A TRIBUTE TO 100 YEARS: 1914, New York – the PAL service model is employed and spreads through a century of grass-roots, community-based service that yeilds what will become an unparalleled success story in communities across America. We at LAPD Hollenbeck PAL recognize the hard work and pay tribute to the achievements of the New York PAL, and are honored to follow their service model. We are delighted to celebrate 100 Years of PAL at our 2014 LAPD Hollenbeck PAL Awards Gala.

History of the POLICE ACTIVITIES LEAGUE (PAL) movement: The Police Athletic League movement began in New York City nearly 100 years ago when Police Commissioner Arthur Woods and Captain John Sweeney gave birth to the concept of cops helping kids helping communities. It was their pioneering efforts that launched a youth service model that would spread throughout New York City and country. The notion that members of the law enforcement community would initiate prevention services to later avoid harsher intervention measures is what makes PAL the most logical and unique youth program in the country.

Since 1914 PAL has been serving youth with safe, structured programming designed to engage boys and girls in positive activities that improve their quality of life, present developmental opportunities, and offer the prospect of a brighter future. What started out as the closing of streets by the New York City Police Department to enable the city’s unsupervised youth to play became a city-wide Cops & Kids movement and later a national model that brought communities and police together.

Today, there are over 400 PAL Member Chapters in law enforcement agencies servicing over 700 cities and 1,700 facilities throughout the , including the U.S. Virgin Islands, serving more than one million youth, ages 5 to 18.

The PAL concept is based on the conviction that young people - if they are reached early enough - can develop strong positive attitudes towards police officers in their journey through life toward the goal of maturity and good citizenship. The PAL program brings youth under the supervision and positive influence of a law enforcement agency supported by volunteers in many positions helping to expand public awareness about the role of a police officer and the reinforcement of the responsible values and attitudes instilled in young people by their parents.

PAST HONOREES:

PAST SPEAKERS & GUESTS: 2007: Jim McDonnell, First Assistant Chief, LAPD Christine Devine, FOX 11 News

2008: Raymond Alpert, Businessman Laura Chick, City Controller, Ed Begely, Jr., Actor / Environmentalist

2009: LA84 Foundation Councilman Jose Huizar, Los Angeles DEREK FISHER STACIA & LUC Monica Gil, The Nielsen Co. ROBITAILLE 2010: Victor M. Franco Sr., Telemundo

Juan Marcos Gutierrez-Gonzalez, Consul General of Mexico Jacob Dayan, Consul General of Israel Steven Streit, Green Dot, Corp. 2011: Evelyn Lasiter, Philanthropist

Chief Charlie Beck, LAPD DUSTIN BROWN EDWARD J. OLMOS TIM LEIWEKE & METTA WORLD PEACE Timothy Leiweke, President & CEO of AEG

2012: Terri and Brad Berman, American Skating Entertainment Centers Helen Hernandez, The Imagen Foundation 2013: Wells Fargo Bank Good News Girls, Wendy Burch, Christine Devine, Dorothy Lucey, Ana Garcia, Leslie Miller, and Anna Garcia MONICA GIL & CHIEF CHARLIE BECK & Larry King, Journalist / Talk Show Host ANTONIO VILLARAIGOSA Cast of SOUTHLAND

May 29, 2014 | Thursday | 6:30 – 9:30 p.m. | 600+ attendees Event Itinerary: Humanitarian Award 6:30 -7:30 P.M. Reception: Complimentary cocktails and Businessman / Philanthropist/ hors d'oeuvres; silent auction; raffle; music th 39 Mayor of Los Angeles 7:30 – 9:30 P.M. Dinner and Sponsor acknowledgements; Keynote address; special performance; live

PAL-of-the-Year Award auction, and awards presentation. At the historic

CEO/Founder, Los Angeles Police Academy Fig & Olive Restaurants 1880 Academy Drive Los Angeles, CA 90012

