20130812-NEWS--1-NAT-CCI-CL_-- 8/9/2013 3:34 PM Page 1

$2.00/AUGUST 12 - 18, 2013

Changing times for campus leadership

INSIDE: A look at the exit dates for nancially hard-pressed university Local university president departures reflect U.S. trends six prominent university presidents in after three years at the helm. Ohio. Page 17 Moreover, longtime Cuyahoga By TIMOTHY MAGAW would step down from the helm of dramatically alter higher education Community College president Jer- [email protected] the University of Akron next sum- in the state of Ohio, particularly in would step down next summer after ry Sue Thornton, a fixture in the mer after 15 years on the job was the northeastern part of the state. seven years on the job. Youngstown Ohio higher education landscape Luis Proenza’s bombshell an- the latest in a series of presidential Last spring, for instance, Kent State’s Cynthia Anderson this sum- for the last two decades, stepped nouncement last week that he shakeups that have the potential to State’s Lester Lefton announced he mer vacated the top post at the fi- See TIME Page 17 ‘Reset’ by PD is puzzling to many Top executives say newspaper isn’t abandoning print with digital focus

By JAY MILLER [email protected]

The first installment in an exten- sive investigation by two Plain Deal- er reporters on the failure of Cleve- land police to follow up on medical evidence gathered from rape victims over two decades rolled out last Monday, Aug. 5. JOHN REID But not in The Plain Dealer, which Browns vice president of fan experience and marketing Kevin Griffin, left, speaks with “Cleveland Browns Daily” co-host Vic Carucci on the field prior to the team’s for decades has been the dominant preseason opener Thursday, Aug. 8 at FirstEnergy Stadium. daily news medium in Northeast Ohio. Instead, it appeared on Cleve- By KEVIN KLEPS land.com, the website owned, like [email protected] The Plain Dealer, by Advance Publi- cations Inc. he conversation began on May 30, 22 days af- The newspaper’s print home deliv- ENGAGED, ery subscribers didn’t even receive a ter Kevin Griffin was hired as the Cleveland Browns’ vice president of fan experience and home-delivered paper that day. Print- marketing, a position created by the team’s only readers were unaware until they Tnew regime to fill a void much larger than any hole received their Sunday, Aug. 11, news- forged by All-Pro left tackle Joe Thomas — the fran- paper that Leila Atassi, Rachel Dissell AT LAST and 16 others in the news organiza- chise’s disconnect with its rabid fans. Mr. Griffin, whose position is a rare one in profes- tion had invested months of work cre- New hire Kevin Griffin is giving sional sports, received a tweet in late May from ating a multimedia package called @NotSCCleveland, a “SportsCenter” parody account. “Reinvestigating Rape.” the Browns’ rabid fans their say See ENGAGED Page 7 See PD Page 9

32 SPECIAL SECTION 7 SMALL BUSINESS

NEWSPAPER Crowdfunding is challenging, but can give Entire contents © 2013

74470 83781 entrepreneurs a needed boost ■ Pages 11-15 by Crain Communications Inc. Vol. 34, No. 32 0 PLUS: ADVISER ■ TAX TIPS ■ SUMMER FESTIVALS ■ & MORE 20130812-NEWS--2-NAT-CCI-CL_-- 8/9/2013 12:02 PM Page 1

2 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM AUGUST 12 - 18, 2013 COMING NEXT WEEK SOCIALLY AWKWARD Know what U.S. CEOs really don’t like? Social media. A new study from Let’s make a deal CEO.com and business software firm Domo finds that 68% of Fortune 500 A number of local attorneys CEOs have no presence at all on any of the four major social networks — 700 W. St. Clair Ave., Suite 310, Facebook, Google+, LinkedIn or Twitter. There is some growth in usage among Cleveland, OH 44113-1230 and judges have set up the CEOs in three of the four platforms, with only Facebook declining in Phone: (216) 522-1383 shop as mediators in recent popularity in 2013 from 2012. Here’s a breakdown of the numbers, which Fax: (216) 694-4264 years to meet a growing includes CEOs on multiple social networks: www.crainscleveland.com Publisher/editorial director: demand in the field. In next Brian D. Tucker ([email protected]) Social network Fortune 500 Fortune 500 Change Associate publisher/editorial: week’s Legal Affairs section, CEO users, 2013 CEO users, 2012 John Campanelli ([email protected]) Crain’s will look at that trend and much more, including nurses Editor: Mark Dodosh ([email protected]) with law credentials. Facebook 35 38 -7.9% Managing editor: Scott Suttell ([email protected]) Sections editor: REGULAR FEATURES Google+ 5 4 +25% Amy Ann Stoessel ([email protected]) Assistant editor: Kevin Kleps ([email protected]) Classified ...... 21 Letter...... 8 LinkedIn 140 129 +8.5% Sports Editorial ...... 8 Milestone ...... 22 Senior reporter: Twitter 28 18 +55.6% Stan Bullard ([email protected]) From the Publisher ...... 8 Reporters’ Notebook....22 Real estate and construction Reporters: Going Places ...... 10 The Week ...... 22 ■ Source: CEO.com Jay Miller ([email protected]) Government Chuck Soder ([email protected]) Technology Dan Shingler ([email protected]) Energy, steel and automotive Tim Magaw ([email protected]) Health care and education Michelle Park ([email protected]) Finance Rachel Abbey McCafferty ([email protected]) Manufacturing and energy Research editor: Deborah W. Hillyer ([email protected]) Cartoonist/illustrator: Rich Williams Marketing director: Lori Yannucci Grim ([email protected]) Events Manager/Operations & Logistics: Christian Hendricks ([email protected]) Events Manager/Promotions & Sponsor Relations: Jessica Snyder ([email protected]) Advertising director: Nicole Mastrangelo ([email protected]) Senior account executive: Adam Mandell ([email protected]) Account executives: Dawn Donegan ([email protected]) Andy Hollander ([email protected]) Lindsie Bowman ([email protected]) John Banks ([email protected]) Sales and marketing assistant: Michelle Sustar ([email protected]) Office coordinator: Denise Donaldson ([email protected]) Digital strategy and development manager: Stephen Herron ([email protected]) Web/Print production director: Craig L. Mackey ([email protected]) Production assistant/video editor: Steven Bennett ([email protected]) Graphic designer: Lauren M. Rafferty ([email protected]) Billing: Susan Jaranowski, 313-446-6024 ([email protected]) Credit: Todd Masura, 313-446-6097 ([email protected]) Crain Communications Inc. Keith E. Crain: Chairman Rance Crain: President If your business needs a forklift, RATES AS LOW AS Merrilee Crain: Secretary Mary Kay Crain: Treasurer you need a loan from US. William A. Morrow: Executive vice president/operations % Chris Crain: Executive Vice President, Director of U.S. Bank works hard to tailor the right solutions for your business. With the APR* Strategic Operations 2.49 Brian D. Tucker: Vice president help of a trusted U.S. Bank Business Banking specialist, you can manage your Paul Dalpiaz: Chief Information Officer cash flow, payments, and loans for future growth. Straight business talk that QUICK LOAN Dave Kamis: speaks to your business, so more business owners like you can get what they Vice president/production & manufacturing Mary Kramer: Group publisher need to move forward. G.D. Crain Jr. Founder (1885-1973) Mrs. G.D. Crain Jr. Chairman (1911-1996)

Call Jerry Archambault Subscriptions: In Ohio: 1 year - $64, 2 year - $110. Outside Ohio: 1 year - $110, 2 year - $195. Single copy, Business Banking $2.00. Allow 4 weeks for change of address. For subscription information and delivery concerns send 216.623.5975 correspondence to Audience Development Department, Crain’s Cleveland Business, 1155 Gratiot Avenue, Detroit, Michigan, 48207-9911, or email to custom- [email protected], or call 877-824-9373 (in the U.S. and Canada) or (313) 446-0450 (all other locations), or fax 313-446-6777. Reprints: Call 1-800-290-5460 Ext. 125 branch usbank.com/smallbusiness Audit Bureau of Circulation *Applications subject to credit approval. The 2.49% rate applies to new or used vehicles & equipment loans up to 80% LTV and terms up to 36 months for credit qualified applicants. Disclosed rate reflects 0.50% discount based on automatic monthly payments from a U.S. Bank Business Checking account. Standard fees apply. Advertised rate is as of June 1, 2013 and subject UP change without notice. Some restrictions may apply. Deposit products offered by U.S. Bank National Association. Member FDIC, ©2013 U.S. Bank 20130812-NEWS--3-NAT-CCI-CL_-- 8/9/2013 3:38 PM Page 1

AUGUST 12 - 18, 2013 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 3 INSIGHT Bold CEO isn’t afraid to fail Boutros has set lofty MAN WITH A PLAN A look at a few of goals for struggling MetroHealth president and CEO Dr. Akram MetroHealth and is Boutros’ aggressive goals for 2013: inspiring his staff ■ Finishing the year with a $15 million profit. By TIMOTHY MAGAW ■ Increasing patient [email protected] satisfaction rates from the 15th to the 45th percentile. Although he was MetroHealth’s sec- ■ Achieving the top performance on ond choice to become its next president every quality measure. and CEO, the gregarious and blunt Dr. ■ Being certified as an accountable care Akram Boutros has taken the reins of the organization by the Centers for Medicare hard-pressed public health system as if and Medicaid Services. he was destined for the job. For instance, when asked what he thought so far of Dr. Boutros’ perfor- And while he’s only been on the job for mance, Thomas McDonald, chair of the just more than two months, Dr. Boutros’ health system’s board of trustees, told fingerprints are all over the organization, Crain’s, “I couldn’t be happier, and I’m having steered a process to retool Metro- glad we missed out on Brennan,” refer- Health’s mission and values statements ring to Dr. John Brennan, the CEO of — a process which, if executed properly, Newark Beth Israel Medical Center in Dr. Boutros believes could position New Jersey who unexpectedly reneged MetroHealth as the most admired public on his commitment after accepting the health system in the nation. post last November. See BOLD Page 21 THE WEEK IN QUOTES “If you look nationally “It isn’t an either-or over the last several strategy. But if the focus years, there has been is not on the digital, you more change. The run the risk of not tenure of university developing it as well as presidents has been and as rapidly as you shorter. It’s a high-stress need to.” — Terry Egger, chairman, Plain environment.” Dealer Publishing Co. Page One

— Bruce Johnson, president, STAN BULLARD Inter-University Council of Ohio. Heinen’s Fine Foods is considering the idea of adding a grocery store in the Ameritrust skyscraper on Page One “You’re engaging a East 9th Street. group of people who By STAN BULLARD “Everyone just wants to want to help you. If [email protected] let the community know you’re just asking them SHOPPING fforts are under way to bag a they exist.” for money, then I think full-fledged grocery store to — Annette Phelps, Broadview you have the wrong advance downtown Cleve- Heights secretary to the mayor land’s residential redevelop- goal.” FOR A HOME Ement, with Heinen’s Fine Foods ac- and city clerk. Page 11 — Ethan Mollick, assistant knowledging it is considering the professor of management, Wharton Downtown Cleveland is aiming idea. School of the University of Jeff Heinen, a third-generation Pennsylvania. Page 11 to land a major grocery store See GROCER Page 20 TMW is on the move to Eastpoint I

Eastpoint II, which were built in 2000. Provider of software to trucking companies For its part, TMW was mum on the new office it will occupy this fall. Monica soon will shift headquarters to Mayfield Hts. Truelsch, TMW director of marketing, declined comment on the transaction By STAN BULLARD TMW, part of Sunnyvale, Calif.-based and the company’s workplace plans. [email protected] Trimble Navigation Ltd., has leased 58,000 The move will combine more than 500 square feet on the second and third floors employees of TMW from about 18,000 TMW Systems Inc., a provider of soft- of the nearly empty Eastpoint I building at square feet at 25800 Science Park Dr., ware that allows trucking companies to 6085 Parkland Blvd. The firm is committed where it has had headquarters and re- track locations of their fleets, is setting a to the space through 2024, according to a search units since early 2012 and 32,000 course for a new office in Mayfield prepared statement by Atlanta-based Pied- square feet from a building at 21111 Cha- Heights that will consolidate its two mont Office Realty Trust Inc. Piedmont grin Blvd., an early home of the company Beachwood offices in a single building. owns both Eastpoint I and the neighboring See TMW Page 21 LAUREN RAFFERTY 20130812-NEWS--4-NAT-CCI-CL_-- 8/9/2013 12:47 PM Page 1

4 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM AUGUST 12 - 18, 2013

what our clients say about us Crain’s publisher Tucker is

“ We are out of town investors who acquired an empty 700,000 square foot warehouse. set to retire after 28 years Terry found every tenant and leased the entire the reader sees our words, photos building for us. We would recommend him to Hudson native Campanelli will assume and graphics in a wide choice of anyone with a challenging assignment. ” print and digital forms.” Mary Kramer, group publisher Bruce Levine top leadership role for newspaper in ’14 for Crain’s regional business publi- Equity Industrial Properties Visit Brian Tucker, publisher and edi- cations in Cleveland and Detroit, TerryCoyne.com 17000 Rockside Rd., Maple Hts., Ohio torial director of Crain’s Cleveland said, “We’re delighted to continue Or Call Terry at Business, announced he will retire the tradition of ensuring that an ex- 700,000 square feet. Fully leased to four tenants 216.453.3001 in the coming months after 28 years ecutive with deep news experience all found by Newmark Grubb Knight Frank. 1350 Euclid Ave., Suite 300 with the business newspaper and and judgment will continue to Cleveland, Ohio 44115 website. oversee Crain’s Cleveland Business, At the same time, John Campan- including its business operations. elli, the editor of Waste & Recycling Brian Tucker is known in the busi- News, has joined Crain’s Cleveland Tucker Campanelli ness community as much as a jour- Business as associate publisher/ed- nalist as he is a publisher and civic itorial. He will become publisher paper a whopping three weeks,” leader. John Campanelli has a pas- upon Mr. Tucker’s retirement. Mr. Tucker recalled. “But I knew of sion for Cleveland and will contin- Waste & Recycling News, like the Crain family’s reputation for ue in that tradition.” Crain’s Cleveland Business, is pub- great journalism, and I was certain lished by Detroit-based Crain Com- we’d build something special here.” ‘The best place for munications Inc. And the staff did just that, build- business people’ No specific timetable has been ing a reputation for first-rate busi- Mr. Campanelli, a graduate of set for Mr. Tucker’s retirement, but ness journalism and commentary Ohio State University, joined Waste he said the transition will occur that became a “must-read” for & Recycling News in April 2011 after sometime early in 2014. Northeast Ohio business owners more than 13 years as a reporter Mr. Tucker announced his plan and executives. and sports copy editor at The Plain to his staff on Monday, Aug. 5, a day Crain’s Cleveland Business has Dealer. He oversaw the June 2011 after his 62nd birthday. been named best weekly in Ohio a move of Waste & Recycling News to “I’ll just look to see what my next number of times and has won a Detroit from Akron and its transi- adventure will be,” he said. “I have wide range of regional and nation- tion last week to an online-only SM a lot of emotion and intellectual en- al awards. Just this year, it was th publication. The Power of Collaboration ergy invested in Cleveland and named a winner in the 59 annual Greater Cleveland, and I want to Jesse H. Neal Awards, a national It is Mr. Campanelli’s second tour with Crain Communications. Aggressive Financing for Businesses and Investors figure out the best way to use that competition that each year honors for an organization or a company.” the best work in business media, He was a reporter for Rubber & th Plastics News in 1997. Loans up to $7,500,000 Up to 10 Year Terms Mr. Tucker came to Crain’s and in the 35 annual Azbee ‡ Cleveland Business in March 1985, Awards, conducted by the Ameri- Mr. Campanelli, 43, is eager to ‡ Low Fixed Rates ‡ 20 - 25 Year Amortization as editor of the weekly business can Society of Business Press edi- take on the new challenge. Of Stay Connected! newspaper, which was not quite tors, for a multimedia package that Crain’s Cleveland Business, he said, Jonathan Mokri five years old at the time. examined the remaking of West 25th “I see a brand and a publication 440.526.8700 “I remember writing a column Street. that is the best place for business [email protected] for that first anniversary section, He said it all starts with great people to get their news in North- and not being entirely certain about journalism. east Ohio.” www.cbscuso.com Providing Commercial Loan Financing in Partnership with Area Credit Unions SM my message, since I’d been at the “It’s the very elemental nature of He said he believes that Crain’s a newspaper, even though now our Cleveland Business and its website, information is conveyed in both CrainsCleveland.com, can be espe- print and digital formats,” said Mr. cially valuable to business people as Tucker, who became publisher and The Plain Dealer is refocusing ef- editorial director in late 1988. “It forts away from its print publica- might be more demanding with the tion. non-stop nature of digital delivery “I think that if there wasn’t al- MERRILL LYNCH WELCOMES of our news, but at its core it’s the ready a news vacuum, people who same as when G.D. Crain Jr. started are doing business, all different SANJAY R. BEACH, our company. Find a great idea for kinds of people, are going to need a news product, hire talented folks information and someone is going OUR NEWEST FINANCIAL ADVISOR. to produce and sell it, and advertis- to have to step up,” he said. ers will want their message seen by A Hudson native, Mr. Campanelli its readers. started his journalism career in 1994 “He felt it was imperative to serve at The Morning Journal in Lorain, Sanjay R. Beach, CRPS® the market by putting the reader where he was assistant city editor and assistant managing editor. ■ Vice President first. It’s no different today, except Financial Advisor Portfolio Manager, PIA Program College Now Greater Cleveland lands $150K grant (440) 250-7957 ■ (855) 250-7577 College Now ON THE WEB Story from include more than Merrill Lynch Greater Cleveland has www.crainscleveland.com 500 mentor and 159 Crocker Park Boulevard, Suite 200 secured a three-year, mentee pairings. $150,000 grant to support the According to College Now, the Westlake, OH 44145 growth of its burgeoning mentoring funding will help cover existing staff [email protected] program. costs that will allow the organization The grant from TG, a Texas-based to leverage other resources to grow nonprofit organization that provides the mentoring staff, support in- resources to help students plan and creased mentor screening, cover prepare for college, will help fund the training costs and boost the budget mentoring program's infrastructure. for events and marketing. The mentoring program was “The TG funding came at a critical launched as a pilot in 2011 to help time for the Mentoring Program,” bolster college completion rates College Now CEO Lee Friedman said among the organization's scholar- in a statement. ship recipients. It has since grown to — Tim Magaw

