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SALES GUIDE Eff Ective 10.28.19–1.18.20

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SALES GUIDE Eff Ective 10.28.19–1.18.20 NATIONAL OFFER SALES GUIDE Eff ective 10.28.19–1.18.20 The ultimate entertainment experience for any business with packages starting at $29.99/mo. Plus taxes. For 12 mos. w/ 24-mo. agmt. after Auto Bill Pay discount.* REASONS TO BELIEVE The undisputed leader in sports. Only DIRECTV brings you every live NFL game every Sunday with NFL SUNDAY TICKET. Out-of-market games only. Select int’l games excluded. See pages 3, 9 and 14. 99% signal reliability. DIRECTV delivers 99% signal reliability. Based on a Nationwide Study of representative cities. Enjoy up to 185+ channels. Watch live sports, breaking news and must-have shows and events. Requires subscription to COMMERCIAL XTRA PACK. Other packages will have fewer channels. See pages 5-13. 92% of business viewing subscribers agree that adding DIRECTV to their business has been a good decision. Based on a March 2019 national survey of business viewing subscribers who expressed an opinion. All offers valid with qualifying packages and 24-month agreement. See offer grids for package requirements. PRODUCED BY DIRECTV MARKETING DEPARTMENT. NOT FOR PUBLICATION OR CUSTOMER DISTRIBUTION. Programming, pricing, terms and conditions subject to change at any time. For assistance with understanding packages, off ers or benefits of DIRECTV, contact Retail Services at 1.800.323.1994. *ALL DIRECTV OFFERS REQUIRE 24-MO. TV AGREEMENT. EARLY CANCELLATION FEE OF UP TO $20/MO. FOR EACH MONTH REMAINING ON AGMT, AND ADD’L FEES APPLY. Price is aft er a $10/mo. Auto Bill Pay discount for 24 mos. New approved commercial customers only. Credit card req’d (except MA & PA). Pricing based on Estimated Viewing Occupancy (EVO) for select packages. Regional Sports fee may apply in certain markets. There’s Never Been A Better Time To Get DIRECTV For Your Business BUSINESS BENEFITS BUSINESS Get the most TV for your money DIRECTV subscribers are signifi cantly more satisfi ed than Xfi nity, Spectrum and Dish Network subscribers with their service provider’s ability to create a more enjoyable experience for customers. Based on a March 2019 national telephone survey of 1,811 Bar and Restaurant subscribers to Cable and Satellite TV providers with a tenure of at least 3 months. Statistical signifi cance claims based on 95% confi dence interval. 4K HDR Get the Best Live 4K HDR Entertainment Experience Available • DIRECTV brings you the most live sports in 4K HDR • The industry’s best picture format • 4X the resolution of HD, richer colors and lifelike clarity Limited 4K HDR programming available. To watch in 4K HDR, 4K HDR-compatible equipment, subscription to either Mix things up BUSINESS SELECT PACK, COMMERCIAL ENTERTAINMENT PACK, COMMERCIAL XTRA PACK, COMMERCIAL CHOICE, Take advantage of interactive COMMERCIAL CHOICE PLUS, COMERCIAL ÓPTIMO MÁS PACK, COMERCIAL MÁS ULTRA PACK or BUSINESS XTRA PACK, ^ 4K account authorization and professional installation required. If 4K TV does not support HDR, content will be features and Mix Channels. viewable in standard 4K. Other conditions apply. NFL SUNDAY TICKET Game Mix Channel requires NFL SUNDAY TICKET subscription. ALL THIS IS INCLUDED! All packages include HD Access. First 3 months of Music Choice® at no Cutting-edge high extra cost defi nition technology Aft er 3 mos., services automatically cont. at then-prevailing rate (currently $37.99/mo.) Anderson Cooper on Up to 4 HD Receivers and standard unless changed/canceled. AC360° on professional installation included. 2 SEE PAGE 15 FOR ADDITIONAL OFFER DETAILS. Undisputed Leader In Sports UNDISPUTED LEADER IN SPORTS All live out-of-market games every Sunday in HD1 Select int’l games excluded. Get the biggest selection of live NFL games available anywhere, only from DIRECTV. Draw in more football fans by showing every live out-of-market Sunday game. Now, patrons can watch all of their favorite teams, no matter where they live. Select int’l games excluded. RED ZONE CHANNEL® EXCLUSIVE DIRECTV ® Never miss a scoring play FANTASY ZONE CHANNEL inside the 20. Get all the fi nal Get real-time stats and player stats in HD. Ch. 703. scoring from around the league on Only available in HD. one channel. Ch. 704. Only available in HD. If you love sports, you’ve got to get DIRECTV ESPN College Extra Score midweek business with ® ¾ Catch over 500 live events featuring MLB EXTRA INNINGS matchups from top conferences, including ¾ Up to 90 out-of-market MLB games a week² college football, basketball, baseball and more!2 ¾ Up to 98% of these games available in HD each week¹ ¾ Includes ESPN Goal Line and ESPN Bases Loaded! ¾ Game Mix – Preview up to eight games at the same ¾ Free Marketing Kit – Brand your establishment time, live on your TV³ Only available in HD. as a college sports headquarters! ¾ In-market games are shown on local channels or Blackout rules and other conditions apply to all sports programming. Games Regional Sports Networks (RSN) telecast locally may be included