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Usaid/Lebanon Lebanon Industry Value Chain

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Usaid/Lebanon Lebanon Industry Value Chain USAID/LEBANON LEBANON INDUSTRY VALUE CHAIN DEVELOPMENT (LIVCD) PROJECT September 2017 Rural Tourism “Economic Impact Analysis” Prepared by Jad Abou Arrage This publication was produced for review by the United States Agency for International Development. It was prepared by DAI. 1 Lebanon Industry Value Chain Development - LIVCD Project This report is made possible by the support of the American people through the United States Agency for International Development (USAID). The content of this report is the sole responsibility of the Lebanon Industry Value Chain Development (LIVCD) Project and does not necessarily reflect the views of USAID or the United States Government 2 Table of Contents List of Abbreviations .................................................................................................................................................................. 5 List of tables .................................................................................................................................................................... 6 List of figures ................................................................................................................................................................... 7 Executive Summary .................................................................................................................................................... 8 Introduction ..................................................................................................................................................................... 9 Part I: Methodology ................................................................................................................................................... 12 I.1. General approach............................................................................................................................................ 12 I.2. Data collection and analytical framework .......................................................................................... 13 I.2.1. The direct economic impact .......................................................................................................... 13 I.2.2. The indirect economic impact ...................................................................................................... 14 Part II: Rural Tourism in Lebanon ..................................................................................................................... 15 II.1. Rural tourism development: a timeline review .............................................................................. 15 II.2. Rural tourism and the economy: a promising sector .................................................................. 18 II.2.1. The rural economy structure ....................................................................................................... 19 II.2.2. Tourism in the economy ................................................................................................................ 20 II.2.3. Rural tourism and local development ...................................................................................... 23 II.3. Rural tourism: market dynamics ........................................................................................................... 24 Part III: Economic Analysis of LIVCD projects ............................................................................................ 27 III.1. LIVCD rural tourism projects ................................................................................................................ 27 III.2. Economic impact analysis on the village level ............................................................................... 30 III.2.1. Ehmej village (Jbeil district) ......................................................................................................... 31 III.2.2. Domaine de Taanayel (Zahle district).................................................................................... 33 III.2.3. Hadath El Jebbeh village (Bcharreh district)....................................................................... 35 III.2.4. Auberge Beity in Kfardebiane village (Kesrouane district) ......................................... 37 III.2.5. Ramlieh Youth Hostel in Ramlieh village (Aley district) .............................................. 38 III.2.6. Rock climbing in Tannourine village (Batroun district) ................................................ 39 III.2.7. Rural tourism strategies for different villages .................................................................... 40 III.2.8. Consolidation of LIVCD projects economic impact on villages level ..................... 41 III.3. Economic impact analysis on the villages cluster level ............................................................. 42 III.3.1. Union of Jezzine Municipalities .................................................................................................. 42 3 III.3.2. Shouf Biosphere Reserve villages ............................................................................................. 44 III.3.3. The Food Trail “Darb El Karam” in West Beqaa and Higher Shouf ...................... 47 III.3.4. Bentael Nature Reserve ................................................................................................................ 49 III.3.5. Bil day’a ma bit dee’ (Damour, Ouarhaniyeh, and Khreibeh) .................................... 49 III.3.6. Jabal Moussa Biosphere Reserve ............................................................................................... 50 III.3.7. Jbeil and Batroun rural routes .................................................................................................... 52 III.3.8. Promotion of rural tourism regional clusters .................................................................... 53 III.3.9. Consolidation of LIVCD projects economic impact on clusters level .................... 54 III.4. Economic impact analysis on the national level ........................................................................... 54 III.4.1. Improving the Lebanon Mountain Trail as a Rural Tourism Destination ............ 54 III.4.2. Increase the guesthouses competiveness – Diyafa network........................................ 57 III.4.3. National Rural Tourism Strategy ............................................................................................. 58 III.4.4. Travel Lebanon Show ..................................................................................................................... 60 III.4.5. General economic impact assessment ................................................................................... 62 III.5. National rural tourism trends................................................................................................................ 63 III.5.1. Tour Organizers ................................................................................................................................ 63 III.5.2. Picnic areas and adventure parks ............................................................................................. 66 III.5.3. Rural accommodation .................................................................................................................... 66 III.5.4. Emerging rural activities ............................................................................................................... 67 III.5.5. Donors’ funding for the rural tourism value chain ........................................................... 67 Conclusion and Recommendations ................................................................................................................... 69 4 List of Abbreviations AFDC Association for Forest Development and Conservation ANERA American Near East Refugees Association APJM Association for the Protection of Jabal Moussa AUB American University of Beirut AUB-NCC American University of Beirut-Nature Conservation Center BBA Beyond Beirut Association DAI Development Alternatives Inc DHIAFEE Developing the Hospitality Industry’s Abilities – Fostering Economic Expansion ESDU Environmental Sustainable Development Unit FHF Food Heritage Foundation GDP Gross Domestic Product JMBR Jabal Moussa Biosphere Reserve LIVCD Lebanon Industry Value Chain Development LMT Lebanon Mountain Trail LMTA Lebanon Mountain Trail Association MOT Ministry of Tourism NGOs Non-Governmental Organizations SBR Shouf Biosphere Reserve USAID United States Agency for International Development WTTC World Travel and Tourism Council 5 List of tables Table.1. Direct economic impact assessment analytical framework 14 Table.2. Indirect economic impact assessment analytical framework 14 Table.3. Tourism businesses and number of employees in Lebanon 23 Table.4. Lebanese rural tourism market segments and visitors; estimation for 2016 27 Table.5. Regional distribution of the LIVCD rural tourism projects 29 Table.6. Distribution of the LIVCD rural tourism projects per districts 30 Table.7. LIVCD rural tourism project sheet – Ehmej 33 Table.8. Rural tourism indicators for Ehmej 34 Table.9. Total economic impact attributed to the LIVCD projects in Ehmej 34 Table.10. LIVCD rural tourism project sheet – Domaine de Taanayel 35 Table.11. Rural tourism indicators for Domaine de Taanayel 36 Table.12. Total economic impact attributed to the LIVCD project in Domaine de Taanayel 36 Table.13. LIVCD rural tourism project sheet – Hadath El Jebbeh village 37 Table.14. Rural
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