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PLAYBOOK General Marketing Pricing & Offers Effective 5.28.15–7.22.15

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PLAYBOOK General Marketing Pricing & Offers Effective 5.28.15–7.22.15 B:36.75” T:36.5” S:36.125” General Market Channel Guide DIRECTV Bundle Tool (DBT) PLAYBOOK General Marketing Pricing & Offers Effective 5.28.15–7.22.15 AS OF 5.28.15 C CHOICE™ PACKAGE U ULTIMATE PACKAGE HD HIGH DEFINITION1 A LA CARTE PROGRAMMING Get Double/Triple/Quad Quotes in Seconds X XTRA PACKAGE P PREMIER™ PACKAGE 3D CHANNELS IN 3D4 NOT AVAILABLE IN SD DIRECTV Packages with Advanced Receiver Service (ARS) 3net4 107 3D CX U P Disney Junior 289 HD CX U P HBO2 West 505 HD P ROOT SPORTS Southwest 674 HD P 4 DBT now in OPUS Mobile A&E 265 HD CX U P Disney XD 292 HD CX U P HBO Zone1 509 HD P Science 284 HD CX U P 1 ABC Family 311 HD CX U P DIY Network 230 HD XU P HGTV 229 HD CX U P SEC Network 611 HD CX U P Pricing for low- and medium-risk customers only and includes $6.50/mo. fee for each receiver and/or Genie® Mini/DIRECTV Ready TV/Device and promotional pricing Al Jazeera America 347 CX U P E! 236 HD CX U P HISTORY 269 HD CX U P SHOWTIME® EAST 545 HD P 3 on qualifying packages. At the end of the fi rst 12 months, promotional credits will end and customer will be charged the rates that are current at that time. Altitude Sports 681 HD P El Rey 341 UP HITN TV 461 CX U P SHOWTIME® WEST 546 HD P 5 EASY STEPS TO A AMC 254 HD CX U P ENCORE East 535 HD UP HLN 204 HD CX U P SHOWTIME 2® 547 HD P 1 1 American Heroes 287 XUP ENCORE West 536 UP Hope Channel 368 CX U P SHOWTIME BEYOND® 550 HD P CUSTOM QUOTE 1 TV 2 TVs 3 TVs 4 TVs 5 TVs 6 TVs America’s Auction Network 324 CX U P ENCORE Action 541 HD UP HSN 240 CX U P SHOWTIME EXTREME® 549 HD P 1 Animal Planet 282 HD CX U P ENCORE Black 540 UP IFC 564 HD CX U P SHOWTIME NEXT® 551 HD P ® 1 Determine number of TVs in ™ $ AUDIENCE 239 HD CX U P ENCORE Classic 537 UP INSP 364 CX U P SHOWTIME® SHOWCASE 548 HD P PREMIER ULTIMATE Upgrade (includes 10/mo. Instant Savings) 1 1 AXS TV 340 HD CX U P ENCORE Family 542 UP Investigation Discovery 285 HD CX U P SHOWTIME WOMEN® 552 HD P the home 1 BabyFirst TV 293 CX U P ENCORE Suspense 539 UP ION Television (East) 305 HD CX U P SNY 639 HD P $ $ $ $ $ $ BBC America 264 HD CX U P ENCORE Westerns 538 UP ION Television (West) 306 CX U P SonicTap® Music Channels3 801-884 CX U P Months 1–12 106.49 112.99 119.49 125.99 132.49 138.99 1 3 2 Lead with Speed for Broadband BBC World News 346 HD XU P Enlace 448 CX U P Jewelry Television 313 CX U P Spike 241 HD CX U P 2 beIN SPORTS 620 HD P ESPN 206 HD CX U P Jewish Life Television1 366 CX U P SportSouth 649 HD P Months 13–24 $153.49 $159.99 $166.49 $172.99 $179.49 $185.99 BET 329 HD CX U P ESPN Classic 614 HD P Lifetime 252 HD CX U P Sportsman Channel 605 XU P 3 Select best Voice plan for