The Bull Symbol, Merrill Lynch Wealth Management and The Power of the Right Advisor are trademarks or registered trademarks of Bank of America Corporation. CRPSLVDUHJLVWHUHGVHUYLFHPDUNRIňH&ROOHJHIRU)LQDQFLDO3ODQQLQJ Volume 34, Number 32 Crain’s Cleveland Business (ISSN 0197-2375) is published weekly, except for com- 0HUULOO/\QFK:HDOWK0DQDJHPHQWPDNHVDYDLODEOHSURGXFWVDQGVHUYLFHVRIIHUHGE\0HUULOO/\QFK3LHUFH)HQQHU 6PLWK,QFRUSRUDWHGDUHJLVWHUHGEURNHUGHDOHUDQGPHPEHU6,3&DQGRWKHUVXEVLGLDULHVRI bined issues on the fourth week of December and fifth week of December at 700 West St. Clair Ave., Suite Bank of America Corporation. 310, Cleveland, OH 44113-1230. Copyright © 2013 by Crain Communications Inc. Periodicals postage paid © 2013 Bank of America Corporation. All rights reserved. at Cleveland, Ohio, and at additional mailing offices. Price per copy: $2.00. POSTMASTER: Send address $'$ $5 30 changes to Crain’s Cleveland Business, Circulation Department, 1155 Gratiot Avenue, Detroit, Michigan 48207-2912. 1-877-824-9373. REPRINT INFORMATION: 800-290-5460 Ext. 136 20130812-NEWS--5-NAT-CCI-CL_-- 8/8/2013 2:54 PM Page 1 20130812-NEWS--6-NAT-CCI-CL_-- 8/9/2013 3:58 PM Page 1

6 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM AUGUST 12 - 18, 2013 Vadxx Energy scraps its plans for Cleveland plant Alternative recycler has shifted its focus ON THE AGENDA According to the Akron planning to Akron and has its sights set on the commission agenda, Vadxx Energy LLC’s purchase of the space at 1200 purchase of 5.1 acres of city-owned land E. Waterloo Rd. would include the following details: By RACHEL ABBEY McCAFFERTY when it opens, with a goal of anoth- ■ Purchase price: $150,000 Executive Retreat For Sale [email protected] er five jobs being created within ■ Square feet of plant: 18,000 three years. The agenda also men- ■ Construction costs: $2 million 100+ Acres Vadxx Energy LLC, a Cleveland- tions that the company would ■ Jobs created or transferred to based alternative recycler that turns make efforts to move the research the site: At least 15, with a goal of Northeast Ohio polyolefin waste into fuel, is aban- and development center to the site another five created in the next three doning its plans for a much-debat- in the next three years. years. FOR MORE INFORMATION, CONTACT: ed Cleveland plant and instead set- The agreement has to go before ting its sights on Akron. Akron City Council before it be- cluding a 50-foot extruder and a 60- Christopher J. Hondlik, SIOR Lawrence F. Kell, SIOR The city of Akron plans to enter comes final. foot rotary kiln. Each will need 216-861-7200 into a development agreement with Mr. Beckert said the city is excit- about 16 operators to run the ma- www.ostendorf-morris.com Vadxx, a move that Russell Cooper, ed about the agreement and that it chine 24 hours a day, and those jobs vice president of business develop- fought to keep Vadxx in Akron. The will likely come with salaries in the ment, said shows its “enthusiastic company started in the city’s incu- $40,000 to $50,000 range, he said. support” for the company. In turn, bator, the Akron Global Business Mr. Cooper said the company is he said Vadxx is giving its full atten- Accelerator, and will now move to working through the financial de- We are pleased to welcome: tion to the new location and doing production while still in the city, tails, and the new plant should start away with plans to put a site in creating jobs for Akron. to run trials in about a year. It Richik Sarkar Cleveland. No one from Cleveland’s eco- would take another three to six Akron’s planning commission is nomic development department months to get completely to scale. The nationally recognized scheduled to discuss the sale of 5.1 was available to comment last Fri- Once the plant is at full production, commercial litigator has joined acres of city-owned land at 1200 E. day, Aug. 9. it can process about 20,000 tons of our Litigation Department. Waterloo Road at its next regular Vadxx also is working to get part- waste a year, producing about meeting, at 9 a.m. this Friday, Aug. ners for other sites financially com- 80,000 barrels of fuel. The device Richik Sarkar 16. Mr. Cooper said Vadxx already mitted by the end of the year. These heats waste polyolefin products — • Business Litigation developers would build their own certain kinds of plastics — in a con- • Securities Litigation has been changing its permits and • Banking and Lender Liability Litigationon redoing the design for the new sites and use local waste streams, trolled way, without using catalysts. • Government Affairs space. taking Vadxx’s technology to create “That is a big breakthrough,” Mr. • White Collar and Government Compliancepliance Brad Beckert, development engi- usable fuel. Mr. Cooper said Vadxx Cooper said. 216.430.2009 neering manager for Akron, said the is talking to potential partners in The heat slowly melts the prod- [email protected] city is working on a development Wisconsin, Tennessee, California ucts and condenses them, turning agreement with Vadxx. Terms of the and Toronto. them back into carbon and hydro- agreement are not yet finalized, but Potential developers from across gen products. The majority of the they likely will address the use of the globe visited Vadxx’s research plastics waste — about 75% to 80% the land in question and the num- and development center in Akron — gets turned into hydrocarbon ber of jobs the company needs to during the week of July 15 to learn liquid, which can be used to make McDonald Hopkins LLC create. more about the technology. Vadxx products like diesel fuel, Mr. Coop- er said. 600 Superior Avenue East, Suite 2100, Cleveland, OH 44114 • 216.348.5400 According to the planning com- has been running a scaled-down ver- mission agenda, the purchase price sion of its future commercial units at Another 5% becomes a non-haz- Carl J. Grassi, President Shawn M. Riley, Cleveland Managing Member would be $150,000, and the esti- its Akron center for about three and ardous byproduct called char, and Chicago • Cleveland • Columbus • Detroit • Miami • West Palm Beach mated construction costs for an a half years, Mr. Cooper said. the rest becomes gas that is used to 18,000-square-foot plant would be Mr. Cooper said that when the heat the equipment. Vadxx already mcdonaldhopkins.com $2 million. At least 15 jobs would be equipment is commercially scaled, has one buyer lined up in Houston created or transferred to the site it will be about 5,000 square feet, in- for the liquid products. ■

Mattress retailer has cushy outlook of area “Save 10 times the cost of the class in Specialty mattress ON THE WEB Story from tions firm ICR, retailer Mattress Firm www.crainscleveland.com which represents reduction of scrap, downtime, returns, Inc. plans to open sev- Mattress Firm. en stores in Northeast Ohio before The Canton stores will be the next and rework.” the end of the year. to open, in mid-September. One of To staff the new stores, Houston- the stores, at 4471 Belden Village – Dan Sommers, Six Sigma Master Black Belt. based Mattress Firm is looking to St., will be a larger-format super- hire a total of 15 to 20 sales associ- center, Mr. Dorman said. ates, store management and ware- All of the stores are expected to house personnel, according to a open by mid-November, according news release. to the release. Six Sigma and Lean Training The stores will be in Canton, Mas- The company already has 43 sillon, Mayfield Heights, North Olmst- stores across Ohio, but none in the Six Sigma Green and Black Belt training programs ed and South Euclid. (There will be Cleveland area. two in Canton and two in Mayfield Mattress Firm carries brands from begin August 19 at Lorain County Community College. Heights.) a variety of manufacturers, including The first store to open will be the Sealy, Serta and Simmons. Mattress Through Six Sigma training you can: Massillon location, which will be at Firm stores use the company’s 46 Massillon Marketplace Drive SW. “Comfort by Color” concept, which s)NCREASE#USTOMER3ATISFACTION That store is expected to open by categorizes mattresses by comfort the end of August, said Jeff Dorman, level across brands. s/PERATE-ORE%FlCIENTLY an account executive at public rela- — Rachel Abbey McCafferty

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■ Crain’s on Twitter: @CrainsCleveland For information or to register Green or Black Belt Six Sigma training, ■ Crain’s on Facebook: Facebook.com/CrainsCleveland ■ Crain’s on LinkedIn: linkedin.com/company/crain’s-cleveland-business call 1-800-995-5222 (extension 7003) or visit www.lorainccc.edu/sixsigma ■ Crain’s daily e-newsletters: CrainsCleveland.com/register ■ Newsletter schedule: Weekdays: Morning Roundup and daily LCCC is conveniently located in Elyria and is easily accessible headlines; Mondays: Real Estate Report; Tuesdays: Work Force Report; from interstates 90, 480 and the Ohio Turnpike. Wednesdays: Dealmaker Alert; Thursdays: Small Business Report; 1005 N Abbe Rd, Elyria, Ohio 44035 Fridays: Shale and Energy Report 20130812-NEWS--7-NAT-CCI-CL_-- 8/9/2013 12:48 PM Page 1

AUGUST 12 - 18, 2013 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 7 Engaged: Griffin brings in ‘secret shopper’ for fans’ perspective

continued from PAGE 1 know that (interacting with the Cowboys and played a vital role in ans game in 2013. having their voices heard.” “Please, please tell us all that the fans) is reflective and a representa- fan experience at the state-of-the- Mr. Griffin had such off-the-wall Mr. Griffin is also thankful that game experience will be much dif- tion of who we are as a community. art Cowboys Stadium (just re- ideas in the Pacific Northwest as Mr. Banner and Mr. Scheiner have ferent this year,” the message read. So we want to put the best product named AT&T Stadium) that opened annual weiner dog races (“It was been open to his ideas. (The weiner Mr. Griffin responded by asking out there as possible, and part of in 2009 — interviewed about 30 huge,” he says of the event’s popu- dog race will debut at halftime of Browns fans for suggestions and that is listening to their needs and people for the job that eventually larity), and he’s a big believer that the Browns’ preseason game telling them to “Be nice!” desires.” went to Mr. Griffin. an improved game presentation — Thursday, Aug. 15 in what Mr. The ideas have ranged from the “We created a role I didn’t know player introductions, video presen- Scheiner has labeled a test run.) music played at FirstEnergy Stadi- Former Cowboy targets Buckeye of with any NFL team — VP of fan tations, music, halftime shows, in- On July 30, two months after Mr. um (it will be new and improved While Mr. Griffin’s title is a rare experience,” Mr. Scheiner said. stadium disc jockeys and countless Griffin’s Twitter request, Mr. Schein- this season), to new uniforms (it’s a one in professional sports, his ap- “The idea behind the role was we other elements that seem much er held a press conference at the future possibility), improved cell proach is far from revolutionary. wanted someone who was respon- more suited for a frantic NBA arena Browns’ training facility in Berea to phone service (it’s a reality), telling For years, the Browns have only sible for how we engage our fans as — are crucial in building a strong introduce the team’s “fan experi- security to allow fans to stand up had to look a few blocks across town an organization. Once we created home-field advantage. ence” improvements for 2013. and cheer (it’s been done) and more to see the Cavaliers’ and Indians’ use that role, we went out and searched In Cleveland, he even hired a “se- A few minutes later, a smiling Mr. locations at which to buy nachos of social media for clever methods of nationwide for it. The problem is no cret shopper.” Griffin spoke to a reporter and during a game (it’s probably much interacting with fans. The Browns, in one had ever done this, so we had “One guy kept emailing me and showed a flash from his football- lower on the Browns’ list of priori- the minds of many of their faithful, to look at different areas.” kept sending me tweets,” Mr. Grif- playing past. Only now, much of his ties). didn’t adopt similar philosophies, fin said. “I said, ‘I appreciate all this, passion is directed away from the Mr. Griffin has listened to the even as the 5-11 seasons mounted Shopping for success so I’m going to give you an assign- field of play — at those brown-and- feedback, and he responds to al- and the team plunged to 25th (2009 One team — two, actually — had ment.’ I said, ‘I want you to be my orange-clad onlookers who have most every question — though he and 2010), 26th (2011) and 24th (2012) a similar position, and it was secret shopper. Only you and I are had few reasons to cheer since the left the nacho fan hanging. in the NFL in stadium capacity (the manned by Kevin Griffin. going to know who this is.’ ” days of Bernie Kosar, The Drive, “Our relationship is a two-way percentage of the stands that are Mr. Griffin spent more than eight The mystery fan’s assignment: The Fumble and The Move. street,” said Mr. Griffin, a four-year filled on game day). years with the Seattle Seahawks and On the day after each regular-sea- “If the fans want to be involved, I letterman in football at Ohio State “If you look at what (Browns six with Seattle Sounders FC as di- son game, he or she will send Mr. believe this to my core: We will have (1995-98) and a nephew of two-time CEO) Joe Banner has done and what rector of fan development and Griffin an email with 10 “bullet the best home-field advantage in all Heisman Trophy winner Archie they’re doing now, they’ve taken a community relations. points” — ideas, suggestions, feed- of the NFL,” Mr. Griffin said. “No Griffin. “We, the Browns, have different approach to re-engage the The Sounders, a Major League back from other fans, etc. one should be able to come here to asked a lot of our fans the last 25, 30 fan base and do something a little Soccer franchise, averaged 43,144 “Ask people around you and FirstEnergy Stadium and beat us. years, and this is a way for us to give bit different,” said Michael Rap- fans per game in 2012 — more than keep telling us how we’re doing,” That’s not just for the players. back to them, to show them that we koch, president of Sports Value 20,000 ahead of the second-place Mr. Griffin said of his message. “We That’s also for us as fans, us as ad- appreciate who they are and that Consulting, an Addison, Texas- club in attendance (the Los Angeles can’t be everywhere, and we want ministrators — to make sure we we’re listening.” based company that provides ad- Galaxy) and almost 23,500 greater people to be able to do that. People build this thing so no one wants to In a seven-day span from July 29 vice to pro leagues and teams on than the average crowd for an Indi- appreciate that, and appreciate come here and play.” ■ to Aug. 4, Mr. Griffin replied to the franchise values, assets, banking ideas of almost 60 Browns fans on and other services. Twitter. He told one to call the “I think that’s a positive,” Mr. team’s office and ask for him, gave Rapkoch continued. “You have new his email address to another and ownership coming in and saying, ‘I made at least two arrangements to realize what’s been done in the past. meet fans on the practice field dur- Let’s step it up to a new level.’ ” ing training camp. For the Browns, the increased in- “I think what fans ultimately teraction gained steam when Mr. want to know is that we care about Banner hired Alec Scheiner as team this team and this community as president last Dec. 18. much as they do,” Mr. Griffin said. Mr. Scheiner — who says he was “And the truth of the matter is we involved in “every aspect of the sta- do. We might not have been here dium” during his eight-year tenure long, but we really, really do. We as an executive with the Dallas

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8 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM AUGUST 12 - 18, 2013

PUBLISHER/EDITORIAL DIRECTOR: Brian D.Tucker ([email protected]) ASSOCIATE PUBLISHER/EDITORIAL: John Campanelli [email protected]) EDITOR: Mark Dodosh ([email protected]) MANAGING EDITOR: Scott Suttell ([email protected]) OPINION Changes earch committees at the University of Akron and the Federal Reserve Bank of Cleveland have critical jobs ahead of them as they seek S to replace the leaders — Luis M. Proenza and Sandra Pianalto, respectively — who have been transformative figures at those institutions for more than a decade. Both Dr. Proenza, 68, and Ms. Pianalto, 59, an- nounced they will retire next year as leaders of their FROM THE PUBLISHER institutions. Neither will be easy to replace. Dr. Proenza has led the University of Akron since 1999, and anyone who has visited the school’s Medina school stories strike chord downtown campus knows the transformation is simply stunning. What was once a largely nonde- hat with all the changes roil- Who knows how that will end, but I Both of these stories I found script commuter school has become a far livelier, ing around last week at our found interesting that Tom Cahalan, an interim board member now running for because I was paging larger and more energetic institution, with the region’s largest daily news- through the physical growth on campus — a $640 million capital con- paper, it struck me a full term, has suggested that thatW two stories in a couple of the board move the starting newspapers. Would I have struction campaign led to 22 new buildings and 34 BRIAN the smallest were among those time for its meetings back to acres of new green space — helping fuel ancillary TUCKER found them on the web? that captured my attention. 6:30 p.m. so that folks coming Nope. development in Akron. On the front page one day of from Cleveland can attend and For instance, the exciting University Park district The (Medina) Gazette was a sto- not miss anything. in Akron is a 50-block neighborhood in the center of ry about some school board The board is considering bill. I know that after all these years as a education, medicine, technology and culture members urging that their orga- adding more public comment journalist, I shouldn’t be surprised by venues. Its emergence is inconceivable without the nization try new and better periods in the meetings, and the fact that lawmakers stick so much non-budget stuff into a big and impor- vitality brought by a university that has seen its en- means of communicating to wants to videotape its working committees so the public has tant piece of legislation. But they do, be- rollment grow from 18,000 to nearly 30,000 on Dr. parents and taxpayers in the district. Sound less than excit- even more access to its deci- cause there’s no real price to be paid, Proenza’s watch. ing? Perhaps, but not in context. sion-making process. These are exactly other than the occasional squawking The university is in the midst of implementing a You might recall that it was the Medina the kind of changes this school board — from folks like me. plan called Vision 2020 that aims to make further schools, once seen as exemplary among and so many other public bodies — But I also find it interesting because it improvements in the university’s graduation rates, Ohio’s high performers, that have suffered should undertake if they want to over- offers home-schooled kids that missing research expenditures and other key measure- through waves of cuts in personnel and come the general malaise and distrust piece of classmate interaction so vital to ments. Dr. Proenza originally planned to stay on to services as voters continued to reject that voters have about their work. our school years. Also, since they in- As for the other story, that came from evitably would have to pay an activity the end of that plan, but he told Crain’s last week, levies. Then, astonishingly, it got worse. the Medina Sun, and it dealt with a pro- fee, it would help the schools just a little “It’s time for new leadership.” We trust the universi- The same newspaper broke the story that the school board (some members vision in the recently approved state as they struggle to retain the activities ty, after 15 years of Dr. Proenza’s strong leadership, have since been replaced) had entered budget bill that deals with home- that are being cut everywhere. knows what it takes to keep the momentum going. into a sweetheart deal with the previous schooled children and their right to par- Both of these stories I found because I Ms. Pianalto, one of only two women heading a superintendent, agreeing to pay all his ticipate in extra-curricular activities at was paging through the physical news- regional Fed bank (there are 12), has been been student loans, back to his undergraduate their public school. papers. Would I have found them on the president and CEO of the Cleveland Fed since 2003. days. That superintendent has been re- I found the story interesting on a vari- web? Nope. But her history with the Cleveland bank dates much placed by an interim boss and is suing ety of levels, not the least of which was But that’s a topic for another day, and the fact that it was included in a budget ■ further back, to 1983, when she joined the Fed as an the district in federal court. another column. economist in its research department. True to her roots, Ms. Pianalto has made sure the LETTER Cleveland Fed is a powerhouse research institution. The bank is an influential source of data on inflation and has developed a widely used tool to track infla- tion’s impact on the economy. In addition, the LaTourette’s criticism rings hollow Cleveland Fed has produced illuminating — and highly accessible — research related to the econom- hanks to Brian Tucker for con- WRITE TO US day of the week. As President Obama fa- mously stated, his goal was “to funda- ic collapse and the housing bust. (All the bank’s re- firming, in his July 22 commen- Send your letters to: Mark Dodosh, mentally transform” the United States of search is available at ClevelandFed.org.) tary “LaTourette takes a club to editor, Crain’s Cleveland Business, 700 W. St. America. Steve LaTourette and his mod- Replacing Ms. Pianalto has national implications, the club,” that former U.S. Rep. Clair Ave., Suite 310, Cleveland, OH 44113- TSteve LaTourette is continuing his verbal erate Republican buddies helped enable as The Wall Street Journal noted she “has positioned 1230; Email: [email protected] assault on the conservative wing of the this leftist dream. herself as a centrist within the Fed system” who “of- When Mr. LaTourette entered Con- ten represents the emerging consensus on decisions Republican Party. lobbying operation in Washington, and This comes after fleeing the House for other liberal Republicans were seeking gress, our country’s debt was about $7 regarding interest rates and bond purchases.” what he referred to as “partisan grid- that path, across the political isle Nancy trillion. When he left 10 years later, it was Her departure will come at a critical time for the lock.” As described by Mr. Tucker, this Pelosi and the left were beating their about $17 trillion. Well done, sir! Fed, which in 2014 is expected to begin winding soft-spoken, but effective, moderate can brains out. Obamacare and the federal This country is in a downhill spiral down its $85 billion-a-month bond-buying pro- finally take off the gloves and give those stimulus package, two huge power grabs, that needs to be stopped. Your brand of gram. The Cleveland Fed president in 2014 holds nasty right wingers the beatdown they were jammed down our throats on Mr. politics is not the answer, and the party deserve. After all, Mr. LaTourette was all LaTourette’s watch. Where was the com- will be better off without you. It will be one of four voting slots on the Federal Open Market better off not hearing from you as well. Committee — making it all the more critical to find about compromise. Just ask him … or promise from the left, Mr. Congressman? Jeff Longo a thoughtful leader in the mold of Ms. Pianalto. ask Brian Tucker. The Democrats are ready, willing and While Mr. LaTourette, now head of a able to go to war with Republicans every North Royalton 20130812-NEWS--9-NAT-CCI-CL_-- 8/8/2013 3:55 PM Page 1

