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Download Now PDF File 9 MB THE PRINCIPAL TRADE MAGAZINE FOR UK SPORTS RETAILERS, MANUFACTURERS AND DISTRIBUTORS SportsInsight £3.50 JUNE 2006 www.sports-insight.co.uk NEW PRODUCTS CONTACTS TRADE NEWS BETTER BUSINESS THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS INSIDE THIS ISSUE COPING WITH CONFRONTATION Top tips on handling the customers from hell RECRUITMENT Would psychometric testing improve your staff selection? INNOVATIVE ISPO Full ispo summer 06 preview in this issue IN SEASON Focus on swimming, running, supports & school sports “so you want a swim revolution...” INTRODUCING NEW PUNCH ACTIVE ODOUR KILLER Wearing shoes and trainers in warm weather is guaranteed to trigger a high demand for a quick solution to shoe odour. Punch Active Odour Killer is the latest innovation from the Punch Active range, a trusted name in the care and upkeep of sports shoes and trainers. This 150ml pump spray comes in high-impact silver packaging and an easy display box. The non-aerosol formulation attacks odour- causing bacteria to give a speedy, effective solution to shoe smells. It doesn’t just make odour disappear, it kills it! With 200,000 sweat glands in the average male foot and a hot summer looming, new Punch Active Odour Killer is sure to walk off the shelves and into the shopping baskets of trainer wearers and mums of male teens seeking odour free shoes. Research by Punch Industries found that over 50% of those surveyed preferred a spray to an insole and had purchased a foot or shoe deodorant in the past six months. With many consumers purchasing a shoe deodorant product 5 to 6 times a year, the new Punch Active Odour Killer has got the power to give your business a boot in the right direction. For further information, contact: our Sales Department on 01604 646426 We’ve been innovating since 1992 and see no reason why we should stop now! Born in Australia, now swimming all around the world IN THIS ISSUE Sports Insight working with Sports Insight Messe Munchen’s UK partner for new media CONTENTS 07.06 ABC Certification Sports Insight has a current ABC certified circulation of 5,268 (audit period July 1, 2004 to June 30, 2005). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. COVER STORIES 12 KIT STOP Essential stock for your shop 24 INNOVATIVE ISPO Sports Full ispo summer 06 preview in this issue 18 TALKING SHOP Insight James Donnelly, general manager of 56 RECRUITMENT Argos Sports in Harrogate Editor: Jeff James Tel: 01273 719900 Would psychometric testing improve your Email: [email protected] staff selection? 20 60 SECONDS INTERVIEW Assistant Editor: Catherine Eade Graham Richards, director of The HILLY Advertising Manager: Keith Shaw-Marshall 58 COPING WITH Clothing Company Tel: 01206 505947 Email: [email protected] CONFRONTATION Fax: 01206 500243. Top tips on handling the customers from hell 22 FSPA MEMBER NEWS Advertising Executive: Tim Wilby The latest developments at the Federation Tel: 01206 500240. Email: [email protected] of Sports & Play Associations Fax: 01206 505935. REGULARS Advertising Sales 26 WHAT’S HOT 21-23 Phoenix Court, Hawkins Rd, Colchester, Essex CO2 8JY 6 WHAT’S NEWS Precision Training’s range of specialist Group Advertising Manager: Sam Reubin Latest headlines, key dates and events training aids and sporting apparel Group Editor: Ted Rowe Publisher: Matthew Tudor 9 NAME GAME 63 E-TAILING Art Director: James Philp Sponsorship news If you don’t have the time, skills or cash to Designers: Dave Morgan, Lewis Webb build your own website from scratch, use Reproduction: Ace Pre-Press. Tel: 01206 797541 10 TRANSFER MARKET someone else’s systems instead Accounts: 01206 505958 Industry movers and shakers Published by Maze Media (2000) Ltd, 21-23 Phoenix Court, 66 UNDER THE COUNTER Hawkins Rd, Colchester, Essex CO2 8JY A sideways look at the world of independent retailing All contents © Maze Media (2000) Limited. The views expressed in this magazine are not necessarily those of the publisher. Every effort is made to ensure the veracity and integrity of the companies, persons, products and services mentioned in this publication and details given are believed to be accurate at the time of going to press. However, no responsibility Developed by Zoggs, Lap-Pro or liability whatsoever can be accepted for any consequence or is the first personal lap timer WIN repercussion of responding to any information or advice given or designed and developed by inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written swimmers for swimmers. Zoggs Lap-Pro - the permission of the publisher. The design registered and essentialpartner swimming patent pending 