Ecotourism Proposal for Beaufort
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Ecotourism in Beaufort County, NC Kourtney A. Bradshaw James Carras Will Hodgkins Shannon Smith Department of Public Policy The University of North Carolina at Chapel Hill In partnership with the Center for NC Strategic Economic Growth, Frank Hawkins Kenan Institute of Private Enterprise A Partner for Innovative Entrepreneurship Table of Contents Introduction 1 Purpose of the proposal and the main problems addressed by the proposal Asset Mapping 5 Ecotourism assets found in Beaufort County, NC and the surrounding regions Best Practices 11 Examples of best practices from around the Southeast Recommendations 34 Lessons the county can learn from comparable areas and implementation guidelines Appendices 50 More in-depth discussion of asset mapping, best practices and recommendations offered for the county Introduction Purpose Beaufort County Manager Randell Woodruff and Economic Development Director Bob Heuts have asked Cross Sectional Collaborative (CSC) to assist Beaufort County and its community partners in developing regional river-based ecotourism centered on the rich, yet underutilized, ecological resources of the Tar and Pamlico Rivers, as well as their waterfronts, swamps and adjoining forests. Problem Statement Beaufort County has the greatest area of waterfront of any county in the state of North Carolina. However, the county is challenged with a Tier I poverty designation, 9.1% rate of unemployment, and 20% of the population lives below the poverty line. Beaufort County, which features abundant, yet underutilized, natural resources has an important stake in developing a county-wide strategy for promoting ecotourism to boost its economy. Beaufort County can also produce strong results by combining their efforts with local communities and local organizations to create regional river-based ecotourism attractions along the Tar and Pamlico Rivers. Stakeholders in Beaufort County and the surrounding areas have begun consideration of development plans for ecotourism. However, a comprehensive vision to pursue river- based ecotourism in Beaufort County has yet to be established. 1 Introduction Ecotourism Ecotourism is a unique and multifaceted form of travel. Ecotourism is the responsible use of controlled natural areas in order to conserve the environment and improve economic and social welfare. Further, ecotourism encapsulates travel to a natural location, or one that has experienced little to no alteration at the hands of humans. The main benefits of ecotourism include: • Minimizing damage to the environment through protective measures to ensure natural landscapes will be preserved to share with future generations • Promoting environmental awareness among tourists and local citizens • Raising support for conservation efforts to maintain a near pristine natural area • Raising support for local economy through the creation of jobs and industries 2 Introduction Goals and Objectives The goal of our study is to identify unrecognized opportunities for ecotourism development which exist along the Tar and Pamlico Rivers in Beaufort County and nearby areas such as Pitt County. As part of a broader ecotourism strategy for Beaufort County, we will develop a strategy to utilize identified best practices from comparable communities who have successfully conserved natural habitats and created sustainable tourism. In order to achieve this goal the following objectives have been identified: • Develop an asset map of existing river access points and ecotourism assets which can be utilized as part of a broader ecotourism strategy; • Identify ecotourism development opportunities which will enable local leaders and stakeholders in Beaufort County to best utilize existing assets; • Research ecotourism best practices in similar communities with elements which can be introduced into Beaufort County to enhance existing ecotourism initiatives; • Propose marketing strategies to increase online presence and promote the name and assets of Beaufort County; • Identify existing policies that may either promote or hinder ecotourism efforts, and provide policy recommendations for advancing river-based ecotourism. 3 Economic Impact In 2012, Beaufort County produced 71.08 million dollars in tourism expenditures. Of these expenditures, 8.8 million were dedicated to payroll for tourism related industries and 7.59 million was generated from state and local tax revenues. The state and tax revenues yielded a tax savings of 158.45 tax dollars saved per resident. The county is ranked 47th of 100 NC counties in travel impact. Beaufort County is ranked above Hyde, Pamlico, Bertie,Tyrrell and Martin counties. The graphic below shows tourism revenues have been continuing to grow in Beaufort County. The hope is that ecotourism can be a large contributing factor to the total tourism revenues in Beaufort in the coming years. 