AUGUST 12 - 18, 2013 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 9 PD: Company’s employee count has been cut in half since 2003 continued from PAGE 1 cleveland.com website. A newspa- CAN NEWSPAPERS NARROW THE DIGITAL DIVIDE? that will keep readers and attract Cleveland has become the sec- per would still be published seven advertisers — the quality and exclu- A look at the newspapers with the highest circulation in the country as of March ond-largest American city, after De- days a week but it would be home sivity of the news its editorial oper- 31 (percent change is compared to March 31, 2012): troit, to lose daily home delivery of delivered on only Wednesday, Fri- ations gather. a newspaper. Advance Publications day, Saturday and Sunday. About Rank, newspaper Print Digital Total circulation Pct. change They believe that, despite the lay- is using a strategy that has much of 62% of the paper’s 216,122 circula- 1. Wall Street Journal 1,480,725 898,102 2,378,827 12.3% offs, the organization is a strong 2. New York Times 731,395 1,133,923 1,865,318 17.6% the rest of the newspaper industry tion has been home delivered. news operation. 3. USA Today 1,424,406 249,900 1,674,306 -7.9% scratching its head. More quickly In addition, the organization has “It’s fundamental in the sales and 4. Los Angeles Times 432,873 177,720 610,593 6.0% than other news organizations, it is marketing message that the entire been split into two businesses — 5. N.Y. Daily News 360,459 155,706 516,165 -11.0% replacing its print newspapers as the existing Plain Dealer Publishing, 6. N.Y. Post 299,950 200,571 500,521 -9.9% foundation around which we can the flagships bolster their local op- where the newspaper will continue 7. Washington Post 431,149 42,313 473,462 -6.5% sell and where we can sustain the erations with their websites. to be printed, and the Northeast 8. Chicago Sun-Times 184,801 77,660 470,548 11.6% business model is rooted in having Even more controversial within Ohio Media Group, a new entity 9. Denver Post 213,830 192,805 416,676 3.9% quality journalism,” Ms. Hogben the industry is Advance’s decision that will operate cleveland.com and 10. Chicago Tribune 368,145 46,785 414,930 0.1% said. not to begin charging a fee for its guide the newsgathering going for- 11. Dall. Morning News 190,613 65,912 409,265 1.0% Mr. Quinn believes the digital online content. Instead, it plans to ward. 12. Newsday 265,782 111,962 377,744 -5.1% first “Reimagining Rape” series, continue to give it away for free. Much of the focus in recent 17. The Plain Dealer 216,122 95,483 311,605 8.8% with its videos and interactive maps Terry Egger, chairman of Plain weeks has been on the layoff of em- ■ Note: Some newspapers’ circulation figures include combined digital and in addition to traditional text and Dealer Publishing Co., calls it “a re- ployees. print subscriptions. The papers and the combined print and digital subscriptions photography, demonstrates that set of the business model in order to At the end of July, the company are as follows: L.A. Times, 43,275; Washington Post, 1,305; Chicago Sun-Times, strength. sustain and be a viable business go- announced that 50 journalists 208,087; Denver Post, 10,041; Dallas Morning News, 152,740. “It was designed as an online se- ing forward.” would be laid off from Plain Dealer ■ Source: Alliance for Audited Media. View the report at tinyurl.com/d4afusr ries because that is where people Importantly, Mr. Egger and his Publishing, leaving it with an edito- are getting their news by and large,” executive team believe they can rial staff of about 110. In June, about delivery,” he wrote about the Ad- to pay much for all-access (print he said. “It was designed for that outperform an industry that is 60 business-side employees were vance strategy in June on his blog, and digital) down the road,” wrote audience and we wanted to show struggling to find a financially laid off. Looking more broadly, the Newsonomics. “That way, you’ve Mr. Doctor. people what we can do with those sound path to the future. local company reported 1,600 em- established a new, higher price — digital tools.” In a 50-minute interview in a ployees in 2003. Today, Ms. Hogben and the monetary value of digital. True believers He added, though, that print fourth-floor conference room atop said, the total is 800, though “Instead, Advance maintains The local Advance executives are readers will get similar treatment. the Plain Dealer Building on Supe- NEOMG is beginning to hire. what now seems like a nonsensical unswayed in their belief they are on “We’ll do a significant splash rior Avenue, Mr. Egger and three As abrupt and disruptive as the approach to paid print and free dig- the right path. with that series,” he said. “We want top executives of the new Northeast transition in Cleveland may appear, ital, and that bodes ill for holding In addition to believing their fi- to hit the biggest audience possible Ohio Media Group — president An- the seismic shift in the news indus- on to current print subscribers, nancial model can work, they be- and the biggest audience in print drea Hogben; Mike Maleski, vice try — away from print — is in- much less convincing many people lieve they have another key asset will be on Sunday.” ■ president of sales and marketing; escapable. and Chris Quinn, vice president of In the last decade, the circulation content — laid out and defended a of The Plain Dealer has declined strategy that is shaking up the news rapidly, from 332,894 daily in 2003 and marketing landscape of North- to 216,122 in the last audited tally in east Ohio and has drawn consider- March of this year. That is typical of able skepticism in the broader daily newspapers across the coun- world of media and publishing. try. “You’ve got to go where the puck The decline in advertising — the is moving to, not where it is now,” main source of revenue for newspa- Mr. Egger said, using a hockey anal- pers — is even more dramatic. As a ogy. “The rise in digital consump- private company, Advance and its tion of information and marketing newspapers do not disclose finan- on digital platforms is absolutely cial information, but its newspapers going to be a bigger part of the fu- are not believed to be surviving the ture, and as a company, we wanted transformation better than those at to get there fast.” other media companies. All four executives argued that According to the an annual sur- the company isn’t abandoning print vey of news media by the Pew Re- and the thousands of subscribers search Center’s Project for Excel- who have developed an ingrained lence in Journalism, U.S. habit for ink-on-paper news. newspapers have suffered a stagger- “It isn’t an either-or strategy,” Mr. ing loss of advertising revenue, from Egger said. “But if the focus is not a record $49.5 billion in 2005 to on the digital you run the risk of not $22.3 billion in 2012, a loss of 55% of developing it as well as and as ad revenue. rapidly as you need to.” Ms. Hogben argued that the strat- Mr. Doctor, give us the news egy can succeed, despite the indus- The entire industry believes the try skepticism. While she acknowl- future of news is online, though no edged that digital advertising one in the industry has found a se- revenue industrywide is growing cure path forward and few are fol- very slowly while print ad dollars lowing the fast pace of Advance’s flee rapidly, she said Advance is changes. proving it can do better than the Most industry observers believe rest of the industry. Advance is taking a big risk by mov- “I will tell you that early metrics ing away from print so decisively at some of our sister markets that and by adopting a strategy of deliv- have gone through this change are ering news for free online. They es- Serving the community for over 20 years. quadrupling the industry average,” timate news companies are gaining she said. “That is what needs to only $1 of digital ad revenue for happen so that that irreversible every $13 to $19 of print revenue print decline somehow very soon they are losing, a pace that is not intersects with the growth (in digi- picking up quickly. The staff layoffs, tal ad revenue).” they believe, are critical for the Ad- Among the sister markets Ms. vance newspapers. Only through At SummaCare, our goal is to provide you with Hogben referred to are Advance cost-cutting can they survive in the the resources and tools you need to choose Publications operations in New Or- short term until online revenue be- leans, Syracuse, N.Y., and Birming- comes more robust. health insurance coverage that is right for ham, Ala. Those organizations are Industry analyst Ken Doctor has you, your family and your budget. As changes as much as a year ahead of Cleve- called the Advance strategy “shock land. therapy” because of its risky finan- happen with healthcare reform, know that cial model. Mr. Doctor is a media Downward trajectory analyst with Outsell Inc., a SummaCare is evolving to meet your needs. After hinting at changes last Sep- Burlingame, Calif.- based consult- tember, on April 4 the news organi- ing firm. Contact your independent insurance agent or visit zation formally announced it was “Much better to improve the sev- turning its operations upside down. en-day print product, add usable www.summacare.com/healthcarereform. Its primary distribution channel mobile apps, and then price up, would be digital — the even if you have a mind to cut home 20130812-NEWS--10-NAT-CCI-CL_-- 8/8/2013 1:27 PM Page 1

10 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM AUGUST 12 - 18, 2013

GOING PLACES JOB CHANGES ARCHITECTURE C.C.HODGSON ARCHITECTURAL GROUP: Bob Seaman to senior project manager/technical services; J. Ryan McNutt to project manager. THENDESIGN ARCHITECTURE: Seaman McNutt Bell Martineau Grasso Grajewski Weisinger Rhee Pribisich Pilat Andelman Spronz Steve Bell to project manager. chair, Department of Ophthalmology human resources. RETAIL DISTRIBUTION and Visual Sciences. MARKETING STERLING JEWELERS INC.: Bo KAPPUS CO.: John Martineau to Shim to vice president, IT technology INSURANCE GALLO: Matthew Spronz to senior national accounts manager. strategy and services; Kristine Land GALLAGHER BENEFIT SERVICES project manager. INC.: Rick Foster to area vice to vice president, marketing, outlet EDUCATION division and international tourism; president; Danielle Hochschild to NONPROFIT CLEVELAND INSTITUTE OF ART: account manager; Rachel Barski to Ann Marie Patton to divisional Jennifer Grasso to senior Hastings Brown Stokes wellness coordinator. ADOPTION NETWORK CLEVELAND: vice president, Jared The Galleria development writer. Richard Pratt to director of finance of Jewelry and repair shops. WALTHALL, DRAKE & WALLACE: LEGAL and operations; Sarah K. Hastings FINANCE Paul Weisinger and Judith Mondry to volunteer and communications SERVICE to partners. BENESCH: Risto Pribisich to associate. FIRST FEDERAL LAKEWOOD: partner, Innovations, Information CENTER FOR MARKETING AND Jeffrey S. Bechtel to senior vice Technology & Intellectual Property CASE ALUMNI ASSOCIATION: OPINION RESEARCH: Kelsey GOVERNMENT Begle to human resources and president and commercial banking Practice Group. Anne Cunningham to senior MEDINA COUNTY AUDITOR: employee engagement manager; senior lender. director, development. Lauren Amalong to community MAZANEC, RASKIN & RYDER CO. Doug Granger to project manager. CLEVELAND BOTANICAL information manager. LPA: George V. Pilat to partner. GARDEN: Renata Fossen Brown FINANCIAL SERVICE SPANGENBERG SHIBLEY & LIBER to vice president, education. STAFFING 212 CAPITAL GROUP/NEW LLP: Barbara Andelman to chief HEALTH CARE NESCO RESOURCE: Andrew ENGLAND FINANCIAL: Brett G. operating officer. COMMUNITY HEALTH CENTER: CASE WESTERN RESERVE Deutsch to executive vice president, Robert Stokes to CEO. Ketvertis to financial adviser. UNIVERSITY SCHOOL OF Central U.S.A. Division and risk MERCER: Tracy Stough Grajewski MEDICINE AND UNIVERSITY MANUFACTURING CYSTIC FIBROSIS FOUNDATION: management. to partner and senior client manager, HOSPITALS CASE MEDICAL EYE LIGHTING INTERNATIONAL: Kelly Hendricks to event logistics Pittsburgh and Cleveland markets. CENTER: Douglas Rhee, M.D., to Suzanne Beatrice to director, specialist. BOARDS GORDON SQUARE ARTS DISTRICT: Theresa Schneider to CLEVELAND BOTANICAL GARDEN: development manager. Victoria U. Broer to chairman. LEGAL AID SOCIETY OF INTERNATIONAL ASSOCIATION CLEVELAND: Ellen Schur Brown OF ADMINISTRATIVE PROFESSIONALS DOWNTOWN to associate director, development. CLEVELAND CHAPTER: Cheree ONCAMPUS RESEARCH: Liz M. Fuqua to president; Daniele M. Riddle to director. Lester to treasurer; Renee Bell to secretary. REAL ESTATE CUTLER REAL ESTATE: Ali Whitley Send information for Going Places to career development coordinator. to [email protected].

Farewell to a legal legend, colleague, and friend The legal community lost one of its shining stars on July 23, 2013. John D. “Jack” Liber had a ster- ling legal career that spanned 50 years. Spangen- berg Shibley & Liber was privileged to have Jack at our firm for the past 40 of those years. In each and every endeavor he pursued, Jack achieved preemi- nent status. A formidable courtroom adversary, Jack also was an impeccable gentleman. He was a &R[%XVLQHVVKHOSHG/LEHUW\0DUNHW man of elegance and grace, kind and considerate to John D. Liber everyone. Jack was a great mentor to younger 1938 - 2013 NHHSPRUHWKDQWKHLUEUHDGORFDO lawyers, and a wise and patient counselor to us all. Deeply committed to serving the legal community, Jack was a Past President of the Greater Cleveland Bar Association, the Cleveland Bar .LHUVWHQ7UDLQDFRRZQHURIWKH/LEHUW\0DUNHWSUHIHUVWRGREXVLQHVVZLWKORFDO Foundation, and the Ohio Academy of Trial Lawyers (now OAJ). He was VXSSOLHUVŏWKDWőVZK\VKHWUXVWV&R[%XVLQHVVIRUIHDWXUHULFKSKRQHVHUYLFH:LWKDZDUG a Fellow of the American College of Trial Lawyers and was a Fellow and ZLQQLQJORFDOVXSSRUWZHőUHDYDLODEOHLIVKHHYHUQHHGVLW7KLVZD\VKHFDQJHW Past President of the International Society of Barristers, an honorary legal EDFNWRGRLQJZKDWVKHGRHVEHVWPDNLQJWKHPRVWGHOLFLRXVZRRGŵUHGSL]]DVLQWRZQ organization. &DOOWRGD\DQGVHHKRZ\RXUEXVLQHVVLVRXUEXVLQHVV Jack’s extraordinary skills as a trial attorney are legendary. Just this year he was named as Cleveland’s Lawyer of the Year in the field of Arbi- tration by Best Lawyers in America. He was honored by his peers and colleagues by his selection in every issue of Best Lawyers in America since 1989, as well as being named in Ohio Super Lawyers both as a trial lawyer and a mediator. In 1985, Jack was one of a select group of trial lawyers nationwide named by Town and Country magazine as the "Best ASK ABOUT NEXT-DAY PROFESSIONAL INSTALLATION Lawyers in the United States." He will be greatly missed by all of us at Spangenberg Shibley & Liber. Our firm has been overwhelmed with messages of condolence from lawyers and clients across the country whose lives were enriched in im- Ř(YHQLQJDQG6DWXUGD\LQVWDOODWLRQDSSRLQWPHQWVDYDLODEOH portant ways by Jack. He has left an enduring legacy of excellence in ad- %XVLQHVV $ /mo* Ř3ULFHJXDUDQWHHGIRU\HDUV vocacy as well as exemplary citizenship and friendship. Our thoughts and Ř,QFOXGHVXQOLPLWHGQDWLRQZLGHORQJGLVWDQFH prayers are with his wife, Nancy, and their children John, Craig, and 3KRQH Shannon, their eight grandchildren, and the entire Liber family. 35 | coxbusiness.com 866.791.2688

* Offer ends 9/30/13. Available to new commercial subscribers of Cox Business VoiceManagerSM Anywhere. Prices based on 2-year service term. Equipment may be required. Prices exclude equipment, installation, taxes, and fees, unless indicated. Phone modem provided by Cox, requires electricity, and has battery backup. Access to E911 may not be available during extended Peter H. Weinberger power outage. Next-day installations are subject to availability; eligibility restrictions may apply. Other restrictions apply. © 2013 Cox Communications, Inc. All rights reserved. Managing Partner 20130812-NEWS--11-NAT-CCI-CL_-- 8/8/2013 2:39 PM Page 1

AUGUST 12 - 18, 2013 CRAIN’S CLEVELAND BUSINESS 11

INSIDE 15 TAX TIPS: MEDICARE TAX IS COMPLICATED ISSUE. SMALL BUSINESS Feeling festive is good for business Occupying a booth at summer fairs can be a boon for name recognition, contacts By LAURA STRAUB [email protected]

n any given summer week, local businesses exchange their residences in strip malls and storefronts for Oplywood booths, parade routes and stages housed under tents. Whether manning an informational booth, walking in a parade, performing on- stage or sponsoring an event, busi- ness owners find city festivals and fairs a popular way to interact with the communities they serve. “The exposure is good for them. Where else are they going to have 20,000 people walking past their booth?” said Annette Phelps,

