THE EFFECTS OF FARM COMMODITY AND RETAIL FOOD POLICIES ON OBESITY AND ECONOMIC WELFARE IN THE UNITED STATES
ABIGAIL M. OKRENT AND JULIAN M. ALSTON
Many commentators claim that farm subsidies have contributed significantly to the “obesity epidemic” by making fattening foods relatively cheap and abundant and, symmetrically, that taxing “unhealthy” commodities or subsidizing “healthy” commodities would contribute to reducing obesity rates. In this article we use an equilibrium displacement model to estimate and compare the economic welfare effects Downloaded from from a range of hypothetical farm commodity and retail food policies as alternative mechanisms for encouraging consumption of healthy food or discouraging consumption of unhealthy food, or both. We find that, compared with retail taxes on fat, sugar, or all food, or subsidies on fruits and vegetables at the farm or retail levels, a tax on calories would be the most efficient obesity policy. A tax on calories would have the lowest deadweight loss per pound of fat reduction in average adult weight, and would yield a net social gain once the impact on public health care expenditures is considered. http://ajae.oxfordjournals.org/ Key words: Fat Taxes, Food Policy, Market Model, Obesity,Welfare. JEL Codes: Q18, I18, H2.
Obesity is an escalating, worldwide problem to address childhood obesity, so children will that has received much attention recently, par- reach adulthood at a healthy weight (White ticularly in the United States. In less than HouseTaskForce on Childhood Obesity 2010).
thirty years,the prevalence of obeseAmericans Obesity has become a public health issue at University of California, Davis on May 16, 2012 has more than doubled (Flegal et al. 2002); because the consequences of obesity in terms in 1960–62, 13.4% of U.S. adults were obese, of higher risk of morbidity and mortality for an and by 2003–04, 32.2% were obese. This individual translate into increased medical care upward trend in the adult obesity rate has costs, not only for the individual but also for received a lot of press, with public health advo- society,and these costs are both large and grow- cates demanding immediate action to reduce ing. Finkelstein et al. (2009) estimated that obesity rates. Indeed, First Lady Michelle 37% of the rise in inflation-adjusted per capita Obama launched the ‘Let’s Move’ campaign health care expenditures between 1998 and 2006 was attributable to increases in the pro- portion of Americans who were obese. Indeed, the increased prevalence of obesity was found to be responsible for almost $40 billion of Abigail Okrent is an economist at the United States Department of Agriculture, Economic Research Service. Julian Alston is a pro- increased medical spending between 1998 and fessor in the Department of Agricultural and Resource Economics 2006. Across all insured individuals, in 2006 and Director of the Robert Mondavi Institute Center forWine Eco- per capita medical spending for the obese was nomics at the University of California, Davis, as well as a member of the Giannini Foundation of Agricultural Economics. The views $1,429 (roughly 42%) higher than for some- expressed here are those of the authors and not necessarily those one of normal weight, and more than half of of the United States Department of Agriculture. the expenditures attributable to obesity were This project was supported by the National Research Initiative of the Cooperative State Research, Education and Extension Service, financed by Medicare and Medicaid. USDA,Grant # 2006-55215-16720. We also gratefully acknowledge The recent upward trend in the adult financial and indirect support from the University of California Agricultural Issues Center and the Giannini Foundation of Agri- obesity rate is attributable to an energy cultural Economics. Joanna Parks provided substantial assistance imbalance, whereby calories consumed are with some calculations, and two anonymous reviewers and partici- greater than calories expended, given a pants at several workshops and conferences provided helpful com- ments and suggestions. We gratefully acknowledge these helpful genetic predisposition. Arguably, the genetic contributions to this work. composition of the United States has not
Amer. J. Agr. Econ. 94(3): 611–646; doi: 10.1093/ajae/aar138 Received 1 November 2011; published online February 22, 2012
Published by Oxford University Press on behalf of the Agricultural and Applied Economics Association 2012. All rights reserved. For permissions, please e-mail: [email protected] 612 April 2012 Amer. J. Agr. Econ. changed significantly in the past 20 years; thus, more abundant and therefore cheaper. How- increases in the rate of obesity imply that many ever, several economic studies have found individuals have increased their consumption these effects to be small or nonexistent (Alston, of calories or decreased their physical activ- Sumner, and Vosti 2006, Alston, Sumner, and ity, or both. Over the past two decades, median Vosti 2008, Beghin and Jensen 2008, Miller and body weight increased 10–12 lbs for adult men Coble 2007, Schmidhuber 2004, Senauer and and women. This rate of gain required a net Gemma 2006). calorie imbalance of 100 to 150 calories per day To date, most evaluations of food taxes and (Cutler, Glaeser, and Shapiro 2003). Because subsidies as obesity policies have primarily the daily energy imbalance is relatively small, focused on