DOCSLIB.ORG

English for Business Analysts Part 3. Business

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
English for Business Analysts Part 3. Business MINISTRY OF EDUCATION AND SCIENCE OF UKRAINE SIMON KUZNETS KHARKIV NATIONAL UNIVERSITY OF ECONOMICS T. Borova O. Milov ENGLISH FOR BUSINESS ANALYSTS Textbook In 3 parts PART 3. BUSINESS INTELLIGENT TOOLS Kharkiv S. Kuznets KhNUE 2018 UDC 811.111(075.034) B78 Authors: Doctor of Sciences in Pedagogy, Professor T. Borova – units 1, 3, 5, glossary; PhD in Engineering, Associate Professor O. Milov – units 2, 4, 6, introduction, index. Рецензенти: проректор з науково-дослідної роботи та міжнародної діяльності Харківської державної академії дизайну і мистецтв, д-р пед. наук, професор О. В. Гончар; завідувач кафедри загального та прикладного мовознавства Харківського національ- ного університету імені В. Н. Каразіна, канд. філол. наук, доцент В. О. Гуторов. Рекомендовано до видання рішенням ученої ради Харківського національного економічного університету імені Семена Кузнеця. Протокол № 9 від 25.06.2018 р. Самостійне електронне текстове мережеве видання Borova T. B78 English for Business Analysts : textbook : in 3 parts. Part 3. Business Intelligent Tools [Electronic resource] / T. Borova, O. Milov. – Kharkiv : S. Kuznets KhNUE, 2018. – 179 p. (English) ISBN 978-966-676-743-4 The material for mastering the English language for business analysts is offered. The third part of the textbook deals with intelligent tools of business analytics which are the basis of business analysis, namely: data and tools for data mapping, decision making, knowledge management, computational economics, financial mathematics. These disciplines provide insight into various economic and mathematical aspects of business analysis. The textbook can be used both for training in groups and independent learning. For students of speciality 051 "Economics", lecturers, as well as those who learn and use English in the professional activity connected with the application of mathematical methods in economics. UDC 811.111(075.034) © Borova T., Milov O., 2018 © Simon Kuznets Kharkiv National ISBN 978-966-676-743-4 University of Economics, 2018 Introduction Fluency in English is an indisputable condition for success in all areas of life, including business. This textbook aims to provide an opportunity for future specialists in business analytics to master English of the economic and mathematical area of focus and develop communicative competences (linguistic and pragmatic) for general and professional purposes to ensure effective communication in the academic and professional environment. Step by step, students learn the basics of analytical activities in the area of business in English while simultaneously improving communicative and language skills. The third part is focused on the disciplines of business analysis tools and the application of these tools that are the basis of business analytics and business intelligence, in particular, the topics related to data and information, decision making, knowledge management, computational economics, and finance mathematics. These topics provide insight into different economic and mathe- matical aspects of business analysis. This part is addressed to student studying business analysis and business intelligence, decision making and knowledge management, computational economics, who are thinking about making a career in business analytics, or who are already working in system teams. The textbook gives an introductory overview of words and phrases used in business analytics, decision making, computational economics, and finance mathematics. Students specializing in various social and natural sciences, where business analysis is part of the curriculum, should therefore find this textbook useful. It will be particularly helpful to students who sometimes feel daunted by mathematical language and vocabulary. All units are identical in structure and consist of the basic text with comprehension exercises, including semantization of new lexical items and improving the grammatical competence of students, and speaking tasks promoting more efficient assimilation of new material. The textbook is based on the gradual complication of professional material. The content of the authentic texts selected for the textbook meets the academic and professional purposes. Language skills that are necessary for performing the communicative tasks are connected with learning