SHARON SCHNALL PHOTOS Broadview Heights secretary to the Christine Zadnik Mehling’s crowdfunding campaign helped her move her Better Bit of Butter Cookies baking business to a shared space in South Euclid. mayor and city clerk. She also is the point person for Broadview Heights Home Days on the Green, which took place July 12-15. Prescription Fitness, a fitness center at 300 Ken Mar Industrial CROWD GETS TO PARTAKE Parkway in Broadview Heights, par- ticipated this year in its third Home Days. Owner Joe Butler said the face-to-face marketing common at Funding campaigns often give festivals is a large part of his com- pany’s marketing strategy. company owners a boost, but “We needed to meet the commu- nity,” Mr. Butler said. “That’s ini- challenges follow contributions tially why we got involved.” By SHARON SCHNALL He maintains that most small [email protected] business owners don’t network enough; they just throw money at newspaper and radio advertise- crowdfunding campaign helped Christine ments. Thanks to his booth at Zadnik Mehling move her 7-year-old home- Home Days, Mr. Butler collected based designer and artisan baking business, contact information for about 70 Better Bit of Butter Cookies, from Cleveland people by raffling off complimenta- Heights,A to a shared re- ry personal training. After the fair, tail and work space in INSIDE: A crowdfunding he contacted all 70 to invite them to South Euclid. campaign can require see the fitness center, with about a forms. What is constant, beyond visibility, is financial ac- Her online cam- some extra effort from the 5% to 10% success rate. cess when avenues, like the bank, are not available. paign, through Kick- entrepreneur. Page 14 “Since we keep our customers for starter, complete with Mrs. Mehling said roughly 75% of her backers were a while, it’s usually worth our time,” a polished video pitch, raised just more than $11,000 complete unknowns; the remainder were friends and he said. in 30 days. By mid-July 2012, 195 backers pledged to- clients — only a handful family. Dr. Anthony Biondillo, owner of ward her relocation project, exceeding the stated goal “I found it easier to have a platform to present to Balanced Bodywork Clinic at 203 E. of $9,800. people what I do and see if I could raise the capital Royalton Road in Broadview Heights, “I wanted to show the conditions I was working un- that way,” she said. “I didn’t want to go directly to a said the jury still is out on the success der at home and how my product was doing,” she said. friend and say, ‘Would you give me $5?’ ” of his booth at Home Days on the “I was very saleable, and I needed to move and grow.” More than $5: support for her project averaged $57 Green. This was Dr. Biondillo’s first Kickstarter, Indiegogo and other online crowdfund- per backer. foray into summer festivals. Although ing platforms enable campaigning entrepreneurs, like Adept crowdfunding campaigners can leverage the the nighttime crowd of teens wasn’t Mrs. Mehling, to potentially connect worldwide with campaign’s reach, through online posting and re-post- his ideal prospect, on Saturday after- donors. In exchange for financial backing, supporters ing by friends, friends of friends, families, friends of noon Dr. Biondillo connected with are typically promised a reward, often their business’s family, clients, colleagues and eventually total families potentially interested in his product; and a delivery date is identified. strangers. chiropractic services. Eligibility, fees and campaign lengths vary among plat- See CROWD Page 14 See FESTIVE Page 12 20130812-NEWS--12-NAT-CCI-CL_-- 8/8/2013 2:39 PM Page 1

12 CRAIN’S CLEVELAND BUSINESS SMALL BUSINESS AUGUST 12 - 18, 2013 Festive: Festival exposure could lead to long-term customers continued from PAGE 11 Dance Co. at 20884 Royalton Road “Getting our name out there “Everyone just wants to let in Strongsville. was really a goal,” he said. He did the community know they Dancers of all ages from the so by passing out fliers and gift exist.” studio marched in the Strongsville certificates for free consultations. Homecoming parade, which was Although fliers were a main – Annette Phelps, secretary to the recorded and re-aired on local pub- component of Dr. Biondillo’s plan mayor and city clerk, Broadview lic access television. Ms. Horvath’s of attack, not all summer festivals Heights, on summer fairs students also performed on Kids’ allow businesses to hand out liter- Day in the entertainment tent. ature to passersby. decided to try her hand at selling Exposure in performances such “It usually ends up on the Lumpy’s ice cream at Brook Park as these brings a number of ground and then we have to pick it Community Days, which took dancers in, and those dancers of- up,” said Tom Burichin, a place July 12-14. Battling heat in ten stay with the program for five Strongsville Chamber of Com- the high 90s, staffing both the store to 10 years, Ms. Horvath said. merce member and Strongsville and the tent and ordering just the Homecoming chairman. Although right amount of product were chal- Giving business a kick businesses could not buy a booth lenges Ms. Wensing faced. Master Ray Kimble, of Ray’s In- at the 71st Strongsville Homecom- She ended up ordering 35 three- ternational Tae Kwon Do, at 3301 ing, a festival on the city commons gallon tubs of ice cream for Com- East Royalton Road, likes to be that ran July 17-20, they were wel- munity Days, and went through around for the performances of his come to join the approximately just about all of it by Sunday. students at the summer fairs to an- 100 parade participants and spon- “Sunday was unbelievable,” Ms. swer any questions so parents know sors. CONTRIBUTED PHOTO Wensing said. Lumpy’s satisfied a exactly what services he offers. As a member of the Strongsville Businesses that set up booths at Broadview Heights Home Days on the Green steady line of people at the fair, but Mr. Kimble said his students be- Chamber of Commerce, Janet Yur- last month had a chance to show off their products to thousands of visitors. fairgoers also began trickling into gan performing at summertime cik, co-owner of The Cute Little the store on Snow Road. Even with events in Broadview Heights, Employees donned in pink pack Yurcik said. Cake Shop on 15131 Pearl Road in the boost of business, though, Ms. Brecksville and North Royalton Strongsville, participated in the the rocket ship and head down the If you can’t take the heat … Wensing estimates she just broke about five years ago when he no- parade free of charge. The store, parade route. even after costs for tent rental, Although it may be tempting for ticed a decline in summer atten- which opened in December 2011, A parade appearance can be freezers, banners and menus. Now food retailers to sell their products dance at his business. The appear- has driven the Euclid Beach rocket something little that sticks in peo- that she is past those initial invest- at festivals, doing so can be difficult. ances help supplement his student ship in the parade the past two ple’s minds, Ms. Yurcik said. A ments, she is eager to sell at more bride can come in a year later with Lumpy’s Shake Shop opened in base, without costing large sums of years. festivals. her wedding book, saying she saw May at 15800 Snow Road in Brook money for print advertising. “It’s a fun way to see our cus- Though few local food retailers tomers out there,” Ms. Yurcik said. her business in the parade, Ms. Park. Co-owner Melissa Wensing This year at Home Days on the sell their fare at the festivals be- Green, Mr. Kimble collected infor- cause of logistical challenges and mation from 65 people. He expects competition from carnival ven- about half will come in and 10% to dors, certain types of companies 15% will sign up for classes. always seem to be in high supply at Mr. Kimble thinks his success at these summertime events. community festivals is because Dance studios, music schools they give him the opportunity to and martial arts academies use make direct contact with parents summer festivals as a means to of potential students. give their students extra practice Ms. Phelps agrees that the per- and to show off their skills to the sonal touch is an important part of community. the festival. “It’s pretty much a given that we “Everyone just wants to let the participate,” said Diana Horvath, community know they exist,” she owner and director of Strongsville said. ■ asterful anker The Middlefield Banking Company introduces Eric Hollinger

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AUGUST 12 - 18, 2013 SMALL BUSINESS CRAIN’S CLEVELAND BUSINESS 13 E.C. Kitzel is on the cutting edge for growth

polycrystalline diamond wear Arobotech has an “urgent need” Cleveland firm’s annual sales have nearly “Whenever we need pads from E.C. Kitzel in its and is quick to correct any something, they will be automatic steady rest tools for the problems without question. doubled in the last five years, and it has here.” automotive industry. That personalized attention is The steady rest is used in why Tramontina USA Inc., a increased its work force by 30% since ’08 – Bassam Alfellah camshaft and crankshaft grinding maker of pots and pans in Sugar Tramontina USA Inc. inventory to center the piece, Mr. Miller Land, Texas, likes using E.C. By RACHEL ABBEY McCAFFERTY oped for industries such as aero- control and purchasing employee, said, and the wear pads are the Kitzel, said Bassam Alfellah, who [email protected] space, manufacturers need a hard on E.C. Kitzel & Sons Inc. part of the tool keeping the part works in inventory control and material to cut them. being grinded in place. The differ- purchasing for the company. The he focus of E.C. Kitzel & Also, a superabrasive tool can tooling as often. A standard tool ence between conventional tools tools are designed just for Sons Inc. may be on last far longer than a traditional might last 100 parts, while a tool and diamond tools is in durability. Tramontina, Mr. Alfellah said, and so-called “superabra- carbide tool in many applications, with a superabrasive application The diamond tools are “long-last- Kitzel often will send a representa- sives,” but the path to Mr. Mustin said. In an industry might last 100,000 parts, he said. ing,” he said, and can work for tive to the company when it has a Tgrowth of the maker of diamond with high production runs such as Brian Miller, assembly team years without needing to be re- new product and needs a new cutting tools has been a smooth automotive, the cost of a leader and purchasing manager placed. tool. one in recent years. superabrasive tool may be more for Arobotech Systems Inc. of Mr. Miller also praised E.C. “Whenever we need something, E.C. Kitzel in the past five years expensive up front, but there’s a Madison Heights, Mich., said the Kitzel’s service and said the they will be here,” Mr. Alfellah nearly has doubled its annual benefit in not swapping out the steady rest manufacturer uses company reacts rapidly if said. ■ sales, said general manager Tom Schumann. The family-owned company in Cleveland generates $5 million to $10 million in rev- enues annually, though Mr. Schu- mann would not be more specific. There are about 30 employees now, up about 30% from 2008. Superabrasives — hard substances including natural and synthetic diamonds — have been used in cutting and grinding tools for decades, but new materials and an increased desire for productivity have led to growth in the business in recent years, said Mike Mustin, president of the Industrial Diamond Association of America Inc. E.C. Kitzel, which primarily uses synthetic diamonds in its tooling, specializes in short-run products of one to 100 units and makes a couple thousand tools a week. That adds up to nearly 100,000 new, repaired and reprocessed tools a year. About 80% of the Keep your business tools are new, Mr. Schumann said. During the recession, Mr. Mustin said, the overall market for moving forward. By doing superabrasives experienced a de- cline, in part because of the big drop in the automotive industry business on the move. output. But Mr. Schumann said E.C. Kitzel saw only a small de- cline in 2008 — about 3% or 4% — and almost has doubled its sales since then. Mr. Schumann attributes that Introducing a new mobile credit card level in business in part to E.C. Kitzel’s diverse customer base, processing solution from FirstMerit Bank. which ranges from suppliers to the oil and gas industry to makers of Helping your business grow means always moving forward. fractional horsepower motors for appliances. Its customers in the Which is why FirstMerit Merchant Services offers an advanced automotive industry make up about 30% of its base. Mr. Schu- mobile payment device for smartphones. With real-time processing, mann said business has softened a bit recently, though he couldn’t support from all major credit cards, and the latest fraud protection tools, say whether that was going to be a trend or just a summer slowdown. it’s a convenient and secure way to accept payment from your customers The most lucrative market in re- cent years has been the oil and gas virtually anywhere — so you can keep your business moving. industry, Mr. Schumann said. Kitzel’s products serve pump and firstmerit.com/youfirst seal manufacturers, not compa- nies involved in shale gas. But polymer, plastics and aerospace companies, which Kitzel also serves, also have been doing well. “There’s growth everywhere,” Mr. Schumann said. There are two big reasons su- perabrasives have been doing well in recent years, said Mr. Mustin, TO LEARN MORE, CONTACT: who also is national sales manager Joann Fulton at 440-953-3619 for American Superabrasives or joann.fulton@firstmerit.com. Corp. in Shrewsbury, N.J. Ameri- can Superabrasives supplies E.C. Follow the latest market trends Member FDIC Kitzel with some of the diamonds @firstmerit_mkt 1207_FM13 it uses to make its tools, Mr. Mustin said. This product is compatible with the following: iPhone 3GS, 4, 4S & 5; iPad – All models; iPod – 3rd generation and higher; As new, tougher materials, such Android – Samsung Galaxy Nexus, S2, S3, LG Enlighten, HTC Incredible 2, Droid 3 as some titanium alloys, are devel- 20130812-NEWS--14-NAT-CCI-CL_-- 8/8/2013 4:02 PM Page 1

14 CRAIN’S CLEVELAND BUSINESS SMALL BUSINESS AUGUST 12 - 18, 2013 SIGNIFICANT STEPS TO A SUCCESSFUL CROWDFUNDING CAMPAIGN Crowd: Input is expected Ron Young enjoys perusing online to process orders sooner than later,” Dr. continued from PAGE 11 portive and congratulatory funder crowdfunding websites. Cohen said. base; they also experienced delays ■ Post-fundraising challenges In the past, he pledged support for two Evaluate if the campaign can sustain in reward fulfillment — not surpris- “For some people it’s the right small business ventures on Kickstarter. As a rewards, particularly the reward shipping ingly, funder rancor followed. technique; for some people it’s a reward for or fulfillment of his support, the costs. “You get instant feedback from disastrous technique … for the campaigning entrepreneurs respectively “Make sure the reward isn’t going to eat Internet customers,” Mr. Burns said. promised him an iPhone holding device and away at the money that is being raised,” (entrepreneur) there are a lot of “Let’s just say people can be harsh iPhone magnetic backing. said Valerie Mayen, owner of Yellow- challenges,” said Ethan Mollick, on the Internet — they can be quite “I am interested in new and interesting cakeShop, a contemporary garment shop assistant professor of management frank.” programs. I like following the entrepreneur- in Gordon Square, showcasing Ms. at the Wharton School of the Uni- In Mrs. Mehling’s case, her pro- ial spirit,” said the Rev. Young, who is Mayen’s original designs for women and versity of Pennsylvania. fessional priorities were divided senior pastor at St. Paul Lutheran Church children. Even when campaigning entre- among serving an existing cus- of Westlake. “Sometimes you cannot reward the client, preneurs meet or exceed financial tomer base, renovating and open- Most recently, that crowdfunding curiosity led to his dis- when the business is in a state where it needs to be built goals, there are other challenges: ing a new retail space and serving covery and financial support of Better Bit of Butter Cook- up; you have to be smart about giveaways,” said Ms. having a large or greater-than-ex- the new campaign contingent. ies of South Euclid; in turn, owner Christine Zadnik Mayen, whose latest campaign was not reward-based. pected supporter following; sup- Similarly, Mr. Burns juggled the Mehling promised a cookie-decorating class and company ■ Owner communication builds customer relationships. porter connectivity to the entre- demands of a then full-time job tote bag. Mrs. Mehling’s Kickstarter campaign sought “We encourage people to be transparent and open with preneur; and supporter elsewhere, opening his new busi- supporters for her business’s relocation. their backers,” said Justin Kazmark, a Kickstarter expectation regarding timely re- ness space, staff training and new The Rev. Young enjoyed finding a local business and spokesperson. “It’s not just transactional activity; it’s ward fulfillment. product manufacturing. planned to use the class reward as a birthday gift for his emotional…Backers find it compelling.” Simply put, the supporter is “One of the problems: There is drawn to the campaign, intrigued by wife Jeri Young. The decorated cookies brought home by ■ Regular communication conveys that supporters are volume,” said Bob Cohen, CEO of the product and willing to support his wife and two guests were delicious, he said. Previous- important. Give backers behind-the-scenes access; ac- the Braintree Business Develop- the effort, but expects timely reward ly, the Youngs attended the business’s open house; Mrs. knowledge the business demands, describe how campaign ment Center of Mansfield. “Addi- delivery. Ongoing communication Mehling invited her Kickstarter supporters. goals are being reached — even if progress is incremental. tionally, things can happen so about the business is desired — not Although there was some delay in reward fulfillment and “Frequency is important; stay on their radar, but don’t quickly in crowdfunding … (the just about reward fulfillment. a desire for more communication, the Rev. Young said he annoy them … Multiple postings per day are a turnoff,” campaigners are) not geared to “(Supporters are) special cus- was pleased with his latest Kickstarter experience. said Rachel Kacenjar owner of Re/Dress of Old Brooklyn, meet that demand.” tomers,” said Ken Burns, electrical As for previous experiences, the magnetic phone back- an online plus-size modern and vintage clothing store. Braintree serves technology entre- engineer and owner of TinyCir- ing arrived a few weeks late, but was built as promised. “People want new information. They don’t want the same preneurs within a 21-county North- cuits of Akron. “They’re between east Ohio region. A business tech- Not so with the iPhone holder: after 18 months and no re- thing over and over.” an investor and a customer.” ward, he asked for and received a nearly full refund. ■ Take customer service seriously: Be responsive nology incubator, it is part of the Campaign supporters are not JumpStart Entrepreneurial Network. “Any consumer thinking about contributing to a crowd- when supporters post or email complaints. angel investors or venture capital- funding campaign should research the company seeking “Everybody says, ‘The customer is always right’ — the Dr. Cohen likens sudden crowd- ists; they do not have equity stakes funding success to that of a small money as well as the crowdfunding platform,” said Bob customer is not always right, but you do have to be your in the business, Mr. Burns said. Cohen, CEO of the Braintree Business Development Cen- kindest in resolving a problem,” Ms. Mayen said. “Where farmer, approaching a grocery store Still, they need to be brought into buyer about selling produce at the ter of Mansfield. you can bend — bend; where you can’t, be kind.” the process, receiving explanations ■ local store, only to be offered a con- “Red flags include poorly produced video pitches, a Be in this for the long haul: Maintain the supporter of where the owner is in meeting product that has not yet been prototyped, vagueness connection. tract for all store locations and being campaign goals, he added. unprepared to meet that demand. about what the money will be used for and lack of clarity “There are benefits to crowdfunding beyond cash … “You’re engaging a group of “People wanting working capital about what the contributor will receive in return for the being able to reach out to them (supporters) forever,” people who want to help you. If for a product, they don’t know how contribution,” Dr. Cohen added. said Rose Levy, a spokeswoman for Indiegogo, another you’re just asking them for money, long this (reward fulfillment) is going As for entrepreneurs who have a successful crowdfund- online crowdfunding site. “You have this customer base of then I think you have the wrong to take,” said Dr. Cohen, who works ing campaign, steps can be taken to proactively manage people who voted for you; use them as your evangelists.” goal,” said Dr. Mollick, who studies with small business owners seeking backer relations. ■ Confirm with the crowdfunding supporter that it’s OK innovation and entrepreneurship ■ to launch crowdfunding campaigns. Offer rewards that can be handled, ones that can be to move their contact information into the business’s gen- and is the author of a soon to-be- “Everything takes longer than people easily manufactured and/or ordered and shipped. eral customer database. Keep them flagged as crowd- published paper called “The Dy- expect; everything ends up taking “Good business practices translate into good crowd- funding supporters, though, for the next crowdfunding namics of Crowdfunding: Deter- longer because there are so many funding practices — have turnaround procedures in place campaign. — Sharon Schnall minants of Success and Failure.” pieces, so many components.” Like Mrs. Mehling and her bak- ery, Mr. Burns met industry criteria The power of communication of successful crowdfunding: his 30- Ultimately, crowdfunding sup- day Kickstarter campaign, to turn porters want to see the business electronic prototypes into manu- owner succeed, said Rachel Kacen- factured products, in fall 2012, real- jar, owner of Re/Dress, an online BUSINESS ized $109,700 from 1,186 backers, plus-size modern and vintage cloth- surging almost $100,000 beyond a ing store, currently operating out of Building our bank one quality relationship at a time. $10,000 goal. Ms. Kacenjar’s Old Brooklyn home. His TinyDuino products, offered This past March, Ms. Kacenjar to Kickstarter supporters of a raised $27,110 through 609 funders, certain level, were highly miniatur- using another online platform, In- ized circuit boards that could be diegogo of San Francisco; in 22 used for building customized days, she exceeded a $25,000 goal. products like robots or wearable She sought support to: reopen sensors, for example, when the formerly New York City-based embedded into a designated online business, one that she had computer framework. purchased and previously been em- Although 75% of Mr. Burns’ back- ployed with as vice president of e- ers were familiar with the products’ commerce. Other campaign goals technical capabilities, “well under were to increase product offerings 1%” were people that he knew; ap- and open a brick-and-mortar loca- proximately 50%, he said, were from tion. To date, the first two goals Canada and overseas. have been met; a Tremont retail lo- But, buyer and campaigner be- cation opens this fall, she said. ware: good-intentioned campaign- Ms. Kacenjar, previously an in- ers and quality products may not dependent professional fundraiser translate to timely reward fulfill- for nonprofits, was familiar with ment and frequent communication. customer dynamics. She had some LIBERTY’S COMMERCIAL LENDING TEAM fulfillment difficulties, but man- Delivering the goods aged reaction, for the most part Back Row : Jim Hojnacki, Bernie Dietzel, Buzz Parkin, Adam Cook (CAO) Kickstarter generates the largest proactively, with ongoing commu- Front Row: Rich Ebner (CFO), Craig Reay (CCO), Bill Valerian (CEO), Jamie Brotherton, Chris Smerglia (Team Lead) volume of crowdfunding activity nication through personal and