Co-Hosted by Image Award Ken Baker (E! News)

Deputy Chief, Central Bureau and Los Angeles Police Department Victor M. Franco (NBC/Telemundo)

Mayor Eric Garcetti; LAPD Chief Charlie Beck; LBPD Chief Jim McDonnell; TV personalities

: The LOS ANGELES POLICE ACADEMY The Los Angeles Police Academy is truly reflective of the City’s historic, yet contemporary,

spirit. Used as a setting for the 1932 Olympic Game’s pistol and rifle competitions, the Academy remains a favorite of film makers, whose images of the "Academy Arches" have created a home-town landmark that is recognizable around the world. At the same time, today’s new recruits continue to receive some of the most extensive and innovative police

training in the world.

The Los Angeles Police Academy is less than ten minutes from the Civic Center, located in the 21-acre Elysian Park complex and nestled in a picturesque setting of fountains, waterfalls, pine trees, and flowers.

Los Angeles Police Academy 1880 Academy Drive Los Angeles, CA 90012

HOLLENBECK POLICE ACTIVITIES LEAGUE (PAL)

Violence, particularly juvenile violence, costs the U.S. $425 billion in direct and indirect costs each year. These costs range from money spent on the criminal justice system, to the treatment of victims, as well as on lost productivity and quality of life. In , it costs more than $200,000 to incarcerate one juvenile each year. Juvenile delinquency hurts our communities far more than any monetary cost can gauge. However, Sports juvenile delinquency IS PREVENTABLE. As the largest and most successful PAL in all of the Los Angeles Police Department’s 21 divisions, Hollenbeck PAL is leading the effort to reduce juvenile delinquency and Leadership increase opportunities for youth. This two-prong approach allows our youth a chance to build the tools for a successful life and bright future.

Crime Prevention For over 20 years, Hollenbeck PAL has been helping youth, regardless of their ethnic background or economic status, make positive changes in their Mentoring lives by teaching them healthy life-style principles, providing them with positive role-models, instilling in them the concept of teamwork, building in them the qualities of sportsmanship, and providing them with opportunities to gain and exercise leadership skills. Hollenbeck PAL provides safe Education places throughout the community where children can recreate and learn safely during non-school hours while providing meaningful, structured activities to every child in the service area. Hollenbeck PAL serves nearly Fitness 1,000 children and 300 parents each year and depends on the outstanding support of nearly 100 volunteers.

Amazing Media Partnerships for Along with traditional PR efforts, the LAPD HOLLENBECK PAL will employ an innovative and captivating online and social media strategy surrounding the event to create a viral conversation that continuously exposes your brand. Better Brand

Exposure!! Our vast partner network will create a buzz around the event—with your brand—through tasteful and credible outreach.

Advertising & PR Plan

• Promotional teaser video featuring event celebrities • Email blasts in the weeks leading up to the event

• Celebrity Twitter feeds and Facebook posts • Press releases to local media • Social media promotion • Announcement on LAPD website (one million hits per month)

Our Partners Our Attendees

• FOX 11 News (Local Media) 1 million+ • Business professionals, LAPD top brass, Business leaders, • NBC/Telemundo 52 (Local Media) 1 million+ Politicians, Celebrities

• La Opinion Newspaper (Local Print Media) 500K • 35% White, 35% Latino, 20% African American, 10% Other • E Entertainment News (National Media) • Ages: 20% 20-29 ; 70% 30-55; • ABC News (Local Media) 1 million + 10% 55+

• Los Angeles Downtown News (print media)

Our integration with social media and web platforms allows YOUR SPONSORSHIP MESSAGE to be shared by friends/colleagues:

Creative Sponsorship Opportunities!! We offer customizable sponsorship packages to meet your branding, marketing and philanthropic needs. Contact us to discuss how we can better promote you brand.

