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Social Impacts of Tour De Yorkshire

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Social Impacts of Tour De Yorkshire 1 Contacts Client: Leisure Services, Doncaster Council Contact at Doncaster Council Contact: Andy Maddox Position: Business Development Manager Email: [email protected] Address: Floor Three, Civic Office, Waterdale, Doncaster DN1 3BU Contact at Leeds Beckett University Contact: Lucy McCombes Email: [email protected] Address: Leeds Beckett University, Macaulay Hall, Headingley, Leeds LS6 3QN Acknowledgements This research was commissioned by Doncaster Council (Leisure Services) through funding as part of Doncaster’s Sport England Local Delivery Pilot. It was carried out by a combined research team from the School of Events, Tourism and Hospitality Management and the School of Sport at Leeds Beckett University. Team members were Lucy McCombes, Dr Neil Ormerod, Professor Emma Wood, Professor Jim McKenna, Jade Morris, Alex Christensen and Dr Samantha Isaac. We would like to thank all the local stakeholders and residents who gave their time to contribute to this social impact assessment and support us in understanding what the Tour de Yorkshire means to local people, and how it can be developed further to increase its positive impact for Doncaster. In particular, we would like to thank those who helped with the resident survey, physical activity focus groups and key stakeholder interviews: Cllr Duncan Anderson (Hatfield) Penny Lloyd Rees (Conisbrough Forward) Frank Ashton (Resident, Hooton Pagnell) Martin Maltby (Doncaster Wheelers Cycle Nigel Ball (Cabinet holder for leisure and Club) culture, Conisbrough) Tina O’Hallaron (Barn Regeneration Project, Phil Barker (Mexborough Athletic Sports & Hatfield) Social Club) Judith Oliver (Resident, Hooton Pagnell) Phil Bedford (Stainforth4All Community Vera Owen (Barn Regeneration Project, Library) Hatfield) Kirsty Evans (Stainforth Town Council) Lewis Saunderson and Rosie Squires Cllr Sean Gibbons (Local Ward Member, (Stainforth4All Community Library) Mexborough) Darren Simpson (Stronger Communities Charlotte Green (Resident, Hatfield) Officer (South West), DMBC) Lord Andrew and Susan Hurst (Lord Hurst Tea Karen Seaman (Denaby Family HUB) Rooms, Bennetthorpe Rd) Chris Wroot (Stronger Communities Officer, Julie Keegan (Resident, Stainforth) (Doncaster Central), DMBC) 2 Contents 1. Executive Summary ........................................................................................................................... 8 2. Introduction .................................................................................................................................... 15 2.1 Why do a social impact assessment (SIA) of the Tour de Yorkshire in Doncaster? ................... 15 2.2 What do we know about the economic impacts of the Tour de Yorkshire ............................... 15 2.3 It’s not just about the money .................................................................................................... 16 2.4 What do we know already about the social impacts of sport events? ...................................... 16 3. Understanding the local context ..................................................................................................... 18 3.1 Fit with local policy and plans ................................................................................................... 18 3.2 Our sample communities: pen portraits ................................................................................... 21 3.2.1 Bennetthorpe ................................................................................................................. 21 3.2.2 Conisbrough ................................................................................................................... 22 3.2.3 Hatfield........................................................................................................................... 23 3.2.4 Hooton Pagnell ............................................................................................................... 23 3.2.5 Mexborough ................................................................................................................... 24 3.2.6 Stainforth ....................................................................................................................... 25 4. Our approach: assessing the social impacts .................................................................................... 26 4.1 Theory behind our social impact approach ............................................................................... 28 4.1.1 Meaning of social impacts and other key concepts........................................................ 28 4.1.2 Indicators for mental wellbeing ..................................................................................... 30 4.1.3 Indicators for civic pride ................................................................................................. 30 4.1.4 Indicators for community spirit/social capital ................................................................ 30 5. Our approach: Addressing the ‘Wimbledon Effect’/Decay curve .................................................... 31 5.1 What do we know already about time in the planning of interventions to increase physical activity?........................................................................................................................................... 31 5.2 Assessing the impact on physical activity behaviour ................................................................. 33 5.3 Theory behind our physical activity behavioural change approach .......................................... 35 6. Findings: Social impacts of Tour de Yorkshire ................................................................................. 36 6.1 Impact of Tour de Yorkshire on five main drivers of wellbeing (c/o event survey) ................... 36 6.2 Key stakeholder opinion about the social impacts of the Tour de Yorkshire ............................ 42 6.3 Impact of Tour de Yorkshire on mental wellbeing (c/o resident to resident survey) ................ 47 6.4 Impact of Tour de Yorkshire on sense of civic pride (c/o resident to resident survey) ............. 50 6.5 Impact of Tour de Yorkshire on sense of community spirit (c/o resident to resident survey) .. 54 6.6 Community engagement in the Tour de Yorkshire (c/o resident to resident survey) ............... 56 3 6.7 Opinion on how to increase local benefit from the TdY ............................................................ 59 7. Findings: Addressing the ‘Wimbledon Effect’/Decay Curve ............................................................ 65 7.1 Expert opinion interviews ......................................................................................................... 65 7.2 Idea Factories (FGs) ................................................................................................................... 67 7.2.1 Impressions .................................................................................................................... 67 7.2.2 Scoring TdY 2018 ............................................................................................................ 67 7.2.3 Ways Forwards ............................................................................................................... 68 Bennetthorpe .......................................................................................................................... 68 Conisbrough ............................................................................................................................ 68 Hatfield ................................................................................................................................... 69 Mexborough ........................................................................................................................... 69 Stainforth ................................................................................................................................ 70 7.2.4 Conclusions drawn from each locality ............................................................................ 70 8. Recommendations: Cycle of community engagement interventions ............................................. 82 9. Recommendations: ‘Cocktail’ of interventions to get communities more active off the back of the Tour de Yorkshire ................................................................................................................................ 96 10. Lessons learned about our methodology .................................................................................... 106 10.1 Lessons learned from the social impact assessment ............................................................. 106 Key stakeholder interviews ........................................................................................................... 106 On the day resident survey on NEF drivers of wellbeing................................................................ 106 Post event resident to resident survey on social impacts of the TdY ............................................. 106 10.2 Lessons learned for physical activity ..................................................................................... 107 Physical activity focus groups ....................................................................................................... 107 10.3 Future monitoring of social impacts of the Tour de Yorkshire .............................................. 108 10.4 Future monitoring of physical activity impacts
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