economic and mathematical methods used in business analytics. The vocabulary selected according to the requirements to the educational level of graduates is topically 3 introduced and drilled in various tasks. Communicative integrated skills promote the efficiency of study of English. The textbook materials aim to develop students' professional communicative competence, particularly involving videos and cases. The structure of the textbook meets the modern requirements of learning English, the syllabus of English for professional purposes and the Common European Framework of Reference for Languages. The publication contains different materials for self-study and development of language and communicative skills. The textbook can be recommended to students studying economics with the focus on economic and mathematical methods, lecturers, postgraduate students, and all English language learners who use it for business and analytics purposes. 4 Unit 1. Business Analytics and Business Intelligence Task 1. Answer the questions. 1. What is business analytics? Give five associations with this notion. 2. What do you know about business intelligence? 3. What is a business analytics model? Task 2. Read the text and compare your answers with the information in the text "Why the term business analytics". Why the Term Business Analytics Today most business processes are linked together via electronic systems that allow them to run smoothly and in a coordinated way. The very same information systems generate electronic traces that we systematically collect and store all primarily for simple reporting purposes. Business analytics allows business to go beyond traditional BA report- ing. We are entering the analytical age, a window in time where competitive advantages will be gained from companies making increasingly more advanced use of information. It will also be a period when other companies will fail and falter as infosaurs, with only muscles and armor and not the brainpower needed to survive in changing market conditions. So to make it clear: Analytics is an advanced discipline within business intelligence. However, today business intelligence as a term is heavily associated with large software vendors that offer only simple technical reporting solutions for the end users. We will use the term business analytics in order to put extra focus on this missing element of the business intelligence equation, and which is by now the most exciting one. If mastered, this element will be what drives your company into a prosperous future. (Adapted from [5]) Task 3. Match the words with the definitions and then find and underline them in the text (Task 4). 1) deduce a) lose vigour 2) immense b) a dishonest artifice or trick 3) desperate c) to reach (a conclusion about something) by reasoning; conclude (that) 5 4) stellar d) risky 5) conduct e) unusually large; huge; vast 6) flag f) outstanding or immense 7) fraud g) the way of managing a business Task 4. Read the text and answer the questions. 1. What is data mining for a company? 2. Why is the collection and analysis of data important not only on the Internet? 3. What do credit card issuers often experience? (Give examples.) 4. What did Capital One create? (Explain the main idea of it.) 5. What do Harrah's Casinos use data analytics for? Analytics and Business The practice of business is changing. More and more companies are amassing larger and larger amounts of data, storing them in bigger and bigger databases. Data mining is particularly important for companies that only operate online (such as Amazon or Netflix). The reason is that these companies never meet their customers in person and thus do not have the ability to observe their behavior or directly ask them about their needs. Thus, the ability to deduce customers' preferences from their browsing behavior is key for online retailers. Indeed, Amazon carefully analyzes a user's past transactions (together with transactions from other users) in order to make recommendations about new products. For instance, it may recommend to us a new book (based on other books we have purchased in the past) or a product accessory (based on the accessories other customers have bought). If these recommendations match a user's preferences and needs, then there is a higher chance of a new transaction – and increased sales for Amazon. Automated and data-driven recommendations (also known as recommendation engines) have become the