our business partners drive scale with delightful People Power experiences for them and their customers, Pro Energy 2.0 People Power Pro Energy 2.0 includes: > Energy services made intelligent Sophisticated demand response services with AI enabled energy-centric customizable microservices to address key consumer opportunities at scale. Adding industry- > Device integration for the masses Deliver intelligence to an array of devices for targeted leading artificial energy programs with thermostats, home lighting, intelligence for vastly improved load controllers, plugs, switches and more. smart home experiences, > Management of IoT made easy Energy efficiency and IoT initiatives are elegantly delivered People Power Pro Energy 2.0 and managed by service providers with People Power’s provides critical breakthroughs improved command center – Maestro 2.0. in AI device and service integration Energy Intelligence for white-label IoT deployments. Leading the industry in AI development for IoT, People Power has created patent pending, energy- The Modern Approach centric services for the smart home that meet the Today’s home is capable of moving to a new level of needs of both energy providers and consumers. energy efficiency and intelligent connectedness – Each new service is configured with AI-enabled going beyond basic demand response and thermostat microservices to deliver modular functionality for control. Energy service providers can now offer highly optimal intelligence and performance. By learning key valued consumer services using innovative artificial activities and patterns in the home, configurations of intelligence (AI) technology with People Power Pro microservices help any service understand when to Energy 2.0. It’s the most advanced solution for optimize energy consumption to maximize comfort, scalable market deployments to maximize energy convenience and energy savings. A new service can savings, comfort and convenience for consumers. be purchased and added dynamically into a customer’s smart home account. Energy service For energy companies looking to deploy engaging providers benefit from the flexibility to quickly and connected services, intelligence is the next hurdle easily create microservices that continuously towards broader market adoption and business innovate and differentiate. growth. Delivering services with scale is possible only when a system is built to address the NEW: Enterprise Program Management Service program concerns of both the end user and An enterprise-level intelligence (VEN/VTN), this the service provider. Maintaining that balance, service is responsible for orchestrating multiple People Power Pro Energy 2.0 improves upon the synchronized demand response events and time-of- previous version and is built with a billion consumer use pricing schedules across a user base. The service interactions of experience. Committed to helping connects an energy provider directly to the Maestro

People Power Pro Energy 2.0 1 command center to facilitate demand response connects throughout the day to weather forecast events at specific times, specific durations and for data, determining when to trigger manual demand specific users. The communications architecture response events. The Enterprise Weather was implemented in the spirit of OpenADR with Management Service connects directly to the the goal to enable it to operate as an OpenADR VEN. Maestro command center allowing administrators The service understands negotiations in individual to define geocode, temperature, humidity and heat households to load-shift energy around a community index thresholds that trigger DR events. Making for to broadly balance comfort and energy savings. even more robust deployments, an administrator with access to historical grid data can define logical NEW: DR Home Management Service DR event thresholds that automatically trigger. Managing the home as an intelligent assistant (VEN) for the homeowner, this service has the ability to NEW: Leaky Home Microservice connect with each energy management asset in the Developed to intelligently identify residences that fail home. It supports BYOT programs and delivers to retain desired heating and cooling efficiency, this intelligent deployments of connected devices microservice understands which homes are most including thermostats, smart plugs, hot water heaters, likely to benefit from energy audits and assists to pool pumps and more. When augmented with solve an important challenge for energy providers. motion and entry sensors, the solution automatically The Leaky Home Microservice actively communicates learns family behaviors that classify home, away, with administrators to identify inefficient homes that vacation and sleep patterns to maximize energy should be targeted for efficiency examinations. savings. This service is also responsible for executing NEW: Home Lighting Microservice DR and time-of-use pricing events, and can negotiate Tracking the time of sunset and sunrise, along with with organizational service on behalf of the user to the user’s utility time-of-use rates, this service can keep the home comfortable while balancing energy intelligently dim or brighten lighting based on a reduction activities. It communicates bi-directionally variety of conditions. Add a motion sensor and home with the homeowner over SMS about activities and lighting can be switched off after learned periods of conditions in the home and is capable of pre-cooling, inactivity. Intelligently assisting to deter burglary, capping heat and reducing effects of snap-back at the Home Lighting Microservice can learn the the conclusion of DR events. This service is granted resident’s movement patterns and automatically to the end user on a subscription basis and mimic them while occupants are away from home. transparently informs them which devices are being controlled and when. All demand response Device Integration events enable opt-out or opt-in programs that can be operated as “pay-for-performance” with the built-in Thermostats: Pro Energy 2.0 transforms any points reward mechanism. User participation can connected thermostat into a learning thermostat, be selected based on customer “tags”, devices with the ability to coordinate with sensor-recognized connected, or other key attributes. SMS user occupant activities in the home. With cloud-based interaction features enable programs to rapidly scale fine-resolution machine learning models that emerge by not requiring users to download mobile apps. over time, the connected thermostat becomes smarter and is able to detect suboptimal appliance NEW: Enterprise Weather Management Service conditions and energy robbing incidents like open An enterprise-level intelligence (VTN), this service doors or windows. Preventative maintenance