Bloomberg TV 353 HD CX U P ESPN2 209 HD CX U P Link TV 375 CX U P SportsTime Ohio 662 HD P 3 $ Boomerang 298 UP ESPNEWS 207 HD CX U P LMN 253 HD CX U P Sprout 295 UP customer ULTIMATE ULTIMATE Upgrade (includes 10/mo. Instant Savings) Best Value Bravo 237 HD CX U P ESPNU 208 HD CX U P Local Channels2 2-69 HD CX U P STARZ East1 527 HD P BTN 610 HD CX U P Esquire Network 235 UP Logo 272 XU P STARZ West1 528 HD P 4 Create custom quote, print Months 1–12 $56.49 $62.99 $69.49 $75.99 $82.49 $88.99 BYUtv 374 CX U P EVINE 316 CX U P Longhorn Network8 (Texas subscribers only) 677 HD CX U P STARZ Cinema1 531 HD P CANAL ONCE3 447 CX U P EWTN 370 CX U P MASN 640 HD P STARZ Comedy1 526 HD P and/or email to customer Cartoon Network (East) 296 HD CX U P FLIX® 556 UP MAVTV 214 CX U P STARZ Edge 529 HD P Months 13–24 $103.49 $109.99 $116.49 $122.99 $129.49 $135.99 Cartoon Network (West) 297 CX U P Food Network 231 HD CX U P MLB Network 213 HD CX U P STARZ In Black 530 HD P 5 1 5 Show the savings and explain CBS Sports Network 221 HD XU P FOX Business Network 359 HD CX U P THE MOVIE CHANNEL™ EAST 553 HD UP STARZ Kids & Family 525 HD P Includes $10/mo. Instant Savings Centric 330 XUP FOX News Channel 360 HD CX U P THE MOVIE CHANNEL™ WEST 554 UP SUN Sports 653 HD P the benefi ts of bundled services XTRA Chiller 257 UP FOX Sports 1 219 HD CX U P THE MOVIE CHANNEL™ XTRA EAST1 555 HD P SundanceTV 557 HD XU P with DIRECTV Church Channel 371 CX U P FOX Sports 2 618 HD XU P MSG 634 HD P Syfy 244 HD CX U P Months 1–12 $51.49 $57.99 $64.49 $70.99 $77.49 $83.99 Cinemáx1 523 HD P Free Speech TV1 348 CX U P MSG+ 635 HD P TBS 247 HD CX U P Cinemax East 515 HD P FSN Arizona 686 HD P MSNBC 356 HD CX U P TCM 256 HD CX U P $ $ $ $ $ $ Cinemax West 516 HD P FSN Cincinnati 661 HD P MTV 331 HD CX U P TCT Network 377 CX U P Months 13–24 94.49 100.99 107.49 113.99 120.49 126.99 5StarMAX East1 520 HD P FSN Detroit 663 HD P MTV2 333 HD CX U P TeenNick 303 CX U P ActionMAX East1 519 HD P FSN Florida 654 HD P NASA TV1 352 CX U P Tennis Channel 217 HD XU P CHOICE™ Includes $10/mo. Instant Savings MoreMAX1 517 HD P FSN Midwest 671 HD P Nat Geo WILD 283 HD XU P Time Warner Cable Deportes 458 HD P 1 MovieMAX East 521 HD P FSN North 668 HD P National Geographic Channel 276 HD CX U P Time Warner Cable SportsNet 691 HD P $ $ $ $ $ $ ThrillerMAX1 522 HD P FSN Ohio 660 HD P NBA TV 216 HD XU P TLC 280 HD CX U P Months 1–12 46.49 52.99 59.49 65.99 72.49 78.99 Cloo 308 U P FSN San Diego 694 HD P NBC Sports Network 220 HD XU P TNT 245 HD CX U P 3 $ $ $ $ $ $ S:11.125” CMT 327 HD CX U P FSN South 646 HD P NBC Universo 410 HD XU P Travel Channel 277 HD CX U P B:11.75” Months 13–24 87.49 93.99 100.49 106.99 113.49 119.99 T:11.5” CNBC 355 HD CX U P FSN Southwest 676 HD P NESN 628 HD P Trinity Broadcasting Network (TBN) 372 CX U P CNBC World 357 CX U P FSN West 692 HD P New Music Channel 343 CX U P truTV 246 