterReference

This edition is therefore a good opportunity to review these 2 new programmes and to get to know Vincent Clerc and the new Men's range. E Christian Mas We would also like to show you how far the brand has spread internationally, dito with the gift given to Mrs Michelle Obama on the occasion of the French Presidential visit, and the new partners who have joined us, in particular Riu Tikida in Agadir (Morocco). Finally, the brand’s media presence continues to As 2012 comes to a close, Sothys focuses once more, as always, on its capacity develop, via specialised, targeted channels in the press and on TV. for innovation and its know-how, with the launch of 2 new programmes. These are the new Men’s range, led by Vincent Clerc, and exclusively, I hope you enjoy reading this edition. the totally new Autumn-Winter 2012 oxygenating seasonal treatment with its Apple-Blackberry fragrance Christian MAS, Chairman, Sothys Paris.

Flawless skin for men in record time!

Sothys closely analysed men in order to fully understand them…. Active, busy, seductive, athletic… Men need useful and practical products that respond perfectly to their needs. To represent this new range, a Man: Vincent Clerc, the To make this possible, Sothys developed a “Ready, set, go” ritual international rugby player. based on 3 essential steps for impeccable skin. Sporty and attractive, 1 CLEANSE to rejuvenate the skin with: he is looking for tech- - Energizing face cleanser nical, and sensorial - Hair and body revitalizing gel products that he can 2 MAINTAIN to restore comfort to the skin with: take everywhere, even - Softening shaving foam the cloakroom. - Age-defying hydrating fluid Always in top form, he 3 ENHANCE for men who want flawless skin with: shares the brand’s values - De-stressing eye roll-on of excellence and per- - Eau de Toilette formance.

A complete range with 6 products enriched ID CARD: with volcanic rock to boost and detoxify men’s skin. Last name: Clerc First name: Vincent Date and place of birth: 7 May 1981 in Echirolles (38) Height: 1m 78 Weight: 90kg

Clubs : FC , (since 2002)

Palmares : > Champion of (2008-2011-2012), > Champion of Europe (2003-2005-2010) > Triple Winner of the Six Nations Tournament (2004-2007-2010) > 2011 Vice-world Champion

Distinctive characteristics: Muse of the Sothys Men’s range

* Liquid extract of volcanic rock. The Beauty Number 12 Autumn 2012 Reference

« Vincent Clerc in the flesh »

Vincent has shared more than his values; he has also shared his time with all the Sothys teams. On 6 April this year, he took the time to visit the Group’s sites at Meyssac, Ussac and Brive, to meet the people who make up Sothys. This visit gave our employees the chance to meet a very warm, generous person with a friendly smile.

For Vincent, beauty is like sport... There are several categories, beginners, fans and pros.

Which category does your “Vincent” play in?

For him, taking care of his skin is... Looking at some of the photos, you can easily Important, but not essential see how everyone, both men and women, Essential to maintain his perfect was hugely impressed by his visit. appearance More a waste of time than anything, he does the minimum The whole of the Sothys group would like to wish Vincent Clerc a new season full of victories How much time on average does he and titles. spend in the bathroom every morning? Over 30 minutes Between 15 and 30 minutes Less than 15 minutes

In the bathroom, his shelf of products is... Full Moderately full Empty

According to him, buying cosmetic pro- ducts for himself as a man is... The Men’s range and A habit, he knows exactly what he wants An unknown world Vincent make the news: Difficult, he prefers me to do it What does he expect from a cosmetic product? The press launch of the new Both effective and practical Men’s range took place on 13 Very quick and easy to use, he doesn’t July at Artcurial in Paris. want to spend hours in front of the mirror Effective and innovative. He tries out all the new products! Over 30 journalists attended the For him, a salon treatment is... press conference organised by A ritual he regularly enjoys Sothys. Christian Mas, the Chairman A mystery of Sothys Paris, and Vincent Clerc A nice birthday present presented the new Men’s range and answered many questions. If you had to describe his attitude to cosmetics in a few words... Titles represented included Gala, In favour of the least possible effort GQ, Paris-Match, Le Point and Very vain l’Equipe Mag. He takes care of himself but is always stealing my products!

Results can be found on the final page The Beauty Number 12 Autumn 2012 Reference

In 2006, Sothys invented the seasonal treatment: a fun and unique moment of well-being and pam- pering. In 2012, Sothys developed this concept further by Sothys SAGA focusing on chronobiology, which precisely targets [] the skin’s specific needs during each season. The story of Autumn-Winter seasonal treatment

A revived concept: oxygen and minerals to recharge your batteries this winter! To face the attacks of the cold season, the skin needs to boost its defence system. The new Seasonal treatment concept offers the skin all the elements it needs to help it breathe easier, be more receptive to other treatments, and to be more resistant. The menu consists of 1 large boost of oxygen, with the complex of multifunctional antitoxins, 1 cocktail of minerals, and a delicious dash of apple and blackberry fragrance... 45 minutes of relaxing cabin treatment and 2 products that your clients can use at home! > Oxy-mineral treatment - A new stage of the Sothys beauty ritual that everyone will love! - A 21-day treatment to boost the effects of your clients’ usual products - Use before applying the intensive serum and the cream > 2 en 1 mask exfoliant - The break with apple-blackberry scents - Practical and delicious, restores softness and radiance to the skin

Autumn-winter seasonal treatments by Sothys since 2006 M 2006 2008 2010 2012

Chestnut Honey, cinnamon, Blackberry-Apple cream green tea Delight vanilla & mulberry gel & melting caramel