Business Credit Products: both in successful campaigns and professional Facebook accounts, associated monies; Indiegogo is its Twitter and her Indiegogo site, and  Loans for Construction, Improvement, closest competitor in terms of one-on-one communication when Purchase, or Refinance of Real Estate activity, said Justin Kazmark, a needed. The result, she said, “was  Equipment Purchase spokesman for the New York City- a tight-knit donor relationship.”  SBA Loans based Kickstarter. But, communicating takes time;  “Over 96% (of Kickstarter cam- time when the crowdfunding entre- ACH Extensions of Credit paigns) actually deliver what they preneur is too exhausted to consid-  Bridge/Term Loans for Business said, but not on time … less than er blogging to campaign followers.  Lines of Credit & Installment Loans 25% do (deliver) on time,” said Dr. “You are not going to have free Mollick, who studied 48,526 Kick-  Loans to Healthcare Professionals 216.359.5597 time because of the work involved starter projects representing $237 with a crowdfunding campaign,” million in funding pledged. Ms. Kacenjar said. “I felt like I was Great rates & most current terms are available, subject to credit approval & program terms MEMBER FDIC Mr. Burns and Mrs. Mehling each going to have to put in the work — described a predominantly sup- the campaign was my job.” ■ 20130812-NEWS--15-NAT-CCI-CL_-- 8/8/2013 3:52 PM Page 1

AUGUST 12 - 18, 2013 SMALL BUSINESS CRAIN’S CLEVELAND BUSINESS 15 Make your customers’ business your business hen was the last LAURASHERIDAN suppliers. How many times last can be that trigger. Successful new prioritize the calls based on your time you talked to a week did one call just to check in products are ones that solve prob- goals. This is not a random task. customer about their and ask about your priorities and lems. These calls are a great way for ■ Step No. 2: Set a goal and business, not yours? their service? How would you react you to learn about your client’s measure. You’re more likely to be WCan’t recall? Here are three if one did? Do you think it’s an effec- challenges and thus provide the successful if you attach a numeric reasons why these calls are great for tive approach to differentiate them? spark you need to come up with target to this effort. Start by calling your business and four easy steps to A short call reminds people you solutions. Make enough of these one client a week, then two, then get started. exist and why you’re different and calls and you’ll hang up from one three. What’s key is that you create a Why should you make the call? special. If people don’t remember and say to yourself, “It wouldn’t be realistic goal with a timeframe and ■ Reason No. 1: Turn a transac- you, they’re not going to remember hard for me to create a product or then do it. Just like you monitor tion into a relationship. A lot of us ADVISER to call you when they need you. service to solve that problem.” financial results, track your calls. aren’t very good at listening. Just We’re not suggesting that you ■ Reason No. 3: Assess your ■ Step No. 3: Make the calls. stop and observe. You’ll hear lots of to have someone engage in a con- make a call without a purpose. customer service. A third benefit is These calls don’t have to be long. people talking about themselves versation about you and your needs. Rather the goal is to listen and hear getting firsthand feedback on how You’re busy and the person you’re and their situations. It’s refreshing Think about your vendors and what’s on your client’s mind. These well your staff is serving your client. calling is busy. calls can be short. Ten minutes is Sure you can read reports, customer ■ Step No. 4: Document it. often plenty to show you really care satisfaction survey data and talk to Record your efforts. Use Excel or about their business and that you’re your VP of sales, but nothing beats your CRM (customer relationship interested in helping them. the personal commentary and management) system. Keep track of IMPORTANT NOTE: This isn’t a details you can hear directly from a your hard work and share the infor- Medicare change is task for your customer service client. The input might come up mation you collect with your staff. team. It’s a priority for you! naturally in the conversation or you These calls could be the most fun ■ Reason No. 2: Spur innovation. can fish for it. At the end of the call, item on your “to do” list. There’s no A second benefit of calling clients you’ll have a better sense for how pressure on you and there’s no taxing issue for many to listen — and not sell — relates to your team is servicing that client. pressure on the person you’re call- innovation. Scientists have discov- Convinced it’s worth calling your ing since your purpose isn’t to ask ered our brains give us the best clients? Then how do you do it? for the sale. Rather, you’re calling to ith a new Medicare tax PETERDEMARCO ■ taking effect this year, ideas when we’re relaxed and open- Step No. 1: Prioritize whom connect or reconnect with someone business owners minded. Let yourself think about to call. You have many options for who’s important to your business. your client’s business and its chal- whom to call, for example: Your So, whom are you going to call should take a fresh look ■ atW their business interests and lenges. These calls can be fun. Allow largest clients; clients who have first? assure they are not segregated in a yourself to be exposed to stimuli decreased their business with you; way that will lead to an unneces- that can help trigger creativity. clients with huge growth potential; Laura Sheridan is president of Viva sary burden. Calls to clients in which you listen clients you don’t know well; or La Brand, a Cleveland marketing Even among tax matters, this is- to them describe their challenges new clients. Whatever you decide, strategy and ad agency search firm. sue is particularly complicated. However, it is an important issue TAX TIPS for business owners to consider if they are invested in multiple dif- investors to recognize generated ferent business interests. losses, which those investors could The Medicare tax arises from the use to offset other gains. Health Care and Education Recon- The rules have other conse- ciliation Act passed in 2010 to quences, however. They allow in- respond to concerns about future vestors to group business activities The building blocks unfunded Medicare obligations. so they can potentially be treated The law imposes a 3.8% tax on net as a single activity for tax purposes. investment income when it The effect, when combining mini- 2 surpasses a specific threshold mal activity associated with nu- Merchant amount for individuals. merous business interests, is to For purposes of this tax provi- cause the investor to look more ac- of business Services sion, investment income includes tive than passive. And if the income from a trade or a business, grouped investments can be re- typically operated under an S cor- garded as active rather than pas- poration, partnership or limited li- sive investments, the new 3.8% ability company structure, where Medicare tax will not apply. 1 an investor or a shareholder is not To be treated as an active rather Credit an active participant in the busi- than a passive investor in a busi- ness. That includes cases, for ex- ness, a taxpayer must satisfy at Card ample, where family members are least one of several different tests. shareholders in a business but are The IRS tackles the question from not actively working in the busi- various angles to determine ness on a regular basis. whether a given taxpayer is an ac- That’s a broader definition of in- tive participant in the business Business vestment income than is found based on how many hours they elsewhere in tax policy, where in- spent working in the business, how Solutions vestment income usually consists many hours others spent, and how Checking with of interest, dividends, annuities, active the taxpayer has been with rents, royalties and portfolio gains. the business in the past. Interest Usually income arising from a When a few or several business trade or a business is not consid- interests are grouped together, the ered to be investment income. activity level can be looked at on That means the Medicare tax an aggregated basis as well. That NYCB could nick a much larger swath of makes it easier for the taxpayer to income than some business owners meet the standard for being re- Business are envisioning. This is especially garded as active. true for those who are passive in- The IRS also provides some tests Liquid CD vestors in potentially a number of for determining what kinds of different business entities. businesses may be grouped so By holding a passive interest in they can be regarded as a single such businesses, those investors activity, such as how similar or dis- Stop by your local branch and ask us about may be subject to a 3.8% tax on similar the businesses are, how their earnings from the business in they are controlled, how they are our Business Liquid CD rate. 2013 and beyond. For an investor owned, where they are located, with passive investment income of and how interdependent they are. $200,000 a year, the additional tax It can become a complex formu- P\1<&%FRP‡   liability can amount to $7,600. la for determining where otherwise There’s good news, however, for passive business investments may taxpayers who find themselves in be eligible for grouping, but the ex- such a situation. Under the Tax Re- ercise is well worth the effort if the form Act of 1986, taxpayers are business owner might otherwise permitted to structure and con- face an onerous new tax. ■ duct their business activities in a way that enables them to benefit Peter A. DeMarco is vice president 1Credit cards are issued by First Bankcard®, a division of First National Bank of Omaha. from the passive activity loss rules. and director of tax services for the 2TransFirst® is a third-party provider of merchant services. Those rules were developed to re- regional accounting and business Offer may be withdrawn at the discretion of the bank at any time. duce the use of abusive tax shelters consulting firm of Meaden & Moore, The bank is not responsible for typographical errors. that were meant to allow passive headquartered in Cleveland. 20130812-NEWS--16-NAT-CCI-CL_-- 8/8/2013 1:29 PM Page 1

16 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM AUGUST 12 - 18, 2013 LARGEST ADVERTISING AGENCIES

RANKED BY NUMBER OF FULL-TIME EMPLOYEES(1)

Name of firm Full-time Top local executive Address local Year Title Rank Phone/Website employees founded Representative clients Specialties Creative director

Doner Jennifer Deutsch ADT, DuPont, Arby's, Sherwin-Williams, The UPS Store, Owens Strategic planning, branding retail activation, executive vice president, 1 1100 Superior Ave. East, 10th floor, Cleveland 44114 105 1937 Corning, Things Remembered, Geisinger, Tuffy, OhioHealth, integrated creative, social media general manager (216) 687-8521/www.doner.com Purell, Owens Illinois Randy Belcher Stern Advertising Inc. Kay Jewelers, McDonald's Restaurants, Jared the Galleria of Advertising, media planning, buying, strategic William J. Stern 2 29125 Chagrin Blvd., Suite 300, Pepper Pike 44122 96 1954 Jewelry, Third Federal, Southwest General, Collection Auto president, CEO (216) 464-4850/www.sternadvertising.com Group, Cleveland Museum of Art, Live Nation, Feld Entertainment planning, public relations, digital Steve Romanenghi

Hitchcock Fleming & Associates Inc. Jack DeLeo Goodyear Tire and Rubber Co., KraftMaid Cabinetry, Tremco, LP Integrated marketing: strategic planning, research, president, CEO 3 500 Wolf Ledges Parkway, Akron 44311 85 1940 Building Products, Akron General Health System, Liquid Nails, branding, media, digital, PR Milissa Shrake (330) 376-2111/www.teamhfa.com Simonton Windows, Glidden Paint, Medical Mutual, Zimmer Greg Pfiffner Innis Maggiore Group, Inc. Alside, Aultman Hospital, Bank of America, GOJO, Goodyear, Dick Maggiore 4 4715 Whipple Ave. NW, Canton 44718 32 1974 Guidestone Financial, Nickles Bakery, Republic Steel, RTI Strategic brand positioning and execution president, CEO (800) 460-4111/www.innismaggiore.com International Metals Jeff Monter

Arras Keathley Jim Hickey 5 1151 N. Marginal Road, Cleveland 44113 21 1991 NA Insight generation, strategic planning, brand president (216) 621-1601/www.arraskeathley.com planning, fully integrated Mar/Comm programs Tom Keathely

ST&P Marketing Communications Inc. Sales promotions, consumer, sales incentives, Richard Kenney 5 320 Springside Drive, Suite 150, Fairlawn 44333 21 1992 NA COO (330) 668-1932/www.stpinc.com merchandising, fulfillment, advertising, media Russ Kern

AMG Marketing Resources Inc. Bendix, Parker, Nestle, SES, Sherwin-Williams, West Strategic marketing planning, branding, creative Anthony M. Fatica 7 2530 Superior Ave. East, Suite 601, Cleveland 44114 20 1973 Development Group, Lubrizol, Quaker Steak & Lube, development, interactive marketing, public president (216) 621-1835/www.amgmarketingresources.com OEConnection relations, social media Anthony M. Fatica

Melamed Riley The MetroHealth System, FMC Corp., Our Pet's, Arizona Tile, Branding, research, strategic planning, creative, Sarah Melamed 7 1375 Euclid Ave., Suite 410, Cleveland 44115 20 2004 CMI, Ohio University, Marketplace Events, Shoes & Clothes for production, media planning and buying, interactive president (216) 241-2141/www.mradvertising.com Kids solutions Rick Riley

WRL Advertising Best of Ohio's Amish Country, Mercy Medical Center, Quickdraft, Website design and programming, multimedia, C. Todd Locke 9 4470 Dressler Road N.W, Canton 44718 19 1954 Roca Tile, Stark County District Library, Stark State College of broadcast, print, branding, traditional/Internet president (330) 493-8866/www.wrladv.com Technology, The Canton Ballet, Windsor Laurelwood marketing, PR Bob Isenberg

flourish Inc. Henry B. Frey 10 1001 Huron Road E., Suite 102, Cleveland 44115 17 1998 NA Marketing, creative, photography president (216) 696-9116/www.flourishagency.com Steve Shuman

The Marshfield Group Holz Rubber, Holmbury Inc., John Palmers Bistro 44, Dyson, B-to-B marketing: advertising, brand development, Thomas A. Mitchell 11 11241 Exmoor Drive, Concord Township 44077 15 1979 MEACO, Tecmark, Concord-Painesville JEDD, Concord crisis communications, direct mail, website (440) 974-8448/www.marshfield.com Township, Preston-Eastin, The Czack Law Firm development SEO, SEM president, CEO

Rosenberg Advertising Discount Drug Mart, Friedman Domiano & Smith, Leikin Strategic thinking, fresh ideas, integrated David Rosenberg 12 12613 Detroit Ave., Lakewood 44107 13 1981 Mercedes/Volvo, Husqvarna Viking Sewing, Standby Screw marketing solutions gives your business the president, CEO (216) 529-7910/www.rosenbergadv.com Products, Morgan Services, Professional Travel, Feldmar Watch personality and brand that helps you grow Melissa Sattler

Triad Communications Inc./Next Level Interactive Smithers-Oasis, Soprema, Summa Foundation, Valmark Traditional and interactive design and marketing, Rick Krochka 12 2006 Fourth St., Cuyahoga Falls 44221 13 1994 Securities, Omnova Solutions, Omnova Solutions Foundation, (330) 237-3531/www.triadadv.com Burton D. Morgan Foundation, GAR Foundation, Cohen & Co. social media, PR, search engine marketing president

Razor Ltd. LLC Montrose Auto Group, GBS Corp., Citizens for Better Cities, C. Peter Cimoroni Business development, corporate strategy and chairman, CEO 14 13 Waterford Lane, Beachwood 44122 12 2003 Viadamo Fashions, Adesso Fashions for Men, Interstate Lift communications, brand building and extension (330) 562-9635/www.razor-marketing.com Trucks, Redidoc.com Valerie A. Cimoroni

Twist Creative Inc. Michael Ozan Sisters of Charity Health System, Voss Aerospace, Faber- Advertising, brand strategy, media relations, copy president, chief creative 15 1985 W. 28th St., Cleveland 44113 10 1999 Castell/Creativity for Kids, Storm Power Components, Cuyahoga writing, consumer products, interactive design, officer (216) 631-5411/www.twistcreative.com Community College, Select Restaurants corporate identity Joel Miller Zig Howard Zoss 15 4401 Rockside Road, Suite 214, Independence 44131 10 2001 UnitedHealthcare, Dutch Boy, Krylon, Pratt & Lambert, Purdy Digital media, social and mobile media, marketing president (216) 328-6301/www.zigmarketing.com Brush, Moen, Therma-Tru, Simonton Windows, OEConnection automation Mike Smith

Kleidon & Assoc. Holmes County Chamber, MasterBrand Cabinets, JDM Marketing communications, public relations for Dennis A. Kleidon 17 320 Springside Drive, Akron 44333 8 1975 Structures, Greater Akron Chamber, Landmark Plastic, manufacturing, professional services, travel and president, CEO (330) 666-5984/www.kleidon.com Foundation for Excellence in Mental Health Care leisure, building industry Tim Klinger

Covey-Odell Advertising Ltd. Fred Olivieri Construction, Stark Development Board, Neurology Rod A. Covey Manufacturing, health care, distribution, president 18 330 Schneider St. SE, North Canton 44720 6 1967 & Neuroscience Associates, Omni Orthopaedics, North Canton construction, oil and gas (330) 499-3441/www.covey-odell.com Economic Development, C&M Conveyor, Iron Eagle David W. Lear

Cunningham Baron LLC Eric Baron Business-to-business advertising, public relations, Ann Marie Cunningham 18 1900 Superior Ave., Suite 304, Cleveland 44114 6 2006 NA website design, marketing communications members (216) 579-6100/www.cunninghambaron.com Eric Baron Linear Creative Travelers Insurance, Providence House, Jeffrey Paul Salon, Wigs Print, TV, radio advertising, video design and Raymond W. Jasinski 18 4681 Hinckley Industrial Parkway, Cleveland 44109 6 2003 for Kids, Cleveland Police Patrolmen's Assoc., Dempsey production, web design and marketing, public owner, creative director (216) 741-1533/www.linearcreative.com Surveying Co., The Legacy Group, North Coast Men's Chorus relations, SEO, emarketing

Little Jacket American Greetings, Center for Families and Children, City of Roger S. Frank 21 2026 Murray Hill Road, Suite 103A, Cleveland 44106 5 2004 Shaker Heights, Dealer Tire, DecisionDesk, Diacarta, Advertising, branding, copywriting, design, web Kenneth W. Hejduk (216) 373-6979/www.little-jacket.com MetroHealth, Open Doors Academy, University Hospital design, multimedia content, mobile design partners Roger S. Frank Clayman Marketing Communications Inc. 1245 S. Cleveland-Massillon Road, Suite 226, Copley Manufacturing, medical, machine tool, sanitary Larry Clayman, president 22 44321 4 1954 NA supply Marjorie Clayman (330) 865-5559/www.claymarcom.com vice president bCreative Graphic Design and Web Boutique Coldwell Banker, Meritage Homes, Health Mor Inc., Dun & 23 4140 Erie St., Willoughby 44094 3 2006 Bradstreet-Harris Info Division, Re/Max, Joe Brand-Houston, Graphic design, web, print, social media, radio, Rebecca Marich (440) 510-8515/www.bcreativenow.net Outback Steakhouse-Houston outdoor, email marketing, programming principal Source: Information is supplied by the companies unless footnoted. Crain's Cleveland Business does not independently verify the information and there is no guarantee these RESEARCHED BY Deborah W. Hillyer listings are complete or accurate. We welcome all responses to our lists and will include omitted information or clarifications in coming issues. Business lists and The Book of Lists are available to purchase at www.crainscleveland.com. (1) Numbers as of June 30, 2013 20130812-NEWS--17-NAT-CCI-CL_-- 8/9/2013 12:48 PM Page 1

