PLAYBOOK General Marketing Pricing & Offers Effective 5.28.15–7.22.15

B:36.75” T:36.5” S:36.125”

General Market Channel Guide DIRECTV Bundle Tool (DBT) PLAYBOOK General Marketing Pricing & Offers Effective 5.28.15–7.22.15

AS OF 5.28.15 C CHOICE™ PACKAGE U ULTIMATE PACKAGE HD HIGH DEFINITION1 A LA CARTE PROGRAMMING Get Double/Triple/Quad Quotes in Seconds X XTRA PACKAGE P PREMIER™ PACKAGE 3D CHANNELS IN 3D4 NOT AVAILABLE IN SD DIRECTV Packages with Advanced Receiver Service (ARS) 3net4 107 3D CX U P Disney Junior 289 HD CX U P HBO2 West 505 HD P ROOT SPORTS Southwest 674 HD P 4 DBT now in OPUS Mobile A&E 265 HD CX U P Disney XD 292 HD CX U P HBO Zone1 509 HD P Science 284 HD CX U P 1 ABC Family 311 HD CX U P DIY Network 230 HD XU P HGTV 229 HD CX U P SEC Network 611 HD CX U P Pricing for low- and medium-risk customers only and includes $6.50/mo. fee for each receiver and/or Genie® Mini/DIRECTV Ready TV/Device and promotional pricing Al Jazeera America 347 CX U P E! 236 HD CX U P HISTORY 269 HD CX U P SHOWTIME® EAST 545 HD P 3 on qualifying packages. At the end of the ﬁ rst 12 months, promotional credits will end and customer will be charged the rates that are current at that time. Altitude Sports 681 HD P El Rey 341 UP HITN TV 461 CX U P SHOWTIME® WEST 546 HD P 5 EASY STEPS TO A AMC 254 HD CX U P ENCORE East 535 HD UP HLN 204 HD CX U P SHOWTIME 2® 547 HD P 1 1 American Heroes 287 XUP ENCORE West 536 UP Hope Channel 368 CX U P SHOWTIME BEYOND® 550 HD P CUSTOM QUOTE 1 TV 2 TVs 3 TVs 4 TVs 5 TVs 6 TVs America’s Auction Network 324 CX U P ENCORE Action 541 HD UP HSN 240 CX U P SHOWTIME EXTREME® 549 HD P 1 Animal Planet 282 HD CX U P ENCORE Black 540 UP IFC 564 HD CX U P SHOWTIME NEXT® 551 HD P ® 1 Determine number of TVs in ™ $ AUDIENCE 239 HD CX U P ENCORE Classic 537 UP INSP 364 CX U P SHOWTIME® SHOWCASE 548 HD P PREMIER ULTIMATE Upgrade (includes 10/mo. Instant Savings) 1 1 AXS TV 340 HD CX U P ENCORE Family 542 UP Investigation Discovery 285 HD CX U P SHOWTIME WOMEN® 552 HD P the home 1 BabyFirst TV 293 CX U P ENCORE Suspense 539 UP ION Television (East) 305 HD CX U P SNY 639 HD P $ $ $ $ $ $ BBC America 264 HD CX U P ENCORE Westerns 538 UP ION Television (West) 306 CX U P SonicTap® Music Channels3 801-884 CX U P Months 1–12 106.49 112.99 119.49 125.99 132.49 138.99 1 3 2 Lead with Speed for Broadband BBC World News 346 HD XUP Enlace 448 CX U P Jewelry Television 313 CX U P Spike 241 HD CX U P 2 beIN SPORTS 620 HD P ESPN 206 HD CX U P Jewish Life Television1 366 CX U P SportSouth 649 HD P Months 13–24 $153.49 $159.99 $166.49 $172.99 $179.49 $185.99 BET 329 HD CX U P ESPN Classic 614 HD P Lifetime 252 HD CX U P Sportsman Channel 605 XU P 3 Select best Voice plan for Bloomberg TV 353 HD CX U P ESPN2 209 HD CX U P Link TV 375 CX U P SportsTime Ohio 662 HD P 3 $ Boomerang 298 UP ESPNEWS 207 HD CX U P LMN 253 HD CX U P Sprout 295 UP customer ULTIMATE ULTIMATE Upgrade (includes 10/mo. Instant Savings) Best Value Bravo 237 HD CX U P ESPNU 208 HD CX U P Local Channels2 2-69 HD CX U P STARZ East1 527 HD P BTN 610 HD CX U P Esquire Network 235 UP Logo 272 XU P STARZ West1 528 HD P 4 Create custom quote, print Months 1–12 $56.49 $62.99 $69.49 $75.99 $82.49 $88.99 BYUtv 374 CX U P EVINE 316 CX U P Longhorn Network8 (Texas subscribers only) 677 HD CX U P STARZ Cinema1 531 HD P CANAL ONCE3 447 CX U P EWTN 370 CX U P MASN 640 HD P STARZ Comedy1 526 HD P and/or email to customer Cartoon Network (East) 296 HD CX U P FLIX® 556 UP MAVTV 214 CX U P STARZ Edge 529 HD P Months 13–24 $103.49 $109.99 $116.49 $122.99 $129.49 $135.99 Cartoon Network (West) 297 CX U P Food Network 231 HD CX U P MLB Network 213 HD CX U P STARZ In Black 530 HD P 5 1 5 Show the savings and explain CBS Sports Network 221 HD XU P FOX Business Network 359 HD CX U P THE MOVIE CHANNEL™ EAST 553 HD UP STARZ Kids & Family 525 HD P Includes $10/mo. Instant Savings Centric 330 XUP FOX News Channel 360 HD CX U P THE MOVIE CHANNEL™ WEST 554 UP SUN Sports 653 HD P the beneﬁ ts of bundled services XTRA Chiller 257 UP FOX Sports 1 219 HD CX U P THE MOVIE CHANNEL™ XTRA EAST1 555 HD P SundanceTV 557 HD XU P with DIRECTV Church Channel 371 CX U P FOX Sports 2 618 HD XU P MSG 634 HD P Syfy 244 HD CX U P Months 1–12 $51.49 $57.99 $64.49 $70.99 $77.49 $83.99 Cinemáx1 523 HD P Free Speech TV1 348 CX U P MSG+ 635 HD P TBS 247 HD CX U P