People Power Pro Energy 2.0 2 features automatically identify HVAC systems in need straightforward manner. A highly visual tool to enroll of service. Supported devices: Honeywell Lyric Round, users and support their needs, issue behavioral Honeywell Lyric T-5, Honeywell Lyric T-6, Centralite challenges that drive consumer engagement Pearl Thermostat, Ecobee and Sensibo Sky. programs and offer rewards to keep them engaged, Maestro provides a command and control view for Smart Lighting: Pro Energy 2.0 enables an ever- any IoT program. Program insights include user data, growing selection of lighting solutions for consumer service details, device connectivity, enrollment use in the connected home. With the ability to and subscription data, and much more. incorporate today’s most popular voice services (Amazon, Google), controlling home lighting with a Maestro 2.0 expands in functionality to enable simple spoken command is attractive to consumers. control of AI-based services at the admin level. Now, Supported devices: GE Link A19, GE Link PAR38, coordinating activities across a community of homes GE Link BR30, Philips Hue White and Color Ambience, intelligently has never been so easy. In addition to the Philips Hue White, OSRAM Lightify Soft White, rich feature set of the previous version, Maestro 2.0 OSRAM Lightify Tunable White, OSRAM Lightify also includes a new Demand Response Management Full Color, Sengled A19 and Sengled BR30. System (DRMS). With simplified user engagements in mind, Pro Energy 2.0 delivers new mobile customer Smart Plugs: Pro Energy 2.0 makes the smart plug an dialogue functionality with intelligent SMS important role-player in any consumer IoT program. conversations for increased program ease-of-use. It provides important layers of control to any connected home for device and lifestyle automation. SUMMARY: People Power Pro Energy 2.0 Supported products: Centralite 3 Series, Peanut > Coordinates smart home devices intelligently so Smart Plug and SmartThings Smart Plugs. lighting, load controllers, and a variety of hardware Smart Switches: Pro Energy 2.0 makes smart products can participate in energy efficiency. dimmers and smart switches important participants > Recognizes when a home is vacant or occupied in any connected home solution. With devices from for customized smart home performance. leading global brands, including GE and Leviton, new > Understands occupant movements to enable levels of intelligent home control are now possible. personalized efficiencies in the home. Large Load Controllers: Pro Energy 2.0 intelligently > Improves security by mimicking occupant lighting manages large appliances and devices. The solution patterns when residents are away. can be integrated with high-load devices including pool pumps and electric heaters using Smartenit large > Integrates today’s popular voice services for load controllers, and connects LintAlert PRO Plus lighting control with spoken commands. devices to add intelligence to any washer or dryer. > Communicates with new SMS text dialogue functionality for simplified user engagements. IoT Command Center: Maestro Keeping consumers engaged in energy-centric NEW: People Power Data Cube Service initiatives is essential in achieving service provider The Pro Energy 2.0 release includes a new service, business goals. Recognizing this, People Power built People Power Data Cube – a real-time cloud based the Maestro command center, a tool for managing data service that enables analytics, what-if scenario energy programs and IoT services in a secure and planning and limitless report creation. People Power

People Power Pro Energy 2.0 3 is a custodian of customer data, enabling service White-Label Solutions providers to enjoy full access to end-user, opted-in People Power has learned how to keep data to assist knowledge discovery and report critical consumers interested in connected services, business metrics – not for just a couple of weeks, but resulting in noteworthy engagement levels. forever. Scalable to millions of users and compatible Whether it’s behavioral demand response (BDR), with popular data visualization tools and CRMs, demand response (DR), or energy efficiency (EE) business performance management of IoT programs programs driven by artificial intelligence, People is convenient and affordable with Data Cube. Helping Power has earned a leadership position in the service providers and their partners in the creation industry by developing cutting edge methods to of machine learning models for greater system develop, deploy and manage consumer experiences intelligence, Data Cube can be injected into IoT at every touch point. Services are delivered and programs to improve behaviors of digital promoted through our business partner’s brand, microservices. The addition of well-cultivated creating new brand value and awareness. algorithms and machine learning services that Our Successes in Sustainability continually evolve delivers highly valued, People Power, founded as a green-tech company in highly differentiated solutions. 2009, remains committed as ever to home energy A Growing Suite of Home Services management systems that advance residential and In addition to energy efficiency initiatives, commercial energy efficiency. Having succeeded in People Power enables new revenue services energy conservation programs with several energy including home security, professional monitoring providers in North America, our solutions are built and senior care. The same combination of devices around the lessons learned from consumer used for intelligent energy management extends engagements that have produced industry-leading automatically into engaging and valuable services for results. The success of our programs has exceeded new recurring revenues. Additionally, People Power industry-standard rates of end-user participation has built and delivered custom branded online and energy savings at nearly 3-times the rate stores for the sale of devices and add-on when compared to the baseline of subscriptions for any brand offering. other consumer programs.

ISO Standards Cool Fact People Power implements ISO algorithms for baseline People Power was awarded the 2015 Outstanding energy consumption measurement and demand Achievement in Energy Efficiency Technology response performance evaluation. Whole home Deployment by the Association of Energy Service and building energy data can be injected into user Professionals (AESP) for a successful energy accounts through a direct connection with the utility conservation program we deployed in Hawaii. or rate-payer funded energy efficiency program infrastructure, or can be captured through other Contact mechanisms like Green Button, TED energy meters, [email protected] smart meters and more. The baseline energy Visit www.PeoplePowerCo.com algorithms can be customized to deliver the most relevant metrics for any region. Copyright 2018 © People Power Company V:PPC20180219

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How Energy Providers funded incubator of clean energy startupsii. Their premise is that new generation resources Expand 24x7 will eventually render the price of electricity Relationships to be zero and, therefore, global providers must aggressively innovate to maintain and expand with Consumers their roles as valued service providers.

To do so, energy service providers must offer new By Stuart Sikes services that leverage their unique and persistent Vice President of relationships with most every household, business Business Development and enterprise. and Strategy Unlocking the Mass Market for Smart Homes People Power Co. Despite slow growth over the past two decades, smart home products and services are now inundating the consumer market. New products, The challenges facing energy providers today offered both by traditional home security providers range from increasingly fierce competition, to new and consumer technology vendors including Google, revenue generation, changing regulations, and lack Samsung, Amazon, and many others, are flooding of consumer engagement. It remains to be seen if the market. energy providers will leverage a changing landscape Market analysts including Statista, McKinsey and to maintain, or even expand their roles in the household, even though they have a “24x7” Parks Associates predict connected home growth rates of 16% to 30%iii for the next few years as relationship with almost every household. companies strive to serve homes that have shown no A Changing Energy Landscape interest in smart control technologies thus far, and While the regulations surrounding global utilities vary that make up the majority of broadband households. greatly, the handwriting is clear: distribution of energy Market forces are trained on breaking down the three services is, or will be, open to competition. In Western primary barriers to smart home product adoption: Europe and Australia, cutthroat competitors provide lessons to open markets such as Texas, California and high prices, complex products, and lack of consumer value propositions. Peace of mind has been the the Northeast. With few barriers to competition, leading value proposition and has driven the differentiating energy commodities is a formidable task. When wind and solar sources add energy to the professionally installed and monitored home security business, but high initial and monthly fees have grid, the basic economic premise of energy providers deterred adoption by audiences other than high-end is upended. As Bloomberg noted, following stormy winds on October 28, 2017 that added the equivalent or highly concerned households. New offerings at half, or less, of traditional prices stand to unlock the of forty nuclear reactors to the grid, Germany paid much larger mass market. Innovative, easy-to- consumers to use electricity in an effort to balance i operate connected systems increasingly appeal the load on the grid. to consumers who have grown dependent on The Free Electrons Accelerator, whose membership smartphone-based connected technologies and includes eight global energy providers, is a utility- internet video and music services.

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Energy Provider as Smart Home Vendor working in concert to be more intelligent – that is, Gartner predicts that households will have over 500 using data from one or more sensors (activity sensors) connected devices by 2022iv – market potential that to control other devices (thermostat, smart plugs, has already attracted the biggest technology product for example). The ability to collect, store and analyze and service providers. To win the battle for smart this data increases a system’s ability to correctly homes, players are building new channels, including predict activities and increase comfort, safety and Amazon’s Smart Home Servicesv in-home sales and economy. People Power has developed a suite of installation teams, ADT’s retail partnership with microservices – cloud-based software digital Samsung, and Vivint Alarm’s kiosks inside of Best Buy. assistants that react to user data and third-party The market is in its formative stages and energy data such as weather – to fine-tune home systems. providers have the opportunity to extend their These microservices provide powerful results by 24x7 relationship with every entity, business and learning the normal daily patterns of people and home to include a variety of new home services. their homes, to proactively identify appliances that Energy management, or the ability to manage costs need maintenance, eliminate false alarms to security while increasing comfort, is a logical benefit of smart services, and alert family caregivers when abnormal home technologies and can be easily bundled with activity is detected in grandma’s home. Energy home monitoring, both professionally and self- providers can use this technology to distribute power monitored. Once in place, smart home systems may resources evenly across a community, intelligently be easily extended to address the urgent challenge manage demand response events at a level that is of in-home senior care. Beyond these applications, deeply personal to homeowners, and identify which dozens of possibilities such as pet monitoring, homes and businesses are leaking energy. child and baby monitoring, grocery inventory Microservices are simple to write and are built on management, appliance monitoring, leak detection, open source software development kits, meaning and many other uses abound. that almost anyone who wants to create one may Energy providers today serve nearly 100% of the do so. This approach leads to constant innovation. population with critical services, with billing, customer With dozens, then hundreds, then thousands of support, and in some cases, real-time monitoring of microservices addressing the needs of cat lovers or energy usage. Innovative energy providers have plant lovers or new parents, the value of the smart already leveraged these customer touch points to home grows exponentially. While properly differentiate and bring new value to their customers functioning sensors and switches are important, by bundling smart home services with electricity, the ability to use subscriber data to provide those appliance care, and renewable energy management. subscribers with highly personalized systems that Many energy providers, however, will wait to see operate in the background with little intervention what role, if any, will be left for them to play in the changes the smart home equation. As artificial next decades. intelligence-driven (AI) smart home systems provide greater utility to users, subscribers will be increasingly Value Derived from Data loyal to their providers. Most will agree that the ability to analyze data to improve the subscriber’s experience is the Origin and China Mobile breakthrough delivered by the Internet of Things Examples of service providers who are leveraging AI (IoT). Smart home systems serve consumers by to develop home systems that learn are Origin,

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Australia’s largest energy retailer, and China Mobile of Author: Beijing, the world’s largest mobile telecom provider. Stuart Sikes These companies are extending their core services of Vice President of Business Development electricity and phone service by offering smart home and Strategy, People Power Co. systems, branded as their own services, and powered Email: [email protected] by People Power. By implementing the AI-driven software suite from About People Power People Power, these service providers are in position An award-winning IoT software company specializing to offer home monitoring, energy management, in helping service providers deliver differentiated senior care and many subsequent services that connected home solutions through their brands, may, perhaps, become more valuable than People Power leads the industry in white-label IoT their core commodity offerings. services with patented AI technology for recurring revenues in energy, security and care. People Power Looking Ahead introduces machine learning and true intelligence Clearly the smart home has arrived, and many into the connected home, enabling service providers options will be offered from many channel partners. to rapidly offer unique microservices to address We are, however, in the earliest stages of this market emerging market opportunities. The People Power and the landscape will look very different IoT Suite enables rapid device and program at the end of this decade. connection, engagement, delivery and simple As prior market evolutions have taught, the greatest management from concept through value of technology is in creating services that delight commercial release. and engage customers. While many attractive Visit: www.PeoplePowerCo.com systems are coming to market, the value is in the data, not the hardware. Systems that leverage AI Copyright 2018 © People Power Company V:PPC20180219 to learn users’ habits, preferences and patterns will lead to customized application of personalized systems based on off-the-shelf products. These same i systems will likely control the sale and distribution of https://www.bloomberg.com/news/articles/2017-10- 30/record-winds-in-germany-spur-free-electricity-at- the commodities offered by today’s energy providers, weekend-chart and coordinate the use of renewables, electric ii http://freelectrons.co/ vehicles and home energy storage. Leading energy iii https://www.statista.com/outlook/279/109/smart- providers will quickly transform into home services home/united-states#; providers, offering a variety of control, management https://www.mckinsey.com/spContent/connected_homes/i and monitoring services for a flat fee, which will also ndex.html; include electricity. https://www.parksassociates.com/blog/article/pr- 03142017

The transformation of energy provider to home iv https://www.gartner.com/newsroom/id/2839717 service concierge has already begun, and will include v https://www.amazon.com/b?node=14586916011 new business models in which charging for kilowatt hours of electricity will be a thing of the past.

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