AUGUST 12 - 18, 2013 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 17 Time: School trustees seeking versatile candidates for top posts

continued from PAGE 1 cohesively as a system, rather than quickly grasp that.” At the same time, universities lo- THEY’RE ON THE GO down this summer. On the private a tribe of competitors scattered cally and across the country are school front, Hiram College presi- across the state. Seeking ‘a different approach’ grappling with the infusion of on- Six notable universities in Ohio dent Thomas Chema said he would Gov. John Kasich, meanwhile, Trustees at the state’s universi- line learning and questioning how recently announced changes at the step down after the conclusion of the continued that thread of collabora- ties moving forward with presiden- it might disrupt how they’ve edu- top. A look at the departure dates coming academic year after more tion when he asked the state’s high- tial searches are cognizant of the cated students for the last century. for the six school presidents: than a decade leading the small lib- er education leaders to work to- importance of selecting versatile in- Colleges and universities are, more ■ Luis Proenza, Akron, June eral arts college. gether to submit a single wish list dividuals who can take charge of than ever, under pressure to rein in 30, 2014 And beyond Northeast Ohio, with for campus construction dollars as their respective institutions at a piv- spending as the student debt crisis ■ Lester Lefton, Kent State, perhaps the biggest blockbuster of well as collaborating to hash out a otal time in higher education. continues to grip the country. July 1, 2014 all, Ohio State’s E. Gordon Gee — the new funding formula. The state’s public institutions, for These challenges wouldn’t even ■ Cynthia Anderson, quirky, bowtie-clad character many “I don’t expect that (dynamic) to one, are grappling with a new fund- cross the desk of a college president Youngstown State, June 30, 2013 saw as the face of higher education change wildly,” Dr. Hodge said. “Of ing formula that ties half of univer- 15 or 20 years ago. ■ Jerry Sue Thornton, in Ohio — swiftly retired this sum- course, Gordon Gee was of particu- sities’ state dollars to graduation “You have to be on top of the fact Cuyahoga Community College, mer after a series of recorded verbal lar importance because of his spe- rates — a dramatic shift from the that the industry is changing so dra- June 30, 2013 gaffes surfaced in which he mocked cial relationship with the governor previous formula whereby colleges matically from something tradi- ■ Thomas Chema, Hiram, Catholics and other rival schools. and Ohio State, but I don’t expect and universities were paid, for the tional to something that is so tech June 30, 2014 Of course, each presidency carries that overall dynamic to change. I most part, based on how many stu- savvy,” Mr. Johnson said. “That ■ E. Gordon Gee, Ohio State, its own set of circumstances, and not hope the new people coming on dents they enrolled. requires a different approach.” ■ July 1, 2013 all came to a halt amid scandal like Dr. Gee’s. As Cleveland State president Ron Berkman, who has served in his role since 2009, characterized it, “I don’t think there’s anything in the water.” However, some higher education leaders and observers suggest the sweeping leadership changes could EVER FEEL YOUR be emblematic of the evolving na- ture of the college presidency, a job that has shifted dramatically from that of a top academic into a role ADVERTISING BUDGET more suited for a corporate, CEO- like individual. “If you look nationally over the last several years, there has been more change,” said Bruce Johnson, president of the Inter-University Council of Ohio, an advocacy group representing the state’s 14 public universities. “The tenure of universi- ty presidents has been shorter. It’s a high-stress environment.” Under pressure The multifaceted, high-pressure job into which the college presiden- cy has evolved is one of the reasons observers say the average length of a college presidency has inched downward in recent years. In 2006, the average tenure of a college pres- ident hovered at about 8.5 years, but that figure has since fallen to about seven, according to a 2012 report from the American Council on Edu- cation. IS A “The demands are much higher. It’s a harder job,” said Miami Uni- versity president David Hodge, who has served in his role since 2006. “We live in a much more contentious world and in a proverbial fish bowl. Everything is more visible. It’s in- credibly more challenging to work in CHARITABLE such an overtly public arena.” Still, Ohio, and particularly North- east Ohio, has been graced with a handful of long-serving individuals such as Drs. Proenza and Thornton, CONTRIBUTION? though that might not be the case going forward should the trend of a shrinking presidency continue. But Marketing without differentiation makes every campaign and each ad feel like with a bevy of leadership changes on another donation to your current agency. With positioning, we can help you the horizon, the state’s collective higher education community is ÀQGRXWZKR\RXDUHDQGWKHQKHOS\RXWHOOHYHU\RQHZKRPDWWHUV poised to lose some of its most vocal and experienced advocates. “I think it’ll bring new voices, new Call Dick Maggiore at the nation’s leading advertising agency in the practice of positioning. perspectives,” Dr. Proenza said. “With all of that, it takes a little bit of 800.460.4111 or go to innismaggiore.com time for those voices to get their grounding and to begin to under- stand the context of how their voic- es need to be expressed. But I think it’ll be positive.” In recent years, the state’s public colleges and universities have start- ed to work more collaboratively than in the past — a shift that was fueled during former Gov. Ted Strickland’s administration when he and the for- mer chancellor of the Ohio Board of © 2013 Innis Maggiore Group, Inc. All rights reserved. AD AGENCY Regents, Eric Fingerhut, implored the state’s public institutions to work 20130812-NEWS--18-NAT-CCI-CL_-- 8/9/2013 12:02 PM Page 1

18 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM AUGUST 12 - 18, 2013 LARGEST MARKETING FIRMS

RANKED BY NUMBER OF FULL-TIME EMPLOYEES(1)

Name of firm Full-time Top local Address local Year executive Rank Phone/Website employees founded Representative clients Specialties Title

Rosetta Marketing Group LLC Lenovo, Cisco, Microsoft, OfficeMax, Valvoline, Commerce, connected devices, segmentation, 1 629 Euclid Ave., 15th Floor, Cleveland 44114 401 1998 hhgregg, Allergan, Bristol-Myers Squibb, Pirelli, Jo-Ann, optimization, consumer products and retail, Mark Taylor (216) 896-8900/www.rosetta.com UPS technology, health care, financial services, B2B COO Adcom Communications Inc. Research, advertising, social influence, content 2 1370 W. Sixth St., 3rd floor, Cleveland 44113 145 1989 Local and national brands strategies, web and app development, email Joe Kubic (216) 574-9100/www.adcom1.com marketing, PPC, videos CEO Fathom Key Bank, American Greetings, Eaton, LifeLine Full-service online marketing: B2B & B2C, health 2 8200 Sweet Valley Drive, Suite 100, Valley View 44125 145 1997 Screening, Mead, Cleveland Clinic, Bissell, care, IT/software, education, manufacturing, Scot Lowry (216) 369-2220/www.fathomdelivers.com UsedCars.com government president, CEO

Marcus Thomas LLC Akron Children's, Bendix, Diebold, FirstEnergy, GE, Goo Idea generation, brand planning, digital strategy and 4 4781 Richmond Road, Cleveland 44128 120 1937 Gone, MTD, Nestle, Swagelok, Ohio Lottery, Ohio execution, experiential and social media marketing James B. Nash (216) 292-4700/www.marcusthomasllc.com Tourism, Sherwin-Williams, Westfield and analytics managing partner Level Seven Safeguard Properties, Steve Madden, Dix 5 4807 Rockside Road, Independence 44131 77 1979 Communications, Lippert Industries, Detroit Diesel, On- Consulting-centric marketing and technology David Sutula (216) 524-9055/www.lvlsvn.com Hold Technologies, Icon Sports Management agency creative director Akhia Quanex Building Products, Diebold, Lubrizol, GE Strategic marketing, lead generation, content 6 85 Executive Parkway, Suite 300, Hudson 44236 54 1996 Lighting, GE Appliances, Matco Tools, AmTrust Financial development, national and global public relations, Janice S. Gusich (330) 463-5650/www.akhia.com Services, BabyBjorn, Akron Children's Hospital brand strategy, social media and digital strategy president Brokaw Inc. Hotels.com, Samsung, Smokey Bones Bar & Fire Grill, Brand strategy, digital and social media strategy/ Tim Brokaw 7 425 W. Lakeside Ave., Cleveland 44113 53 1992 Fazoli's, Wonka, Neuro Drinks, University Hospitals, execution, in-house production/video/animation, Gregg Brokaw (216) 241-8003/www.brokaw.com FirstMerit Bank, Great Lakes Brewing, Dealer Tire, RTA PR/events, local marketing co-CEOs WhiteSpace Creative American Greetings, Cleveland Marathon, Smiths Dairy, Marketing communications, public relations, 8 24 N. High St., Suite 200, Akron 44308 42 1994 Kichler Lighting, Davey Tree, Akron Zoo, Parker website/interactive, content, market research, Keeven White (330) 762-9320/www.whitespace-creative.com Hannifin, OEConnection, Kent State strategic planning, social media president, CEO thunder::tech Munchkin Inc., Cliffs Natural Resources, Prestolite Integrated marketing agency servicing local and 9 3635 Perkins Ave., Studio 5, Cleveland 44114 38 1999 Performance, Grecian Delight, Lube Stop, DDR Corp., national brands with advertising, communications, Jason Therrien (216) 391-2255/www.thundertech.com COSE, AC Milan, Baldwin Wallace University digital and design services president HMT Associates Inc. 10 151 Orchardview Road, Seven Hills 44131 36 2002 Kraft Foods, Mondelez, Gallo Wines, Promoworks, Shopper marketing, consumer promotions, event Patti Conti (216) 369-0109/www.hmtassociates.com Easter Seals, Hillshire Farms marketing president, CEO Home Team Marketing Shurtech, AT&T Wireless, Wal-Mart, Marathon Oil, Integrated marketing and multimedia solutions for Peter Fitzpatrick 11 812 Huron Road, Suite 205, Cleveland 44115 27 2001 Farmers Insurance, American Family Insurance, corporate partners and revenue generating president, co- (216) 566-8326/www.hometeammarketing.com Hellmann's, Burger King, National Guard opportunities for high schools, high school assoc. founder OuterBox Oneida, Anchor Hocking, Ace Hardware, Jelmar, ABB, Full-service web development and ecommerce web 11 325 S. Main St., Akron 44308 27 2004 Groupe SEB, Waxman, Van Dorn Demag, Matco Tools, design firm specializing in SEO, branding, custom Justin Smith (866) 647-9218/www.outerboxdesign.com Orlando Baking, ATC development and online marketing CEO Point to Point Inc. 13 23240 Chagrin Blvd., Suite 200, Cleveland 44122 20 1982 Sherwin-Williams, Fauquier Health, United Way, B to B digital marketing agency Mark Goren (216) 831-4421/www.pointtopoint.com FlavorSeal, Schindler Elevator, Avery Dennison president Caler & Co. ACRT Inc., Akron Area YMCA, AMHA, Bonnot Co., Brand development and management, selling 14 66 E. Cuyahoga Falls Ave., Akron 44310 19 1984 Buckeye Corrugated Inc., Edison Innovation Foundation, strategies, marketing planning and positioning, web Steven L. Caler (330) 535-8053/www.caler.com Ferry Industries, Wrayco, Winer + Bevilacqua development, social media strategies, advertising CEO Insivia Arnold Palmer, Positively Cleveland, Microsoft, Integrated strategic marketing. Web, search, video, Andrew Halko 15 5000 Euclid Ave., Cleveland 44103 18 2003 social, print, software, usability, mobile, animation (216) 373-1080/www.insivia.com Cleveland Clinic, Cresco, Calfee, Lilly Tremont and apps CEO Knox Marketing Inc. Summa Health System, Humility of Mary Health Marketing and brand advertising, corporate identity, 15 1730 Akron Peninsula Road, Suite 201, Akron 44313 18 1998 Partners, Citizens Bank, Parker Hannifin, EMH media planning/buying, interactive/web, TV and Rollin K. Godding III (330) 929-7700/www.knoxmarketing.com Healthcare, Premier Physician Services radio, in-house editing, health care president Linkmedia 360 Online and mobile marketing, search engine 15 4700 Rockside Road, Suite 310, Independence 44131 18 2004 Fortune 1000 companies and regional companies optimization and marketing, content marketing, Dave Wolf (216) 447-9400/www.linkmedia360.com social media management managing partner DigitalDay Stanley Steemer, Parker Hannifin, Reynolds Packaging Full-service online marketing agency: website and Mark Vitullo 18 41 E. Steels Corners Road, Cuyahoga Falls 44224 17 2001 Group, RalCorp, Backyard Discovery, Schwebel's promotions strategy and design, email through marketing director, (330) 940-2565/www.digital-day.com Baking Co., Hygenic Silverpop, Sitecore CMS Certified owner Proximity Marketing Underwriters Laboratories, Cleveland Clinic, Akzo Nobel, Web marketing agency specializing in email 18 2947 Interstate Parkway, Brunswick 44212 17 1994 McGraw Hill Construction, Society of Manufacturing marketing, website design, content marketing, Mark Priebe (330) 220-6100/www.proximitymarketing.com Engineers, Bliss Direct Media social media and mobile marketing president Grabowski & Co. The Timken Co., Diebold, Absolute Health, Veyance Honing messages, writing compelling content, 20 10689 Cleveland Ave., Uniontown 44685 16 1997 Technologies, Akron Children's Hospital, Malone building strategic communications plans, designing Sue Grabowski (330) 498-0753/www.grabowskiandco.com University, DeHoff Realtors & Development award-winning campaigns president Brian Kingsmore, The Image Group general mgr.; American Greetings, Cleveland Clinic, Lincoln Electric, Brand management, trade show promotions, Bruce Felber, dir., 20 5405 Valley Belt Road, Suite B , Cleveland 44131 16 1981 LifeBanc, Jim Beam, DDR dimensional direct mail, apparel screen print and marketing and (216) 661-1011/www.theimagegroup.net embroidery, promotional products, promotional kits sales support

Studiothink Full-service, internal and external brand 22 1301 E. Ninth St., Suite 608, Cleveland 44114 15 2004 NA management and strategic communication Christine A. Lobas (216) 574-9533/www.studiothink.net planning, design and execution founder, CEO Prodigal Media Co. V & M Star, Farmers National Bank, GBS, Cohen & Co., 23 42 McClurg Road, Boardman 44512 14 1994 Sheely's Furniture and Appliance, Benesch, Youngstown Branding, market research, interactive Jeff Hedrich (330) 707-2088/www.prodigalmedia.com Business Incubator, Patriot Water development, creative services president, CEO Goldstein Group Communications Inc. Keithley, Littelfuse, Harting, HeartSine, Weatherchem, 24 30500 Solon Industrial Parkway, Solon 44139 11 1992 Bud Industries, Radisphere, Abanaki, LJ Star, AT&F, Technology, branding, lead generation, marketing Joel Goldstein (440) 914-4700/www.ggcomm.com Parker, HBM, Alliance Staffing, TEGAM automation, social media, public relations president Radius Marketing, Advertising & Public Relations The B'laster Co., J-B Weld, Mercy Hospital, Root Digital media, brand marketing, web design, public 24 10883 Pearl Road, Suite 100, Strongsville 44136 11 2002 Candles, Checkmate Marine, Lorain National Bank, Bike relations, social media, audio and broadcast Randy Pindor (440) 638-3800/www.radiuscleveland.com Brite production, promotions president BMA Media Group Marketing, special events, TV and video production, 26 4091 Erie St., Willoughby 44094 10 1991 NA web, interactive and social media, promotional Jerrod T. Borkey (440) 975-4262/www.bmamedia.com merchandise president BTZ Brand Brand development, integrated marketing, design 26 2019 Center St., Suite 104, Cleveland 44113 10 1993 NA and PR, health care, nonprofit, education, B2B and Darcy L. Zehe (216) 861-1500/www.btzbrand.com B2C managing partner Spark Your Brand Inc. Purposeful development and execution of POP, Randy L. 26 15 Pleasant Lane, Chagrin Falls 44022 10 2010 NA Plan-O-Gram's, merchandising, packaging, Golenberg (440) 247-1555 /www.sparkyourbrand.net display's, WEB, loyalty/promotional CEO 20130812-NEWS--19-NAT-CCI-CL_-- 8/9/2013 12:03 PM Page 1

AUGUST 12 - 18, 2013 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 19

Name of firm Full-time Top local Address local Year executive Rank Phone/Website employees founded Representative clients Specialties Title

R solutions LLC Moen, Steris, Baskin-Robbins, Sherwin-Williams, Merchandising, packaging, sales promotions, 29 33730 Bainbridge Road, 2nd Floor, Solon 44139 9 2002 LensCrafters, Pearle Vision, Dots, Tempur-Pedic, incentive and loyalty programs, local store Rob Adelstein (440) 735-9280/www.rsolutions.us Standard Parking, Oatey, Waxman Consumer Products marketing, brand awareness founder, principal Sonnhalter A communications firm marketing to the 29 633 W. Bagley Road, Suite 4, Berea 44017 9 1976 Viega, Nissan Forklift (by UniCarriers), Osborn, Gerber, professional tradesman in the construction, Matt Sonnhalter (440) 234-1812/www.sonnhalter.com Molex, Brennan Industries, Buyers Products, Knipex industrial and MRO markets vision architect Studio Graphique Inc. University Circle Inc., Kent State University, Tri-C, CSU, Brand strategy and design, signage and wayfinding 29 13110 Shaker Square, Suite 101, Cleveland 44120 9 1997 Heinen's, BrownFlynn, City of Kent, South Euclid, consulting and design, specializing in connecting Rachel Downey (216) 921-0750/www.designwithdirection.com Gateway District, Nature Center at Shaker Lakes people to place founder, president Company 119 Digital marketing agency that utilizes new-media 32 119 Main St., Chardon 44024 8 2004 Local and national brands channels and calculated strategies to achieve client Christian Klein (877) 285-5280/www.company119.com goals CEO Pumphrey Marketing Inc. Buchi, CLBO, DealerPro, Drake, Garryson, Gleason, Industrial, full-service, project basis. Develop, David C. Pumphrey 32 4853 Galaxy Parkway, Suite A, Cleveland 44128 8 1975 Hautau, LTS, ODS, Pines, Romi, Stauff, Stellram Cutting implement integrated strategic marketing president, creative (216) 464-9687/www.pumphreymktg.com Tool Systems, Tru-Cut Saw programs. CatInteractive. director Sampson/Carnegie Co. Busch Funeral & Crematory Services, Baseball Heritage Peter R. Sampson 32 1419 E. 40th St., Cleveland 44103 8 1992 Museum, Burger Fresh, Ebys Evergreen Plantation, Serious brand strategies creative director, (216) 881-2556/www.smarterthinking.com Don's Pomeroy House, Don's Lighthouse president

Skoda Minotti Marketing LLC Jonathan Benefits Resource Group, Cincinnati Bell Technology Connecting brands to customers: branding, Ebenstein 32 6685 Beta Drive, Cleveland 44143 8 2011 Solutions, CLS Facility Services, Diskcopy, JET, creative design, market research, SEO, strategic managing director, (440) 449-6800/www.skodaminottimarketing.com Knowbase, Pension Advisors, Rockwell Automation planning, visual marketing, websites partner Benghiat Marketing & Communications AJ Antunes, Athens Foods, Eagle Group, Gendron, Integrated strategy and campaigns, branding, 36 23240 Chagrin Blvd., Suite 445, Beachwood 44122 7 1983 Hampton Farms, Medicus Surgical, Meherrin Agricultural websites, digital and print advertising, PR and Russell Benghiat (216) 831-8580/www.benghiat.com & Chemical Co., North American/NVISION packaging president BFL Marketing Communications/GRA Group New product and brand launch specialists for Dennis J. Pavan 36 1399 Lear Industrial Parkway, Avon 44011 7 1955 NA home, outdoor and business products and services. president, CEO, (216) 875-8860/www.bflcom.com Strategic brand marketing, web design BFL Marketing Keynote Media Group LLC Exal, Brilex Industries, HMHP, Cirque du Soleil, DSV 36 201 E. Commerce St., Suite 199, Youngstown 44503 7 1977 Builders, Portage Co. Educational Service Center, YMCA Branding, marketing, design, video, consulting, Richard M. Hahn (330) 480-9881/www.keynotemediagroup.com of Youngstown communications, web design president

Intrapromote LLC Angela Moore, vp, Four Seasons Hotels, Cleveland Clinic, Honda, Matco, Organic SEO, social media marketing, content client operations; 39 591 Boston Mills Road, Suite 550, Hudson 44236 5 1999 Behr, Penske, Kraft Recipes marketing, local marketing, online reputation Brent Sharp, vp, (866) 570-1785/www.intrapromote.com management, community management finance RH Blake Inc. Industrial products sold through distribution, power 39 26600 Renaissance Pkwy., Cleveland 44128 5 1986 NA generation and air pollution control, products sold Bruce R. Blake (216) 595-2400/www.rhblake.com to pharmaceutical manufacturers president Marketing Resources & Results Inc. Marketing strategy and tactics serving business-to- 41 1521 Georgetown Road, Suite 103, Hudson 44236 4 1998 Professional service firms, contract manufacturers and business manufacturers and professional service Christine Brown (330) 656-9793/www.resources-results.com consumer products companies providers president Maddox Marketing Group Inc. Internet marketing/branding, optimized website 42 964 Gavington Place, Akron 44313 3 1991 Delta-Energy, Hometown Ohio, Hygenic, Massillon Cable development, search engine marketing/SEO, Rob Maddox (330) 945-6232/www.maddoxmarketing.com TV, OSIA, Perfectly Expressed, REM Ohio, SIGO content creation, social media marketing managing director Felber PR & Marketing Commercial Asset Preservation, Evergreen Resources, Business-to-business manufacturers; public 43 8963 Darrow Road, Twinsburg 44087 2 1993 IT Support Specialists, JALEX Medical, TPC Wire & relations, design, collateral, social media and trade Robert Felber (330) 963-3664/www.felberpr.com Cable, Makuta, Thogus, rp+m, SSP, AFV show coordination president Source: Information is supplied by the companies unless footnoted. Crain's Cleveland Business does not independently verify the information and there is no guarantee these RESEARCHED BY Deborah W. Hillyer listings are complete or accurate. (1) Numbers as of June 30, 2013. LARGEST PUBLIC RELATIONS FIRMS

RANKED BY NUMBER OF FULL-TIME LOCAL EMPLOYEES(1)

Name of firm Full-time Address local Year Rank Phone/Website employees founded Representative clients Specialties Top local executive

Falls Communications BioEnterprise, Calfee, DCA, Gunlocke, Huntington, Lincoln Media relations, marketing communications, 1 Terminal Tower, 50 Public Square, Fl 25, Cleveland 44113 56 1994 Electric, Moen, Northwood, Sherwin-Williams, ShurTech, Tarkett, digital, crisis, creative services, IR, branding, Rob Falls (216) 696-0229/www.fallscommunications.com Things Remembered, Vitamix, Walter & Haverfield senior counseling president, CEO Dix & Eaton A.Schulman, Cleveland +, Diebold, Eaton, Forest City, Juniper Investor relations, crisis communications, 2 200 Public Square, Suite 1400, Cleveland 44114 50 1952 Networks, LEEDco, Lincoln Electric, Lubrizol, PPG, Southwest marketing communications, media relations, Scott Chaikin (216) 241-0405/www.dix-eaton.com Airlines, Swagelok, Sherwin-Williams, Veyance, United Healthcare digital communications, branding, design chairman, CEO Landau Public Relations Corporate communications, media and Hallie Fisher 3 1370 W. Sixth St., 3rd floor, Cleveland 44113 22 1983 MeadWestvaco, Daimler Trucks North America LLC, Giant Eagle, community relations, social influence, product vice president of (216) 574-9100/www.theadcomgroup.com Kichler Lighting, RIDGID, Fund For Our Economic Future marketing support, crisis management social influence Stevens Strategic Communications Inc. Eriez, GMi., Cleveland Vibrator, Ross Environmental, AmTrust, Marketing and crisis communications, media 4 1991 Crocker Road, Suite 500, Westlake 44145 19 1976 GlobalX, Ingenuity Fest, MMO, Materion, King Nut, Vorti-SIV, training, social media, website development, Edward M. Stevens (440) 617-0100/www.stevensstrategic.com Pepple & Waggoner video production chairman, CEO Fahlgren Mortine Associated Estates, Chart, Cliffs, Kent State University, Kidde, Advertising, branding, design, digital, investor Christy Bykowski 5 1100 Superior Ave, Suite 1600, Cleveland 44114 14 1962 Materion, McDonald's Nottingham Spirk, Parma Community relations, marketing communications, media vice president, (216) 298-4646/www.fahlgrenmortine.com General Hospital, Sherwin-Williams, TransDigm planning/buying, media relations, social media managing director PR 20/20 Hy-Tech Products, Jones Lang LaSalle, LivePerson, Mongoose Content marketing, social media, public 6 812 Huron Road, Suite 780, Cleveland 44115 12 2005 Metrics, Security Self Storage, StreamLink Software, Westfield relations, email marketing, marketing Paul Roetzer (800) 920-1623/www.pr2020.com Insurance analytics, marketing automation CEO Sweeney Acuity Brands, Chef's Planet, Cleveland APL, Diabetic Care Consumer, retail, commercial, industrial and 7 19106 Old Detroit Road, Suite 200, Cleveland 44116 10 1986 Services, Insurance Board, Jo-Ann Fabrics, KSU, Lithonia institutional traditional, digital and social James B. Sweeney (440) 333-0001/www.sweeneypr.com Lighting, Westfield Shoppingtowns marketing and public relations CEO Roop & Co. KeyBank, Fisher & Phillips, Ohio Aerospace Institute, Jacobs 8 3800 Terminal Tower, 50 Public Square, Cleveland 44113 8 1996 Real Estate Services, O'Neill Foundation, Grace Hospital, RPM Marketing communication, public relations, James J. Roop (216) 902-3800/www.roopco.com International Inc. financial communication, graphic design president The Fairmount Group LLC Marketing communications strategy, branding, 9 12434 Cedar Road, Suite 10, Cleveland Heights 44106 5 2006 Preformed Lined Products, Pierre's Ice Cream Company, Energy online marketing, crisis communications, Dawn Hanson (216) 229-5220/www.thefairmountgroup.com Avenue, Gay Games 9, Visiting Nurse Association of Ohio functional excellence, social media president

Hennes Paynter Communications Bruce Hennes, Carpenter Technology, KSU, Lake Health, Lubrizol, MetroHealth, Crisis communications, media training and managing partner; 9 50 Public Square, Suite 3200, Cleveland 44113 5 1989 NEOMED, Riverside Co., Saint Ignatius, Interlake Steamship, Tri- litigation communications Barbara Paynter, (216) 321-7774/www.crisiscommunications.com C, Westfield Insurance partner LiefKarson Public Relations Ltd. Professional public relations and marketing 11 23533 Mercantile Road, Suite 118, Beachwood 44122 4 1993 NA communications counsel for restaurant, Crickett Karson (216) 831-3767/www.liefkarson.com hospitality, interior design, furniture and retail owner Pecchia Communications LLC Media relations, internal communications, 12 6725 Pheasant Run Drive, Canfield 44406 3 2005 American Greetings, BP America, Whirlpool, Harrington Hoppe & change management communications, Dan J. Pecchia (330) 720-6912/www.pecchiacomm.com Mitchell, Ankle & Foot Care Centers, Aim NationaLease communications strategy and materials president, CEO The Oppidan Group Inc. 13 P.O. Box 24399, Cleveland 44124 2 1988 NewBridge Cleveland Center for Arts & Technology, Nicola, Media and communication counsel, publicity Tom Andrzejewski (216) 771-9988/www.oppidangroup.com Gudbranson & Cooper LLC, The Raymond John Wean Foundation creation and management, public affairs president Source: Information is supplied by the companies unless footnoted. Crain's Cleveland Business does not independently verify the information and there is no guarantee these RESEARCHED BY Deborah W. Hillyer listings are complete or accurate. Business lists and The Book of Lists are available to purchase at www.crainscleveland.com. (1) Numbers as of June 30, 2013. 20130812-NEWS--20-NAT-CCI-CL_-- 8/9/2013 2:51 PM Page 1

20 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM AUGUST 12 - 18, 2013 Grocer: Heinen says potential deal is ‘long way from being done’ continued from PAGE 3 “From the 5,000-foot attached historic banking room on town apartment and the plethora of Team effort owner of the Warrensville Heights- the southeast corner of East 9th proposed loft conversions and the based grocery chain, said he has view, it’s the next logical Street and Euclid Avenue. Flats East Bank Neighborhood Heinen’s is getting help in sizing discussed a location at the “M on place for development. In an email about talks with apartment building. up its prospects. 9th,” the redevelopment by Geis There are lots of parking Heinen’s, Greg Geis, one of two “We have some experience with Downtown Cleveland Alliance, Cos. of the Ameritrust skyscraper lots and other sites that brothers who own the Streetsboro- smaller stores and none with urban the nonprofit that maintains, pro- and associated buildings as apart- based construction and real estate stores,” Mr. Heinen said. motes and markets the city to new ments, a hotel, retail and a new could be more heavily development concern, said no “We have a 40,000-square-foot residents and businesses, recently Cuyahoga County government utilized.” deals are signed with any users for store in Chicago that is smaller than conducted a focus group on a down- town grocery, according to tweets by building. – Allen Wiant, vice president of the site. our typical store of 42,000 or 43,000 “It’s certainly something they are “We are currently working square feet,” he said. “We need a people who attended the session. strategic development, The meeting was attended by 23 looking at and we are looking at,” PlayhouseSquare’s real estate through complicated financing and combination of things for it: the people, according to DCA spokes- Mr. Heinen said in an interview unit have made no deals yet,” Mr. Geis right location, financial numbers with Crain’s Cleveland Business last wrote. “We hope we will complete and population. Occupancy is vir- woman Gina Morris. week. But he cautioned, “It’s a long the years,” Mr. Heinen said. “We’ve our financial package in the coming tually full and units are on line that Ms. Morris declined to comment way from being done.” looked in the past and we are look- weeks and at that time will be able will clearly add people, but projects on the content of the session but re- The family-owned grocery has ing at it now. We’re not even close.” to discuss project details.” start and stop. Will (the city) need ferred Crain’s Cleveland Business to looked in the past as well at the pre- Geis Cos. has mentioned a Mr. Heinen spoke bluntly of the to continue to do more? Yes. Do the DCA’s “client,” the phone number sent for a downtown presence. generic “food use” as part of the challenges in downtown, despite ones slated have to actually hap- for Heinen’s marketing unit. “We’ve spoken to developers over first floor of the skyscraper and the the high occupancy rate of down- pen? Yes.” Another part of the downtown neighborhood, christened the city’s Nine12 District, is pursuing a grocery concept to give downtown residents a supermarket within walking dis- tance. Concepts for a downtown grocery also are on the wish list for the area on the northern side of Chester Av- 25 th enue east of East 13 Street, perhaps incorporating the historic, art deco Greyhound Station at 1465 Chester. SEPT Allen Wiant, vice president of strategic development for Playhous- eSquare’s real estate unit, said that 7:30AM - 3:00PM area is a natural next step for aiding redevelopment of the city’s Theater Let our experts help you Executive Caterers District. at Landerhaven “From the 5,000-foot view, it’s the next logical place for development,” 6111 Landerhaven Dr. Mr. Wiant said. “There are a lot of make the right decisions… Mayfield Heights parking lots and other sites that could be more heavily utilized.” A grocery store could be accom- modated at Greyhound and the city parking lot next door, and Mr. Wiant PURCHASE noted that the cavernous interior of 7:30-8:00AM – Networking / Registration / Breakfast the busy bus station is “great for a 8:00-9:00AM – Morning Keynote Address; J.B. Silvers, Ph.D. TICKETS grocery store.” The area may also Renowned health care finance expert and professor at Case Western Reserve University CrainsCleveland.com/HCSummit lend itself to a mixed use develop- “Transitioning form an industrial to a consumer model of health care” ment as it is near existing and pro- posed apartments. Presented by: PlayhouseSquare owns no land on 9:00AM -10:15AM - Panel 1 the block but hopes to play a role in promoting redevelopment. It has “Engagement strategies to combat uncertainty and encourage good health” approached Greyhound with an idea t
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2:45-3:00PM – Closing Remarks (Kathy Carr, who writes Crain’s “What’s Cooking” blog, contributed to this story.) 20130812-NEWS--21-NAT-CCI-CL_-- 8/9/2013 3:22 PM Page 1

AUGUST 12 - 18, 2013 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 21 Bold: Dr. Boutros admits aiming for TMW: Move will be another 2013 profit of $15 million is a stretch business hit for Beachwood continued from PAGE 3 “We’ll make our best continued from PAGE 3 since 2000, when it employed just efforts to work with the He also has laid out a series of ag- 100 nationally. gressive goals he believes the health The move follows a regularly re- (Beachwood property system can meet in 2013, including peated scenario: big publicly traded owners). Beachwood is a finishing the year with a $15 million corporation buys local company great place to do profit despite ending the first quar- and soon upgrades to newer, more business. We’re working ter about $6 million in the hole. corporate offices. Trimble, which Dr. Boutros and the board also produces wireless technology to on intriguing hashed out a new performance- manage field and mobile workers opportunities. We’ll have based incentive plan for Metro- more efficiently, bought TMW in fall some good headlines.” Health executives, a move that 2012. comes just a few months after the Today, TMW describes itself as a – Jim Doutt, director of health system was chided by Cuya- developer of enterprise software economic development, hoga County Executive Ed FitzGer- for transportation service compa- Beachwood ald, who questioned a horde of nies and logistics operations. The hefty bonuses awarded to the company has offices in seven cities 20,000 square feet in size. Filling health system’s top brass despite in the United States and Canada, empty space at the TMW Chagrin the organization’s money-losing and it has more than 2,000 cus- property will require a competitive operations. Dr. Boutros wouldn’t tomers, which operate fleets rang- rent, he said. The Science Park share specifics of the new plan, as ing from beverage trucks to munic- space is less problematic: many east he wanted to brief county officials ipalities. suburban users seek high end of- first, but he said the new system However, the gain for Mayfield fices of about that size. would reward the system’s execu- Heights brings a loss for Beach- Mr. Egar, who played no role in tives based on the institution’s wood. Jim Doutt, Beachwood’s di- the TMW lease, said the Chagrin overall performance. rector of economic development, Boulevard building has the advan- The common thread in all these said the eastern suburb’s focus will tage for a company needing public actions, according to Dr. Boutros, is be on what’s next. transportation of being near the his desire to position MetroHealth CONTRIBUTED PHOTO “We’ll make our best efforts to Greater Cleveland Regional Transit in a way that it receives the respect MetroHealth president and CEO Dr. Akram Boutros has taken “complete and work with the (Beachwood proper- Authority train station and shop- it deserves. total responsibility of what is going on here,” according to the president of the ty owners),” Mr. Doutt said. “Beach- ping center at Van Aken Boulevard “Most public health systems in the hospital’s employee union. wood is a great place to do business. and Warrensville Center Road. nation are severely criticized for their We’re working on intriguing oppor- News of the impending addition bureaucracy, their clinical outcomes, Medicare and Medicaid Services. forward that we’ll actually be OK.” tunities. We’ll have some good of TMW came as a surprise to May- Asked whether it was wise to dis- their poor service and are usually fi- A renewed main campus headlines.” field Heights Mayor Anthony DiCi- nancially weak,” Dr. Boutros said play publicly such aggressive per- Changing times cco. during a recent interview with formance metrics, Dr. Boutros Although he has a substantial list “I hope it’s true,” the mayor said Crain’s. “What are we going to be countered by saying it was “ab- of immediate goals he’d like to Steve Egar, owner of a Beach- in a phone interview last Thursday, known for? Just the opposite.” solutely the right thing to do for us tackle, Dr. Boutros’ biggest task wood-based commercial realty bro- Aug. 8. “Our building department to state them and not meet them.” over the next several years will be Boutros’ aggressive vision kerage, said the TMW move is relat- has not had contact with them. We “How motivating is it for the reshaping the health system’s aging ed to an alarming trend for the haven’t gotten an application for Dr. Boutros is aware that many of team when you’re all working on main campus off West 25th Street in suburb long known as the region’s (municipal) incentives. the goals he’s eyeing could be tough something and you don’t make it?” Cleveland. strongest office submarket. TMW is Ironically, the Mayfield Heights to reach. Dr. Boutros said. “The greatest ath- Before Dr. Boutros came on staying on the East Side, but former City Council passed and the mayor For one, he said finishing 2013 letes have only performed extraor- board, MetroHealth officials Beachwood companies such as in June signed legislation creating a with $15 million in net operating in- dinary feats after failures.” pegged the overhaul as potentially BrandMuscle Inc. and Rosetta mi- job creation and incentive program come is a stretch, although the Touting such clearly stated goals costing as much as $650 million by grated downtown, and several East that allows a company to receive a health system’s finances have re- is a different — and welcome — 2017 and insisted the project would Side firms have landed in the Rock- payment from city fees that will re- bounded slightly as it was $2.7 mil- way of doing business at Metro- involve tearing down the hospital’s side Road office market the last few duce the sting of municipal income lion in the black in the month of Health, said Julie Albers, president iconic patient towers. years. taxes in the suburb. July thanks to a surge in outpatient of the MetroHealth employee While Dr. Boutros said the health “There was a time when people in Mayor DiCicco said the city cre- visits and the launch of the Medic- union. Ms. Albers, for one, said she system still plans to build a new Beachwood and on the East Side ated the incentive after a different aid waiver program, which expand- was shocked Dr. Boutros has asked state-of-the-art inpatient facility, he stayed on the East Side,” he said. company than TMW had ap- ed insurance coverage to thousands for her input on a number of occa- wasn’t so sure it would involve tear- “That no longer seems to be the proached the city anonymously to of uninsured in Cuyahoga County. sions since his arrival. ing down the towers. He said he is case.” seek the incentive common among Other goals include increasing “He takes complete and total re- evaluating whether they could be Moreover, he noted that although Northeast Ohio cities. That compa- patient satisfaction rates — as mea- sponsibility of what is going on repurposed for outpatient use, al- the Chagrin Boulevard office mar- ny is no longer conducting a search, sured by the HCAHPS survey — here,” Ms. Albers said. “If we don’t though at least one of the towers is ket shrank with the demolition last he said. from the 15th to the 45th percentile, set the goals, we’re not going to try likely to be torn down. year of the Commerce Park I, II and Mary Izant, a vice president in achieving the top performance on to attain them.” “If at all possible, I’d like to pre- III office buildings for an apartment CBRE Group Inc.’s Cleveland office every quality measure and being “He’s really a fantastic individ- serve them,” Dr. Boutros said. project, there are about a half- group, acknowledged she repre- certified as an accountable care or- ual,” Ms. Albers added. “For the “They really are iconic. They are dozen large empty offices on or sents Eastpoint I, but declined com- ganization by the Centers for first time, we have hope moving MetroHealth.” ■ near Chagrin that are more than ment on the TMW transaction. ■