4 Ecotourism Assets Ecotourism assets can be broken into five dominant themes: natural settings, conservation, culture, benefits to local communities, and education. It is important to center ecotourism destinations around a featured natural environment that is as close to its natural state as possible. Sustainably preserving the natural state of an environment from an environmental, economic and cultural standpoint should be the goal of ecotourism planning. It is also important to offer the prospect of learning, whether it be from the natural state of the area or from a museum. Ecotourism destinations might expect to attract two general categories of tourists: hard and soft or active and passive. “Hard” ecotourists, or the most active, have a strong environmental commitment and seek destinations that are undisturbed and relatively isolated (not touristy) and who embrace hardship (no comfortable amenities), risk, physical challenges and personal experience. Many of them may nonetheless use the economic services of outfitters and other rentals, guide services, and some meals. “Soft” ecotourists share an environmental commitment, but prefer to engage in ecotourism activities as part of a larger leisure trip. For example, sailing or paddling for the day followed by dinner at a local restaurant and an overnight stay at a hotel or bed and breakfast and a trip to the museum the next day. From an economic development perspective, the greatest direct added value is likely to result from attracting more ecotourists who will stay overnight in Beaufort County lodgings and participate in more than a single day-trip activity or venue in the county. For more information on ecotourism assets and the mapping process, please see Appendix A. 5 Asset Mapping The following four pages contain maps depicting ecotourism assets in Beaufort County. These assets were gathered using printed maps and resources provided by leaders in Beaufort County during individual meetings. Data was also gathered from online resources, including but not limited to, google maps, GIS maps and data sets provided by the GIS library at the University of North Carolina at Chapel Hill, the Beaufort County website, and the Little Washington website. An overview map of the entire county, including shared assets with Pitt County, Hyde County, and Pamlico County was created using the above described data. The following maps were cut from that overview map to more clearly depict specific assets located within each municipality. The depicted assets are only as accurate as the available data used. Layers within the overview map include Beaufort County paddle trails, emergency services, hunting preserves, wetlands, restaurants, and lodgings. A data set is also publicly available to add bridges for additional potential access points. Paddle trails were hand drawn using ArcGIS software. Specific maps used are referenced in the reference section of this booklet. Electronic versions of maps and data sets will be saved on a thumb drive and presented to Bob Heuts with this report for future use and distribution. 6 This map includes Pitt and Beaufort County assets, extending from Washington and Chocowinity municipalities in Beaufort County to Greenville in Pitt County. The two most promenent paddle trails on this map are shared by both Pitt and Beaufort Counties. Fire hydrants depict fire stations, which would provide first responder emergency care to tourists. As examples, Site #20 is the Cypress Hideaway tent camping platform for paddlers, and Site #129 is the Chocowinity Tar Heel Theater; Site #127 is the Inner Banks Artisans Center. 7 This map includes Beaufort County assets in Central Beaufort and Bath and Aurora municipalities. Note several additional paddle trails with access points, as well as Goose Creek State Park (#56) which includes both a public park area and a larger surrounding state-registered Natural Heritage Area. Another notable asset is Camp Boddie (#54), a summer camp operated by the Boy Scouts of America. Camp Boddie has several campsites, a dining facility as well as docks that can be used for paddling and sailing. 8 This map includes shared assets in Beaufort and Hyde Counties extending from Belhaven and Pantego municipalities into Hyde County. Note that Belhaven has the major boating and sailing ecotourism asset of the Intracoastal Waterway, and also provides access to another significant water trail for boating and paddling up what is labeled a second Pamlico River toward major managed wildlife areas in neighboring Hyde County. Belhaven also has a marina, a museum, and several excellent destination seafood restaurants. 9 This map depicts assets in Beaufort, Hyde and Pamlico Counties.