Holy Grail for many Internet retailers. The immense value of recommendation engines can be seen particularly in the example of Netflix, which paid 1 million dollars to a team of scientists who improved their in-house recommendation engine by 10 %. The collection and analysis of data is important not only on the Internet because it is equally important for more traditional (e.g. brick-and-mortar) 6 businesses. Take the example of the credit card industry (or other credit-granting industries, such as mortgage and banking or the insurance industry). Credit card issuers often experience adverse selection in the sense that those consumers who want their products most eagerly are often the ones who also carry the highest risk. Indeed, the reason that a person is desperate for a new credit card may
Load more

Recommended publications
  • UNITED STATES DISTRICT COURT NORTHERN DISTRICT of INDIANA SOUTH BEND DIVISION in Re FEDEX GROUND PACKAGE SYSTEM, INC., EMPLOYMEN
    USDC IN/ND case 3:05-md-00527-RLM-MGG document 3279 filed 03/22/19 page 1 of 354 UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF INDIANA SOUTH BEND DIVISION ) Case No. 3:05-MD-527 RLM In re FEDEX GROUND PACKAGE ) (MDL 1700) SYSTEM, INC., EMPLOYMENT ) PRACTICES LITIGATION ) ) ) THIS DOCUMENT RELATES TO: ) ) Carlene Craig, et. al. v. FedEx Case No. 3:05-cv-530 RLM ) Ground Package Systems, Inc., ) ) PROPOSED FINAL APPROVAL ORDER This matter came before the Court for hearing on March 11, 2019, to consider final approval of the proposed ERISA Class Action Settlement reached by and between Plaintiffs Leo Rittenhouse, Jeff Bramlage, Lawrence Liable, Kent Whistler, Mike Moore, Keith Berry, Matthew Cook, Heidi Law, Sylvia O’Brien, Neal Bergkamp, and Dominic Lupo1 (collectively, “the Named Plaintiffs”), on behalf of themselves and the Certified Class, and Defendant FedEx Ground Package System, Inc. (“FXG”) (collectively, “the Parties”), the terms of which Settlement are set forth in the Class Action Settlement Agreement (the “Settlement Agreement”) attached as Exhibit A to the Joint Declaration of Co-Lead Counsel in support of Preliminary Approval of the Kansas Class Action 1 Carlene Craig withdrew as a Named Plaintiff on November 29, 2006. See MDL Doc. No. 409. Named Plaintiffs Ronald Perry and Alan Pacheco are not movants for final approval and filed an objection [MDL Doc. Nos. 3251/3261]. USDC IN/ND case 3:05-md-00527-RLM-MGG document 3279 filed 03/22/19 page 2 of 354 Settlement [MDL Doc. No. 3154-1]. Also before the Court is ERISA Plaintiffs’ Unopposed Motion for Attorney’s Fees and for Payment of Service Awards to the Named Plaintiffs, filed with the Court on October 19, 2018 [MDL Doc.
    [Show full text]
  • Habits of Mind in an Age of Distraction | Comment Magazine
    5/4/2019 Habits of Mind in an Age of Distraction | Comment Magazine HABITS OF MIND IN AN AGE OF DISTRACTION Small steps to meet the challenge of hearing God in a technologically disruptive environment. by Alan Jacobs June 1 st 2016 Hidden away in the 1662 Book of Common Prayer may be found a small masterpiece of pastoral theology called "A Prayer for Persons Troubled in Mind or in Conscience." The prayer is a kind of exploded collect—longer and more complex than is typical: https://www.cardus.ca/comment/article/habits-of-mind-in-an-age-of-distraction/ 1/15 5/4/2019 Habits of Mind in an Age of Distraction | Comment Magazine Appears in Summer 2016 O Blessed Lord, the Father of mercies, and the God of all comforts; We beseech thee, look down “ in pity and compassion upon this thy afflicted servant. Thou writest bitter things against him, and makest him to possess his former iniquities; thy wrath lieth hard upon him, and his soul is full of trouble: But, O merciful God, who hast written thy holy Word for our learning, that we, through patience and comfort of thy holy Scriptures, might have hope; give him a right understanding of himself, and of thy threats and promises; that he may neither cast away his confidence in thee, nor place it any where but in thee. Give him strength against all his temptations, and heal all his distempers. Break not the bruised reed, nor quench the smoking flax. Shut not up thy tender https://www.cardus.ca/comment/article/habits-of-mind-in-an-age-of-distraction/ 2/15 5/4/2019 Habits of Mind in an Age of Distraction | Comment Magazine mercies in displeasure; but make him to hear of joy and gladness, that the bones which thou hast broken may rejoice.