Cinemax East 515 HD P FSN Arizona 686 HD P MSNBC 356 HD CX U P TCM 256 HD CX U P $ $ $ $ $ $ Cinemax West 516 HD P FSN Cincinnati 661 HD P MTV 331 HD CX U P TCT Network 377 CX U P Months 13–24 94.49 100.99 107.49 113.99 120.49 126.99 5StarMAX East1 520 HD P FSN Detroit 663 HD P MTV2 333 HD CX U P TeenNick 303 CX U P ActionMAX East1 519 HD P FSN Florida 654 HD P NASA TV1 352 CX U P Tennis Channel 217 HD XU P CHOICE™ Includes $10/mo. Instant Savings MoreMAX1 517 HD P FSN Midwest 671 HD P Nat Geo WILD 283 HD XU P Time Warner Cable Deportes 458 HD P 1 MovieMAX East 521 HD P FSN North 668 HD P National Geographic Channel 276 HD CX U P Time Warner Cable SportsNet 691 HD P $ $ $ $ $ $ ThrillerMAX1 522 HD P FSN Ohio 660 HD P NBA TV 216 HD XU P TLC 280 HD CX U P Months 1–12 46.49 52.99 59.49 65.99 72.49 78.99 Cloo 308 U P FSN San Diego 694 HD P NBC Sports Network 220 HD XU P TNT 245 HD CX U P 3

$ $ $ $ $ $ S:11.125”