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22 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM AUGUST 12 - 18, 2013 THEINSIDER REPORTERS’ NOTEBOOK THEWEEK BEHIND THE NEWS WITH CRAIN’S WRITERS In digital world, reporters Ancora Advisors LLC in Beachwood expect- fice in Birmingham, Mich., a Detroit suburb, AUGUST 5 - 11 ed it to take two to three years to attract $100 needs to grow, too: Mr. Hyland expects to sometimes work without net million to the strategy. add an analyst by the end of the year to as- The big story: American Greetings Corp. re- ■ Feelings in the Plain Dealer newsroom It will take less than one, according to sist Mr. Thelen, and possibly one or two turned to its roots and is again a family-owned have been raw for months, since the Plain Dan Hyland, director of institutional sales people next year in Beachwood in business business, following the Aug. 9 completion of the Dealer Publishing Co. announced job cuts for the registered investment adviser. development roles. acquisition of the company by the Weiss family. and a reduction, to four from seven, in the “That (two to three years) would be a Most of the $100 million Ancora has at- Following shareholder approval of the transac- number of days the newspaper will be more normalized ramp, even for somebody tracted to its new strategy is in 17 separate- tion on Aug. 7, the Weiss family purchased the home-delivered. with a successful track record,” Mr. Hyland ly managed accounts for institutional and Brooklyn-based greeting card maker for $19 per The loss of jobs created the most angst, of said. “The reception to the (pitch) really has high-net-worth individuals; roughly $33 share in cash. The company’s Class A common course. But a change in the way news flows been better than what we had even hoped.” million is in the mutual fund itself, Mr. Hy- shares were delisted from the New York Stock to readers at Cleveland.com, which is re- The dollars Ancora is investing in small land said. — Michelle Park Exchange. The deal close comes nearly a year af- placing the print edition as the company’s and mid cap stocks both through a mutual ter the offer was first made by the Weiss family flagship, also is worrying to many of the fund that was launched Jan. 2 and through Cleveland’s O-M takes in late September 2012, and the price the family newspaper’s journalists. separately managed accounts will exceed paid is 10% higher than the first price it offered The website is a part of a new sister com- $100 million “shortly,” Mr. Hyland said. He detour into Berlin — $17.18 per share. pany, the Northeast Ohio Media Group, or attributes that quick suc- ■ Call it another sign of the globalization of NEOMG. Production of the newspaper, and cess to Dan Thelen and Northeast Ohio real estate practices. Big shoes to fill: The leaders of two major many business and administrative func- the track record he Typically, brokerages’ exclusive leasing as- Northeast Ohio institutions announced they tions, will remain with the Plain Dealer Pub- boasts. signments are close to home, but Ostendorf- would retire next year. Sandra Pianalto will re- lishing Co. Mr. Thelen joined An- Morris Co.’s corporate services unit recently tire from her post as president and CEO of the As part of the transition to what the in- cora in September 2012 landed one at Building Berlin in Germany. Federal Reserve Bank of Cleveland in early 2014, dustry calls digital first news, readers will see to launch the firm’s The Berlin structure combines a contempo- some stories even before they are edited — capping a career with the Fed that has spanned small-mid cap strategy. rary glass-walled building with another “Breaking news stories are written and post- three decades. Meanwhile, University of Akron He most recently worked building constructed in 1877 as the head- ed immediately,” stated a recent job posting president Luis Proenza said he would retire as for Boston-based invest- Thelen quarters for the Imperial Telegraph office. for a suburban crime reporter. president on June 30, 2014. See editorial, Page 8. ment firm Loomis Sayles Diana Golob, senior vice president in O- Although reporters often squabble with ed- & Co. itors, they also see a second, and even a third, M’s corporate services unit, said the compa- End of an era: Sammy’s, one of Cleveland’s “At that level ($100 million), we become set of eyes on a story as safeguarding the ac- ny undertook the assignment because its best known restaurants-turned-caterers, is gone. more attractive to institutional investors,” curacy and integrity of what they report. German-based realty partner, Corpus Sireo, Mr. Hyland said. “Being accepted in the in- A note on the company’s website stated: “On Au- Thus, some have taken to calling sought a broad marketing approach for the gust 5, 2013, City Life Inc. d/b/a Sammy’s an- NEOMG, “No Editing, Oh My God.” stitutional arena would be the equivalent of structure, partially owned and occupied by nounced it has made the decision to close its fa- — Jay Miller playing in the Major League. The pinnacle client Deutsche Telekom. cilities. We are currently in negotiations with a of investing is being able to stand up to the “We took it on because it’s a fabulous local caterer to transition our existing clients.” Ancora’s pitch was scrutiny and then perform to the institu- building,” she said. The original restaurant at 1400 W. 10th Street a hit with investors tional investor.” To place it in geography and history, Ms. closed as a restaurant years ago. In recent years, Endowment funds and pension plans are Golob notes it is near the Brandenburg Gate the company controlled catering at more than ■ When they launched a new small-mid cap examples of institutional investors. and survived aerial bombing in World War 10 locations, including the Metro Club atop the strategy almost a year ago, executives with The growth means Ancora’s one-man of- II’s Battle of Berlin. — Stan Bullard Huntington Building and at Severance Hall.

Strongly motivated: BioMotiv, a drug de- WHAT’S NEW BEST OF THE BLOGS velopment accelerator that aims to license dozens of pharmaceutical technologies from re- Excerpts from recent blog entries on space that opened in February. search institutions all over the world, raised $25 CrainsCleveland.com. “Formerly an electricity-converter build- million in new capital from investors. The com- ing, the structure now houses selections pany added Nationwide Mutual Insurance Co. Yes, they still have books, too from the photography collection of Fred and Laura Ruth Bidwell, two former adver- and “several individual investors” to its found- ■ Libraries are eager to “maintain their dig- tising executives, as well as temporary exhi- ing investors, University Hospitals of Cleveland ital street cred” as the world shifts away and the Harrington family. The $25 million in bitions curated by the Cleveland Museum of from analog technology, The Washington Art,” New York noted. “The original brick- new investments bring BioMotiv’s total capital Post reported, and the Cleveland Public Li- from investors to $46 million. work and chains contrast with a new addi- brary is among the leaders in one particular tion made of dark-gray polished concrete, COMPANY: Cleveland Chemical subset of the effort: making 3-D printers providing an industrial-chic setting for In the money: Invacare Corp., a maker of available to patrons. home and long-term medical care products in Pest Control Inc. shows like ‘Excerpts From Silver Meadows,’ Nicholas Kerelchuck, manager of the a dark, jarring photo essay by Todd Hido.” Elyria, sold medical recliner maker Champion OCCASION: Its 110th anniversary Digital Commons at the Martin Luther King Manufacturing Inc. to a California private equi- Jr. Memorial Library in Washington, D.C., ty firm for about $45 million. Invacare expects to Originally formed in 1903 as a service The beautiful people branch of the Chamberlain-Haber Chemical told The Post that the 3-D printer there is ■ receive about $43 million in net profits from the the “rock star” of the space. Because the TheHill.com, which sale, which it will use to reduce its debt. The buy- Co. that specialized in installing ant and covers Capitol Hill, every roach insecticide, Cleveland Chemical Pest technology is so new, Mr. Kerelchuck said, er was Levine Leichtman Capital Partners of Los staff members have figured out a lot of it on year goofs off a bit and Angeles. Control has been owned and operated by the publishes a list of the 50 Kirchner family since 1929. their own. “They also relied on the experiences of most beautiful people in Common goals: The Cleveland Clinic and “When the stock market crashed in 1929 D.C. the original owner decided to sell,” said Bill other public libraries to determine the best ProMedica, a Toledo-based health system that way to roll out the printers to the public, in- At No. 9 on this year’s operates 11 hospitals and more than 310 facili- Kirchner, a fourth-generation owner of the list is Julie Goldfarb of company, in a statement. “My great-grandpar- cluding visiting the Cleveland Public Li- ties, signed a memorandum of understanding to Chagrin Falls, a legisla- ents bought the company for $2,500 to be brary to see how patrons interacted with the Goldfarb develop what the two systems characterized as tive aide for Rep. Andy paid in $100 installments. Not a bad deal.” unit there,” The Post reported. an affiliation that will better position both orga- Harris, a Republican from Maryland. The company’s services range from com- Cleveland and D.C., The Post reported, nizations to navigate the evolving health care mercial fly-proofing systems to exterior pow- are at the vanguard of “an expanding club Ms. Goldfarb, 27, is the daughter of Gary landscape. As part of the relationship, the Clinic er spraying techniques. of public libraries making 3-D printers and Kathleen Bliss Goldfarb and a 2004 and ProMedica said they will work together to “We’ve been around a long time, and we available to patrons, often as part of a ‘mak- graduate of Kenston High School. She grad- create a clinically aligned network that will pro- wouldn’t have been able to do it if our com- er lab’ type environment.” It said libraries uated summa cum laude from East Caroli- vide quality, low-cost care. pany wasn’t willing to adapt and identify new in suburban Kansas City; Westport, Conn.; na University in 2008 and earned her law ways that we can meet the needs of our cus- and Sauk City, Wis., are joining the trend. degree from Elon University. Here’s an idea: The John S. and James L. tomers,” Mr. Kirchner said. TheHill.com said she first arrived in Knight Foundation provided a $600,000 grant Several generations of Kirchners have You’re making us blush Washington as a fellow for former U.S. Sen. that will raise the profile of The Civic Commons, George Voinovich and returned to D.C. after worked at Cleveland Chemical Pest Control, ■ a civic engagement consultancy, by making it a with some playing an active role in local, state Up for a little Cleveland boosterism from finishing law school. program of public radio and television broad- and national trade organizations, he said. the national press? A self-proclaimed “museum nerd” and caster ideastream. Civic Commons will move to “Four of us have been president of the Cleve- You’ll find it in New York magazine, “foodie,” Ms. Goldfarb told TheHill.com the Idea Center at PlayhouseSquare, home of land Pest Control Association; three of us have which said Cleveland “is transforming into that she has found the perfect place to enjoy ideastream. Mike Shafarenko, who developed been president of the Ohio Pest Management a thriving art hub thanks to two stunning those things while staying in shape in Wash- the concept for Civic Commons and who has Association; and two of us have been directors new museum openings and a growing ington. been leading the program since February 2011, of the national trade organization,” Mr. Kirchn- number of galleries.” “D.C. is just a healthy place in general,” will continue to do so as director of Civic Com- er noted. “We keep ourselves active on issues The magazine loves MOCA Cleveland’s she said. “It encourages you to walk. There mons at ideastream. on the national, state and local levels.” gorgeous new building, as everyone does, are a ton of restaurants that do all-natural, For information, visit: and also gives a big thumbs-up to the new organic food. It is an easy city to be healthy www.ClevelandChemical.com. Transformer Station, the contemporary art in.” 20130812-NEWS--23-NAT-CCI-CL_-- 8/9/2013 12:03 PM Page 1

JUST HOW MUCH LUXURY WERE YOU THINKING?

Mercedes-Benz of North Olmsted Porsche of North Olmsted

Everything around you seems better All-New 2014 $ Mercedes-Benz E350 when everything around you is better. ® 569 4MATIC All-Wheel Drive Lease for $599/month. Per month lease for 36 months. $4,414 due at signing. ($3,050 down payment, $795 acquisition fee, $569 first payment) $ /MONTH $54,400 MSRP, 7-Speed Automatic Transmission, Premium 1 599 24 MTHS ™ Package: Rear View Camera, mbrace2 , COMAND® w/Navigation $1,494 due at signing and Voice Control, iPod®/MP3 Media Interface, SiriusXM® Radio w/ Excludes tax, title and doc fee. 6 Mos. Service, Power Rear-Window Sunshade, 18” AMG® Wheels, No security deposit required.* Sport Package, harman/kardon® Logic 7® Surround Sound System, Heated Front Seats

Porsche of North Olmsted A Part of Collection Auto Group Mercedes-Benz of North Olmsted 28400 Lorain Road, North Olmsted, Ohio 44070 855-218-1288 Open 24/7 at: www.clevelandporsche.com 28450 Lorain Road . 888-450-8064 . www.mbohio.com #1 PORSCHE DEALER IN OHIO

* Financing or leasing through Mercedes-Benz Financial is subject to tier one credit approval. 2014 E350 – 36 months, 10,000 miles $599 per month for 24 months at 5,000 miles per year, .30¢ per mile after 10,000 miles, $1,494 due at signing (First payment $599, acq. fee $895 and $0 cash down). Tax, title and doc per year. 25¢ per mile thereafter. $4,414 due at signing. Doc fee, tax and title additional. No security deposit. In-stock units only or fee additional. Payment or upfront fees do not include sales or county tax. Financing is subject to credit approval. Stock# PD114092. MSRP $58,010. Security deposit waived. Offer good while supplies last. Lease offers expire 8/31/13. Available to qualified customers only. © Mercedes-Benz USA, LLC. through 8/31/13. ©2013 Porsche Cars North America, Inc. Porsche recommends seat belt usage and observance of all traffic laws at all times. Vehicle shown includes optional equipment available at additional cost.

Maserati of Cleveland Airport Infiniti • Infiniti of Beachwood Come Celebrate the Grand Opening of our Infiniti’s Best Ever Sports Sedan is Now Available! New Showroom and Service Center!

THE ALL-NEW MASERATI QUATTROPORTE S Q4 WITH INTELLIGENT ALL-WHEEL DRIVE. THE ALL-NEW 2014 Quattroporte S Q4 $ 2014 Q50 STARTING AT $102,500 399 AWD PREMIUM SEDAN *Per month lease for 39 months, now ONLY $4,130 due at signing.

Maserati of Cleveland Airport Infiniti 855-778-7732 Infiniti of Beachwood 855-409-9544 28300 Lorain Road, North Olmsted Infiniti of Akron (Coming Soon) clevelandinfiniti.com 888-918-7931 www.maseraticleveland.com Cleveland * Tax, $250 documentary fee, and license plates fees additional. 10,000 allowable miles per year, $0.25 thereafter. No security deposit required, MSRP $42,455. With approved credit thru IFS. In-stock units only or while supplies last. Disposition fee due at term. of lease. See participating retailer for details. Offer ends 8/31/13. ‡ Subject to tier 1 credit score of 700 or higher.

WHERE ABOVE AND BEYOND COMES STANDARD. www.theCAG.com 20130812-NEWS--24-NAT-CCI-CL_-- 8/9/2013 12:05 PM Page 1

THE ALL-NEW 2013 320i xDRIVE

Well-equipped including features such as Automatic Transmission, Bluetooth, Moonroof, Comfort Access keyless entry, Power front seats with driver seat memory, Satellite radio, with 1 year subscription, Auto-dimming interior and exterior mirrors, Storage package, Universal garagedoor, opener, Lumbar support.

Lease $ mo. / From: 289 36 mo. *

BMW Cleveland 6135 Kruse Dr. • Solon • 1-866-210-6710 BMW Cleveland www.BMWCleveland.com

* Due at delivery $289 First payment, $3,015 Down payment, $725 Acquisition fee, $0 Security Deposit and *$500 Loyalty Cash. Based on MSRP of $39,725.00. Vehicle may need to be ordered. Total Lease payments are $10,404.00. Excludes tax, title, license and registration fees. Program available to qualifi ed customers and not everyone will qualify. Subject to credit approval. 30K total miles allowed. Contact BMW Cleveland for details. Dealer contribution may af- fect terms. *$500 Loyalty Cash available for returning BMW customers only. 1Which ever comes fi rst. For complete details on BMW Ultimate Service ® visit bmwusa.com/ultimateservice. © 2013 BMW of North America, LLC. The The Ultimate ® BMW name, model names and logo are registered trademarks. Expires August 31, 2013. BMWCleveland.com Driving Machine 440-542-0600

RANGE ROVER EVOQUE 120 AWARDS AND COUNTING. A JOURNEY 65 YEARS IN THE MAKING.

2014 F-TYPE V6 $399 PER MONTH FOR 36 MONTH LEASE* Lease for $799 x 39 months with $3,995 down $2,995 DOWN, BANK FEE, DOC FEE, PLATES. plus bank, doc and license fees and local taxes at delivery. $4,455 DUE AT DELIVERY PLUS TAX 6137 KRUSE DR., SOLON (440) 542-0601 LAND ROVER SOLON www.jaguarcleveland.com CLEVELAND 6137 KRUSE DR., SOLON • 1-866-210-6707 www.landroversolon.net * Lease rates shown for 2013 Range Rover Evoque to qualified buyers through US Bank. $2,995 down plus bank fee, doc fee, license fees and tax. Total due at delivery $4,455 plus local taxes. Actual rates and terms may vary. All amounts shown are estimates, retailer sets actual amounts. Lessee responsible for insurance, maintenance, excess wear and excess mileage over 40,000 miles at $0.30 /mile. Based on MSRP of $42,040 (including destination and delivery). Lessee has the option to purchase vehicle at lease * 39 month lease/10,000 miles per year. $3,995 cap reduction plus first payment, bank fee, doc and plates. $5,854 total due at delivery cash or trade plus tax. With end at price negotiated with retailer at signing. For special lease terms, take new vehicle delivery from retailer stock by 8/30/13. Termination fee may apply. See your Land tier 1 credit thru Jaguar Financial Services. Good until 8/30/13. Rover Retailer or call 1-800-FIND-4WD for qualifications and complete details. ©2013 Jaguar Land Rover North America, LLC.

6135 Kruse Dr. • Solon • (440) 542-0600 • www.DavisAutomotive.com