'Tap-pad' watch face See ABC certified circulation: 5,268 (audit period allows the swimmer to record each lap swum July 1, 2004 to June 30, 2005) over a designated training session with ease. After each swim a full summary of laps swum, lap/split www.sports-insight.co.ukfor details YOUR FREE SUBSCRIPTION swum, time, speed and average speed is provided. Time Don’t forget to register for your free and stopwatch functions are standard, subscription to Sports Insight. so Lap-Pro can also be worn for everyday To do so simply visit use as a sports watch. www.sports-insight.co.uk click on ‘Free Subscription’ and fill out For more information visit www.swim4fitness.com the online form 04 SPORTS INSIGHT UK SPORTS BUYER’S GUIDE 2006 Don’t miss the opportunity of year-long exposure in this essential information source. Tel 01206 505947 / 01206 500240 email [email protected] www.ispo.com pic: © o’neill catch up with the ispo network FEATURES 28 UP FOR THE CUP Sports Insight talks to David Learmonth, Puma UK & Ireland’s Marketing Director, about the brand’s continued success 16 –18 july 06 21–24 aug 06 Munich Shanghai 61 READY FOR KICK-OFF? The World Cup provides the perfect opportunity to maximise profits over the summer period, says distance shopping consultant Zendor IN SEASON 31 SWIMMING 38 RUNNING 41 SPORTS SUPPORTS 50 SCHOOL SPORTS 20–23 sept 06 4–7 feb 07 Moscow Munich ON THE COVER Offering interchangeable lenses, The EAGLE is a breakthrough in design. The EAGLE is the first curved lens goggle packaged with two sets of lenses - clear and tinted - to enable simple ‘pop and swap’ to suit the changing weather or light conditions. The EAGLE has a one-piece, 100 per cent silicone frame with crystal clear curved lenses that provide 180-degree uninterrupted visibility along with a state-of-the-art ratchet buckle, making adjustments easier than ever. Diopeters are individually available, ensuring you now have that perfect customised vision - both in and out of the water. Aqua Sphere is the newest and most innovative water- based brand to enter the UK and is already making big waves in the swim market and will continue to Messe München GmbH, Messegelände, 81823 München, Germany, Phone (+49 89) 9 49-113 88 Fax (+49 89) 9 49-113 89, [email protected], www.ispo.com for trade visitors only thrive as retailers and consumers demand quality and Pattern Ltd., Richmond, Surrey TW9 2LL, Phone (020) 8940 4625, Fax (020) 8948 1442 value for money. [email protected], www.pattern.co.uk See for yourself at www.aquasphereswim.com www.sports-insight.co.uk 05 UK SPORTS BUYER’S GUIDE 2006 Don’t miss the opportunity of year-long exposure in this essential information source. Tel 01206 505947 / 01206 500240 email [email protected] WHAT’S NEWS ALL THE VERY LATEST IN THE SPORTS INDUSTRY... Send your news stories to the Sports Insight news desk at [email protected] or call 01273 719900 Ellesse unveils latest window display Ellesse and London tennis specialist Wigmore Sports has unveiled their latest window display to celebrate the start of the British tennis season. Taking over the entire main window, the display features model Zoe Duchese against a background of a tennis court and the Ellesse logo. The shot of Duchese is taken from one of two images from Ellesse’s latest brand campaign and will be in-situ for six weeks. “Tennis fever really hits the nation once the big tournaments start here and this is a really busy time of year for tennis,” says Phil Wheeler, Wigmore Sports director. “Having Ellesse, one of the most stylish tennis brands and one of our leading suppliers, taking the window space in such an impactful way is really exciting for us. “The window is a real statement of intent and should impact well on the store and the brand.” Says Ellesse managing director, Warren Cohen: “Ellesse has been synonymous with the tennis world since 1959 and is well loved for its Italian style combined with performance fabrics and functionality that sets it apart from other tennis brands. “The imagery in the Wigmore Sports window makes the connection between the catwalk and the tennis court; communicating Ellesse’s heritage in style and tennis directly to the consumer during the height of the tennis season.” NATIONAL PRIDE IS NOT ENOUGH If the belief of the fans could spur a among the Italians and an even more team to victory, Germany won’t win this distant second (to France) among year’s World Cup. the French. NPD Sports Tracking Europe, the Brazil ranked first among the sports specialist marketing research firm, Spaniards, though the Spanish team asked 1,000 people in each of the five ranked a respectable second.
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