CMT 327 HD CX U P FSN South 646 HD P NBC Universo 410 HD XU P Travel Channel 277 HD CX U P B:11.75” Months 13–24 87.49 93.99 100.49 106.99 113.49 119.99 T:11.5” CNBC 355 HD CX U P FSN Southwest 676 HD P NESN 628 HD P Trinity Broadcasting Network (TBN) 372 CX U P CNBC World 357 CX U P FSN West 692 HD P New Music Channel 343 CX U P truTV 246 HD CX U P CNN 202 HD CX U P Fuse 339 CX U P Newsmax 349 CX U P TV Land 304 HD CX U P Don’t let your customers suffer with cable. Advanced Receiver Service is not price-protected and may increase at any time. Promotional package rates are only guaranteed for the fi rst 12 months. Prices include AT&T Bundle Discount, where applicable. Comcast SportsNet Bay Area 696 HD P Fusion1 342 HD CX U P NFL Network 212 HD CX U P TV One 328 CX U P Comcast SportsNet California 698 HD P FX 248 HD CX U P NHL Network 215 HD XU P TVG 602 XU P Comcast SportsNet Chicago 665 HD P FX Movie Channel 258 XU P Nick Jr. 301 CX U P Universal Sports 625 P Comcast SportsNet Mid-Atlantic 642 HD P FXX 259 HD XU P Nickelodeon/Nick at Nite (East) 299 HD CX U P UniMás3 408 HD CX U P Upgrade them to DIRECTV today! Comcast SportsNet New England 630 HD P fyi 266 HD XU P Nickelodeon/Nick at Nite (West) 300 CX U P Univision Deportes Network 455 HD UP PREMIER™ ULTIMATE XTRA CHOICE™ Comedy Central 249 HD CX U P Galavisión 404 HD CX U P Nicktoons 302 CX U P Univision (East) 402 HD CX U P Package Package Package Package Cooking Channel 232 HD CX U P GEB America1 363 CX U P NRB 378 CX U P UP 338 CX U P C-SPAN 350 CX U P GEM Shopping Network 228 CX U P Outdoor Channel 606 P Uplift 379 CX U P OFFER HIGHLIGHTS OVER 315 CHANNELS OVER 240 CHANNELS OVER 220 CHANNELS OVER 175 CHANNELS C-SPAN2 351 CX U P GOD TV1 365 CX U P Ovation 274 HD XU P USA Network 242 HD CX U P CTN 376 CX U P Golf Channel 218 HD XU P OWN (Oprah Winfrey Network) 279 HD CX U P Velocity1 281 HD CX U P $136.99/mo.: Regular Price $86.99/mo.: Regular Price $77.99/mo.: Regular Price $70.99/mo.: Regular Price Daystar 369 CX U P Great American Country (GAC) 326 XU P Oxygen 251 XU P VH1 335 HD CX U P ◊,◊◊ + $6.50/mo.: Primary TV Fee + $6.50/mo.: Primary TV Fee + $6.50/mo.: Primary TV Fee + $6.50/mo.: Primary TV Fee Destination America 286 HD XU P GSN 233 CX U P pivot 267 XU P VH1 Classic 337 XU P AT&T REWARD CARD OFFERS! –$ 37.00/mo.: National Offer Instant Savings –$ 37.00/mo.: National Offer Instant Savings –$ 33.00/mo.: National Offer Instant Savings –$31.00/mo.: National Offer Instant Savings ® 3 DIRECTV CINEMA 100, 125-199, 1100 HD H2 271 HD XU P POP 273 CX U P Vme 440 CX U P ■ ™ (12 mos.) (12 mos.) (12 mos.) (12 mos.) ® 4 New DIRECTV customers subscribing to ULTIMATE or MÁS ULTRA Package or above with Advanced DIRECTV CINEMA in 3D 104, 105 3D Hallmark Channel 312 HD CX U P Prime Ticket 693 HD P WE tv 260 HD CX U P $ $ $ $ 7 1 – 10.00/mo.: ULTIMATE Upgrade (12 mos.) – 10.00/mo.: ULTIMATE Upgrade (12 mos.) – 10.00/mo.: Instant Savings (12 mos.) – 10.00/mo.: Instant Savings (12 mos.) DIRECTV On Demand 1000-1890 HD CX U P Hallmark Movies & Mysteries 565 HD P Pursuit Channel 604 CX U P The Weather Channel 362 HD CX U P Receiver Service may be eligible for AT&T VISA Reward Cards. (Low- and medium-risk customers only) (Low- and medium-risk customers only) (Low- and medium-risk customers only) (Low- and medium-risk customers only) 5 DIRECTV PPV Adult 195-197 HBO East 501 HD P QVC 275 HD CX U P WeatherNation 361 CX U P – $5.00/mo.: AT&T Bundle Discount‡ – $5.00/mo.: AT&T Bundle Discount‡ – $5.00/mo.: AT&T Bundle Discount‡ – $5.00/mo.: AT&T Bundle Discount‡ DIRECTV PPV Events 119-124, 400 HD HBO West 504 HD P QVC Plus 315 CX U P WGN America 307 HD XU P ■ Check MyCSP (*359341) for more details on how customers can get rewards. DIRECTV HD SPORTSMIX® 205 HD CX UP HBO Comedy1 506 HD P ReelzChannel 238 HD CX U P The Word Network 373 CX U P DON’T FORGET! Discovery 278 HD CX UP HBO Family East 507 HD P Regional Sports Networks† 628-699 HD CX U P World Harvest Television (WHT) 367 CX U P $ 49* $ 49* $ 49* $ 49* Discovery Family Channel 294 X UP HBO Family West 508 P RFD-TV 345 CX U P YES Network6 631 HD P ¢ DBT assumes customer is low risk, just like UV Local Market Tool. 91 MO. 41 MO. 36 MO. 31 MO. Discovery Life 261 X UP HBO Latino 511 HD P ROOT SPORTS Northwest 687 HD P FOR 12 MONTHS FOR 12 MONTHS FOR 12 MONTHS FOR 12 MONTHS ¢ Disney Channel (East) 290 HD CX UP HBO Signature 503 HD P ROOT SPORTS Pittsburgh 659 HD P Ask customer who their current home services provider is and their monthly rate before presenting the custom quote. OFFER NATIONAL with 24-month agreement** plus additional fees with 24-month agreement** plus additional fees with 24-month agreement** plus additional fees with 24-month agreement** plus additional fees Disney Channel (West) 291 CX U P HBO2 East 502 HD P ROOT SPORTS Rocky Mountain 683 HD P ¢ Select the “<<” box on the top right of “Package Totals” for pricing. Get 2015 NFL SUNDAY TICKET with NFL SUNDAY TICKET MAX (Regional Sports fee applies in certain markets) (Regional Sports fee applies in certain markets) (Regional Sports fee applies in certain markets) (Regional Sports fee applies in certain markets) †In certain markets, a Regional Sports fee of up to $5.64/mo. will be assessed with CHOICE Package or above. Additional programming for international languages available. Visit directv.com/international for more information. † ¢ Email custom quote to yourself for follow-up. upgrade included at no extra charge. Requires CHOICE™ Package and above or MÁS ULTRA Package and above. INCLUDED at no extra charge† Images above are for illustrative purposes only. 2015 NFL SUNDAY TICKET with NFL SUNDAY TICKET MAX upgrade Sports subscriptions auto-renew each season. See page 6. EN ESPAÑOL ADD ON Get the best of both worlds with an En Español Add-On Package. STARTING AT $ 99 PACKAGES Requires General Market base package. ONLY mo. 4 GIVE YOUR CUSTOMERS ® ^ ADVANCED RECEIVER SERVICE unlocks the ultimate DIRECTV experience for only $15/mo. ® t ™ ™ GENIE UPGRADE for up to 4 rooms. DIRECTV DEPORTES MÉXICO PLUS AMÉRICAS PLUS EN ESPAÑOL (Required for Genie and HD DVRs) Package Package Package Package *BILL CREDIT/PROGRAMMING OFFER: IF BY THE END OF PROMOTIONAL PRICE PERIOD(S) CUSTOMER DOES NOT CONTACT DIRECTV TO CHANGE SERVICE THEN ALL SERVICES WILL AUTOMATICALLY CONTINUE AT THE THEN-PREVAILING RATES. Three free months 12 MONTHS OF SAVINGS! ■ of HBO, SHOWTIME, STARZ and CINEMAX with CHOICE, XTRA, ULTIMATE, MÁS ULTRA, ÓPTIMO MÁS and PREFERRED CHOICE Packages, a $152.97 value. LIMIT ONE PROGRAMMING OFFER PER ACCOUNT. Featured package/service names and current prices: CHOICE $70.99/ One HD DVR powers your whole home. 6 CHANNELS IN SPANISH OVER 20 CHANNELS IN SPANISH OVER 25 CHANNELS IN SPANISH OVER 60 CHANNELS IN SPANISH ■ Save up to $47/mo. with Instant Savings for PREMIUMS INCLUDE: mo.; XTRA $77.99/mo.; ULTIMATE $86.99/mo.; PREMIER $136.99/mo.; MÁS LATINO $36.99/mo.; ÓPTIMO MÁS $54.99/mo.; MÁS ULTRA $71.99/mo.; LO MÁXIMO $136.99/mo.; PREFERRED CHOICE $48.99/mo.; Advanced Receiver fee $15/mo. In certain markets, a Regional ■ Genie lets you record up to 5 shows at once. Sports fee of up to $5.64/mo. will be assessed with CHOICE Package and above or MÁS ULTRA Package and