    [Show full text]
  • SELECTED RECENT CPG ACQUISITIONS 1971 8/31/18 Costa
    SELECTED RECENT CPG ACQUISITIONS Enterprise Value / Year Announced Transaction Value Founded Date Target Acquirer ($000) Revenue EBITDA 1971 8/31/18 Costa Coffee Coca-Cola 5,140.0 3.9x 24.5x 2018 8/31/18 Hometown Food Company Brynwood Partners 325.0 1876 8/28/18 Moxie Coca-Cola 1903-1998 8/20/18 SodaStream Pepsico 3,100.0 1966 8/16/18 Keystone Foods Tyson 2,500.0 2007 7/18/18 Popchips Intersnack 1800 7/16/18 McCann's B&G 32.0 2.5x 2012 7/10/18 Four Corners Brewing Constellation Brands 2013 6/28/18 PillPack Amazon 1,000.0 10x 1998 6/27/18 Pinnacle Foods ConAgra Foods 10,900.0 3.5 16.1 2006 6/20/18 Runa Vita Coco 2000 6/7/18 Tate's Bake Shop Mondelez 500.0 1998 6/4/18 Tecumseh Poultry (Smart Chicken) Tyson Foods 350.0 2009 6/1/18 Clearly Kombucha Molson Coors 1991 5/31/18 Princes Gate Spring Water Nestlé Waters 1978 5/31/18 Old Orchard Brands Lassonde Industries 146.0 1.4x 9.1x 2009 5/30/18 Dream Water USA Harvest One 26.7 4.5x 2001 5/25/18 Bare Snacks Pepsico 200.0 1933 5/14/18 Ainsworth Pet Brands JM Smucker 1,900.0 2.4x 17.3x 1971-1994 5/7/18 Starbucks (branded coffee business) Nestlé 7,150.0 3.6x 15.0x 1978 4/3/18 Hasenosa Kerry Group 2009 4/3/18 Temple Turmeric Dunn’s River Brands 3/28/18 Nestlé's Brazilian Water business Grupo Edson Queiroz 1909-2010 3/26/18 Snyder's-Lance Campbell's 6,100.0 2.7x 21.7x 1939 2/26/18 Mann Packing Fresh Del Monte Produce 361.0 0.7x 2002 2/23/18 Blue Buffalo Pet Products General Mills 8,000.0 6.3x 25.5x 2005 2/22/18 Braaitime Stryve Foods 1996 2/20/18 Pro-Pet Cargill 2005 2/9/18 Nature's Heart (Terrafertil) Nestlé 1979 2/5/18 Sandwich Bros.
    [Show full text]
  • Lonesome Squirrel
    LONESOME SQUIRREL by STEVEN FISHMAN © 1991 Steven Fishman. Non-profit reproduction is encouraged. CONTENTS Chapter Title Page 01 Raw Meat Off The Street 4 02 Life is Just A Present Time Problem 25 03 Theta Doesn't Grow On Trees 36 04 If You Blink, You Flunk 85 05 In Guardians We Trust 95 06 A Case Of First Suppression 105 07 The Environment Is A Nice Place To Visit, 116 But I Wouldn't Want To Live Here 08 Does Anybody Have A Bridge They Can Sell Me? 127 09 Romancing LaVenda 138 10 A Valence In Every Port 171 11 Families Are Nothing But Trouble 183 12 Blank Scripts For Acting Classes 202 13 Breaking Up Is Hard To Do, But We Can Help 214 14 For Less Than Two Million Dollars, 241 You Could Set Half The World Free 15 Death Of A Sailorsman In A Billion Year Time Warp 289 16 History Can Always Be Re-Written 308 17 Crusading For Source Perforce Of Course 325 18 We Always Deliver What We Promise 341 19 When You Yield To Temptation You Always Get Burned 391 20 Charity Doesn't Begin At Home 426 21 If Mary Sue Could Do It, You Can Do It 442 22 It's Easier To Bury One's Mistakes 473 23 Paying The Price For A Fate Worse Than Death 487 24 Earning The Protection Of The Church 522 25 A Race To Get To Sea As The Captain Of A Sinking Ship 542 26 Messiah In The Spin Bin 573 27 Epilogue: Getting Really Clear 602 Footnotes Quoted References of L.
    [Show full text]
  • Environmental Assessment WCWEP Recycled Water Project Wasatch County, Utah
    Environmental Assessment WCWEP Recycled Water Project Wasatch County, Utah U.S. Department of the Interior Central Utah Water Conservancy District April 2010 Contact: Sarah Sutherland (801) 226-7147 [email protected] Contents Page Chapter 1: Need for the Proposed Action and Background............................ 1 1.1 Introduction........................................................................................... 1 1.2 Background........................................................................................... 2 1.2.1 Central Utah Project........................................................................ 2 1.2.2 Wasatch County Water Efficiency Project ..................................... 2 1.3 Purpose and Need and Scope of Analysis............................................. 3 1.4 Authorizing Action, Permits, and Licenses .......................................... 3 Chapter 2: Proposed Action and Alternatives .................................................. 7 2.1 Introduction........................................................................................... 7 2.2 Description of Jordanelle Special Service District Water Reclamation Facility .................................................................................................. 7 2.3 No Action Alternative......................................................................... 11 2.4 Action Alternatives ............................................................................. 11 2.4.1 Combined Timpanogos and Wasatch Canals ..............................
