THE VOICE OF THE COMMUNITY
Black. Talk Media.
STATION PROFILE 900AM-WURD On Air. Online. In the Community.
Walter P. Lomax, Jr., MD, WURD Founder Image credit: Mural Arts Program
About WURD
In Philadelphia, WURD Radio, LLC has been at the forefront of creating our own unique imprint on the important medium of Black talk radio. Via our on air, online and in the com- munity platforms, WURD Radio, LLC is committed to community engagement by proving information and solutions that uplift and inspire the soul of Philadelphia.
African-American owned Beyond Radio Multimedia Approach The Voice of the Community Live and Local Programming Powerful Strategic Partnerships A Part of Philadelphia’s Rich Radio Legacy PENNSYLVANIA’S ONLY BLACK TALK RADIO STATION On Air The Voice of the Community
900AM-WURD offers a unique two-way talk format that is widely recognized as the pulse of the African-American community - locally, regionally, nationally and globally. WURD has helped shape every major event in the region - from mayoral races to presidential elections - from the street corner to the corner suite, WURD has tackled the hard issues as an infuential, respected and powerful voice in the marketplace. WURD has become a gathering point for the diverse voices that exist in the Delaware Valley…and beyond. If you want to know what’s happening in the world as it relates to the African American Community, the African diaspora and people of color, tune in to WURD – THE PULSE OF THE On Air, Online and In the Community. BLACK COMMUNITY Listener Habits Who’s listening to WURD?
24.2 million Americans listen to radio each week RADAR 119, December 2013 24.8 million African-Americans use radio each week Neilsen Black Differential Survey Treatment markets (128) only African-American Listening Habits Gender 47% Male 53% Female 92% use radio each week 91.7% are reached weekly by radio 12 hours - Amount of time spent with radio 13.75 hours - Weekly hours spent with radio by full-time employed listeners Listening Location 39% In home 61% Out of home Work Status 47% Full-time 39% Non-working 14% Part-time Nielsen Audio National Regional Database, Spring 2013 America’s Top Formats in 2013 14.8% Country 11.3% News/talk 8.0% Pop contemporary hit radio Nielsen National Regional Database, Spring 2013 Online Digital Opportunities
900AMWURD.com is the digital hub that fully engages tech savvy information seekers. In addition to podcasts of our shows and live streaming, 900AMWURD.com provides our partners with creative marketing opportunities that deliver real results via ads, videos, contests, polls, and customized content. We also compliment all of our on-air and in-community activities with social media strategies. Features: r "VEJPTUSFBNJOH r %JHJUBMBEWFSUJTJOHTQBDF r &WFOUTDPOUFTUT r 1IPUPTWJEFP r 1PEDBTUT r 'FBUVSFECMPHT r DPOUFOUDIBOOFMT r %BJMZOFXTBSUJDMFT
WURD App To keep up with our listeners on-the-go, KEEPING YOU CONNECTED we’ve created a new WURD App for J1IPOFBOE"OESPJEVTFST Digital Statistics Facts and Figures
Total site visits: 114,766 (2015) Site Visitor Age Range
65+ 18-24 47% 53% 10 % 6 % 60% 33% 25-34 16 % Desktop 7% tablet 55-64 mobile 23 % 35-44 22 % Average Monthly Visits: 9,564 45-54 Total page views: 283,667 23 % Average monthly page views 23,639 Live radio stream unique visitors: 71,994
Social Media Following (as of 2/15/16) 2015 Banner Ad Statistics Facebook: 4,778 likes Total banner ad impressions: 742,592 Twitter: 6,299 followers Average monthly impressions: 66,712 Instagram: 873 followers Total ad clicks: 16,677 Tumblr: 194 followers Average monthly ad clicks: 1,390 YouTube: 208 subscribers Soundcloud: 159 followers
WURD Digital Listening Stats Accesses, Daily Average ...... 23,391 Sessions, Daily Average ...... 1,596 Top Listening Cities 1. Philadelphia, PA 6. Arlington, VA 2. Baltimore, MD 7. Plainville, CT 3. Mountainview, CA 8. Ashburn, VA 4. Brooklyn, NY 9. Cockeysville, MD 5. Washington, DC (Mainstream App Statistics 2015) Digital Exposure On Air. Online. In the Community.
Featured on the WURD home page THE NEW 900AMWURD.COM Link from WURD home page to the partner websites Sponsorship of WURD video segments featuring behind the scenes footage from events and various programs throughout our community Video ads via streaming Social media outreach Inclusion in e-blasts
THE WURD APP In the Community Engagement Vehicle
Beyond the airwaves, WURD has a robust series of yearlong events and programming that engages the #MBDLDPNNVOJUZPG1IJMBEFMQIJB The Walter P. Lomax, Jr., MD Speaker Series Presents: WURD Speaks This interactive event series is designed to engage local thought leaders, nationally renowned speakers and the community-at-large on a range of topics that directly affect the African-American community. Dollars & $ense Dollars and Sense is a professional development series focusing on fnancial literacy that educates and advises our listeners on how to build their business, invest and save wisely. WURD Wellness WURD listeners will be encouraged to participate in exercise and discussion on how to maintain health and wellness throughout the year. Live Remote Broadcasts Customized live broadcasts around the (SFBUFS1IJMBEFMQIJBBSFBUIBUPGGFS signifcant community exposure, extending ENGAGING THE COMMUNITY your message far beyond your specifc event. ALL YEAR LONG 2016 Signature Events In the Community
Walter P. Lomax, Jr., MD Dollars & $ense Speaker Series Presents: WURD SPEAKS A Professional Development Series May, July, & November March Women’s History Month June Black Music Month September Eye On Education Year Long Membership Drive WURD Wellness June Brown’s ShopRite ParkWest Festival Family Collaborative October Healthy Living Tour Partnership
The Healers A Four Part Series February, March, April & May
Summer of Freedom Free Library of Philadelphia Tour July through August ONLY HEARD ON WURD Marketing Solutions Partnership Snapshot
WURD Solutions
900AM-WURD Radio has developed strong partnerships on all levels by designing customized programs created to ensure the most effective and cost-effcient results. By utilizing a strategic multi-media approach, WURD serves as a media vehicle to bridge the gap between our trusted marketing partners and our loyal On Air. Online. In the Community. audience.
WURD Delivers... African American Adults 35+ Customized multi-media solution based programs that deliver results &GàDJFODZWJBBGGPSEBCMFQSJDJOH "1PXFSGVM -PZBM 3FTQPOTJWF5BSHFU.BSLFU
900AM-WURD Radio. COMMITTED TO MARKETING &GGFDUJWF&GàDJFOU3FTVMUT SOLUTIONS THAT WORK! Why WURD?
The only Black talk format Global representation in Pennsylvania
Unique format Solutions provider
Engaging & Educational Connection to major stakeholders, politicians, and newsmakers Entertaining & Energizing Locally and nationally syndicated Multi-platform in-depth interviews voices
Live Broadcasts The station that you can’t find Uncut and to-the-point anywhere else!
Intergenerational content
Experienced on air hosts
Authentic dissemination of information
Loyal, responsive, diverse audience
Multi-media platforms (On air, Online, and in the Community) THE VOICE OF THE COMMUNITY Coverage Map PROGRESSIVE & PROUD
Black. Talk. Media.
Contact WURD (215) 425-7875