above. Prices include the following instant bill credits for 12 months: $41 for CHOICE Package, $43 for XTRA Package, $47 for ULTIMATE Package and above; the fi rst 12 months on qualifying packages. Includes over 45 channels. $ 99 $ 99 $ 99 $ 99 3 FREE MONTHS: MO. MO. MO. MO. $12 for MÁS LATINO Package, $35 for ÓPTIMO MÁS Package, $42 for MÁS ULTRA Package and above; and $39 for PREFERRED CHOICE Package; plus an additional $5/mo. AT&T Bundle Discount with CHOICE Package and above, MÁS ULTRA Package and above, Premiums roll to $50.99/mo. at month 4 4 7 7 14 and PREFERRED CHOICE Package. To qualify for the $5/mo. instant AT&T Bundle Discount, you must combine your AT&T and DIRECTV services on your AT&T bill if you have local service. Account must be in “good standing” as determined by DIRECTV in its sole PREMIUM MOVIE CHANNELS FOR THE ULTIMATE MAXIMUM MEXICAN TOP CARIBBEAN, CENTRAL TOPTIER PROGRAMMING discretion to remain eligible for all offers. **24-MONTH AGREEMENT: EARLY CANCELLATION WILL RESULT IN A FEE OF $20/MONTH FOR EACH REMAINING MONTH. Must maintain 24 consecutive months of any DIRECTV base programming package ($29.99/mo. or above) ADVANCED RECEIVER SERVICE or any qualifying international service bundle. Advanced Receiver fee ($15/mo.) required for all HD DVRs. There is a fee of $6.50/mo. for each receiver and/or Genie Mini/DIRECTV Ready TV/Device on your account. NON-ACTIVATION CHARGE OF $150 PER RECEIVER MAY MONTHLY SPORTS FANATIC PROGRAMMING AND SOUTH AMERICAN FROM 17 SPANISHSPEAKING FOR 3 MONTHS: 1 PREMIUM 2 PREMIUMS 3 PREMIUMS 4 PREMIUMS ALL 5 PREMIUMS PROGRAMMING COUNTRIES APPLY. ALL EQUIPMENT (EXCLUDING GENIEGO DEVICE) IS LEASED AND MUST BE RETURNED TO DIRECTV UPON CANCELLATION, OR UNRETURNED EQUIPMENT FEES APPLY. VISIT directv.com/legal OR CALL 1-800-DIRECTV FOR DETAILS. ^GENIE HD DVR UPGRADE TO ENHANCE GENIE OR HD DVR PREMIUM ■ Over 45 channels, over $152 value. With qualifying packages. $13.99 ( $17.99 for HBO) $25.99 ( $30.99 with HBO) $36.99 ( $41.99 with HBO) $45.99 ( $50.99 $57.99 (Get PREMIER) OFFER: Includes instant rebates on one Genie HD DVR and up to three Genie Minis with activation of the SELECT Package or above; ÓPTIMO MÁS Package or above; or any qualifying international service bundle, which shall include the PREMIUM CHANNELS ARS with HBO) ■ $ COST: PREFERRED CHOICE programming package. A $99 fee applies for Wireless Genie Mini (model C41W) upgrade. Free upgrade offer requires a Genie HD DVR and at least one Genie Mini. $99 fee applies for single-room setup. Only 15/mo. on every package. ALL PROGRAMMING SUBJECT TO CHANGE AT ANY TIME. Channel lineups effective as of 5/28/15. Get updates at directv.com/channels. 1 Requires HD eqiuipment. Plus, HD television is required. 2 Eligibility for local channels based on service address. Visit directv.com/locals and directv.com/rsn to see what is available in your area. 3 Requires a DIRECTV Multi-Satellite System. 4 DIRECTV 3D content requires HD equipment including a compatible 3D HDTV and Whole-Home HD DVR functionality requires a Genie HD DVR connected to one television and a Genie Mini, H25 HD Receiver(s) or a DIRECTV Ready TV/Device in each additional room. Limit of three remote viewings per Genie HD DVR at a 3D glasses. For more information, visit directv.com/3D. 5 Must be 18 years or older to order. Contains explicit sexual content, complete nudity and graphic adult situations. Viewer discretion is advised. DIRECTV System has a feature time. Visit directv.com/genie for complete details. INSTALLATION: Standard professional installation in up to four rooms only. Custom installation extra. DIRECTV ON DEMAND: Access to available DIRECTV On Demand programming is based on package selection. Actual number of titles will vary. Additional fees apply for new releases. Some DIRECTV On Demand content requires an HD DVR (HR20 or later) or DVR (R22 or later), DIRECTV CINEMA Connection Kit that restricts access to channels. 6 YES Network available as a local regional sports network package in CT, NY and in parts of NJ and PA as determined by ZIP code. Portions of YES Network programming available in SPORTS PACK ‡ premium package in the remainder of DIRECTV service areas. 7 Access to available DIRECTV On Demand programming is based on package selection. Actual number of shows and movies will vary. Additional fees apply for new releases. and broadband Internet service with speeds of 750 kbps or higher, and a network router with an available Ethernet port. Visit directv.com/movies for details. To access DIRECTV HD programming, HD equipment required. Number of Bundle DIRECTV with AT&T High-Speed Internet ALL OFFERS REQUIRE 24-MONTH DIRECTV AGREEMENT** AND WIRELESS PHONE, INTERNET OR HOME PHONE SERVICE FROM AT&T. $5/mo. AT&T Bundle Discount with CHOICE Package and above when bundled with qualifying Some DIRECTV On Demand content requires an HD DVR (HR20 or later) or DVR (R22 or later), DIRECTV CINEMA Connection Kit and broadband Internet service with speeds of 750 kbps or higher, and a network router with an available HD channels based on package selection. Programming, pricing, terms and conditions subject to change at any time. Pricing residential. Taxes not included. Receipt of DIRECTV programming subject to DIRECTV Customer Agreement; AT&T services. To qualify for the $5/mo. instant AT&T Bundle Discount, customer must combine DIRECTV service on their AT&T bill if they have local service. All DIRECTV offers extended through 7/22/15. Credit card required. New Ethernet port. Visit directv.com/movies for details. 8 For Texas customers only, the Longhorn Network is included in CHOICE Package or above. Customers in all other states must subscribe to PREMIER Package or SPORTS PACK for copy provided at directv.com/legal and in order confirmation. AT&T | DIRECTV is a co-branded service provided by DIRECTV. AT&T acts as sales agent for DIRECTV, and DIRECTV is responsible for providing the service. For all customer See offer grids on pages 2 and 3 for additional details. approved customers only (lease required). $19.95 Handling & Delivery fee may apply. Applicable use tax adjustment may apply on the retail value of the DIRECTV installation. Programming, pricing and offers are subject to change and access. Programming, pricing, terms and conditions subject to change at any time. Pricing residential. Taxes not included. Receipt of DIRECTV programming is subject to the terms of the DIRECTV Customer Agreement; a copy inquiries relating to service, call DIRECTV at 1-800-531-5000. ©2015 DIRECTV. DIRECTV and the Cyclone Design logo, AUDIENCE, FANTASY ZONE, CHOICE, DIRECTV CINEMA, SCOREGUIDE, PREMIER, MÁS LATINO, ÓPTIMO MÁS, MÁS may vary in certain markets. Some offers may not be available through all channels and in select areas. is provided at directv.com/legal and in your order confi rmation. 7 ULTRA, LO MÁXIMO, PREFERRED CHOICE and GENIE are trademarks of DIRECTV, LLC. All other trademarks and service marks are the property of their respective owners. PRODUCED BY DIRECTV MARKETING DEPARTMENT. NOT FOR PUBLICATION OR CUSTOMER DISTRIBUTION. Programming, pricing and offers are subject to change at any time and may vary in certain markets. SEE PAGE 8 FOR FULL OFFER DETAILS. 2