SPONSORSHIP LEVELS:

TITLE SPONSOR : $40,000 PRESENTING SPONSOR : $30,000

Company name/logo incorporated in event title Company name/logo incorporated after event title (The Company Name 2014 Hollenbeck PAL Awards) (presented by Company Name)  Premier seating – Two tables of 10 (20 seats)  Premier seating – Two tables of 10 (20 seats)  Premier logo/name placement on all event publicity  Logo/name incorporated on all event publicity  Invitations  Invitations  Media press kits  Media press kits  Email blasts  Email blasts  Social Media (facebook & twitter)  Social Media (facebook & twitter)  Step’n’Repeat Banner  Step’n’Repeat Banner  Opportunity to speak at Gala  Recognition at event cocktail hour and on stage  Sponsor 15 sec video played at event commencement  Product placement opportunity (gift bags)  Product placement opportunity  Preferred placement: full-page color ad on program book  Double page spread ad on program book  Logo link on HPAL website  V.I.P. Parking  Name inclusion on post-event video  Logo link on HPAL website

 Name/Logo inclusion on post-event video

SPONSORSHIP LEVELS (CONT.):

GOLD SPONSOR: SILVER SPONSOR: BRONZE SPONSOR: $20,000 $10,000 $5,000  Preferred seating – Two tables of  Preferred seating – One table of 10  One table of 10 seats w/ signage 10 seats w/ signage (20 seats) seats w/ signage  Logo/name recognition in  Preferred Logo/name placement on  Logo/name placement on all event program book all event signage: signage:  Logo placement on small  Stage banner  Stage banner banners in cocktail reception area  Reception area banners  Reception area banners  Quarter page color ad in program  Video screens  Video screens book  Name recognition in pre-event  Product placement opportunity (gif  Recognition in HPAL social press release bags) media pages  Product placement opportunity (gift  Half-page color ad on program

bags) book  Logo placement on Step’n’Repeat  Logo link on HPAL website banner

 Full-page color ad on program book  Logo link on HPAL website  Name inclusion on post-event video and press-release

INDIVIDUAL TICKETS: $200 (Ticket purchases of five or more are not guaranteed to sit at same table)

Program Advertising Inside Spread  Inside Spread, color – 17”W x 11”H $3,200 Includes four (4) tickets to Awards Gala ($600 value) 17”W x 11”H

 Full-page, color ad – 8.5”W x 11”H $1,700 Includes two (2) tickets to Awards Gala ($300 value)

Full-page  Full-page, BW ad - 8.5”W x 11”H $1,200 Includes one (1) ticket to Awards Gala ($150 value) 8.5”W x 11”H

 Half-page, color ad – 8.5”W x 5.5”H $ 950  Half-page, BW ad – 8.5”W x 5.5”H $ 700  Quarter-page BW - 3.5”W x 5”H $ 500 Half-page

-No bleed, PDF or JPG format, minimum 300dpi resolution 8.5”W x 5.5”H -Ads can include logo, message, and/or product/service promotion. PRINTING DEADLINE: May 1, 2014

For questions or assistance with program ads, Quarter-page please contact: 3.5”W x 5”H Edwin Rodriguez [email protected] - 323-224-0152

Help us ensure a brighter future - one child at a time….

Sponsoring partners are not only critical to the financial success of our event, but also an important partnership that is a lifeline of resources and knowledge that makes Hollenbeck PAL’s kids, volunteers and staff shine! We welcome your ideas, input and suggestions. Let’s work together to build a creative and fun platform that results in success for your brand and the future of youth development services. Help us continue to build ”The Bond between Cops and Kids!”

For more information on sponsorship opportunities or to customize a sponsorship package, please contact:

Edwin Rodriguez Lorraine Garcia [email protected] [email protected] (323) 224-0152 Office (323) 224-0151 Office (323) 354-2376 Cell (213) 819-4451 Cell

Joan Ford Event Planner [email protected] (310) 400-2505

www.LAPDhollenbeckPAL.org