Miel Extracts of Anatolia fig, Mint and liquorice Crystallized Atlas cedar, Indonesia extracts, tangerine sandalwood cocoa beans & ginger Cannelle 2007 Thé vert 2009 2011

G Radisson Ajaccio (France) Sothys partners... Well-being is the keyword at the Hotel Radisson Blu Resort & Spa in Ajaccio, Corsica. Facing the superb beach of Agosta, the new Radisson They have put their trust in us Blu Resort & Spa, Ajaccio Bay, is the ideal location to enjoy a moment of pure relaxation and savour the wonderful views over the gulf of Ajaccio and the Sanguinaires Islands. 900 sq m of well-being: > Indoor swimming pool > Fitness Center > Sauna > Steam room > Spa stocked with Sothys ranges

G Riu Tikida in Agadir (Morocco) Absolute relaxation at the foot of the Anti-Atlas mountains, in Agadir. The spa at the Riu Tikida Palace, located in the heart of the hotel, is one of the largest in the country, inviting you on a multi-sensory voyage in a typically Oriental setting. 3000 sq m of well-being: > VIP treatment area (double room, treatment ritual room and cabin with hydrojets bed) > Well-being area (8 facial and body rooms & 1 slimming treatment room) > Relaxing area (steam rooms, exfoliating rooms, sauna, rest area…) Création : studio Christophe Charles - Code : 884217 - 09/12 - Rédaction : Bastien Chaput - Crédits photos : J.F. Verganti, J.B. Guiton, David Marmier. Tous droits réservés Sothys Paris, Siège Social et Institut de beauté, 128 rue du Faubourg Saint-Honoré, 75008 Paris - SIREN 451 170 807 RCS Paris - Photos et informations non contractuelles - Ne pas reproduire M Not to throw on the public highway. globally famous65 Sothys wasshownonCanal+,thesubscription-onlychannel,at G Once more,Sothyshashighlightedandmaintainedbrandvisibilitybyselectingeventswithahighvisualimpact. during thiskeyperiodforCanal+. Sothys seizedtheopportunitytobroadcastanadvertisement 2012), yetanotherrecommendationforthebrand. The SothysPresidentialgiftisonthelatest Additional info: blossom andlotusrangeforthebody, andtheessentialHydradvance The wifeoftheUSPresidentreceivedaLeTanneur handbagandtwoSothysproductranges,theCherry suggested anewtradition,byoffering high-qualitygiftsfromCorrèze(France). Traditionally, alistofgiftsisrecommendedbythehoststotheirguests.However, MrsValérie Trierweiler counterpart theusualdiplomaticgifts. First Lady On 18May, ontheoccasionofNATO summit,MrsValérie Trierweiler madetheacquaintanceof G

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SEEN , MrsMic CINEMA! th helle Obama.Atthismeeting,thepartnerofPresidentFrançoisHollandeoffered her Cannes FilmFestival,from16to27May2012. beauty institute or spa to IN THEPRESS! . Sometimes he even borrows which above all are quick to use. tion after5daysofscreeningsanddiscussions an invitationforatreatmentatl’InstitutSothys,128rueduFaubourgSaintHonoréinParis.Adeservedmomentofrelaxa- (La Conquête,2011),hasawardedtheValois d'Orfilm"Catimini"NathalieSaint-Pierre,Sothysawarded tothesamejury, This year, 10films including"Augustine"withVincent Lindonwerecompeting.Afterthejury, chairedbyDenisPodalydès The branddonotstayinthebackstageFestival.Anadvert,showedbeforeeachoutdoorscreening,putSothysonstage. movies, Sothysmake-upstarsandthejury. SomepicturesarevisibleontheSothysFacebook. From 24to28August,the5 G (French languagefilmfestival) Sothys, officialpartnerofFestival duFilmFrancophone d’Angoulême the 2ndhalf-year... And evenmore mentionstocomewiththemediaplanfor of 2012(50whichreferred tothePresidential gift). The numberofSothyspress mentionsduringthe1sthalf-year Madame Figaro th Festival duFilmFrancophoned’Angoulême(FFA) washeld.Whilethefestivaldiscussabout “Must Have”list(source: The Beauty SEEN TM range fortheface. Autumn 2012 Number 12 Reference ON TV! Madame Figaro August (* duringthe2011openingceremony) million TVviewers* Maximum visibility: 48 adverts 2 million M G I He likes innovative products, he places great importance on his appearance. To maintain his perfect skin, he regularly goes in maintain his perfect skin, great importance on his appearance. To He likes innovative products, he places He is not used to taking care of his skin. He doesn’t enjoy spending time in the bathroom. He is looking for practical products enjoy spending time in the He is not used to taking care of his skin. He doesn’t He likes taking care of his skin, but prefers products that are easy to use. He is not used to buying his own cosmetic products He likes taking care of his skin, but prefers products that are easy to use. He have a facial or body treatment. him are: The products he can offer hydrating fluid / De-stressing eye roll-on Energizing face cleanser / Age-defying him are: The treatments you can offer toilette / Customized body treatments: modelling or exfoliation Fundamental face treatment / Eau de mostly scored You You scored mostly scored You A professional: A fan: there occasionally for a relaxing treatment. your products. Without really being a fan of beauty institutes, he enjoys going him are: The products he can offer Energizing face cleanser / Age-defying hydrating fluid / Eau de toilette him are: The treatments you can offer De-stressing eye roll-on mostly scored You A beginner: The products he can offer him are: The products he can offer Hair and body revitalizing gel / Softening shaving foam him are: The treatments you can offer Age-defying hydrating fluid