FS:8.5625” FS:8.75” FS:8.75” FS:8.5625” F:9” F:9.25” F:9.25” F:9”

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TO DO: Edits as Marked Go to Mechanical FPO Art Place Final Art Rollout as Mech Rollout as Comp Full Collect Release Layer Collect PROOF: ______% GRACoL SWOP3 (Circ/Mag) Newsprint (ISO) Uncoated Lightweight Coated Photo Simian Collect Collected Folder Collected Folder OUTPUT: New Laser Separations Comp @ 100% Comp Fit to Page Brand Muscle Simian See Spec Sheet DSTO.tif Flattened.tif RELEASE TO: for Insight NOT For Release For Release PDF: Low Res X1A No FPO on PDF To Trim Size Crops No Slug Single Pages No Dieline No Tab Dieline WEB/DIGITAL: Set Ruler to Pixels JPG for Review Release JPG Digital PDF COMP BOARDS: Black Boards Black Foam White Foam No Pink Strip Under 5 MBs Under 10 MBs LR Outside Zip File X1A & Low Res in Collected Folder LOL: YES NO Campaign: TIME DUE: RUSH Normal End of Night B:36.75” T:36.5” S:36.125”

General Market Channel Guide DIRECTV Bundle Tool (DBT) PLAYBOOK General Marketing Pricing & Offers Effective 5.28.15–7.22.15

$ $ $ $ $ $ S:11.125”

FS:8.5625” FS:8.75” FS:8.75” FS:8.5625” F:9” F:9.25” F:9.25” F:9”

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En Español Pricing & International Offer Cutting-Edge Technology Power of the AT&T Bundle NFL SUNDAY TICKET Only on DIRECTV