HD CX U P CNN 202 HD CX U P Fuse 339 CX U P Newsmax 349 CX U P TV Land 304 HD CX U P Don’t let your customers suffer with cable. Advanced Receiver Service is not price-protected and may increase at any time. Promotional package rates are only guaranteed for the fi rst 12 months. Prices include AT&T Bundle Discount, where applicable. Comcast SportsNet Bay Area 696 HD P Fusion1 342 HD CX U P NFL Network 212 HD CX U P TV One 328 CX U P Comcast SportsNet California 698 HD P FX 248 HD CX U P NHL Network 215 HD XU P TVG 602 XU P Comcast SportsNet Chicago 665 HD P FX Movie Channel 258 XU P Nick Jr. 301 CX U P Universal Sports 625 P Comcast SportsNet Mid-Atlantic 642 HD P FXX 259 HD XU P Nickelodeon/Nick at Nite (East) 299 HD CX U P UniMás3 408 HD CX U P Upgrade them to DIRECTV today! Comcast SportsNet New England 630 HD P fyi 266 HD XU P Nickelodeon/Nick at Nite (West) 300 CX U P Univision Deportes Network 455 HD UP PREMIER™ ULTIMATE XTRA CHOICE™ Comedy Central 249 HD CX U P Galavisión 404 HD CX U P Nicktoons 302 CX U P Univision (East) 402 HD CX U P Package Package Package Package Cooking Channel 232 HD CX U P GEB America1 363 CX U P NRB 378 CX U P UP 338 CX U P C-SPAN 350 CX U P GEM Shopping Network 228 CX U P Outdoor Channel 606 P Uplift 379 CX U P OFFER HIGHLIGHTS OVER 315 CHANNELS OVER 240 CHANNELS OVER 220 CHANNELS OVER 175 CHANNELS C-SPAN2 351 CX U P GOD TV1 365 CX U P Ovation 274 HD XU P USA Network 242 HD CX U P CTN 376 CX U P Golf Channel 218 HD XU P OWN (Oprah Winfrey Network) 279 HD CX U P Velocity1 281 HD CX U P $136.99/mo.: Regular Price $86.99/mo.: Regular Price $77.99/mo.: Regular Price $70.99/mo.: Regular Price Daystar 369 CX U P Great American Country (GAC) 326 XU P Oxygen 251 XU P VH1 335 HD CX U P ◊,◊◊ + $6.50/mo.: Primary TV Fee + $6.50/mo.: Primary TV Fee + $6.50/mo.: Primary TV Fee + $6.50/mo.: Primary TV Fee Destination America 286 HD XU P GSN 233 CX U P pivot 267 XU P VH1 Classic 337 XU P AT&T REWARD CARD OFFERS! –$ 37.00/mo.: National Offer Instant Savings –$ 37.00/mo.: National Offer Instant Savings –$ 33.00/mo.: National Offer Instant Savings –$31.00/mo.: National Offer Instant Savings ® 3 DIRECTV CINEMA 100, 125-199, 1100 HD H2 271 HD XU P POP 273 CX U P Vme 440 CX U P ■ ™ (12 mos.) (12 mos.) (12 mos.) (12 mos.) ® 4 New DIRECTV customers subscribing to ULTIMATE or MÁS ULTRA Package or above with Advanced DIRECTV CINEMA in 3D 104, 105 3D Hallmark Channel 312 HD CX U P Prime Ticket 693 HD P WE tv 260 HD CX U P $ $ $ $ 7 1 – 10.00/mo.: ULTIMATE Upgrade (12 mos.) – 10.00/mo.: ULTIMATE Upgrade (12 mos.) – 10.00/mo.: Instant Savings (12 mos.) – 10.00/mo.: Instant Savings (12 mos.) DIRECTV On Demand 1000-1890 HD CX U P Hallmark Movies & Mysteries 565 HD P Pursuit Channel 604 CX U P The Weather Channel 362 HD CX U P Receiver Service may be eligible for AT&T VISA Reward Cards.
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