    [Show full text]
  • Cases Alleging False Marking (Last Updated: September 30, 2011)
    Cases Alleging False Marking (Last updated: September 30, 2011) Filed by Against Court Number Filed Status Patent(s) Products weatherproof Ira Green, Inc. JL Darling Corp. WAWD 3-11-cv-05796 9/29/2011 pending 6863940 books/notepad Wilson Sporting Perfection Elite Baden Sports, Inc. WAWD 2-11-cv-00603 9/28/2011 pending 5636835 Goods Co. basketballs 1 | P a g e ©2011 HOPKINS BRUCE PUBLISHERS, CORP. WWW.DOCKETNAVIGATOR.COM Filed by Against Court Number Filed Status Patent(s) Products D419455, D372429, D300606, 4699123, Similac® Expert Care for 4733651, 4759343, Diarrhea, Clorox2® Stain 4815441, 5087623, Fighter and Color Booster, 5087624, 5175156, Hot Brush Model CA165D, D493484, D502219, vitamins, Rainbow ‘n D335823, 3465007, Glitter Colors, Swing Arm 5087623, 2334783, Protractor, Black Flag® Abbott Laboratories, 5164732, 5192594, Bug Fogger, Angle-Izer, 5196846, D574277, Abbott Laboratories, EZ-Pass products, Patent Research D447119, D443250, Inc, and 23 others. See TXED 6-11-cv-00476 9/10/2011 pending DepthFinder Fish Tapes, Institute LLC D571015, D571922, Docket Navigator for HP Monster surge D572367, D572825, details. protector, ThermaCare® D572826, 6336935, HeatWraps Neck, Wrist 5918590, 6020040, and Shoulder, utility 6123717, 6146732, knives and squares, D290092, 4524518, lacrosse sticks, Hoover® 4663845, 4940243, Floormate® Multi-Surface detergent, ladders, Hyper D237253, D310884, D340773, 5165641, Hammer tennis racquet 5259480, 4768786 Island Oasis Frozen Island Oasis GHJ Holdings, LLC TXED 6-11-cv-00456 9/6/2011 pending 4681030 Cocktail Company, Inc. Blender/Shavers 4660860, 4688833, EZ Coupler®, Dominator GHJ Holdings, LLC Valterra Products, Inc. TXED 6-11-cv-00457 9/6/2011 pending 4722556, 4708370, Drain Hose Fittings and 4758027 Kits 2 | P a g e ©2011 HOPKINS BRUCE PUBLISHERS, CORP.
    [Show full text]
  • Wildlife Care Basics for Veterinary Hospitals Before the Rehabilitator Arrives a Word About Author The
    Wildlife Care Basics for Veterinary Hospitals Before the Rehabilitator Arrives A Word about the Author about Word A A Word about the Author Irene Ruth, Winchester Wildlife Irene Ruth spent over a decade working as an artist. She discovered the world of wildlife rehabilitation when a forester friend asked her to take in a litter of orphaned baby raccoons. Once they entered her life, there was no going back. She soon founded a wildlife rehabili- tation center, called Suburban Wildlife, at her home in Connecticut. She has rehabilitated hundreds of injured and orphaned wild animals every year since. When Irene and her husband, Gus, moved to New Hampshire, Suburban Wildlife became Winchester Wildlife, since the facility there is housed on over 100 wooded acres in a setting no longer quite “suburban”! Irene served as a board member of the Connecticut Wildlife Rehabilitators Association and was the New England state representative to the International Wildlife Rehabilitation Council. She is also the author of First Aid for Wildlife, a handbook for finders of wildlife in trouble, and co-author of Wild Mammal Babies: The First 48 Hours and Beyond. Wildlife Care Basics for Veterinary Hospitals: Before the Rehabilitator Arrives i Acknowledgements Contents of Table Acknowledgments Table of Contents This handbook was inspired by all the calls from veterinary offices requesting information about how to temporarily care for and treat injured and orphaned wildlife. Because the needs of wildlife A Word about the Author .......................................................................................................................................i are so different from those of domestic animals, it became clear that there was a wide information gap that needed to be filled.