◊, ◊◊ DIRECTV Packages with Advanced Receiver Service (ARS) What your customer needs to enjoy DIRECTV in every room AT&T VISA REWARD CARDS GET 2015 NFL SUNDAY TICKET & NFL SUNDAY TICKET MAX† INCLUDED AT NO EXTRA CHARGE† Pricing for low- and medium-risk customers only and includes $6.50/mo. fee for each receiver and/or Genie® Mini/DIRECTV Ready TV/Device and promotional Qualifying customers will be sent a fulﬁ llment letter 30 days after installation, informing them of the pricing on qualifying packages. At the end of the ﬁ rst 12 months, promotional credits will end and customer will be charged the rates that are current at that time. reward. The letter will direct them to www.att.com/rewardcenter to accept T&Cs, and the Reward Card(s) will be mailed to qualifying customers (allow approx. 6–8 weeks for delivery). 1 TV 2 TVs 3 TVs 4 TVs 5 TVs 6 TVs LO MÁXIMO™ ULTIMATE Upgrade (includes $10/mo. Instant Savings) Get all these amazing features: $ $ $ $ $ $ ® Months 1–12 111.49 117.99 124.49 130.99 137.49 143.99 A Genie for one TV Genie Minis for every other TV Want it wireless? Reasons to Bundle AT&T with DIRECTV Months 13–24 $153.49 $159.99 $166.49 $172.99 $179.49 $185.99 Our most advanced HD DVR ever. Genie Minis can deliver the full HD DVR Choose Wireless Genie Minis. They EVERY GAME, LIVE EVERY SUNDAY. Record 5 shows at once, store up to experience to any room in your home. connect to Genie via the included ■ All in HD.1 Out-of-market games only. ™ $ MÁS ULTRA ULTIMATE Upgrade (includes 10/mo. Instant Savings) Best Value 200 hours of HD programming, and Connect up to 8 to a single HD DVR.2 Wireless Video Bridge. No cable outlet ■ For 14 years in a row, DIRECTV rated higher in customer ■ DIRECTV is the undisputed leader in sports, much more.1 Limit 6 receivers per order. needed—just the power cord and an $ $ $ $ $ $ satisfaction than cable with sports packages like: TM Months 1–12 46.49 52.99 59.49 65.99 72.49 78.99 3 FANTASY ZONE CHANNEL HDMI cable. As compared to the largest national cable & satellite TV providers. 2014 American Customer Satisfaction Index. ✔ NBA LEAGUE PASS Months 13–24 $88.49 $94.99 $101.49 $107.99 $114.49 $120.99 ✔ Exclusive: ■ Go from game to game and watch live look-ins We live in an HD world, and there’s nothing standard about DIRECTV! HD equipment drives higher completion rates. ■ Bundling services saves more than NFL SUNDAY TICKET ✔ NHL ® CENTER ICE® of your top fantasy players. ÓPTIMO MAS™ Includes $10/mo. Instant Savings purchasing separately ✔ MLB EXTRA INNINGSSM ✔ And more! Months 1–12 $41.49 $47.99 $54.49 $60.99 $67.49 $73.99 ■ Convenience of one bill for bundled services and a RED ZONE CHANNEL® Lead equipment offers ■ More full-time HD channels than any other satellite $ $ $ $ $ $ monthly discount Months 13–24 76.49 82.99 89.49 95.99 102.49 108.99 1 ■ Never miss a play inside the 20 yard line, Always recommend Genie or HD DVR Receivers for best value and customer experience. provider—over 195 all on one channel, in HD.1 MÁS LATINO® Connect to AT&T High-Speed Internet to unlock the ultimate entertainment. $ $ $ $ $ $ LOW-RISK LEAD OFFER MEDIUM- AND HIGH-RISK LEAD OFFER Months 1–12 46.49 52.99 59.49 65.99 72.49 78.99 PLAYER TRACKER

Months 13–24 $58.49 $64.99 $71.49 $77.99 $84.49 $90.99 FREE $ ® Genie + up to 3 Genie Minis UPGRADE Genie + up to 3 Genie Minis 99 Connect DIRECTV Genie or HD DVR to AT&T High-Speed Internet ■ Dominate your fantasy league. Track up to 18 players Advanced Receiver Service is not price-protected and may increase at any time. Promotional package rates are only guaranteed for the ﬁ rst 12 months. Prices include AT&T Bundle Discount, where applicable. OR OR in real time, right on your screen. Genie + up to 3 Wireless Genie Minis with Genie + up to 3 Wireless Genie Minis with $99 $198 Enhance your customer’s entertainment experience.