in ESPN College Extra. ¾ Free Marketing Kit – Brand your establishment as an Courtside seats to the most MLB headquarters! live NBA action Your customers get all the shots ¾ Up to 40 live out-of-market games a week2 they can handle 1 with 99% available in HD ¾ Up to 40 out-of-market games a week² ¾ Free Marketing Kit – Brand your establishment ¾ Free Marketing Kit – Brand your establishment as as an NBA headquarters! an NHL headquarters! Score more business The PROFIT CALCULATOR is a game changer! This dynamic sales tool makes it easy to calculate and show customers how much revenue and profi t they can make with NFL SUNDAY TICKET and other premium sports packages. ¾ Enter a few metrics about your customer’s business into the calculator fi elds. ¾ Calculate and show your customer how much revenue and profi t they can make. ¾ Create a convincing presentation on the investment value that no one can say no to. Access the Profi t Calculator from myCSP or the MVP.com website. SEE PAGES 14 & 15 FOR ADDITIONAL OFFER DETAILS. 3 Tools To Help Customers Take Control TAKE CONTROL TAKE Drive your customer’s business with exclusive marketing tools TOOLS TO HELP CUSTOMERS HELP CUSTOMERS TO TOOLS The DIRECTV MVP Marketing Program off ers turnkey solutions to build customer awareness. A variety of tools helps diff erentiate your customer’s business by promoting the features and benefi ts of DIRECTV. directvmvp.com – Customized Advertising & Merchandise Site Brand your customer’s business a DIRECTV Sports Headquarters! ¾ Customizable advertising and on-premise materials including banners, posters, coasters and more. ¾ Bar and restaurant customers receive 225 credits at activation and can accrue extra credits by adding more sports packages. ¾ All premium sports packages range in credits from 150-250. “My MVP” section dedicated to your customers! ¾ Update their Sports Bar Finder App profi le. ¾ Track merchandise transactions. ¾ View available credits and active sports subscriptions. ¾ Update the customizable calendar and manage sports-team preferences. ¾ On-Premise Sports Kits Pack the house with FREE on-premise materials, including banners, posters and more, to draw in bigger crowds and more business. Kits are available for the following sports packages: NFL SUNDAY TICKET, NHL® Center Ice,® NBA League Pass, MLB EXTRA INNINGS® and ESPN College Extra. ¾ Sports Bar Finder App^ This convenient app, available for iPhone® and Android,™ helps patrons fi nd a sports bar that off ers the game they are looking for! Sports bars can update their business profi les on directvmvp.com, providing patrons with the most up-to-date events, information and photos. Patrons can now see Yelp ratings, customer reviews and more.** **Must subscribe to COMMERCIAL XTRA PACK, COMMERCIAL CHOICE PLUS or to at least one premium sports package to be listed on Sports Bar Finder App. ¾ Weekly Sports Schedules Customers get access to the latest matchups and programming on DIRECTV so they can drive traffi c with the most popular sporting events and shows. Available via email or on the directvmvp.com site. DIRECTV for BUSINESSSM Remote App — available for both iOS and Android! For Public, Business and Private Viewing customers The DIRECTV for BUSINESSSM Remote App gives customers control of all their DIRECTV® Receivers!^^ ¾ Quickly identify receivers with custom names. ¾ See what’s playing on all your TVs from one screen. ¾ Channel surf using the DIRECTV programming guide. ¾ View all current and upcoming sports schedules. ¾ Group receivers in order to control multiple TVs at once. ¾ Requirements: ✓ Internet connectivity (Wireless Router and DIRECTV Ethernet to Coax Adapter). Download the app from the Apple App Store or Google Play Store. Register your DIRECTV business account on directv.com/register. In the “Enter your last name” fi eld, enter your business name exactly as it appears on your DIRECTV account. The email address and password you provided will be used to activate your DIRECTV for BUSINESSSM Remote App. 4 SEE PAGE 15 FOR ADDITIONAL OFFER DETAILS. Business Types And Eligibility PUBLIC VIEWING: BARS, LOUNGES, RESTAURANTS, CASINOS, COFFEE SHOPS WHY DIRECTV? TURN CUSTOMERS INTO REGULARS DIRECTV encourages customers to come for the best in sports and stay for the food and dynamic environment. TYPES AND BUSINESS ELIGIBILITY QUALIFICATIONS FOR ELIGIBILITY ¾ Television viewing accessible to the general public ¾ Main source of revenue from the sale of food and beverages for immediate consumption ¾ No admission fee BUSINESS VIEWING: AUTO SHOPS, HEALTH CLUBS, BANKS, SALONS, WAITING AREAS WHY DIRECTV? HELP REDUCE PERCEIVED WAIT TIMES DIRECTV helps keep current customers entertained and attract new customers. QUALIFICATIONS FOR ELIGIBILITY ¾ Television viewing accessible to the general public ¾ Main source of revenue from the sale of goods, services and experiences PRIVATE VIEWING: PRIVATE OFFICES, CONFERENCE ROOMS, EMPLOYEE BREAK ROOMS Anderson Cooper on WHY DIRECTV? AC360° on KEEP EMPLOYEES CONNECTED Improve customer and employee satisfaction.
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