Rural Tourism : a Voyage to the Great Repositories of Living Culture
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Odisha Review ISSN 0970-8669 ahatma Gandhi once said that India’s heart people don’t get motivated to travel for the same Mlies in it’s villages. Every rural community is reason. Travel motivators involve a wide range steeped in folklore, indigenous art, craft and of human emotions and drives, that modern natural heritage. The traditional way of life is science still has difficulty in measuring and fully elegantly elemental and can greatly enrich a understanding. They are intrinsic and relate to visitor’s experience. The ingenuity and peoples inner feelings and arise out of needs and imagination, deftness and skill of rural artisans wants. These are the reasons what for a person have evolved over generations. For town folk, travels to one destination as opposed to others this way of life, intimately interwoven with nature and gets engaged in specific tourism activities. is emerging as the sought after balm for frazzled urban nerves. A few decades back, many different countries felt the need to dedicate personnel Any form of tourism that showcases specifically to promote the artistic, cultural and the rural life, art, culture and heritage at rural historical attractiveness of their towns, cities locations, thereby benefiting the local regions and states. Because travelers were Rural Tourism : A Voyage to the Great Repositories of Living Culture Dr. Manoj Mishra community economically and socially as well becoming more and more interested in as enabling interaction between the tourists opportunities to learn about places through their and the local community for a more enriching art, cultural traditions and hence Cultural and tourism experience can be termed as rural Heritage Tourism began to grow. Rural tourism tourism. Rural tourism is essentially any activity can very well be considered as a sub set of big which takes place in the countryside. It is domain of the universal set that is Cultural and multifaceted and may entail farm or agricultural Heritage Tourism which is based on the mosaic tourism, eco tourism, tribal tourism etc and is of places, traditions, art forms, celebrations and experience oriented. The locations are sparsely experiences that portray the true identity of a populated and predominantly in natural nation and it’s people, reflecting the diversity and environments. They mesh with seasonality and character of a nation. local events and are based on preservation of culture, heritage and traditions. Spotlighting the A growing number of visitors are art, culture, history and heritage to attract tourists becoming special interest travellers who rank art, is nothing new, particularly in Europe. All the heritage and / or other cultural activities as one of DECEMBER - 2017 1 ISSN 0970-8669 Odisha Review the top five reasons for travelling. Travellers who discussed that means the museums are no more engage in cultural tourism activities visit the remaining confined within four walls. following – An appetite for the joys of simplicity, the Art galleries, theatres and museums. timeless appeal of rural art and craft and long Historic sites, communities and land marks. cherished cultures is seen to increasingly occupy the mind of the modern day traveller. The natural Cultural events, fairs and festivals. result is this bridge between frenetic metros and Ethnic communities and neighbourhood. the hinterland of rural life. Rural tourism expresses this unique intention. The geographical spread and Architectural and archaeological treasures. cultural diversity of India provides multiple The demographic profile of the cultural interests and all season visitor interests. Local heritage travel segment today is younger, wealthier, communities possess that potential to participate more educated and more technologically savvy in sustainable strategies based on craft, culture in comparison to the past profile. and the natural environment encompassing the Tourism got the industry status by Govt. country’s bio-geographic zones. of India in the VII th Five Year Plan but the Tenth This paradigm shift heralds a fresh Five Year Plan identified tourism as one of the sustainable tourism approach based on India’s major sources for generating sustainable rural assets, where the authentic flavour of the livelihoods and employments in India. The country lies. This will also help us keep connected development of a strong platform around the to our roots and retain our links. Virtually all rural concept of rural tourism is opportune for India tourism sites process a craft or other traditional because India has a rich tradition of art, craft and skills, based on learning which has been carried culture. The striking feature of rural tourism is it’s forward by ‘Gurus’ and ‘Shishyas’. The ‘Gurukul’ intent to raise the living standards of rural artisans, process embodies one of the earliest learning promote a diversity of crafts, thereby improving systems in India’s cultural history. Some site the socio-economic conditions of host examples with the ‘Gurukul’ attribute are – communities through convergent linkages. The thrust also lies in recognizing local, social, cultural Pochampalli of A.P for IKAT style weaving and oral traditions, folk dances and in providing (50 K.M from Hyderabad) a learning experience for the tourist. Rural tourism Raghurajpur of Odisha for PATTACHITRA is therefore seen as a major revenue for this Painting (2 K.M off BBSR-Puri, Highway, endeavour. Puri- 14 Kms.) Europeans have cathedrals and in return Hodka of Gujarat for EMBROIDERY. we have temples. But very often it has been seen (Bhuj- 60 K.M, Last village near the Rann that tourists have little interest in those dead of Kachchh) cultures belonging to a bygone era, rather are more interested to experience living culture which can Pranpur of M.P for CHANDERY style only be possible through rural tourism and its weaving. (Jhansi- 3Hrs, Lalitpur- 1 hr, Both different manifestations/connotations / attributes. on Delhi-Chennai Trunk Train route) Like the concept of ‘Open Air Auditorium’, the Aranmula of Kerala for VASTU VIDYA. concept of ‘Open Air Museum’ is being widely (Pathanamthitta, Dist, Kerala) 2 DECEMBER - 2017 Odisha Review ISSN 0970-8669 As far as the plans for development are 20. Rajasansi (Amritsar District, Punjab) concerned, 112 villages have already been 21. Haldighati (Rajsamand District,Rajasthan) identified by DOT, GOI, out of which 36 villages 22. Neemrana (Alwar District, Rajasthan) have been taken up under the UNDP project for capacity building which includes creating 23. Samode (Jaipur District, Rajasthan) connectivity and building infrastructure. The 24. Lachen (North District, Sikkim) National Geographic Channel is also keen on 25. Karaikudi (Sivaganga. District, Tamil Nadu) showcasing India’s rural richness which would be 26. Kazhugurnalai (Thoothikudi District, Tamil big boost in promoting it to a larger audience. Nadu) The list of those 36 villages are given herewith. 27. Karnalasagar (West Tripura District, Rural Tourism in India : Tripura) 1. Pochampally (Nalgonda District, Andhra 28. Jageshwar (Almora District, Uttaranchal) Pradesh) 29. Mana. (Chamoli District, Uttaranchal) 2. Srikalahasti (Chittoor District,Andhra 30. Bhaguwala (Saharanpur District,Uttar Pradesh) Pradesh) 3. Durgapur (Golaghat District, Assam) 31. Ballavpur Danga (Birbhum District,West 4. Sualkuchi (Kamrup District, Assam) Bengal) 5. Nepura. (Nalanda District, Bihar) 32. Mukutmonipur (Bankura District,West 6. Chitrakote (Bastar District,Chhattisgarh) Bengal) 7. Nagarnar (Bastar District,Chhattisgarh) 33. Spice Tourism Circuit, (Kerala-Tamil Nadu, Kalady- Annarkkara Thadiyarkudisai - 8. Hodka (Kachchh District, Gujarat) Mobai) 9. Jyotisar (Kurukshetra District,Haryana) Keeping in view the above said 36 model 10. Naggar Kullu District,Himachal Pradesh) heritage crafts villages, visitors from overseas and 11. Anegundi (Koppal District, within India can thus enrich their tourism Karnataka) experience or enhance their crafts skills by 12. Banavasi (Uttar Kannada District, undergoing a special rural tourism itinerary. Karnataka) The World Tourism Organization (WTO) 13. Aranmula (Pathanamthitta District, Kerala) in it’s publication "Tourism 2020 vision", rates that 14. Kumbalanghi (Ernakularn District, Kerala) there is high potential market for rural tourism. A 15. Chougan (Mandla District, Madhya visitor experience based on rural tourism is Pradesh) specially relevant for India where almost 74% of the population resides in it’s 7 million villages. Thus 16. Pranpur (Ashok Nagar District, Madhya rural tourism in the true sense, can be referred as Pradesh) India’s emerging strength. 17. Sulibhanjan – Khuldabad (Aurangabad District, Maharashtra) 18. Pipili (Puri District, Odisha) Dr. Manoj Mishra, Utkal University of Culture, 19. Raghurajpur (Puri District, Odisha) Madanpur, Bhubaneswar. DECEMBER - 2017 3 ISSN 0970-8669 Odisha Review ndia is a land of many religions, many sects and Imany cults. It owes it’s heritage to an ancient civilization which in its onward march with time has assimilated the essence of many cultures. It’s amity lies essentially in its cultural pluralism. To- day when a controversy is raging across the country over the concept of Hindutwa, the peaceful co-existence of different communities in Khordha and the Hindu Muslim amity prevailing to this day in certain parts of the then Khordha Kingdom really makes amazing reading. Khordha the then capital of Odisha, a fortress strategically selected and fortified to repel Siddha Purush Bokhari Baba's Shrine,