Wireless Video Bridge Wireless Video Bridge S:11.125” B:11.75” International Offer Advanced Receiver Service (ARS) $15/mo. required MOBILE AND ONLINE ACCESS T:11.5” OR Additional Genie Minis or Wireless Genie Minis $ Additional Genie Minis or Wireless Genie Minis $ 49/each 49/each With Genie or HD DVR connected to the Internet, ■ Every game, every Sunday, live on your mobile devices. ™ ™ ™ ® ™ (receivers 5-6) (receivers 5-6) HD DVR LO MÁXIMO MÁS ULTRA ÓPTIMO MÁS MÁS LATINO PREFERRED CHOICE customers unlock these amazing features: Plus, now available to stream on select gaming consoles.2 Package Package Package Package Package LOW-RISK ALTERNATE OFFER MEDIUM- AND HIGH-RISK ALTERNATE OFFER Out-of-market games only. OVER 340 CHANNELS OVER 235 CHANNELS OVER 195 CHANNELS OVER 115 CHANNELS OVER 150 CHANNELS ■ Over 105 in Spanish†† ■ Over 80 in Spanish†† ■ Over 75 in Spanish†† ■ Over 55 in Spanish†† ■ Over 70 video channels DIRECTV Feature Benefi t Additional Benefi t $ FREE ■ ■ ■ ■ Genie (single-room setup) 99 HD DVR + 3 HD Receivers Over 230 in English Over 150 in English ■ Over 115 in English Over 55 in English Over 78 satellite radio channels UPGRADE Instant access to thousands of shows and movies, See the latest Hollywood blockbusters—many GAME HIGHLIGHTS $136.99/mo.: Regular Price $71.99/mo.: Regular Price $54.99/mo.: Regular Price $36.99/mo.: Regular Price $48.99/mo.: Regular Price On Demand at no extra charge2 available nearly a month before Netfl ix $ $ $ $ FREE FREE ■ + 6.50/mo.: Primary TV Fee + 6.50/mo.: Primary TV Fee + 6.50/mo.: Primary TV Fee + $6.50/mo.: Primary TV Fee + 6.50/mo.: Primary TV Fee HD Receivers only (receivers 1-4) HD Receivers only (receivers 1-4) Additional fees for new releases Catch the biggest plays from every game, with highlights $ $ $ $ UPGRADE UPGRADE – 32.00/mo.: National Offer Instant – 32.00/mo.: National Offer Instant – 25.00/mo.: National Offer Instant – $12.00/mo.: National Offer Instant – 29.00/mo.: National Offer Instant delivered to you instantly! Savings (12 mos.) Savings (12 mos.) Savings (12 mos.) Savings (12 mos.) Savings (12 mos.) Watch favorite shows anywhere, on any device, Stream select channels when you're away $ ULTIMATE Upgrade (12 mos.) $ ULTIMATE Upgrade (12 mos.) $ $ Instant Savings (12 mos.) 3 – 10.00/mo.: – 10.00/mo.: – 10.00/mo.: Instant Savings (12 mos.) – 10.00/mo.: HD DVR (single-room setup) FREE HD DVR (single-room setup) FREE DIRECTV Everywhere at no extra charge from home (Low- and medium-risk (Low- and medium-risk (Low- and medium-risk (Low- and medium-risk UPGRADE UPGRADE customers only) customers only) customers only) customers only) $ ‡ $ ‡ $ ‡ SHORT CUTS – 5.00/mo.: AT&T Bundle Discount – 5.00/mo.: AT&T Bundle Discount – 5.00/mo.: AT&T Bundle Discount 3 Watch and control TV anywhere in your home Use your tablet or smartphone as the ultimate ■ Now available on your smartphone, tablet or computer. $ 49* $ 49* $ 49* $ 49* $ 49* Tablet App remote control while watching on your TV screen 96 MO. 31 MO. 26 MO. 31 MO. 11 MO. See replays of whole games in 30 minutes, commercial-free.3 FOR 12 MONTHS FOR 12 MONTHS FOR 12 MONTHS FOR 12 MONTHS FOR 12 MONTHS with 24-month agreement** with no Premium channels and with no Premium channels and with no Premium channels and with no Premium channels and Access apps like Facebook, Twitter, Pandora Use the weather app to check your local climate, NATIONAL OFFER NATIONAL plus additional fees 24-month agreement** plus additional fees 24-month agreement** plus additional fees 24-month agreement** plus additional fees 24-month agreement** plus additional fees Upfront fees based on qualifying credit and YouTube right on your TV4 discover new shows by seeing what's trending on GAME MIX (Regional Sports fee applies in certain markets) (Regional Sports fee applies in certain markets) Only available with addition of a WorldDirect® TV Apps DIRECTV, use SCOREGUIDE™ to get up-to-the- A La Carte package minute sports scores, and more! ■ Watch up to eight games at the same time, live on one 2015 INCLUDED at no CREDIT CLASS UPFRONT FEE (EXCLUDING EQUIPMENT COSTS) 4 extra charge† Sports Use your voice to fi nd what you want on TV and even No more scrolling through lists, clicking through screen, complete with scores and game clocks. NFL SUNDAY TICKET with $ NFL SUNDAY TICKET MAX subscriptions auto-renew Low risk 0 DIRECTV™ VOICE program your DVR5 menus, or searching for the remote Channel only available in HD. Upgrade each season. See page 6. Medium risk $0 Get games, stats and fantasy on the go. Watch every Keep tabs on your favorite players and get highlight $ $300 (Genie, HD DVR, HD Receiver) ADVANCED RECEIVER SERVICE unlocks the ultimate DIRECTV experience for only 15/mo. High risk NFL SUNDAY TICKET MAX with out-of-market game, every Sunday, at home or on alerts instantly (Sports subscriptions auto-renew each season.) (Required for Genie and HD DVRs) High-risk customers will receive a $5 monthly credit for up to 60 months as long as account is active and in good standing. NFL SUNDAY TICKET App your mobile device Handling & Delivery Fee (applies to all customers) $19.95 + tax PREMIUMS INCLUDE: 3 FREE MONTHS: 3 FREE MONTHS:

Includes over 45 channels. Premiums roll to $50.99/mo. at month 4. Premiums roll to $50.99/mo. at month 4 ® 1 Number of HD channels varies by package selection. Access to programming based on package selection. 2 Access to available DIRECTV On Demand programming is based on package selection. Actual number of shows and movies will vary. Some DIRECTV MONTHLY There is NO grace period on DIRECTV service and equipment. CINEMA and On Demand content requires an HD DVR (HR20 or later model) or DVR (R22 or later), DIRECTV CINEMA Connection Kit ($25) and broadband Internet service with speeds of 750 kbps or higher, and a network router with an available Ethernet port. Visit 1 PREMIUM 2 PREMIUMS 3 PREMIUMS 4 PREMIUMS ALL 5 PREMIUMS PREMIUM NO GRACE PERIOD directv.com/movies for details. 3 Functionality varies by compatible device and location. Only select networks corresponding to your package selection are available for live streaming and may vary by location and device. Additional charges may apply. In-home 1 To access DIRECTV HD programming, HD equipment along with Advanced Receiver fee required. Number of HD channels varies by package selection. 2 Only one game may be accessed remotely at any given time. Online access is only available $ $ $ $ $ $ $ $ $

