An Exploration of the Field and Its Value

More about this book: http://www.sagamorepub.com/products/sport-management?src=fdpil SPORT MANAGEMENT AN EXPLORATION OF THE FIELD AND ITS VALUE Matthew T. Bowers Marlene A. Dixon More about this book: http://www.sagamorepub.com/products/sport-management?src=fdpil ©2015 Sagamore Publishing, LLC All rights reserved. Publishers: Joseph J. Bannon and Peter L. Bannon Sales and Marketing Managers: Emily Wakefield and Misti Gilles Director of Development and Production: Susan M. Davis Production Coordinator: Amy S. Dagit Graphic Designer: Marissa Willison Library of Congress Control Number: 2015946632 ISBN print edition: 978-1-57167-726-6 ISBN ebook: 978-1-57167-727-3 Printed in the United States. 1807 N. Federal Dr. Urbana, IL 61801 www.sagamorepublishing.com More about this book: http://www.sagamorepub.com/products/sport-management?src=fdpil To my wife, Lauren, and son, Samson, and to our families. Your collective apathy about sports has helped me see them in a new way and understand them in a new light. - Matt To my husband, Stuart. Your work shows every day why sport matters. - Marlene More about this book: http://www.sagamorepub.com/products/sport-management?src=fdpil iii More about this book: http://www.sagamorepub.com/products/sport-management?src=fdpil iv CONTENTS INTRODUCTION ..............................................................................VII Matthew T. Bowers, The University of Texas at Austin Marlene A. Dixon, Troy University ACKNOWLEDGMENTS ................................................................. VIII FOREWORD ...................................................................................... IX David Shilbury, Deakin University CHAPTER 1 A Challenge to Why Sport Matters: Managing Sport for Society .............................................. 1 Laurence Chalip, University of Illinois CHAPTER 2 Tracing the History of Sport Management as a Professional Field and Academic Discipline ................. 17 Chad Seifried, Louisiana State University CHAPTER 3 Sport’s Role in Positive Socialization ............................ 39 Natalie Smith, B. Christine Green, University of Illinois CHAPTER 4 Sport and Health ............................................................... 61 Meghan Casey, Federation University Australia Rochelle Eime, Federation University Australia and Victoria University CHAPTER 5 Sport’s Role in Economic Development ....................... 95 Marijke Taks, University of Windsor Laura Misener, Western University CHAPTER 6 Sport for Community Development .............................125 Alison Doherty, Kyle Rich, Western University More about this book: http://www.sagamorepub.com/products/sport-management?src=fdpil v CHAPTER 7 Sport and National Identity: The Good, the Bad, and the Future .............................147 Dusko Bogdanov, Eastern New Mexico University Bob Heere, University of South Carolina CHAPTER 8 Sociocultural Legitimations in Sport Management: The Role of Sport in Promoting Racial Diversity and Inclusion ...................................................181 John N. Singer, Texas A&M University CHAPTER 9 Future Horizons for Sport Management ......................211 Matthew T. Bowers, The University of Texas at Austin Marlene A. Dixon, Troy University INDEX ............................................................................................. 239 More about this book: http://www.sagamorepub.com/products/sport-management?src=fdpil vi INTRODUCTION Majoring in sport management during our own student years, we (the editors of this text) know quite well the conversations that students electing to study sport management have whenever they discuss their academic focus with parents, relatives, and non-sport management peers. The conversation takes on a pretty standard form: Aunt Beth: So, have you decided on a major yet? Student: Yes, actually. I’m going to be majoring in sport management. Aunt Beth: Sport management? You mean like taping ankles and treating injuries? Student: No, that’s sports medicine. I’m going to be studying the business side of sports. Aunt Beth: Ah, so you’re going to be an agent. You (defeated): Sure… Having had this conversation many times over the course of our under- graduate and graduate training, we know firsthand the importance for students of being able to articulate the critical role that sports play in not only our economic sector, but in our shared social, cultural, and political existence. As is well established, the field of sport management often struggles to gain legitimacy as an academic pursuit capable of contributing something of value. Sport management consistently faces criticism that it is a watered down business school track for athletes or those who are intellectually unfit for “serious” management training. As sport management professors, we simultaneously resent such a characterization and understand its basis. To this point, sport management has done an inadequate job of articulating its value, often de- faulting to those economic justifications that are more an effect than a cause of sport’s value in society. This type of gross misattribution is often compounded when students are introduced to the field through texts that present the field in terms of isolated parts (e.g., marketing, finance, public relations) rather than its more holistic legitimations. In an effort to invert the traditional sport management survey course ex- perience and instead emphasize the legitimations for sport that form the essential bases for why its management is so essential, we have created a textbook that endeavors to build a new type of foundation for sport management students. As we see it, sport management students would greatly benefit from a foundational text that helps equip them with an understanding of why the management of sport matters, and does so in a more conversational format that connects them directly to some of the most influential current scholars in the field. This text makes every effort to speak directly to students, not at them. Our philosophy with this textbook has been to provide a forum for many of the key thinkers in the field to open up about the value of sport and the significance of managing it, and do so in a manner that makes students excited to engage with the material. More about this book: http://www.sagamorepub.com/products/sport-management?src=fdpil vii We are very fortunate to have been able to assemble an outstanding lineup of contributors comprised of some of the most influential sport management scholars from across the globe. Following a foreword by David Shilbury (Deakin University), Laurence Chalip (University of Illinois) reprises his 2006 Zeigler Award Address and introduces the legitimations for sport, which serves to lay the groundwork for the rest of the chapters in the text. After a chapter by Chad Seifried (Louisiana State University) on the historical emergence of sport management to help situate the student’s understanding of the field, the remaining chapters will focus on each of the legitimations Chalip outlines: socialization (B.C. Green and Natalie Smith, University of Illinois), health (Meghan Casey and Rochelle Eime, Federation University), economic development (Marijke Taks and Laura Misener, University of Windsor/Western Ontario), community development (Alison Doherty and Kyle Rich, Western University), national pride (Bob Heere and Dusko Bogdanov, University of South Carolina/Eastern New Mexico University), and social politics ( John Singer, Texas A&M Univer- sity). The text concludes with a chapter by the editors (Matthew T. Bowers and Marlene A. Dixon, University of Texas at Austin/Troy University) on the future horizons for sport management as a field. In short, this textbook offers what we hope will be an approachable yet substantive look at why sport (and the management of sport) holds an essential place in society by providing an introduction to the ideas that shape our field from the scholars who continue to shape its growth and maturation. ACKNOWLEDGMENTS We would be remiss if we did not take a moment to acknowledge the peo- ple who have helped make this textbook a reality. First and foremost, Peter Bannon and the publishing team at Sagamore have been as flexible, support- ive, and engaged as any author could ever hope to find in a publisher. From Day 1, they have been 100% on board with the concept for this book and have never wavered in their willingness to produce a textbook that looks different from the other textbooks on the market. Secondly, Laurence Chalip’s vision and intellect laid the foundation for the structure of this book, and without his brilliance, we certainly would not have gotten to this point. Bob Heere also played a major role in helping to develop this concept, as did the hallway conversations with Laurence, Bob, and Chris Green during our time together at the University of Texas at Austin. These earlier conversations were later car- ried on with some of our other Longhorn colleagues: Jan Todd, Tommy Hunt, Tolga Ozyurtcu, and Emily Sparvero. We would also like to thank our many graduate students for their role in bouncing ideas and refining the approach to the textbook, particularly in terms of the instructional elements and translat- ing the idea into the classroom; playing an especially significant role were Jeff Graham, Florian Hemme, George Kioussis, Dominic Morais, and Ben Pollack. Lastly, thanks to our wonderful chapter authors for being willing to share their voice with us and with you. 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