    [Show full text]
  • Suburbs and Sagas in No Fond Return of Love
    ‘The Things I See!’ Suburbs and Sagas in No Fond Return of Love Sandra Goldstein Paper presented at the 13th North American Conference of the Barbara Pym Society Cambridge, Massachusetts, 19-20 March 2011 ‘Going to the window, he had seen the lady from next door with the fish’s name — Miss Dace — being handed out of a taxi by a gentleman who had kissed her hand in the Continental fashion. ‘The things I see! he said to himself. With a young girl and a boy perhaps it is nothing or of little importance, but with a by-no-means beautiful woman getting on in years, who knows what it might not be!’ Senhor MacBride-Pereira, a retired Brazilian diplomat, is looking out of the window of his flat on the top floor of a house in a suburb of London, and speculating on the nature of what he sees and the motives of those he observes. In a previous Pym novel, Less Than Angels, the sisters Mabel Swan and Rhoda Wellcome had also spied on their neighbors from an upstairs window, ‘which commanded an excellent view of the next door back garden.’ As Mabel put it: ‘What was the point of living in a suburb if one couldn’t show a healthy curiosity about one’s neighbours?’ Both No Fond Return of Love and Less Than Angels were set in the southwest London suburb of Barnes, in the borough of Richmond, where Barbara Pym and her sister Hilary moved in 1949. They lived at 47 Nassau Road, in a self- contained flat on the upper floor of a house owned by a very ‘refined’ lady, like Senhor MacBride-Pereira’s landlady, Mrs Beltane.
    [Show full text]
  • Natural Resources Inventory Town of Kensington, New Hampshire March, 2014
    Natural Resources Inventory Town of Kensington, New Hampshire March, 2014 Town of Kensington, New Hampshire Natural Resources Inventory Table of Contents Page A. Introduction I. Overview of Kensington’s Natural Resources by Resident George Gavutis ........... 1 II. Purpose of the Natural Resources Inventory.......................................................... 4 III. Description of Land Use in the Town of Kensington .............................................. 5 B. Natural Resource Features I. Topography ............................................................................................................. 6 II. Soils ......................................................................................................................... 7 III. Fresh Water Resources ........................................................................................... 9 A. Watersheds ......................................................................................................... 9 B. Surface Water Resources – Rivers, Streams, Ponds, Vernal Pools, Wetlands ... 9 C. Groundwater Resources ................................................................................... 15 D. Potential Threats to Water Resources ............................................................. 18 IV. Agricultural and Farmland Resources ................................................................... 19 V. Forest Resources ................................................................................................... 22 VI. Natural Communities
    [Show full text]
  • € 2,59 € 8,90 € 1,29
    PROMOZIONE VALIDA DAL 1 AL 28 FEBBRAIO 2021 SOLE LAVATRICE FUSTONE GLISS SHAMPOO / BIANCO SPLEND.110 MISURINI BALSAMO ML 250/200 € 8,90 € 1,29 LINES HUGGIES PANNOLINI PACCO BASE TUTTE LE MISURE € 2,59 2 igiene persona igiene persona 3 MASCHERINA BAMBINI COTONE PZ 1 + 3 RIC.7/12 ANNI VARI DISEGNI - IN REGALO FRIA EASY CARTA IGIENICA POCKET PEZZI 12 HUGGIES SALVIETTE UNISTAR 56PZ VENUS VISO ACQUA FRESH & CLEAN NIVEA CREMA MANI NIVEA CORPO MICELLARE PURIFI- SAPONE LIQUIDO € CHILLY DETERGENTE TENDERLY VASO ML 150 CREMA SOFT VASO CANTE/ULTRADELICATA LINEA ML.300 4,99 INTIMO LINEA ML.200 FAZZOLETTI 10+2PZ ML.400 € ML.300 0,69 € 1,79 € 3,59 € 2,79 € 0,79 € 2,29 € 0,69 FRESH & CLEAN SALVIETTINE Kids DISINFETTANTI PZ.12 MASCHERINE CHIRURGICHE HIGH QUALITY RIUTILIZZABILI in COTONE Fatte in Italia € ,75 con FILTRI LAVABILI 0 BIC RASOI TWIN DOVE SAPONE SOLIDO VENUS VISO FILLER LADY SENSITIVE BUSTA PROFUMATO GR 100 X 2 