PREMIUM CHANNELS ARS 24-month DIRECTV agreement begins at time of activation. COST: 13.99 ( 17.99 for HBO) 25.99 ( 30.99 with HBO) 36.99 ( 41.99 with HBO) 45.99 ( 50.99 with HBO) 57.99 (Recommend LO MÁXIMO) live-streaming feature requires home-based Wi-Fi connection and Internet-connected HD DVR. Out-of-home viewing requires High-Speed Internet connection. All functions and programming subject to change at any time. Visit directv.com/everywhere for a list of on certain operating systems. Computer hardware, software, and Internet connection not included. Mobile access only available on certain devices. Additional data charges may apply. Please check with your service provider. Only available on select compatible devices (sold separately) and complete details. Data charges may apply. 4 TV Apps require a DIRECTV Plus HD DVR Receiver (HR20 or later), DIRECTV Plus DVR Receiver (R22 model) or a DIRECTV HD Receiver (H21, H23, H24, H25) and Internet connection. gaming consoles. Visit directv.com/NFL for a list of system requirements, compatible mobile devices and authorized gaming consoles. 3 Short Cuts are available from midnight Sunday ET through midnight Wednesday ET. 4 For full Mix Channel and Visit directv.com/apps for complete details. 5 Requires a smartphone with the DIRECTV Mobile App installed and an Internet-connected HD DVR (model HR24 or higher). Visit directv.com/voice for a complete list of phones and operating system versions supported. interactive functionality, HD equipment model H/HR 21 or later is required. †2015 NFL SUNDAY TICKET OFFER: Package consists of all out-of-market NFL games (based on customer’s service address) broadcast on FOX and CBS. Games available via ◊ †† ‡ $100 AT&T | DIRECTV REWARD OFFER: Offer ends 6/20/15. $100 AT&T Reward Card for purchase of DIRECTV ULTIMATE Package (or MÁS ULTRA Package) and above, with Advanced Receiver Service through AT&T. Must be new customer to qualifying remote viewing based on device location. Local broadcasts are subject to blackout rules. Other conditions apply. 2015 NFL SUNDAY TICKET regular full-season retail price is $251.94. 2015 NFL SUNDAY TICKET MAX regular full-season retail price is ALL OFFERS REQUIRE 24-MONTH DIRECTV AGREEMENT** AND WIRELESS PHONE, INTERNET OR HOME PHONE SERVICE FROM AT&T. Includes English-language broadcast channels with alternate Spanish audio. $5/mo. AT&T Additional equipment required. Additional & Advanced Receiver fees apply. services. Card redemption required. Reward Card sent 6–8 weeks after redemption to customers who retain qualifying service(s). Not redeemable for cash, for use at automated gasoline pumps, or for cash withdrawals at ATMs. Reward Card expires 3 $353.94. Customers activating CHOICE Package or above or MÁS ULTRA Package or above will be automatically enrolled in the 2015 season of NFL SUNDAY TICKET at no additional cost and will receive a free upgrade to NFL SUNDAY TICKET Bundle Discount with MÁS ULTRA Package and above or PREFERRED CHOICE Package when bundled with qualifying AT&T services. To qualify for the $5/mo. instant AT&T Bundle Discount, customer must combine DIRECTV service 1 Access to programming based on package selection. Blackout restrictions apply to sports programming. Program must air in HD to record in HD. To access DIRECTV HD programming, HD television equipment required. Number of HD channels months after issuance. For cardholder agreement/terms and conditions, go to rewardcenter.att.com/myrewardcard/agreement.pdf. Reward Card issued by U.S. Bank National Association, pursuant to license from Visa U.S.A. Inc. ◊◊$100 AT&T | DIRECTV MAX for the 2015 season. NFL SUNDAY TICKET subscription will automatically continue each season at special renewal rate unless customer calls to cancel prior to start of season. To renew NFL SUNDAY TICKET MAX, customer must on their AT&T bill if they have local service. All DIRECTV offers extended through 7/22/15. Credit card required. New approved customers only (lease required). $19.95 Handling & Delivery fee may apply. Applicable use tax adjustment REWARD BUNDLE OFFER: Offer ends 6/20/15. $100 AT&T Reward Card for combined purchase of DIRECTV ULTIMATE Package (or MÁS ULTRA Package) and above, with Advanced Receiver Service and any AT&T High-Speed Internet plan. Must be new call to upgrade after the 2015 season. Subscription cannot be canceled (in part or in whole) after the start of the season and subscription fee cannot be refunded. Account must be in “good standing” as determined by DIRECTV in its sole discretion may apply on the retail value of the installation. Programming, pricing and offers are subject to change at any time and may vary in certain markets. Some offers may not be available through all channels and in select areas. varies by package selection. Visit directv.com/genie for complete details. 2 Requires one TV connected to a Genie HD DVR and a Wireless Genie Mini for each additional TV. Limit three remote viewings per Genie HD DVR at a time. 3 Not available on the television which is connected to the Genie HD DVR. Actual range of wireless signal varies and may be affected by several factors including, but not limited to: home construction materials, obstructions, electromagnetic interference and customer to qualifying services. Card redemption required. Card sent 6-8 weeks after receipt of redemption form to customers who retain qualifying service. Not redeemable for cash, for use at automated gasoline pumps or for cash withdrawal to remain eligible for all offers. NFL, the NFL Shield design and the NFL SUNDAY TICKET name and logo are registered trademarks of the NFL and its afﬁ liates. NFL team names and uniform designs are registered trademarks of the teams SEE PAGE 8 FOR FULL OFFER DETAILS. 3 other environmental factors. Connections of Wireless Genie Mini to TV and power source are required. For residential use in a single household only. 4 at ATMs. Card expires 90 days after issuance. For cardholder agreement/terms and conditions, go to rewardcenter.att.com/myrewardcard/agreement.pdf. Cards issued by U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc. 5 indicated. NFL: AP Photo. 6

FS:8.5625” FS:8.75” FS:8.75” FS:8.5625” F:9” F:9.25” F:9.25” F:9”

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