Leida January 22th 2019
“Crete, Land of Value”
22/1/2019 1 Theano Vrentzou-Skordalaki
President of AREPO Member of Crete Island Regional Council
22/1/2019 2 Crete Minoan’s Civilization land
Minoan civilization: ca. 3200–1000 B.C. (Crete, Knossos, King Minos)
22/1/2019 3 Modern Crete
Crete is the largest Aegean island spanning a vast surface area of 8,700 sq km. 621.000 residents 1st Region of Greece, in natural population increase (4,54%) http://www.patris.gr/articles/168530?PHPSESSID=#.Uv- pymJ_sWA Attractive residence destination
22/1/2019 4 Strategic Planning of Crete Region
1. Promotion of a healthy dietary pattern 2. Sustainable production. 3. Respect of local environment 4. Non use of Genetically Modified Organisms ( GMOs ) . 5. Reduction of transportation cost 6. Ensure transparency and traceability from farm to table 7. Promotes production systems and food handling that reduce the "distance" between producers and consumers. 8. Encourage production and consumption of local, seasonal and high quality products 9. Εducation
22/1/2019 5 We have invested in the Primary Sector and the Rural Economy!
22/1/2019 6 We promote the uniqueness of quality Cretan products, certification and ongoing controls.
22/1/2019 7 Tourism and Primary Sector Interconnection
22/1/2019 8 Agri-food Partnership of Crete
We created a specialized and flexible body for the development and upgrading of agri-food sector of Crete “Cretan diet as a nutritional pattern model”
22/1/2019 9 Basket of Cretan products
Basket of Cretan products as a result of the wisdom of Cretan people, highlighting the long history of the Cretan Diet.
22/1/2019 10 Brand Name “Crete”
Utilizing the geographical designation "Crete" to all products which are certified as to their origin, giving a clear “message” to consumers
22/1/2019 11 Participation of Greece in EU Quality Systems of agricultural products, wines and spirits
Greece is 5th country in the European Catalog DOOR, with 113 agricultural products e-bacchus catalog with 149 wines. e-spirits catalog, with 19 spirits.
22/1/2019 12 Participation of Crete Region in EU Quality Systems of agricultural products, wines and spirits
Region of Crete (6,3%) is 1st Greece Catalog DOOR, with 21 agricultural products (18,58%) e-bacchus catalog with 12 wines (8%) e-spirits catalog, with 1 spirit (5,25%)
22/1/2019 13 Cretan PDO, PGI
PDO extra virgin olive oil, ten (12) PGI extra virgin olive oil, one (2) PDO Cheeses, four (4) PDO fruit one (1) PDO Olive (1) olive PGI bakery product, one (1) Honey (1)
22/1/2019 14 Ten (10) Extra Virgin Olive Oil PDO
1. Messara ® 2. Sitia Lassithi Crete ® 3. Extra Virgin Olive Oil Selino Crete ® 4. Extra virgin olive oil Thrapsano ® 5. Apokoronas Chania Crete ® 6. Kolimvari Chania Crete ® 7. Peza Heraklion Crete ® 8. North Mylopotamos Rethymno Crete ® 9. Vianos Heraklion Crete ® 10. Archanes Heraklion Crete ®
22/1/2019 15 Extra Virgin Olive Oil PGI (Chania Crete)
22/1/2019 16 Table Olives
Throumpa Ampadias Rethymnis Kritis
22/1/2019 17 PDO Cretan Cheeses Xinomyzithra Kritis
Graviera Kritis
22/1/2019 18 PDO Cheeses
Xigalo Sitias Pychtogalo 22/1/2019 Chanion 19 Portokalia (Oranges) Maleme Chanion Kritis (PDO)
22/1/2019 20 In addition we have already submitted
PDO Raisin Crete PGI PGI Olive Oil Sitia Lassithi Crete
22/1/2019 21 Wines
PDO Malvasia Sitias Malvasia Χάνδακας- Candia Dafnes Sitia Candia
PGI Heraklion Crete Lasithi Rethymno Chania Archanes
22/1/2019 Peza 22 “Tsikoudia Kritis”
22/1/2019 23 “Crete, Land of Value”
Certification of quality agricultural products with brand name "CRETE" Certification of restaurants "Cretan Cuisine» Visitable Wineries,
22/1/2019 24 “Crete, Land of Value”
22/1/2019 25 Regional Quality Systems
22/1/2019 26 The aim of the brand name "KRHTH"
The protection and enhancement of cultural heritage via of the Cretan Diet, The spread of products from Crete to new markets The upgrading of the food service The connection of the primary sector in tourism, and The promotion of Crete Island as a gourmet destination
22/1/2019 27 Regional Quality Systems
22/1/2019 28 We invest in extroversion
We participate in world-wide exhibitions We organize B2B meetings We organize Events and Symposia Participation in international exhibitions of domestic and thematic Festival Promote Cretan gastronomy in International and National Media Digital system support agri-food sector in Crete Promotional actions
22/1/2019 29 World-Wide Exhibitions
«ANUGA». Kiev, «Prodexpo» «Gulfood» «Sial» Summer Funcy «Fruitologistica» New York
22/1/2019 30 B2B meetings
22/1/2019 31 Events and Symposia
22/1/2019 32 Participation in international exhibitions and thematic Festival
Germany Festival CEREALIA
22/1/2019 33 Promotion of Cretan Gastronomy
Cretan Breakfast Cretan Dinner
22/1/2019 34 Promotional actions
Promotion of the Cretan diet in the United Nations (UN) in New York
22/1/2019 35 Promotional Actions
22/1/2019 36 Culture Heritage
22/1/2019 37 “Ora Kali” Have a nice time!
Thank you for your attention! 22/1/2019 39 22/1/2019 40