ANTIETA’INTENSIVO PZ.5 50ML FOXY CARTA IGIENICA NUVENIA ASSORBENTI € € € , DISPOSITIVO MEDICO 4 UTILIZZI PER OGNI FILTRO SETA 4+2 MAXI ROTOLI SOTTILE/ULTRA LINEA 0,99 1,00 990 ogni confezione acquistata, in OMAGGIO UNA PRATICA confezione di CARTA IGIENICA UMIDIFICATA SCUOLA € € da 16 pz 1,79 1,59 MENTADENT SPAZZOLINO TECNIC FORTE/MEDIO € ,99 LYCIA PROTEGGISLIP SENSODYNE DENTIFRICIO NEUTRODERMA BAGNO 0 RIPIEGATI X20 SPECIFICO LINEA ML.75 SCHIUMA LINEA ML 750 PALETTE COLORAZIONE MENTADENT COLLUTO- CAPELLI ML 115 LINEA RIO CLASSICO ML.500 € 3,99 € 1,19 € 3,29 € 0,79 € 2,99 MENTADENT COLLU- TORIO TECHNOLOGY 400ML € ,99 BIC RASOI 3 2 TAFT
    [Show full text]
  • Chapter 1: Vertebrates
    http://www.natsca.org Care and Conservation of Natural History Collections Title: Vertebrates Author(s): Hendry, D. Source: Hendry, D. (1999). Vertebrates. In: Carter, D. & Walker, A. (eds). (1999). Chapter 1: Care and Conservation of Natural History Collections. Oxford: Butterwoth Heinemann, pp. 1 - 36. URL: http://www.natsca.org/care-and-conservation The pages that follow are reproduced with permission from publishers, editors and all contributors from Carter, D. & Walker, A. K. (1999). Care and Conservation of Natural History Collections. Oxford: Butterworth Heinemann. While this text was accurate at the time of publishing (1999), current advice may differ. NatSCA are looking to provide more current guidance and offer these pages as reference materials to be considered alongside other sources. The following pages are the result of optical character recognition and may contain misinterpreted characters. If you do find errors, please email [email protected] citing the title of the document and page number; we will do our best to correct them. NatSCA supports open access publication as part of its mission is to promote and support natural science collections. NatSCA uses the Creative Commons Attribution License (CCAL) http://creativecommons.org/licenses/by/2.5/ for all works we publish. Under CCAL authors retain ownership of the copyright for their article, but authors allow anyone to download, reuse, reprint, modify, distribute, and/or copy articles in NatSCA publications, so long as the original authors and source are cited. Plate 3 A traditional mannikin bound with wood wool. This technique was used to mount most large mammals in the UK prior to 1980 (Dick Hendry).
    [Show full text]
  • Iconic Branding As a Strategy for Private and National
    ICONIC BRANDING AS A STRATEGY FOR PRIVATE AND NATIONAL FAST MOVING CONSUMER GOOD BRANDS A thesis submitted in partial fulfilment of the requirements for the Degree of Master Commerce in Marketing by John William Duncan Department of Management, Marketing and Entrepreneurship University of Canterbury 2018 i ABSTRACT This thesis looks at iconic branding in the context of fast moving consumer goods (FMCG) in New Zealand. Iconic branding has been studied in a broad overall context but has not yet been considered for individual brand types. Although iconic branding literature covers a variety of brand types, it does not go into specifics on if, and how, each iconic brand type differs. This thesis studies the development of iconic brands in the context of FMCG and presents the process as a strategy option for FMCG brands. Currently there is no iconic branding literature that discusses these types of brands in a private or national brand context. Likewise, in FMCG literature discussing private and national brands there is no mention of iconic brands as either a concept or a strategy. As there is no overlap between the two literature streams this thesis breaks ground by integrating the concepts. Specifically, this research looks at iconic FMCG brands to find out how they are formed, how they differ from non-iconic FMCG brands, how consumers perceive them, and how brand managers can develop them. Data has been gathered with focus groups where consumers discussed their perceptions of iconic and non-iconic private and national FMCG brands. The use of projective focus group techniques allowed the researcher to uncover perceptions that consumers may not have expressed through traditional question and answer methods.
    [Show full text]