consumer responses, largely ignor- many economic factors such as price and ing the potential role that producers play income changes, coupled with changes in indi- in food production and consumption. In this vidual preferences, could have contributed to paper we model and quantify the potential the observed gain in body weight. impacts on food consumption, body weight, Downloaded from Policy makers have discussed a variety of and social welfare that would result from policies to address obesity in the United States. subsidies and taxes on food products, or on Regulatory and fiscal instruments have been farm commodities used to produce food. To suggested as ways to change the eating habits do so, we develop a framework that is a of individuals: for instance, taxing foods with generalization of models of commodity-retail high fat or high sugar content, or subsidizing product price transmission discussed in the http://ajae.oxfordjournals.org/ healthier foods such as fresh fruits and veg- marketing margins literature. Based on this etables. However, economists disagree about general framework, we also establish formu- the extent to which changes in food prices las for approximating policy-induced changes have contributed to the increased rate of obe- in social welfare that do not rely on a particu- sity in the United States. Some studies sug- lar choice of functional form for the consumer gest that taxation or subsidization of certain expenditure function or for the producer profit foods would be effective as a means of reduc- function. We apply these methods to simulate
ing average body weight in the United States various policies and their impacts on prices, at University of California, Davis on May 16, 2012 (O’Donoghue and Rabin 2006; Cash, Sund- consumption, and welfare. To do this, we use ing, and Zilberman 2005). A tax on foods new estimates of demand elasticities for food that are energy dense and fattening (e.g. soda and other goods,estimated specifically with this and chips) would make fattening foods more application in mind, combined with estimates expensive relative to non-fattening foods such of commodity supply elasticities from the lit- that consumers would substitute away from the erature, along with detailed data on farm-to- consumption of fattening foods and towards retail marketing costs and the nutrient content consumption of non-fattening foods. Others of different foods. argue that such pricing policies would have lit- tle effect on food consumption, and hence obe- sity (Schroeter, Lusk, and Tyner 2007; Kuchler, A Model of N Inter-related Food Products Tegene and Harris 2004; Chouinard et al. 2007; and L Inter-related Commodities Gelbach,Klick,and Strattman 2007) and would be regressive, falling disproportionately heav- To determine the implications of agricultural ily on the poor (e.g., Chouinard et al. 2007). policies for obesity and its economic conse- Related to the issue of whether food prices quences, we develop an equilibrium displace- have been a major contributor to obesity in ment model that can be used to examine the the United States is the question of whether transmission of policy-induced changes in com- agricultural policies make farm commodities modity prices to changes in consumption and cheaper and more abundant, especially those prices of food products. Gardner (1975) devel- that are primary ingredients in fattening foods. oped a one-output, two-input model of a com- The idea that farm subsidies have contributed petitive industry to analyze how the retail-farm significantly to the problem of obesity in the price ratio responds to shifts in the supply United States has been reported frequently in of farm commodities or marketing inputs, or the press, and has assumed the character of in the demand for retail products. Gardner a stylized fact. It is conceptually possible that derived formulas for elasticities of price trans- farm policies have contributed to lower relative mission that nest the fixed proportions model prices and increased consumption of fattening of Tomek and Robinson (2003) as a special foods by making certain farm commodities case. Wohlgenant (1989) and Wohlgenant and Okrent and Alston The Effects of Farm Commodity and Retail Food Policies 613
Haidacher (1989) developed a different one- competitive market clearing: output, two-input model for which they did not assume constant returns to scale at the indus- (1) Qn = Qn(P, An), ∀n = 1, ..., N, try level. For each of eight food products, these (2) Cn = cn(W)Qn, ∀n = 1, ..., N, authors estimated the respective elasticities of price transmission between the retail price and n n n n n (3) X = ∂c (W)/∂Wl Q = g (W)Q , the prices of a corresponding farm commodity l l and a composite marketing input. ∀n = 1, ..., N; ∀l = 1, ..., L, The linkages between markets for farm com- (4) Xl = fl(W, Bl), ∀l = 1, ..., L. modities and retail products are generally mod- eled assuming that one farm commodity and The superscripts on variables and functions one or more marketing factors are inputs into denote food products, while the subscripts the production of a particular food at home denote farm commodities and the composite (FAH) (i.e. food purchased at a retail outlet Downloaded from marketing input. Equation (1) represents the and prepared at home). For example, the farm demand for the nth retail food product in which commodity beef is the primary ingredient for the quantity