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Media Training A-Z Testimonials for Media Training Worldwide “TJ Walker is the leading media trainer in the world and Media Training A-Z is the ideal resource for presenting well on TV. I’d highly recommend this book for anyone who is planning on doing any TV work.” – Stu Miller Viacom News Producer “I put the skills learned to excellent use. I was told by the producer that it was refreshing to work with someone who was comfortable in front of the camera and could get their message points out. So, kudos to you for training me! It was a wonderful experience.” – Roxanne Moster UCLA “This book gives away all the secrets! Jess Todtfeld and I were producers together. Now I know why all his guests shined.” – Brendan Conway CBS Early Show Producer “Media Training Worldwide is flat out better than any other presentation training firm we have ever used. They get better results in one day of training than other companies do in two-day seminars. The bottom line is that Media Training Worldwide changes our executives for the better; when they leave a Media Training Worldwide workshop they speak with much more confidence and passion. TJ Walker has made radical and permanent positive transformations with many of our employees. I can’t imagine using any other training firm.” – Jim Miller Amerada HESS “Anyone suffering from MDS (Media Deficiency Syndrome) will find this book an immediate antidote and long term, if taken regularly, cure.” – John F. Budd The Omega Group “Over the years I’ve been a fan of TJ Walker and his rigorous approach to media training. If TJ had his way, no client would ever lose a media interview. And, if every executive would take the time to read this latest edition, he or she probably never will. TJ is clearly a veteran of the broadcast and print interview world and his tips are well worth reading. I know I’ve learned some new strategies.” – Edward Aloysius Moed Peppercom, Inc. “This training with Jess has boosted my confidence in my media skills to a new level. Thank you!” – Kevin Connell Accu-Screen, Inc. “As a crisis communications consultant, I think I know a great deal about media training. However I learned a LOT by reading TJ Walker’s book – Especially when it comes to tips and techniques for presenting yourself in as positive a way as possible during TV interviews. TJ is truly an expert in this arena and his advice is valuable and practical. His writing style is conversational – enjoyable to read and easy to digest. I highly recommend this book to my clients.” – Judy Hoffman Principle JCH Enterprises and author of “Keeping Cool On The Hot Seat” "I wish all the newsmakers I speak to employed the useful tools supplied in 'Media Training A to Z.' I'd get much better interviews. And more importantly for them, they'd be much more successful at getting their message across." – Rick Folbaum, Anchor, FOX5 WNYW “A handy crash course for the busy or new executive encountering the media for the first time.” – Michael J. London Michael J. London & Associates "I've read a variety of media training books over the years and never found the exact type of training manual with content that I could just hand to a client for their review. That's until I read TJ's media training book. It incorporates most of the media techniques and approaches that I have emphasized with my clients over the years – and goes well beyond that – to help the novice and seasoned business professional alike with interview and media training tips. It really allows the most senior on-camera client to still learn about news interview techniques without insulting them or making them feel like their presentation is faulty or embarrassing. TJ's approach is well-organized and definitely concise so you can easily learn effective interview techniques". – Ron Dresner President Your PR Department, LLC "This comprehensive guide is a must-have for every communicator and PR practitioner. It's an invaluable resource and the ideal tool following professional training." – Nancy Friedman Nancy J. Friedman Public Relations “This training helped my confidence level” – Emily Baugher IBM "As the CEO of the fastest growing independent PR firm in the U.S., we realize that clients, corporations and executives need to understand how to be best prepared to speak with the media in order to communicate clear messages, and utilize every second on TV and every inch of ink. TJ Walker's book clearly communicates the necessary tools to ensure that image and messages are captured. From the color and design of one's shirt, to hand motions, style of answers to repeating messages over and over, media training can better prepare any and all for their PR Needs." – Ronn D. Torossian 5W Public Relations “TJ Walker was able to help my entire team operate more efficiently [and] maximize their message penetration to their audience. I can tell you his pace was incredible, he was extremely articulate and he got the whole group involved. We really enjoyed the day.” – Michael Gallant EMC “Media Training A-Z is a concise, highly readable, user-friendly book--written by one who has been practicing what he preaches--that should be in the briefcase of anyone who dares to speak to the public.” – George Haber Information Services "When I first started in the profession, media training was not considered an important element of the PR profession. But today, with the advent of new media, ranging from many different types of television opportunities, to blogs, to online media, training of corporate executives and celebrities is a vital part of the PR package. To have a book and a talent like TJ Walker all under one roof is great." – Alan Taylor Alan Taylor Communications, Inc. “Jess gave me easy strategies to change my appearance and showed how body- language influences the message.” – Michael S. Jensen AIG Europe “TJ Walker tells it like it is – simple, direct, impactful. Follow his savvy advice in Media Training A-Z and you’ll win with the media every time.” – Matthew Cossolotto Ovations International, Inc. “Home of the Standing O” “I feel confident and more organized in my thought process.” – Ken Porter TransUnion “[This Book] has helped my confidence in delivering a message and has greatly improved my ability to develop stories that explain key points.” – Keith Jacoby Wachovia Securities This Book Is Dedicated To Great And Aspiring Speakers Everywhere. ~ TJ Walker & Jess Todtfeld Receive FREE VIDEOS! To receive weekly video tips focusing on speaking to the media send a blank email to: [email protected] Sale of this book without a front cover may be unauthorized. If this book is coverless, it may have been reported to the publisher as “unsold or destroyed” and neither the author nor the publisher may have received payment for it. No part of this book may be used or reproduced in any manner without written permission except in the case of an editorial review, a journalistic article, or for purposes of higher learning. For more information address Media Training Worldwide, 110 West 40th Street, - Suite 203 New York, NY 10018. Published by Media Training Worldwide Copyright © 2008 Media Training Worldwide Media Training Worldwide provides more media and presentation training workshops and seminars than any other company in the world. We also publish more than 100 media and presentation training books, DVDs, CDs, and other information products and are the premier presentation/media training publisher in the world. www.mediatrainingworldwide.com Library of Congress Catalog Card Number: 2004115412 ISBN: 1-932642-36-6 Printed in the United States of America Fifth Edition: February 2007 First Edition: December 2004 Developmental Editor: Deborah Knox Copy Editor: Joni Mitchell Book Design: Kristopher Gentile Media Training A-Z A Complete Guide To Controlling Your Image, Message, & Sound Bites By TJ Walker & Jess Todtfeld Table of Contents Introduction: - The Enemy Within ...........................................................................................1 - The One Common Leadership Trait ................................................................5 - You Can Get A Second Chance To Make A Great Impression ........................7 Chapter 1: Warming Up - Don’t Think On Your Feet – Think At Your Seat .......................................... 11 - In The Moment...............................................................................................12 - Got No Time ...................................................................................................13 - Consistency Isn’t So Foolish ..........................................................................15 Chapter 2: Talking Tips - I Hate My Voice! ............................................................................................19 - Protect Your Voice......................................................................................... 20 - You Are What You Drink................................................................................21 - Talk To Your Best Friend .............................................................................. 24 - Battling The Talk-Radio Clock...................................................................... 25 Chapter 3: Looking “Mahvelous” On TV - Do Clothes Make the Man or Woman?......................................................... 29 - To Button Or Not To Button, That Is The Question .....................................31 - Be Cool, Man.................................................................................................. 32 -