demanded, Qn, is a function of an the retail food product beef. However, food N × 1 vector of retail prices, P, and an exoge- away from home (FAFH) (e.g. food purchased nous demand shifter, An, which subsumes the at restaurants) and combination FAH prod- effects of changes in total consumer expendi- http://ajae.oxfordjournals.org/ ucts (e.g. soups, frozen dinners) incorporate tures and other exogenous shifters on retail multiple farm commodities. Under the assump- demand. In equation (2), the technology for tion of fixed proportions,the price transmission the industry producing good n is expressed as a between farm commodities and both combina- total cost function in which the total cost of pro- tion FAH products and FAFH would certainly ducing the nth retail product Cn is a function of be less than the price transmission between an L × 1 vector of prices of farm commodities farm commodities and non-combination FAH and the marketing input,W,and the quantity of products, because the farm commodity cost the product, Qn. Under the assumption of con-
represents a smaller share of the retail value of at University of California, Davis on May 16, 2012 stant returns to scale at the industry level, the FAH and combination food products. FAFH average cost per unit of product,n,is equivalent and combination foods now constitute more to its marginal cost (i.e. Cn/Qn = cn(W)), and, than half of personal consumption expendi- under the further assumption of competitive tures on food–41 and 14%, respectively in 2009 market equilibrium with no price distortions, (U.S. Department of Commerce, Bureau of marginal cost and average cost are equal to the Economic Analysis 2010), and the majority of retail price, Pn: average daily calories consumed are from these two categories of food–33% and 18%, respec- n = n ∀ = tively,in 2005–06 (Centers for Disease Control (5) P c (W), n 1, ..., N. and Prevention, National Center for Health Statistics 2010). Consequently, it is important The Hicksian demand for commodity l by to include these categories of food when ana- industry n in equation (3) is derived by apply- lyzing food policies and obesity. ing Shephard’s lemma to the total cost function Here we extend a system comprising one in (2). The L × N Hicksian demand equations output product with L inputs, as presented can be reduced to L equations because total by Wohlgenant (1982),toN output products demand for commodity l, Xl, is the sum of the with L-1 farm commodities used as inputs, Hicksian demands for commodity l across all along with one composite marketing input.1 retail industries, that is, The market equilibrium for this system can N be expressed in terms of N demand equations n n (6) Xl = g (W)Q , ∀l = 1, ..., L. for food products, N total cost equations for n=1 l food product supply, L supply equations for input commodities, and L × N equations for Equation (4) is the supply function for com- modity l, which is a function of all of the commodity prices and an exogenous supply shifter, Bl. Totally differentiating equations (1), (4), (5), 1 For the rest of this analysis, “commodities” will include farm and (6), and expressing these equations in rel- commodities and the composite marketing input. ative change terms (i.e. using dXi/Xi = EXi) 614 April 2012 Amer. J. Agr. Econ. yields: Several simplifications can be made to the n system. First, we know that ∂c (·)/∂Wl = N n nk k n n n (7) EQ = η EP + α , Xl /Q , so equation (8) can be rewritten as: k=1 ∀n = 1, ..., N, L (17) EPn = SRn EW , ∀n = 1, .., N, = l l L ∂cn(W) W l 1 (8) EPn = l EW , = n l l 1 ∂Wl P where the share of total cost for retail product ∀n = 1, ..., N, n attributable to commodity l (farm-product share) is: N L ∗ n n (9) EXl = SC η EWm n=1 l m=1 lm n = n n n (18) SRl Xl Wl/P Q . + EQn , ∀l = 1, ..., L,
Second, the share-weighted Hicksian elasticity Downloaded from L (10) EXl = εlj EWj + βl, of demand for commodity l with respect to the j=1 price of commodity m is: ∀ = l 1, ..., L, N ∗ (19) η∗ = SCnηn . where lm n=1 l lm http://ajae.oxfordjournals.org/ ∂ Qn(P, An) Pk Finally, equation (9) can be rewritten (11) ηnk = ∂Pk Qn using (19): = L η∗ is the Marshallian elasticity of demand for (20) EXl lm EWm retail product n with respect to retail price k, m=1 N + n n ∀ = X nW SCl EQ , l 1, ..., L. n = l l n=1 (12) SCl
XlWl at University of California, Davis on May 16, 2012 This system can be modified to accommodate is the share of the total cost of commodity l policy shocks such as the introduction of taxes across all industries used by retail product n and subsidies on food products or taxes and (farm-commodity share), subsidies on farm commodities. The subsidy and taxation policies cause wedges between n n ∗ ∂ g (W)Q ηn = l Wm consumer (or buyer) and producer (or seller) (13) lm n n ∂Wm X prices of retail products or commodities. Let t l be the tax rate on food product n, and PD,n and S,n is the Hicksian elasticity of demand for com- P be the consumer and producer prices of modity l in industry n with respect to commod- retail product n, respectively, such that: ity price m, (21) PD,n = (1 + tn)PS,n. ∂ fl(W, Bl) Wj (14) ε = n lj ∂W X The introduction of t implies that the total j l differential of (21) expressed in terms of pro- is the elasticity of supply of commodity l with portionate changes is: respect to commodity price j, (22) EPD,n = tn + EPS,n. ∂ Qn(P, An) An (15) αn = EAn ∂An Qn Substituting (22) into (7) yields: